A STUDY

ON
CUSTOMER SATISFACTION SURVEY

TOWARDS

THE DABUE RED TOOTH PASTE.

PROJECT REPORT

Submitted in partial fulfilment of the requirement for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
LOKESH Y
Registration .No:1981863081
Under the valuable guidance of
PROF.S.DURGA RAO

DEPARTMENT OF MANAGEMENT STUDIES

SVU COLLEGE OF COMMERCE MANAGEMENT & COMPUTER

SCIENCE

SV UNIVERSITY, TIRUPATI-517502
 DECLARATION

I hereby declare that the project entitled “A

STUDY ON CUSTOMER SATISFACTION
TOWARDS DABUR RED TOOTHPASTE
CUSTOMERS, SV UNIVERSITY”
submitted by me under the guidance of prof.
S.DURGARAO, is my original work and that I
have not submitted this report to any other
university for the award of any other degree or
diploma.

Date:
(LOKESH Y)
Place
 ACKNOWLEDGEMENT

The satisfaction that accompanies the successful completion of any task would be incomplete
without the mention of the people who make it possible and whose constant guidance and
encouragement crown the efforts with success. The acknowledgement transcends the reality of formality
when we would like to express deep gratitude to all those people behind the screen who guided, inspired
and helped me for completion of my project work.

I would like to acknowledge my gratitude and thanks to our Business Research Methods
Professor, PROF. S. DURGA RAO for his assistance and suggestions while working on this project. This
project work helped me to develop a good insight on the topics covered by our Professor. I am also
thankful to the students of SRI VENKATESWARA UNIVERSITY, TIRUPATI.

Last but not the least I would like to convey my sincere thanks to my parents, friends and
all those who have helped me directly or indirectly for their constant support and encouragement without
which this project would not have been a success.

(This research is purely for academic purpose and it is not meant for any other purpose.)

PLACE: TIRUPATI, LOKESH Y

DATE: 28/04/2018. (Reg. No.: 1981863081)

 CONTENTS
CHAPTER TOPICS PAGE.NO

Chapter-1 INTRODUCTION 1-6

 Industry profile
 Company profile
Chapter-2 REVIEW OF LITERATURE 7-8

Chapter-3 RESEARCH 9-11

METHODOLOGY
Chapter-4 DATA ANALYSIS & 12-36
INTERPRETATION
Chapter-5 FINDINGS 37

Chapter-6 CONCLUSION & 38-40

QUESTIONAIRRE
 CUSTOMER SATISFACTION
MEANING :
A customer is any organization or individual with which you have done business over the past twelve months.
Customer means the party to which the goods are to be supplied or service rendered by the supplier provide
definition for customer upon two approaches: with reference to loyalty, a customer is the person that assesses the
quality of the offered products and services and on process oriented approach, the customer is the person or group
that receives the work output.
Customer Satisfaction
By Vavra, T.G. as a satisfactory post-purchase experience with a product or service given an existing purchase
expectation.
According to Westbrook and Reilly
“The buyer’s cognitive state of being adequately or inadequately rewarded for the sacrifices he has undergone.”

According to Kotler
“Customer satisfaction is the level of a person felt state resulting from comparing a products perceived
performance in relation to the person’s expectations.”
Thus the satisfaction levels are a function of the deference between the perceived performance and expectation.
A customer one of the three broad levels of satisfactions as follows:

If performance fails short of expectations customer if dissatisfied

If performance matches expectations customer is satisfied
If performance is greater than expectations customer is highly satisfied pleased or delighted.

FACTORS AFFECTING CUSTOMER SATISFACTION

Customer satisfaction is the ultimate and final opinion of customer about the vendor and its product. It is
shaped by the vendor’s performance or the perception of customer about vendor performance on following factors:
Capability – financial, technological, project management, managerial
Engineering and technology

