CHAPTER 1
EXECUTIVE SUMMARY
Netbox is a Wi-fi service provider were the users will have advertisements pop
up on their gadgets when they are using it on a timely basis. We will target that
Netbox can cover the whole city so where ever users go they will still be connected to
Netbox. This is possible by connecting a series of Wifi mesh routers to a central
system that can sync all of the routers. We will set up a router grid that will be within
range of 50 meters wherever you are in our coverage. The project will be utilizing
multiple Fibr speed connections that will mesh together in order to provide high speed
internet access to our users. Access points will be spread throughout the city in a way
that only a maximum of 3 bounces will be needed in our wifi mesh in order to reach
an Access point. Customers can connect, using Netbox platforms that will be spread
all throughout the city with charges depending on the time they would like to connect.
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Netbox will also provide advertising services to prospected clients, users who
connect will have advertisements as they are using the service, and these are paid
advertisements coming from clients. These advertisements will be broadcasted every
15 minutes on all the users in different areas.
Colored dots represents the Wifi mesh routers, they are arranged in a way that they
are within range of 100 meters wherever you are in this grid.
White dots with Circle represents the Access points, they are carefully placed that all
routers will be within range of 3 bounce from their nearest Access points.
Color/Area Coverage
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• Internet becoming a need for everyone in their daily routine, the trend of people
becoming dependent on internet is assumed. Access to internet is not free and this
aspects rises an opportunity to monetize this trend.
• Expected market share for internet users and advertising clients are 10.95%
equivalent to 5000 users and 4.89% equivalent to 192 clients respectively.
• The expected cost of the service is 6,031,969.90 PHP for 1 year.
• The expected selling price for internet users and advertising clients is 5 PHP and 300
PHP respectively. .
• The expected cost of the project is 4,669,200 PHP.
• The project will be financed by equity financing through contributions from the
partners.
• The internal rate of return is 66.095798%
Market Feasibility
The project is feasible in terms of the market. The study showed that there is
unsupplied demand of 44.06% of advertising businesses, the project can
accommodate 11.09% of the unsupplied demand representing 4.89% of the total
market. The market share for internet users is 10.95% based on capacity.
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Technical Feasibility
The project is feasible in terms of technical aspect. The technology that can
support this project is existing and available for purchase. The expected price can
cover the cost of service enough to make a profit. The software can be developed to
integrate the applications needed for this project. The city government allows private
entities to place objects in posts in the city, provided that an annual fee is paid.
Management Feasibility
Netbox will be a partnership to be owned by 5 partners namely Ms. Cyden R.
Clavero, Mr. Nico L. Durangparang, Mr. Carl C. Fuerzas, Mr. Arman T. Tingson and
Ms. Roan Mae O. Uy. Mr. Carl C. Fuerzas acting as managing partner.
Financial Feasibility
The project is feasible in terms of financial operation. The payback period is
1.50 years. The net present value is 7271746.17 PHP. The profitability index is 2.59
and the internal rate of return is 66.095798%%. Return on sales is 26% and the return
on investment is 59% for the first year of operations.
Socio-economic feasibility
The projects provides a medium for people to connect and have access to
relevant information. It helps the economy grow by providing businesses a means of
an effective advertising, thus increasing customer awareness of their products and
attracting potential sales.
General Conclusion
Overall the project is feasible in all aspects of the study and provides
economic and social benefits to the owners, the users and the clients. The market is
existing and can be penetrated. The technology needed is available and legal
requirements can be complied. Based on the financial study, the cost of operations can
be recovered by the sale and make a profit. The project will be a general partnership
composing of 5 members’ equally contributing capital for the project.
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Chapter II
Market Study
Netbox is an internet provider that serves accessible fast wireless fidelity throughout the
community of individual users which also offers a wide range advertisement services. The
intended users are the business entrepreneurs who are willing to promote their venture through
advertisement in the commercial market as well as the internet users which are tend to subscribe
the internet promo services. It caters the following barangay districts in Pagadian City such as
Balangasan, Gatas, San Francisco, San Jose, San Pedro, Santiago, Tuburan, Santa Maria, Santo
This chapter encompasses the demand, supply, demand and supply analysis, projected
market share, projected revenue and marketing strategies and programs of Netbox.
