INDIAN PAINT INDUSTRY

Presented By:
Bhanu Sharma
 INTRODUCTION

❖ The Indian Paint Industry has been growing at a rate of near

about 15% for the past few years.

❖ The industry is estimated at around Rs. 21000 Cr.

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❖ The per capita consumption in India is 1.5kgs p.a., as compared to
the global average of 15kgs p.a.

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HISTORY OF PAINTS
❖ The Indian Paint Industry was initiated in 1902, when Shalimar
Paints set-up its first factory in Kolkata.

❖ After liberalization, as the excise duties got drastically reduced

(from 40% to 16%), the industry recorded a healthy growth of
12-13% annually.

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 SEGMENTATION OF PAINT INDUSTRY
Indian Paint
Industry

Decorative Industrial

Emulsions Distemper Automobiles Marine

Paints
& others
Generally Mainly
in Cities Villages

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 MARKET SEGMENTATION

Industrial: Three main segments of the industrial sector include

automotive coatings, powder coatings and protective coatings.
➢ User industries for industrial paints include automobiles
engineering and consumer durables.
➢ The industrial paints segment is far more technology intensive
than the decorative segment.

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 MAJOR PLAYERS IN INDIAN PAINT
INDUSTRY

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 Decorative Paints

Interior Paints Exterior Paints

Emulsion
Wall
-Emulsion Textured
-Distemper
Cement

Metal
-Enamel

Wood
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Made by:Bhanu Sharma
 COMPONENTS OF PAINTS
Raw Materials: On an average, raw materials constitute 56% of
the total expenditure in paint companies.

 Titanium dioxide is one of the major raw materials and price

fluctuations in its cost have direct and substantial impact on the
cost of production.
 Crude oil derivatives are the other major raw materials and
have similar impact.

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 DISTRIBUTION PROCESS OF PAINTS
Paint Manufactures

Regional Warehouses

Company Dealer

Customers

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 NEW CONCEPTS OF PAINTS

 Multi coloured room concept.

 Lead free colour.

Made by:Bhanu Sharma

Made by:Bhanu Sharma