 Vendor’s ability to meet commitments

 Customer service
 Complaint handling
 Product – efficiency, quality, price, performance
 Appearance and customer friendly features
 Life cycle
 Smooth and trouble free operation and Maintenance requirements
 INDUSTRY PROFILE
TOOTHPASTE INDUSTRY: AN OVERVIEW
The toothpaste history in India can be tracked back from 1975 with 1200 tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes Oral
Hygiene was the domain of local home made powders and ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care
and the importance of oral care. In recent years the Industry has shown impressive growth rate of 18.6% (this growth is calculated in terms of value growth in
Rs. ).
The growth in the Urban market has been largely by the Gel Segment. Presently, a large chunk of the Market is still held by Colgate. The major players in the
toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and several minor players like Balsara hygiene, Dabur etc.
Presently Colgate Dental Cream holds 52% of market share. HLL’s Close up lies far behind with 23% of the existing market share. The third player in the
marketplace in terms of market share is Colgate Gel with 10.5% of the market share. That leaves 14.5% market share for other Brands like Pepsodent, Pepsodent
G, Promise, Babool, Sensofoam, Forhans, Cibaca, Neem, Vicco etc. The toothpaste market is presently valued at Rs. 750 crores out of which the Gel segment has
already bagged 1/3rd portion of it. The Gel segment presently stands at Rs. 248 crores and is growing at a rate much faster than Cream. In India toothpaste
usage as compared to other countries is very low which signifies about the potential of the market. In Urban India the usage of toothpaste per person per year is
just 190gms. Where as it is 200gms of toothpaste per person per year in developing countries as Indonesia and Thailand. In developed countries as USA and other
European countries the toothpaste usage is 375 gms per person year. In India the toothpastes companies are going in for advertising on a heavy note, on an
average the companies managing this FMCG category are spending 6.15% of their sales on development. Colgate Palmolive had shelled out 15% of their sales on
ads in the year 1994. Dabur had an ad expenditure of 5.07% for the year 1993. whereas balsara Hygiene spend a huge 10.17% of their sales.
 COMPANY PROFILE

Overview of the Organization

 Dabur India Limited is a leading Indian consumer goods company with interests in Hair
Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble
beginnings in the bylines of Calcutta way back in 1884 as an Ayurvedic medicines
company, Dabur India Ltd has come a long way today to become a leading consumer
products manufacturer in India. For the past 125 years, we have been dedicated to
providing nature-based solutions for a healthy and holistic lifestyle.
 Through our comprehensive range of products, we touch the lives of ail consumers, in all
age groups, across all social boundaries. And this legacy has helped us to develop a bond
of trust with our consumers. That guarantees you the best in all products carrying the
Dabur name.

Name of the company :
Location of the company :
Registered office:
Phone
Fax
Homepage
Brief description
Types of company
Industrial classification
Status
Profile of the Organization
Dabur India Ltd.
Dabur India Ltd. Kasushambi
Ghaziabad-201010
Uttar Pradesh, India.
Tel:
+91(0120)3982000 (30 Lines)
+91(0120)3001000 (30 Lines)
8/3, Asaf Ali Road New Delhi-
11002
Tel: +91(011)23253488
: 028829381
: 028860018
: www.dabur.com
: Overall marketing activities
: MFCG Company
: Export oriented basic industry
: Public Limited Company
MARKET SHARE OF FEW TOOTH PASTES
TOOTH PASTES MAKET SHARE(%)
DABUR 14.3
COLGATE 54.3
HUL 21.6
OTHERS 10.4
MARKET SHARE

DABUR
COLGATE
HUL
OTHERS
 REVIEW OF LITERATURE
Frederic M. Scherer, (2008) Dynamics and Regulation of the Asian FMCG Industry: A Critical Review, this
study examines how product innovation contributes to the renewal of the firm through its dynamic and
reciprocal relation with the firms competences. Field research in five high-tech firm of varying age, size and
level of diversification is combined with analysis of existing theory develop the findings of the diversification is
combined with analysis of existing theory develop the findings of the study. Based on the notion that new
products are created by linking competences relating to technologies and customers, a typology is derived that
classifies new product projects based on weather a new product can draw on existing competences, pre
requires competences die firm does not yet have. Following organizational learning these options are
conceptualized as exploitation and exploration. These organizational concepts are used to gain a dynamic and
path-dependent view of product innovation and development, and to reveal the unique nature and challenges
of different types of product innovation.

Thomas S.Robertson, Jehoshua Eliashberg and Talia Rymon, (1995), new product announcement Signals
and incumbent reactions, the authors focus on NPA Signals. They develop a set of regarding incumbent’s
reactions to NPA single is and test them in a field study among managers in the United States and The United
Kingdom. The authors’ findings provide an amortization of the factors affecting the likelihood of competitive
response to NPA signals and agency a set of managerial implications.

R Wensley, (2008), product strategic, managerial comprehension, and organizational performance, Recent
comments on the national competitive model based on the links between organizational skills and value added
have recognized that individual firm performance can be significantly moderated by either or. Both marketing
expertise and differentiating skills within the organization with an emphasis on high level managerial
capabilities. This article considers both a more detailed analysis of marketing approaches in this area and also.