A. Study of Demand
Target Market
Access to the internet provides users easy access to information and entertainment. It also
connects people from different parts of the world in an instant. Since Netbox will only be
within the area of Pagadian City, the residents of the city will be the target market. Netbox
also considers the age of the users. Only those who are from 15 years old to 64 years old
are the targeted markets which is equivalent to 59.8% of the population. This will cover
the following barangay districts such as Balangasan, Gatas, San Francisco, San Jose, San
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Based on the survey 96.27%, equivalent to 258 respondents access the internet. The
Netbox will also be a medium for advertisements for businesses. It is also offers
advertising services to the business entities who are willing to advertise their products and
services in a commercial market. The service is only available to those operating business
The proponents conducted a survey of businesses in Pagadian City and it showed that
59.44%, equivalent to 148 of the businesses are currently advertising their products and
services. The remaining portion of 40.56% that rejected using any form of advertisements are
Historical Demand
The demand can be gathered only within the chosen barangay districts covered by the
Netbox service in a form of conducting a sampling survey. The proponents have gathered the
following:
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Failure to obtain statistical data regarding past number of users of internet, the
the age segment from 15 to 65 years old (59.8%) multiplied to the percentage (96.27%) of the
market accessing the internet. The resulting figure is the historical demand of people
44000 43816
43500 43216
43000 42623
42500
42038
42000
41462
41500
41000
40500
40000
2013 2014 2015 2016 2017
The demand for advertising of business entities in Pagadian City can be gathered by
surveying those established business enterprises located within the city proper, the results are
as follows:
2013 3165
2014 3457
2015 3743
2016 4855
2017 4771
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Failure to obtain statistical data regarding the past number of business entities
advertising, the historical demand is computed by multiplying the number of business entities
to the percentage (59.44%) of the business enterprises multiplied to the percentage (20.54%)
product advertising through radio and newspaper because they are the only services available
700
593 583
600
500 457
422
387
Number of Business
400
300
200
100
0
2013 2014 2015 2016 2017
Years
The historical demand of internet users is steadily growing, as people nowadays are
very dependent on the use of gadgets such as laptops, smartphones and etc. The need of
internet is also rising as it is becoming a daily need for people. The internet connects people
in a very large scale, it gives voice to everyone for us to hear. Internet is taking over the
world and Pagadian is not an exception to this. The people of Pagadian City are becoming
fluctuating, there is no obvious pattern to it. Through the years of 2013 to 2015, the number
of advertisers was steadily growing, but by the year 2016, many business enterprises started
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to open and spike up the number of advertising entities. By the year 2017, it slows down to a
Projected Demand
The projected population for 2018-2019 is based on the data provided by the
Philippine Statistics Authority (PSA). The projected population for 2018-2022 is computed
by multiplying the 2017 population by the growth rate provided by the PSA, which is
1.39008%. All other relevant data presented below are based on the computations from the
47500
46948
47000
46500 46304
46000
45670
45500
45044
45000
44426
44500
44000
43500
43000
2018 2019 2020 2021 2022
The projected number of business entities for 2018-2019 is based on the data provided
by the Permits and Licenses Division of Pagadian City. The projected number of business
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entities advertising for the year of 2018 to 2022 was projected using Statistical Parabolic
which has the smallest deviation. (See Appendix). All other relevant data presented below are
1000
912
900 848
784
800
722
700 661
600
500
400
300
200
100
0
2018 2019 2020 2021 2022
Advertisements
Projected demand for internet users was calculated by multiplying the population by
the growth rate provided by the Philippine Statistical Authority multiplied to the population
to the percentage of the age segment from 15 to 65 years old (59.8%) multiplied to the
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48000
47000
46000
45000
Number of Users
44000
43000
42000
41000
40000
39000
38000
Years
Historical Demand Projected Demand
Projected demand was obtained by projecting the number of business entities using the
statistical parabolic multiplying the number of businesses to the percentage (59.44%) of the
1800
1600
1400
1200
Number of Business
1000
800
600
400
200
Years
Historical Demand Projected Demand
Figure 6: Evaluation of Projected Demand for Business Entities Advertising on Radio and Telephone
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B. Study of Supply
Competitors
Netbox is a pioneer in the city wide public Wi-Fi, there is no existing entity
that provides the same service. Therefore, the proponents concluded that there is no
direct competitor for the service of internet provided by Netbox. Although there is no
such, there are still an existing indirect competitors such as Private Wi-Fi, Data, and
Internet Café. However, due to the complexity of the data, it is impossible to attain the
appropriate information needed. To solve this issue, the proponents devise its survey
On the other hand, in the advertising services of Netbox, there are already
existing entities provides advertising services such as Radio Stations and Newspapers. In
Pagadian City, these entities are already establishing for years. They are the direct
Historical Supply
The figures are obtained through the interview and survey that the proponents
conducted on the said Radio Stations and Newspapers by the questions, “How many are
advertising on your platform?” The historical supply cannot be determined in an instant due
to the data provided in a yearly average. Because of the inadequacy of records, the data
needed is insufficient. Therefore, the historical supply will remain constant of what is
currently provided.
