ND Creative Media Production Y1 Semester 1: 2017-2018

U31: Social Action & Community Media Production

Assignment Details Contents
Title: – Community action Project Brief
Assessors: Faustina Starrett This is your Project / Assignment brief for this
School: Media, Multimedia & Performing Arts Unit. It covers the 4 Outcomes, in which you
Programme level:3 Assignment must achieve a Pass. The brief outlines what
number: 1 you must do to achieve a Pass, Merit, or
Issue date: Interim hand-in (if Distinction. Read the Scenario and Tasks and
29. 09.2017 applicable): follow them closely using the notes and
Feedback Due: 19.01.2018 guidelines covered in class and resources
provided.
Please note this brief is cross-referenced to
IV Jim Doherty 01/09/2017 unit 1:Pre-Production Techniques.
Outcomes:
1 Understand the purpose and impact of social action and community media production work
2 Be able to research for social action and community media production work
3 Be able to plan and produce a piece of social action or community media production work
4 Be able to reflect upon own social action or community media production work.
Overview

Indicative Content
1 Understand the purpose and impact of social action and community media
Production work
Purpose: to bring about local, national or global change; to change attitudes; to raise awareness; to
Create access to media production for non-traditional groups; to challenge dominant representations
and agendas; to create or strengthen community ties; to provide information; to campaign; to change
voting behaviour; to infiltrate mainstream media; to build relationships with subjects
Impact: evidence of any change being brought about through projects

2 Be able to research for social action and community media production work
Research techniques: primary; secondary; qualitative; quantitative
Research issues: aims and objectives; social; personal and political issues; ethical considerations;
awareness
of sensitivities around subjects; community resources and characteristics; access issues; existing
comparable work; funding issues; opportunities for distribution and exhibition

3 Be able to plan and produce a piece of social action or community media production work
Planning: developing form and style appropriate for message; use of devices specific to the medium;
liaison with participants, contributors and clients; scheduling production and post-production activities;
coordinating personnel and resources
Production: pre-production; production; post-production; using techniques appropriate for the
medium, context and subject

4 Be able to reflect upon own social action or community media production work
Sources of information: self-evaluation; documentation, e.g. notes, sketches, storyboards, production
logs; comments from others, audience, peers, tutors
Finished product: fitness for purpose; clarity of communication; appropriateness to audience;
compared with original intentions; effectiveness of techniques; effectiveness of content; impact of
work; technical qualities; aesthetic qualities
ND Creative Media Production Y1 Semester 1: 2017-2018
U31: Social Action & Community Media Production
Scenario

In this assignment, students can choose to work independently or in a group to produce a

piece of social action or community media production work. Your work will demonstrate an
understanding of the purpose and impact of social action and community media production
work. It will evidence the research and planning undertaken to produce the film. You will
apply the skills and production techniques learned to make a successful production based on
your own proposal or idea for the social action project. Your finished work should be
reviewed by an intended audience and your written report should demonstrate your ability
to reflect on the quality of the product, (fitness for purpose, content, and audience, technical
and aesthetic qualities) and your contribution. The quality of the work produced will be
important in determining achievement of the learning outcomes.
PART 1 – To achieve a pass grade the
‘My Hero ‘ evidence must show that the
Presentation or Short Report 500w learner is able to:
‘My Hero ‘Task
To prepare for your own production, you will P1 describe the purpose and impact of social
investigate the purpose and impact of social action and community media production work.
action and community media productions. (P1) (IE)

PowerPoint slides or short written report
PART 2 –
The Pitch’ Task
PowerPoint Presentation
Generate ideas and conduct research and
mind-mapping around themes, issues and needs.
Consider ethical considerations. Develop your
final idea into a proposal & treatment.
Present final proposal to audience.
(PowerPoint Presentation) (P2)
P2 undertake research for social action and
community media production work with some
assistance
(IE SM EP)
P3 plan and produce a social action or
community media product working within
appropriate conventions and with some
assistance
(CT TW SM EP)