Pwter Trim, [2008], A new product launch strategy (NPLS) model for pharmaceutical companies, department
of management, the purpose of this paper is to make explicit positioned in the industry as sustainable
competitive advantage being achieved- various regulations and cultural trial as religion.

It is clear from the research undertaken that some marketing medals are viewed as being too complex
however, it is generally appreciated that marketing models can be used to interpret complex relationships that
are evident in marketing system research limitations/implications.

Andreas Hinterhber, (2003) towards value-based pricing an integrative framework for decision making,
Despite a recent surge of interest, the subject of pricing in general and value-based pricing in particular has
received little academic investigation. Yet, pricing has a huge impact on financial results, both in absolute terms
and relative to other instruments of the marketing mix. To objective of this paper is to present a comprehensive
framework for pricing decisions which considers all relevant dimensions and elements for profitable and
sustainable pricing decisions, the theoretical framework is illustrated by a case useful for guiding new
product pricing decisions as well as for implementing price-occasioning strategies for existing products.
The practical application of this framework is by a case study involving the pricing decision for a major product
launch at a global chemical company.
 RESEARCH METHODOLOGY


Research Design : Descriptive Design Is Used
Data Sources : Primary And Secondary Data
Secondary Data: Collected Through internet
Primary Data : DABUR RED TOOTHPASTE

CUSTOMERS

Research Approach : Survey

Research Instrument : Questionnaire
 Sample Plan :-
Sample Frame : S v University Students
Sample Size : 98

Sample Unit : Customers Of Dabur Red Toothpaste

Sample Method : Convenience Method
CONTACT METHOD : Personal interview
STATISTICAL TOOL : chi square test
 OBJECTIVE OF THE STUDY

 To measure the customer satisfaction level

of dabur red toothpaste

 To redesign marketing strategies, if needed

 ANALYSIS & INTERPRETATION

1. Gender distribution:

46%
54%

INTERPRETATION
There are 54% of the respondents are male and 46% of the respondents are female
 Age distribution
AGE DISTRIBUTION
35
32
NO OF
30
AGE RESPONDENTS PERCENTAGE 26
20 9 8.91 25
21 30 31.8
20
22 25 25.74 17
23 17 16.83 15
24 10 9.91 9
10
10
25 3 2.97
4
>25 4 3.96 5 3

0
20 21 22 23 24 25 >25
Interpretation: NO OF RESPONDENTS
9 32 26 17 10 3 4

31.8% of respondents are 21 years ,25.74% of 22years , 16.83% of 23years,9.91% of 24

years,8.91% of 20 years and 3.96% of >25 years
5 of
 PLACE OF PURCHASE
NO OF
PLACE RESPONDENTSPERCENTAGE 60

50

GENERALSTORES 54 55 40

30
SUPERMARKETS 43 43
20

ONLINE 1 1 10

TOTAL 98 100 0

GENERALSTORES SUPERMARKETS ONLINE

Interpretation:
55%of the respondents prefer to buy in general stores and rest all the
prefer to buy in super markets
 Varieties of toothpaste

NO OF
VARIETY RESPONDENTS PERCENTAGE GEL
VARIETY
32%
PASTE VARIETY 68 68.3
PASTE
GEL VARIETY 30 31.6 VARIETY
68%
TOTAL 98 100

Interpretation :
68.3% of respondents are using paste variety and 31.6% of respondents are
using gel dabur red toothpaste
 FREQUENCY OF PURCHASE
3 10
PARTICULARS PERSONS PERCENTAGE 13

ONCE A WEEK 10 10

ONCE A MONTH 73 74

TWICE A MONTH 13 13
73
ONCE IN AYEAR 3 3
ONCE A WEEK ONCE A MONTH
TOTAL 98 TWICE A MONTH ONCE IN AYEAR

Interpretation:
74 % of the people prefer to buy once in a month,13% of the respondents prefer to
buy twice a month 13% buy more thwn twice
 Usage per day
50
45
NO OF 40
USAGE RESPONDENTS PERCENTAGE 35
30
ONCE A DAY 40 40.5 25
20
TWICE A DAY 46 46.5 15
10
MORE THAN 5
TWO TIMES 12 12.8 0
ONCE A DAY TWICE A DAY MORE THAN TWO
TOTAL 98 100 TIMES