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Projected Supply
The projected supply for 2018 is based on the results of the survey conducted. The
projected supply for succeeding years is calculated by getting the average growth rate of
business which is 8.37% (See Appendix) multiplying it to the number of supply that have
510
500 474
439
404
400 370
300
200
100
0
2018 2019 2020 2021 2022
Figure 7: Projected Supply of Business Entities Advertising on Contractual Paid Advertisement
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Projected supply can’t be calculated from the results of the interview and survey
materials conducted to the current suppliers. Using the growth rate of business, 8.37% (See
Appendix) in order to solve the matter and come up with the projection of the supply.
C. Demand-Supply Analysis
Demand Gap
Demand and Supply Gap Analysis is very essential in terms of analyzing current
market because it shows some of the market deficiencies or supply gap in order to assess of
how much product or service that can still serve for the satisfaction of demand. The gap is
calculated by subtracting projected supply from projected demand. The table below shows
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Market Share
The market share can be projected by analyzing the demand and supply gap data. It is
the portion of excess supply that is currently not satisfied by the existing supply. However,
due the capacity of the services provided, it cannot accommodate all of the demand gap.
Based on the capacity of 192 clients dividing it to the total projected demand, the prospected
Unsatisfied
Demand,
Supplied,
39.17%
55.94%
The market share for internet users is calculated by multiplying the projected demand
of internet users to the percentage based on the conducted survey that was affirmative in
using a platform such as Netbox. The prospected market share of internet users is 89.55% of
the projected demand. However due to normal capacity of 5,000 users only 10.95% of the
Market
Share
Unsupplied 10.95%
Demand,
89.05%
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D. Price Study
Overhead
Electricity
136,974.50 0.08
Depreciation
99,604.86 0.05
Internet Fee
3,600,000.00 1.97
Vendo Rent
120,000.00 0.07
Router Placement Fee
152,500.00 0.08
Amortization
25,000.00 0.01
Maintenance
50,000.00 0.03
Total
2.31
Mark-up
2.15
Taxable Price (VAT)
4.46
Price Including Tax
5.00
In computing the price, the possible cost is estimated by considering the direct materials such
as the user-pass receipt, the Overhead for the electricity expense and the fixed cost consisting
of the Internet fees, yearly rental of posts where the routers will be placed, vendo rent
amortization of the intangible asset and maintenance cost. The decided price is 5.00 for 24
hours of connection with no data limit. The proponents came up with a mark-up of 2.15 (See
computation above) for the 24 hour connection. The decided price of 5.00 is set for Netbox to
firmly establish itself as a daily commodity that everyone will need on their day to day life.
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The proponents have decided on this prices based on the results of the survey. This
prices are very competitive with the existing supply of the competitors. Every 15 minutes
Netbox will broadcast to all its users in different areas advertisements of the entities. One spot
is one broadcast of the advertisement of the entity.
Product/Service Strategy
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be it a smartphone, laptops and etc. The need for internet is very high for us people in a
technologically advancing world. There will be a great demand for cheap internet. And
Netbox can provide that. Netbox will be seen as the more economical option for people
accessing the internet.
Pricing Strategy
Netbox will offer a service were the price is so low that you can afford to use it every
day. With prices of data load not that affordable for users to be able to use it on a daily basis
and maintain an economical budget. With Netbox, you can enjoy daily access to internet
while still maintaining a budget. And for the pricing of the Advertisements, they are very
competitive with the existing market today. Netbox prices are significantly more economical
than what is being offered by the competitors, with Netbox being able to reach out to more
people this means that more people will be able to see or hear their advertisements.
Netbox will be a new business in Pagadian City, people will need to know what is it
and how it works. Promotion and advertising will play a major role to the success of Netbox,
to build a recognition on the users and to gain their loyalty.
To advertise Netbox, the proponents will use a mix method of conventional and
online promotion and advertising; social media, tarpaulins, flyers and leaflets. Broadcasting
the service of Netbox and the very cheap price of internet access through the use these
methods creating customer awareness and leave a good impression to our users.
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To promote the advertising, Netbox will broadcast to its users blank Ad space here for
potential customers to see. In the Ad space here will be the proponents contact information
for inquiries regarding the services.
Place Strategy
Netbox will cover barangays near the center of Pagadian City were most of the people
live. The Barangays covered are Balangasan, Gatas, San Francisco, San Jose, San Pedro,
Santiago, Tuburan, Santa Maria, Santo Nino and Dumagoc. Wi-Fi mesh Routers will be
strategically place so that wherever you are in the Grid system you are within 50 meters from
the closest router.
