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SIENA COLLEGE OF SAN JOSE

City of San Jose Del Monte, Bulacan

E-Commerce & Internet Marketing


Final Exams (2nd Sem)

NAME:_________________________________________________________________________ DATE:___________
COURSE:____________________ __________________________________Instructor: DEXTER P.ALCANTARA,MBA

I. Essay(20 points each)

1. Discuss the examination of issues on a broad E-commerce environment using the SLEPT
Framework (Social,Legal,Economic,Political,Technological).

2. What are your insights in building your own Shopify website? Provide and explain your initial
goals for your startup?

3. Discuss in your own words the best practices that you can promote your product in Social
media.

4. Discuss in your own words the advantages and disadvantages of bootstrapping.

5. Discuss the importance of data analytics of user profile in the promotion of your products and
services that you offer in an online business environment.

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