Interpretation :
46.5% of the respondents use two times a day ,40.5% use once a day and rest all >2
 PURCHANGING PRICE

PRICE PERSONS PERCENTAGE

LESS THAN 20 23 23
20-60 58 59

60-100 15 15
ABOVE 100 2 2
TOTAL 98 100
LESS THAN 20 20-60 60-100 ABOVE 100

Interpretation
59% of the respondents prefer to buy between 20-60 rupees and 23% of the
respondents prefer to buy <20 15% of 60-100 and 2% of above 100
 USING TENURE OF DABUR RED TOOTHPASTE

NO OF
3 22
NO OF YEARS RESPONDENTS PERCENTAGE
ONE YEAR 48 49

2 29
2YERS 29 29
MORE THAN
TWO YEARS 21 22
49
TOTAL 98 100 1

0 5 10 15 20 25 30 35 40 45 50
INTERPRETATION:
49% of respondents are using dabur red toothpaste from less than one year, 29% of respondents using from 2
years and 22% of respondents are using more than two years
 IMPORTANCE TO PRICE

PARTICULARS PERSONS PECENTAGE

VERY 11 24
IMPORTANT 23 24
1
2

IMPORTANT 64 65 65
3

NOT
IMPORTANT 11 11
TOTAL 98 100

Interpretation
65% of the respondents give importance to price and 24% of the respondents give very much importance to
price and 11% give more important
 mode of awareness about dabur red
toothpaste
70

MODE OF NO OF 60

AWARENESS RESPONDENTS PERCENTAGE 50

40
TEEVISION 66 66.3
30
NEWS PAPER 14 14.8
20
INTERNET 11 11.8
10

ANY OTHERS 7 6.9 0

TELEVISION NEWS INTERNET OTHERS
TOTAL 98 100 PAPER
NO OF RESPONDENTS 67 15 12 7

INTEPRETATION
66.3% of the respondents come to know it by the television and 14.8% of the
respondents come to know by news paper 11.8% by internet and 6.9% by others
 FACTORS INFLUENCING TO PURCHASE

FACTORS PERSONS PERCENTAGE

QUALITY 47 48
BRAND 46 47
FLAVOUR 3 3
PRICE 2 2
TOTAL 98 100
QUALITY BRAND FLAVOUR PRICE

Interpretation
48% of the respondents are influenced by the quality and 47% of the respondents
are influenced by the brand 3% by flavour 2% are by price
 Side effects

PARTICULARS NO OF RESPONDENTS 38%

YES
YES 36 37.6 62%
NO

NO 62 62.3

TOTAL 98 100

Interpretation :
62.3% of the respondents are consider that there are no side effects by using
dabur red toothpaste
 Preferences towards ingredients in
dabur red toothpaste

60 53
NO OF
PARTICULARS RESPONDENTS PERCENTAGE 50

ANTI- 40

BACTERIAL 52 52.4 30
25
COLOUR 24 24.7 17
20
FLUORIDE 16 16.8
6
OTHERS 6 5.9 10

TOTAL 98 100 0

ANTI BACTERIAL COLOUR FLUORIDE OTHERS

Interpretation:
52.4% of respondents prefer anti-bacterial, 24.7% of respondents prefer color 16.8% by
flouride
 Satisfaction in price range
NO OF
PARTICULARS RESPONDENTS PERCENTAGE

HIGHLYSATISFIED 22 22.4
SATISFIED 58 59.1

DISSATISFIED 10 10.2
HIGHLY
DISSATISFIED 8 8.16
TOTAL 98 HIGHLYSATISFIED SATISFIED DISSATISFIED HIGHLY

Interpretation :
59% of the respondents are highly satisfied with price of dabur red
toothpaste, 22%% of respondents are satisfied with price
 Recommending to
others
29%
NO OF
PARTICULARS RESPONDENTS PERCENTAGE

YES 70 71.2
71%
NO 28 28.7
YES NO
TOTAL 98

Interpretation:
71.2% of the respondents are recommend to others to buy the product and
28.9% of the respondents are not recommend to others
 Preferences towards ingredients in
dabur red toothpaste

60 53
NO OF
PARTICULARS RESPONDENTS PERCENTAGE 50

ANTI- 40

BACTERIAL 52 52.4 30
25
COLOUR 24 24.7 17
20
FLUORIDE 16 16.8
6
OTHERS 6 5.9 10

TOTAL 98 100 0

ANTI BACTERIAL COLOUR FLUORIDE OTHERS

Interpretation:
52.4% of respondents prefer anti-bacterial, 24.7% of respondents prefer color
 Satisfaction in price range
NO OF
PARTICULARS RESPONDENTS PERCENTAGE