Vendo machines will also be spread throughout the city where users can gain access
to the system. An office will be setup to accommodate potential advertising entities and to
customer services, this will be located in Barangay San Francisco near Saint Columban
College
The Market study showed that there is a demand on our service and that the existing
supply was not sufficient to meet the demand. There is demand gap for the current period and
the projected periods to come. The expected price for the internet access is 5 PHP for a 24 hour
connection with no data limit, and for the advertising price is 300 PHP. The marketing
strategies to be adopted are both conventional and new, the proponents have decided to
advertise by means of tarpaulin posting, flyers and online.
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Chapter III
Technical Study
A. Service Description
Internet access is usually provided by either wired connection or wireless access points.
Netbox will provide wireless access to users using wired connections provided by internet
service providers. Vendo machines will be spread throughout the city on designated locations,
this Vendo boxes will be the platform on where users can connect to Netbox. Upon dropping
a coin to the machine, a receipt will come out with a unique code which users can use to connect
and gain access to the Wi-Fi. The users first must need to connect to the Wi-Fi and upon
connection they will be directed to an application where they can input the unique code
provided by the machine to enable them to gain access to the internet.
The proponents aim to make access very easy and fast, to be able to do this a customer
friendly user-interface should be implemented. Also, the proponents aim to provide fast and
reliable access to the internet. Fiber connections will be used to achieve this goal.
Netbox will also be an advertising platform. Clients which are business and entities will
be able to promote and advertise their product, agenda or services on our platform. The clients
can advertise via image or a video. Their advertisements will pop-up on the users who are
connected to Netbox, showing their advertisement of either image or video. Their
advertisement will be shown for 3 seconds before the user has an option to close it or skip the
ads. Scheduled advertisements will be broadcast in the designated area in every 15 minutes.
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Mesh Network
A mesh network is a group of routers all in sync to provide internet to a wide range of
area. This mesh networks works like a basketball team the routers being the players, the data
signal being the basketball and the access points being the ring. The routers will receive the
data signal from the users and passes it to the next nearest router until it reaches an access point.
This is possible by using mesh routers, they are routers that have processors in their board, in
a way they are mini computers themselves. The routers due process themselves; the router finds
the nearest point to pass the data signal coming from users.
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Users can connect to Netbox by dropping a 5 peso coin, the Vendo machine will print
out a receipt with a unique code which the users will use to log in to the application that the
users will download only on their first connection to Netbox, this said application will
authenticate the said unique code and the users can gain access to the internet. The unique code
is produced by the software installed on the Vendo machine, this unique code will be passed to
the central network and the central network will integrate it to the network and pass it to all the
access points so the user will be able to connect to all routers wherever he may be situated.
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The image below is the interface of the software of the Vendo machines which will produce
the unique code and control the time on which users can gain access to Netbox.
This is the interface of Etcher, software that is use for controlled Wi-Fi access. This
software is free and can be easily downloaded online. This software can produce unique codes
which the users may use to log in to Netbox, the unique code can be used only by a single
device and will automatically disconnect the user after the time expires. This software can also
control the connection of the user to the internet as to time it allows it to connect. This software
will be installed on the Vendo machines.
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The Wi-Fi of Netbox will be open requiring no password to connect. However for the
users to gain access to the internet they must log in on the application that will be automatically
installed on their first time connecting to Netbox. This application is where the users will input
the unique code provided. This application will also serve as the means Netbox can inject
advertisements to the users. The application will be required to be kept open in the background
in order the users can continue to gain access to the internet.
The unique password entered on this application will automatically connect you to
another router in the case you move to another place. The technology that will enable the
syncing of unique codes of all routers is called Passpoint. Passpoint syncs all the unique codes
of users among the routers and the servers.
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The client will directly go to the front office to acquire for advertisements service; they
will provide the advertisement in either image or video to the personnel in the office. The client
will subscribe on what plan the clients intends to choose and pay the fees that encompasses
with it. After the front office receives that advertisement from the clients, the front office shall
submit it to the central network. The central network will then be in charge of broadcasting the
advertisement base on the agreed terms. If any issues arise the clients can forward their
complaints or suggestions to the front office.
This software will integrate all the routers in the mesh network. This software will also
be used to inject advertisements to the gadgets of the users. The advertisements from different
entities will be broadcasted according to schedule.
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C. Plant Capacity
The proponents will use 20 fiber connections for the access points. Each fiber
connections will have a speed of 1 gigabit, and divided by 8 equals to the effective download
speed of 125 megabytes per second. This speed can cater 250 at most, any more than these
users will already experience lag and latencies. So Netbox will have a capacity of only 5000
users. Future plans to add more access points will add to the capacity with increments of 250
users.