Part 3 Get it Made P4 comment on own social action or community

Product Evidence & Report media production work.
Produce programme idea developed in Part 2 and (RL)
apply pre-production, production & post-
production techniques appropriate for the
medium, context and subject (P3) Key
IE – independent enquirers
PART 4 – Did it Work? CT – creative thinkers
Conclusions/Evaluation in a Report RL – reflective learners
Present a short film, radio package or iPhoto TW – team workers
library to gain informative feedback. Respond to SM – self-managers
feedback accordingly and make adjustments. EP – effective participators
Present your final production work to audience to
gain summative feedback. Write report evaluating
own production project work and commenting on
the unit learning experience. (P4)
ND Creative Media Production Y1 Semester 1: 2017-2018
U31: Social Action & Community Media Production
Merit Criteria
To achieve a merit grade the evidence must
show that, in addition to the pass criteria,
the learner is able to:
M1 explain the purpose and
Impact of social action and
Community media production
Work with reference to
Detailed illustrative examples
M2 undertake research for
Social action and community
Media production work
Competently with only
Occasional assistance
M3 plan and produce a social
Action or community media
Product to a good technical
Standard showing some
Imagination and with only
Occasional assistance
M4 explain own social action or
Community media production
Work with reference to
Detailed illustrative examples.
Distinction Criteria
To achieve a distinction grade the evidence
must show that, in addition to the pass and
merit criteria, the learner is able to:
D1 comprehensively explain
The purpose and impact of
Social action and community
Media production work with
Elucidated examples
D2 undertake research for social
Action and community media
Production work to a near professional
Standard working
Independently to professional
Expectations
D3 plan and produce a social
Action or community media
Product of technical quality
That reflects near-professional
Standards showing creativity
And flair and working
Independently to professional
Expectations
D4 critically evaluate own
Social action or community
Media production work in
The context of professional
Practice with elucidated examples
 ND Creative Media Production Y1 Semester 1: 2017-2018
U31: Social Action & Community Media Production
Resources & Guidance

Live Brief examples – Portfolio & Films discussed in class.

Examples in: www.faustinastarrett.weebly.com/students

www.youtube.com/bfifilms

Use the links and resources provided on Moodle for your course (NDCMP –CREATIVE MEDIA
PRODUCTION) as well as the links below:

www.bbc.co.uk/guidelines/editorialguidelines – BBC producers’ guidelines

www.bbctraining.com/journalism.asp – BBC online training modules

Primary Sources
Emails trail; crew; contacts list; cutaway footage/screen grabs; scripts; production logs;
production templates; appraisal & peer review evidence.

Websites
www.allpm.com – a project management site with useful resources
www.skillset.org/interactive/careers/article4754-1.asp – Skillset’s pages on the role of a
project manager
www.bbc.co.uk/academy/collegeofproduction/
www.news.bbc.co.uk/1/hi/school_report/7496032.stm

Secondary Sources
Bailys P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production,
Student Book
(Pearson, 2010) ISBN 978-1846906725
Hardy P – Filming on a Micro budget (Pocket Essentials, 2014) ISBN 978-1842433010
England E and Finney A – Managing Multimedia: Project Management for Web and Convergent
Media, Book 2:
Dovey J – Freak show: First Person Media and Factual Television (Pluto Press, 2000)
ISBN 978-0745314501
Branson G, Stafford R – The Media Students Book (Rutledge, 2016),
ISBN 9780415371438
Briggs A, Cobley P – The Media: An Introduction (Longman, 2012)
ISBN 978-0582423466
Clark V, Jones P, Malyszko B, Wharton D – Complete A-Z Media and Film Studies Handbook
(Hodder Arnold,2007) ISBN 978-0340872659
O’Sullivan T Dutton B, Rayner P – Studying the Media: An Introduction (Hodder Arnold, 2013)
ND Creative Media Production Y1 Semester 1: 2017-2018
U31: Social Action & Community Media Production