HIGHLYSATISFIED 22 22.4
SATISFIED 58 59.1

DISSATISFIED 10 10.2
HIGHLY
DISSATISFIED 8 8.16
TOTAL 98 HIGHLYSATISFIED SATISFIED DISSATISFIED HIGHLY

Interpretation :
59% of the respondents are highly satisfied with price of dabur red toothpaste, 22%% of
respondents are satisfied with price
 Side effects

PARTICULARS NO OF RESPONDENTS 38%

YES
YES 36 37.6 62%
NO

NO 62 62.3

TOTAL 98 100

Interpretation :
62.3% of the respondents are consider that there are no side effects by using
dabur red toothpaste
 FACTORS INFLUENCING TOWARDS NEW PRODUCT

NO OF 60
PARTICULATRS RESPONDENTS PERCENTAGE
50
PRICE OF THE
PRODUCT 27 27.7 40

QUALITY 58 58.4 59
30

PROMOTIONAL
20
OFFERS 9 9.9
28
OTHERS 4 3.96 10
10
TOTAL 98 100 4
0
PRICE OF THE QUALITY PROMOTIONAL ANY OTHERS
PRODUCT OFFERS
Interpretation :
58% of the respondents are influenced by price of the new product, 27.7% of the
respondents are by quantity of new product 9.9 % by promotions and 3.96 by others
 Recommending to
others
29%
NO OF
PARTICULARS RESPONDENTS PERCENTAGE

YES 70 71.2
71%
NO 28 28.7
YES NO
TOTAL 98

Interpretation:
71.2% of the respondents are recommend to others to buy the product and
28.9% of the respondents are not recommend to others
 OVERALL SATISFACTION
PARTICULARS PERSONS PERCENTAGE
70
HIGHLY 23 23.4
60
SATISFIED
50
SATIFIED 54 55.1
DISSATISFIED 12 12.2 40

HIGHLY 09 9.1 30

DISSATISFIED 20

TOTAL 98 100 10

0
HIGHLYSATISFIED SATISFIED DISSATISFIED HIGHLY

INTERPRETATION
55.1% OF THE RESPONDENTS ARE SATISFIED AND 23.4% OF THE RESPONDENTS
ARE HIGHLY SATIFIED 12.2% are dissatisfied 9.1% are highly dissatified
 RATING OF DABUR Red
TOOTHPASTE
NO OF 60

RATING( ) RESPONDENTS PERCENTAGE 50

1 1 1.02 40

2 6 6.1 30
3 28 28.57
20
4 49 50
10
5 14 14.28
0
TOTAL 98 100 1 2 3 4 5

INTERPRETATION:
50% of the respondents have given 4 rating and 28.57% of the respondents have given 3 rating
14.28% have given 5 rating 6.1% have given 2 rating and 1.02% have given 1 rating
CHI SQUARE ANLYSIS

PARTICULARS PRICE OVERAL SATISFACTION

HIGHLY SATISFIED 23
22
SATIFIED 54
58
DISSATISFIED 12
10
HIGHLY DISSATISFIED 09
8
98 98
 Null Hypothesis:
overall satisfaction is independent of price

OBSERVED EXPECTED O-E (O-E) *(O-E) (O-E) * (O-E)/E

23 22 1 1 0.04
54 58 -4 16 0.27
12 10 2 4 0.4
9 8 1 1 0.12
TOTAL 0.83

CALCULATE CHI-SQUARE VALUE =0.83

DEGREE OF FREEDOM : (r-1) =(4-1)
=3
Inference

As the calculated value of chi-square value(0.83) is less than table value(7.81) at 3 degree of freedom and 5% level of significanceso, we
ACCEPT the null hypothesis hence we conclude that overall satisfaction is independent of price
 Suggestions & conclusionS

Suggestions:
IMPROVE QUALITY & QUANITY
CHANGE PACKING & DESIGN
GIVE MORE DISCOUNTS AND OFFERS
REDUCE THE PRICE



CONCLUSION:

From My Survey ,I Come To Know The Satisfaction Level Of Dabur

Red Toothpaste Customers, That They Are Satisfied With The Product.
Most Of The Respondents Are Prefer To use The Paste Variety
The Respondents Are Satisfied With The Prices Of Dabur Red Tooth
Paste.
Most Of The Respondents Are Convenient To Purchase The Dabur Red
Tooth Paste In Retail Stores.
Most Of The Respondents Are Prefer to anti Bacterial Variety Of Dabur Red
Paste.
 Customer satisfaction survey of dabour red tooth paste

NAME: GENDER :  MALE  FEMALE

AGE: PLACE : SVU CAMPUS, TIRUPATHI

1) ARE YOU A USER OF DABUR RED TOOTHPASTE?