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1:15 PM Entity 127 Entity 128 Entity 129 Entity 130 Entity 131 Entity 132
1:30 PM Entity 133 Entity 134 Entity 135 Entity 136 Entity 137 Entity 138
1:45 PM Entity 139 Entity 140 Entity 141 Entity 142 Entity 143 Entity 144
2:00 PM Entity 145 Entity 146 Entity 147 Entity 148 Entity 149 Entity 150
2:15 PM Entity 151 Entity 152 Entity 153 Entity 154 Entity 155 Entity 156
2:30 PM Entity 157 Entity 158 Entity 159 Entity 160 Entity 161 Entity 162
2:45 PM Entity 163 Entity 164 Entity 165 Entity 166 Entity 167 Entity 168
3:00 PM Entity 169 Entity 170 Entity 171 Entity 172 Entity 173 Entity 174
3:15 PM Entity 175 Entity 176 Entity 177 Entity 178 Entity 179 Entity 180
3:30 PM Entity 181 Entity 182 Entity 183 Entity 184 Entity 185 Entity 186
3:45 PM Entity 187 Entity 188 Entity 189 Entity 190 Entity 191 Entity 192
The table presents the advertising schedule in different areas and in different times.
After 3:45 PM, the schedule will go back to the restart and start from the beginning but now
entity 1 will start at area 2 and area 1 will be broadcasted with another advertisement, this
schedule will go on a cycle endlessly. This schedule will satisfy the 3 pop-ups of
advertisements by all the clients.
D. Production Schedule
Netbox is operating with a maximum capacity of only 15,000 users because of the
limitations of the internet speed. If maximum capacity is reach during operations, additional
access points will be installed adding increments of 250 users per installation. The routers have
currently a maximum capacity of 100 users per single router, totaling to a maximum capacity
of 30,500. The proponents decided to keep a 2:3 ratio of internet capacity to router capacity,
this is so that users can easily gain access to the routers and maintaining an optimal speed of
the internet achieving the goal of high speed internet and accessibility. At the current capacity
of the routers, no additional routers are needed unless maximum capacity of the internet is met
and additional access points are added and such it reached a capacity of 22,500 users at this
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point additional routers are needed to accommodate new users and keeping the quality of
service to our users.
Ratio to be maintained 2 3
Software Development
All the applications and software’s needed for the project is existing and can be
downloaded for free online. The problem arises when integrating all of the needed applications
and software’s into one operating system. A software needs to be developed to make a system
for Netbox. G2 Software Solutions located on San Francisco District, Pagadian City have
testified that a program can be developed and programed for a cost of PHP 500,000.
Government Requirements
The city government allows private entities or individuals to place objects on posts in
the city, provided that an annual fee of 1,000 per placement is paid. This allows the router to
be placed on posts located in the city. An annual payment schedule is provided:
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The grid is the layout of the routers, placing them in designated places. Each colored
dot represents a router. The routers are place 100 meters apart from each other. This placement
will put the users within 50 meters of the nearest router, achieving the goal of accessibility and
convenient access. The routers will be placed on poles or high grounds to prevent any structure
to obstructing the signal.
The dots are colored in six different colors. Each color represents an area, namely the
following:
Color/Area Coverage
Area 1- Red Santo Nino, Upper Balangasan
Area 2- Blue Upper Gatas, San Jose
Area 3- Yellow Santa Maria, Tuburan
Area 4- Green Balangasan, Dumagoc, West Santa Lucia
Area 5- Orange Santa Lucia, Gatas
Area 6- Pink San Francisco, Tuburan, Port area
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The advertisements will be broadcasted on this areas base on a planned schedule. The
areas will be broadcasted with different advertisements to maximize the capacity of clients
Netbox can accommodate. The users will be broadcasted based on routers the users are
connected to, users who are connected to routers on area 1 wil be broadcasted advertisements
intended for area 1, and the same to area 2, 3, 4, 5 and 6.
The white dots are the places where the Vendo machines will be installed. The Vendo
machines are places so that each barangay covered by Netbox will be placed with Vendo
machine to achieve the goal of accessibility. This Vendo machines will also be access points
on which internet is directly connected from the internet service provider.
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3D View of Office
31
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32
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The Front office will serve as the façade of Netbox, this place where clients and users
can inquire and acquire the services of Netbox. The front office will be located at J. Zulueta St.
near Chamber School, Dao District, Pagadian City. The front office will house 4 personnel:
Manager, Treasurer, and Head Technician and customer relations personnel.
The Central network will only be a single room with a server and a single computer
inside. The central network will be located at the back of the Front Office, and this room will
be air conditioned to maintain a cool environment for the equipment’s to work properly.
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4. Flooring
Cement for Mortar ₱4,800.00
Tiles 150,000.00 154,800.00
5. Painting
Paint (4 gal) ₱10,000.00 10,000.00
6. Labor
Material Handling and Labor ₱50,000.00 50,000.00
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1. Vendo Machines
Name Raspberry Pi 3 model B+
a. Price ₱ 2,499.00
Quantity 20pcs.
