BRAND

PRESENTED TO
SALEEHA SHOAIB

GROUP MEMBERS

FAIZAN ANSAR
FARHAN SAQIB
SOHAIL IQBAL
 CONTANTS

 INTRODUCTION
 VISION & MISSION

 SITUATION ANALYSIS

 MARKET PRODUCT FOCUS

 NUMBERS OF COMPETITORS

 PEST ANALYSIS

 SWOT ANALYSIS

 MARKETING MIX (P4)

 RECOMMENDATION

 CONCLUSION
INTRODUCTION

• LG is renowned in cell phone industry.

• They re-launched their cell phone accessories in

Pakistan with new brand name of Q Mobiles under
new company.
VISION
 Empower our customers to connect with the world
around them through a telecommunication medium
that spells quality at affordable rates

MISSION

 To establish brand loyalty and high revenues

through customer loyalty by offering innovation,
quality and reliability with excellent customer care.
SITUATION ANALYSIS

 INDUSTRY ANALYSIS

 COMPETITOR ANALYSIS

 CURRENT MARKET SITUATION

 CUSTOMER ANALYSIS
MARKET PRODUCT FOCUS

 OBJECTIVE

 TARGET MARKET

 CHALLENGES

 POINT OF DIFFERENCE
OBJECTIVE

 Q-Mobile Develops New Quality Cell Phones For

Its Consumer

 Q-Mobile Provides a New Technology In Low

Prices

 Q-Mobile Gives Life Style Oriented Products

TARGET MARKET

Youth

SMS Conscious People

Multimedia Conscious people

Middle Class People

Internet Surfing People

CHALLENGES

No Of Cell Phones Like Nokia, Samsung, China Mobile etc.

There Will Be Huge Competition In The Market.

Already Low Cost Mobiles Are Available In The Market

POINT OF DIFFERENCE

Quality
Software
Battery Timing VS
Resale value
User Friendly
Java Supported
Multimedia Supported
 NUNBERS OF COMPETITORS

 NOKIA
 SAMSUNG

 APPLE IPHONS

 BLACKBERRY

 VOICE

 HTC

 SONY

 HUAWEI
PEST ANALYSIS
POLITICAL FACTOR

 Tax policy

 Employment Laws

 Trade Restriction

 Political Stability
ECONOMIC FACTOR

 Economic Growth

 Exchange Rate

 Inflation Rate
SOCIAL FACTOR

 Population Growth Rate

 Age Distribution

 Career Attitudes

 Emphasis On Safety
TECHNOLOGY FACTOR

 Lower Barriers To Entry

 Reduce Minimum Efficient Production Level.

 Influence Outsourcing Decision

 SWOT ANALYSIS

STRENGTH

THREATS
SWOT OPPORTUNITIES

WEAKNESS
 STRENGTH

POPULAR IN YOUTH

LONG TIME BATTERY

AFFORDABLE RATES

LATEST TECHNOLOGY

TOUCH SCREEN

WIDE MODEL RANGE

WEAKNESS

TECHNICAL WEAKNESS

LACK OF TRUST FROM CUSTOMERS

SMALL USERS

NO INFORMATION IN RURAL AREAS

NO AWARENESS
OPPORTUNITIES

 CHANCE LEAD IN THE MARKET

 SMART PHONES (ANDROID)

 PAKISTAN IS A LARGE MARKET

 STRONG CUSTOMER DEMAND

THREATS
 Increasing competition

 People have more trust on nokia , samsung

 Price War

 High End Consumer (HTC, APPLE)

 Uncertainty in the Economic Condition in

Pakistan
 MARKETING MIX (P4)
The 4 P’s involved with a communications giant is very
important as they are directly linked to the customer’s
preference
 PRODUCT

QMOBILE NOIR Z4
QMOBILE E787 QMOBILE X5 ANDROID V4.2 (JELLY BEAN)
CAMERA 2.4 INCHES SCREEN 1.5GHZ QUAD CORE
DUAL SIM CAMERA 5MP, FLASH 2GB RAM
MP3 PLAYER GPRS 13 MP BACK 5.0MP FRONT
1.8 INCH SCREEN HD LCD WI-FI
FM RADIO FM RADIO 3G
BLUETOOTH BLUETOOTH
FULL TOUCHSCREEN
PRICE

 Q-Mobile Produce are usually sold at affordable

price
 Q-mobile are usually competitor based they try to
keep their prices a bit lower then those of the
closest competition
 Q-Mobile is in the process of building an image as
“a stylish, high quality brand commanding a low
price.
PLACE

 Q-Mobile phones are generally sold at all established

mobile phone dealership although they are also sold at
other retailers and other electrical suppliers. As this will
encourage younger consumer to buy them.
PROMOTION

 Direct Selling

 Advertising On T.V

 Personal Selling

 Special Offers

 Discount Offers

 Gifts who purchase Q-Mobile

RECOMMENDATION

 Improve the software quality

 Use cut price strategy to retain the customers

 Provide frequency programs more and more

 Improve the qwerty keypad type mobile to compete

the Nokia N series
 Increase its market share
Q-Mobile company strategies are very suitable
and should invest more on advertising to
retainits customers. company pay more attention
to its issues and shuld review.