 YES NO

2) WHERE DO YOU PRIMARLY BUY DABOUR RED TOOTH PASTE?

 GENERAL STORES  SUPER MARKETS  ONLINE

3) HOW OFTEN DO YOU PURCHASE DABOUR RED TOOTH PASTE?

 ONCE A WEEK ONCE A MONTH  TWICE IN A MONTH  ONCE IN A YEAR

4) WHAT DO YOU PREFER TO BUY IN GENERAL?

 PASTE VARIETY  GEL VARIETY

5) WHAT IS THE AVERAGE PRICE DO YOU PAY FOR THE DABOUR RED TOOTH PASTE?

 LESS THAN 20  20-60  60-100  ABOVE100

6) WHILE DECIDING TO BUY A PRODUCT HOW IMPORTANT IS THE PRICE?

 VERY IMPORTANT  IMPORTANT  NOT IMPORTANT  NOT AT ALL MATTERS

7) WHICH MEDIA MAKE YOU AWARE ABOUT YOUR DABUR RED TOOTHPASTE BRAND?

 TELEVISION  NEWS PAPER  INTERNET  FRIENDS

8) WHICH FACTORS ATTRACT YOU DURING A PURCHASE OF DABUR RED TOOTHPASTE?

 QUALITY  GOOD BRAND NAME  FLAVOUR  PRICE

9) HOW OFTEN DO YOU BRUSH YOUR TEETH ?

 ONCE A DAY  TWICE A DAY  MORETHAN TWO TIME

10) HOW LONG HAVE YOU BEEN USING DABUR RED TOOTHPASTE?

 ONE YEAR  TWO YEARS  MORE THAN TWO YEARS

11) WHAT FEATURES MADE U TO PREFER WHILE BUYING THIS PRODUCT?

 AYURVEDIC  ANTIBACTERIAL  FLOURIDE  OTHERS

12) WHICH OF THE FOLLOWING MOSTLY AFFECTS YOUR DECISIONTO BUY THIS PRODUCT?

 PACKING INGREDIANTS  PRICE BRAND IMAGE

13) HAVE YOU EVER HAD ANY SIDEEFFECT USINGDABUR RED TOOTHPASTE

 YES  NO

14) WHEN U FIND OUT OF STOCK OF THIS PRODUCT WHAT WILL YOU DO?

 SHIFTING TO OTHER  WAIT UNTILL STOCK COMES  GO TO ANOTHER STORES  SIMILIAR PRODUCT(GEL\PASTE)

15) ARE YOU SATISFIED WITH THE PRICE RANGE OF DABUR RED TOOTHPASTE ?

 SATISFIED  HIGHLY SATISFIED  NEUTRAL  NOT SATISFIED

16) IF A NEW PRODUCT IS LANUCHED BY THIS COMPANY IN THE MARKET WILL YOU PURCHASE IT ?

 YES  NO

17) IF YES THEN WHAT CONSIDERATION ?

 PRICE OF THE PRODUCT  QUALITY  PROMOTIONAL OFFERS  ANY OTHER

18) BASED ON YOUR EXPERIENCE WOULD YOU RECOMMEND THESE PRODUCT TO OTHERS

 DEFINETELY  PROBABLY

19) DO YOU SUGGEST ANY OF THE FOLLOWING CHANGES IN THE DABUR RED TOOTHPASTE ?

 BETTER QUALITY PROMOTIONS AND DISCOUNTS AVAILABILITY OF PRODUCT PACKING AND DESIGN

20) OVER ALL ,HOW SATISFIED ARE YOU WITH DABUR RED TOOTHPASTE PRODUCTS ?

 SATISFIED  HIGHLY SATISFIED  NEUTRAL  NOT SATISFIED

21) HOW THAT YOU RATE DABUR RED TOOTHPASTE ON THE SCALE OF 5 ?

1 2 3 4 5