Required
Function Will serve as the computer for
the Vendo machines.
b.
Quantity 20pcs.
Required
Function Coin slot
c.
Name LCD Touch Screen
Price ₱ 3,650.00
Seller RS Philippines
Size 7 inches
Quantity 20pcs.
Required
Function User interface touch pad.
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d.
e. Price ₱ 1,169.00
Quantity 20pcs.
Required
Function Prints code In receipts
2. ROUTERS
a.
Name Open-Mesh OM2P-HS
Price ₱ 6,400.00
Quantity 305pcs.
Required
Function Routers for the Mesh Network
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b
Name TP-Link TL-ANT2408CL
Price ₱ 600.00
Quantity 305pcs.
Required
Function To receive the signal from
users.
c.
Price ₱ 500.00
Seller Hetech
Quantity 305pcs.
Required
Function To provide power to the
routers.
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3. Server Room
a.
Seller IT World
Function Processor
b.
Name Asrock H61M-VG4
Price ₱ 3,200.00
Function Motherboard
Price ₱ 7,640.00
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d
Name Aerocool Rave 80+ 500 W
Price ₱ 1,998.00
e.
Name Rakk Huwani Case
Price ₱ 1,998.00
Seller Rakk PH
Function Chassis
f.
Name AOC1220SWD
Price ₱ 5,888.00
Seller PCworx
Function Monitor
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g.
Name MT-K9310
Price ₱ 370.00
Seller Wonderbuy PH
Function Keyboard
h.
Name Logitech B1000
Price ₱ 199.00
Seller Tech 27
Function Mouse
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Office Supplies
Short Bond paper Crown Paper & Stationaries Supply ₱170/ ream
41
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G. UTILITIES
Netbox is a service entity. The service process and managing of the business use
different utilities:
Electricity. Used in the operations of the entity, in its service process and administration. The
following tables show the electricity cost consumed by the utilities used in the office and
Vendo machines. The routers are solar powered and they do not require electricity.
Equipment Unit(s) Electricity Hours Days per Power(K Price per Annual Cost
Consumption( year used WH/yr) KWH
W)
INTERNET
Monthly Cost Quantity Annual Cost
Access points ₱ 20, 000 20 ₱4,800,000
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Water
Depreciation
Equipment’s used are subject to deprecation and is in need of adjustments per year.
Total ₱199,209.71
Direct Materials
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Overhead
Price cost
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I. Waste Disposal
J. Pre-Operation Activities
A permit for the placement of routers in public poles and areas must be
first secured from the city government. A letter addressed to the City Mayor
must sent asking permission for the placing of the routers, after the said letter is
approved it must be forwarded to the City Administrator to be signed by Mr,
Lauro Mendoza, after it a Permit can be secured from the Permits and License
Division after payment to the City Treasurer.
The antennas are attached to the routers. The power cord of the router is
plug in then the router is place inside the enclosure. The solar panel is then
screwed at the top of the enclosure.
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Each of the assembled routers is placed 1 foot above the transformer and tightly
bolts in the electric post.
The assembled board is then placed inside the machine frame. Then the Touchpad
display is installed on the frame and connected to the board. Paint designs after.
The Vendo machines will be installed throughout the city to provide easy access to
Netbox. The assembled Vendo machines will be placed on designated areas. The Vendo
machines will be secured by chains and bolts. The Ethernet from the ISP will be connected to
the Vendo machine to enable it to gain access to the network. Routers themselves don’t provide
internet they must be able to connect to an access point to be able to provide internet to users.
Access points are wired internet connections provided by the internet service provided. They
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are installed on the Vendo machine so the access point will be powered and easy access for
maintenance. They are to be placed so that the routers will be able to reach an access points
within 3 bounce from a single router to another
The mesh routers are set up on high places like poles and high buildings. They are
placed 50 meters away from the nearest connecting router, this is because laptops Smartphones
have an effective range of 100 meters with a clear line of sight. Placing routers nearer than the
optimal range will give users a convenient and stable connection. Routers will be mounted on
to poles and walls using railings and bolts. The power source of the routers is 12V batteries
that will be Solar powered. The routers will be encased by an outdoor weather case to protect
the routers from environmental factors.
This software will be installed on the Vendo Machines and routers. Etcher is the
software that will produce the unique code and control the time users can connect. While
Passpoint will sync all the unique codes from different access points so that whenever a user
changes location and his current routers is out of range, his gadget can automatically connect
to the next nearest router.
A central network base will be establish, in order to monitor and manage the mesh
network. A powerful computer with high process speed shall be the server for the mesh
network. Software called Mesh Manager shall be installed on the central network, this software
will receive the data from the access points and pass it to other access points in order to sync
all the data so that users can connect to different routers in different areas in the city.
The software is installed on the mesh network to sync all the routers. The software is
responsible for the broadcasting of advertisements and the syncing of all unique codes in all
routers, so users can connect easily.
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The Project is feasible in terms of technical aspect. The technology needed for this
project is existing and available. The mesh network together with its other components is
available in the market and can easily purchase. Through time the system will be increasing
capacity little by little until the whole city will be covered and can lead of for the extension to
other places. The system needs maintenance to preserve its performance in order to make the
customer satisfied. More satisfied customer, more profit.
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Chapter IV
Management Study
A. Business Organization
Type of Business
Netbox being a service oriented entity focuses on the quality of service it provides to
its customers. Netbox will be a general partnership form of business organization, consisting
of 5 general partners who will contribute the necessary resources for its formation to provide a
large capital base. It also provides more room for growth as to capital needs.
The profits and losses resulting from the operations during the course of the business
will be divided among the partners by allocating 10% interest based on their beginning capital
A managing partner will be appointed from among the partners, by doing so the one
managing the day to day operations of the business will have more commitment to the entity
for he is a partner. And the managing partner will be a given salary of 25,000 per month and a
bonus of 10% of sales exceeding 1,500,000. A performance based bonus will motivate the
On the long run, in the relevant future probably 5 years the possibility of dissolution of
the partnership is high. The entity will dissolve the partnership in order to create a corporation,
if the partners agree. The event happening is based on the capacity of the business to expand
its operations. When the capital outlay needed to meet the demand is greater and the partners
cannot supply the gap because of capital limitations, there will be a need to expand.
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B. Organizational Structure
Partners
Managing Partner
Assistant
technician
C. Capital Requirement
The partners are to contribute equal share in the capital with the exception of the managing
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D. Staffing Requirements
He/She will be the one to perform needed repairs and maintenance on the server and
the routers, he will also collect the coins from the vendo boxes in the city. Requirements are:
Computer Science)
He/She will assist the Head Technician and he is under the command of the Head of technician.
1. Must at least be a 2nd year student in any computer related course. (eg. Information
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c) Treasurer (1)
The one tasked to manage the books of the company and keep records.
He/She will be the one to accommodate walk-in customers and clients. To make and keep any
documents necessary for the business and to entertain any complaints from users and clients.
Netbox being a business that relies on its quality of service emphasizes the skills and
knowledge of the head technician to be able to produce the best experience for the users. The
technician must be always updated on the latest technologies regarding the service of providing
internet. The technician shall be sent to seminars and training programs necessary for the
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The management will be strict on timeliness of the employees. They must be on time on their
job and their duties. Absences will be dealt with penalties by deduction in their salary if not for
a valid reason. Efficiency and effectiveness of their duties is upmost importance in their day to
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A. Gantt Chart
Week 1 2 3 4 1 2 3 4 1 2 3
Activity Month January February March
1. Securing Permits and Licenses
2. Hiring of Staff and Personnel’s
3. Application to the Internet Service Provider
4. Purchase of Equipment and Parts
5. Assembling of Router Packs
6. Planning of Router Placements
7. Purchase Furniture’s and Equipment for Office
8. Purchase Equipment for Central Network
9. Assembling of Vendo Machines
10. Installing of Vendo Machines and Access Points
11. Installation of Routers
12. Moving to Office
13. Advertisements and Promotions
14. Setup Etcher and Passpoint Software
15. Assembly and Setup of Central Network
16. Integrating the whole mesh network
17. Run tests
18. Start of Operation
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F. Conclusion
appointed as a managing partner. The partners are to share equal amounts of the net profit of
the company with the managing partner being given a monthly salary. The business will
employ a total of 4 employees namely the Head Technician, Assistant technician, Treasurer
and a Secretary. They are to be given bountiful salary to justify their performance and to
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Chapter V
Financial Study
A. Major Assumptions
1. Income Statement
- The method of reporting for the income statement is absorption costing.
2. Market Share
-The market share is based on the capacity of plant..
3. Selling Price
- 5 PHP price is set for internet users based on the survey conducted.
- 300 PHP price is set for advertising clients based on the survey conducted. Price is
increased annually by 6% based on inflation.
4. Plant Capacity
- User capacity is 250 based on network limit of the access points. Capacity is increased by
increments of 250 users by year.
- Client capacity is 192 based on time limit of advertising schedule.
5. Cost of Service
Direct Materials
- The method used to account for materials is periodic inventory system
Overhead
- The basis for computation of overhead is the annual estimated cost of service
attributable to the operation.
6. VAT
Since the projected annual gross sales of our business are expected to be more than the VAT
threshold of P3, 000,000, this means that our business is required to register under VAT
system. Under this we are engaged into variable sales which means that we are required to
collect 12% value added tax on our sales from our users and clients and that the same time
avail Input VAT and deduct the same from the Output VAT to get the VAT payable.
7. Inflation Rate
- The inflation rate used is 6%. This is based on the general average rate in the
country.
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8. Salability of service
- The salability of the internet service is 96.27% based on the results of the survey
who answered YES on both questions of “Are they connecting to the internet” and
“Are you willing to connect a city wide Wi-Fi”
-Based on our capacity of 192 clients dividing it to the total projected demand, our
prospected market share is 4.89%.
Straight-line method.
11. Light and Water
- Light and water will be paid monthly and will be accounted as one line item-
UTILITIES EXPENSE together with other utilities
12. Office Supplies
- This will be purchased on cash. All office supplies are expected to be fully consume
as of the end of the year.
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Total
Land
Purchase Price 80,000.00
Legal Fees 15,000.00
Registration Fees 5,000.00 100,000.00
Building
Foundation 16,317.00
Masonry 68,855.00
Roofing System 150,000.00
Flooring 154,800.00
Painting 10,000.00
Labor 50,000.00
Contingency Works 67,495.80 517,467.80
Equipment
Routers 2,501,000.00
Vendo Machine 201,360.00
Computers 90,883.00
Air Conditioner 16,000.00
Water Dispenser 3,999.00
Printer 5,998.00 2,819,240.00
Motor Vehicle Car 100,000.00 100,000.00
Office Furniture and Fixtures
Front Desk table 4,399.00
Chairs 1,920.00
Employee wide table 10,000.00
Wide table divider 1,500.00
Managers Table 5,250.00
Sofa chair 5,000.00
Server Computer Table 1,000.00 29,069.00
Intangible Asset
Software Development 500,000.00 500,000.00
Other Non-Current Assets
Internet Deposit 200,000.00
Router Placement deposit 20,000.00 220,000.00
Initial Working Capital
Cash on Hand 300,000.00
Unused Office Supplies 7,273.20 307,273.20
Pre-operating Expenses
Feasibility Study Cost 6,150.00
Business Permit 5,000.00
Registration Fee with SEC 15,000.00
Initial Advertising 20,000.00
Recruitment and Training 30,000.00 76,150.00
Total Cost 4,669,200.00
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Cash on Hand:
Payment for Internet 200,000
Payment for Salary 71,000
Payment of Utilities expense 4,920
Contingent Expenses 24,080
Total P300,000
C. Source of Financing
Total
4,669,200.00
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D. Financial Statements
Netbox Co.
Statement of Comprehensive Income
For the years ended 31 December 2020-2024
Note 2020 2021 2022 2023 2024
Sales 10 10,615,892.86 11,300,999.11 12,189,788.39 13,086,806.25 13,975,595.54
Cost of Service 11 5,469,714.64 6,022,439.19 6,320,320.87 6,620,640.52 6,923,544.43
Gross Profit 5,146,178.22 5,278,559.91 5,869,467.52 6,466,165.73 7,052,051.11
Less: Expenses
Pre-operating expenses 12 76,150.00
General and Administration Expenses
Bad Debts 13 23,040.00 691.20 691.20 768.00 691.20
Permits and Licenses 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Salaries and Wages 14 923,000.00 923,000.00 923,000.00 923,000.00 923,000.00
Depreciation expense 15 52,753.87 52,753.87 52,753.87 52,753.87 52,753.87
Office Supplies expense 16 7,274.00 7,492.22 7,716.99 7,948.50 8,186.95
Utilities Expense 17 50,468.75 51,982.81 53,542.30 55,148.57 56,803.02
SSS Premium Expense 18 58,017.60 58,017.60 58,017.60 58,017.60 58,017.60
Philhealth Premium Expense 19 12,127.50 12,127.50 12,127.50 12,127.50 12,127.50
PAG-IBIG Premium Expense 20 8,820.00 8,820.00 8,820.00 8,820.00 8,820.00
Insurance Expense 21 18,000.00 19,080.00 20,224.80 21,438.29 22,724.59
Total General and Administration Expenses 1,158,501.72 1,138,965.20 1,141,894.25 1,145,022.32 1,148,124.73
Selling expenses
Advertising Expense 21 20,000.00 20,000.00 20,000.00 20,000.00 20,000.00
Total Selling expense 20,000.00 20,000.00 20,000.00 20,000.00 20,000.00
Total Expenses 1,178,501.72 1,158,965.20 1,161,894.25 1,165,022.32 1,168,124.73
Net Profit before tax 3,967,676.50 4,119,594.71 4,707,573.27 5,301,143.41 5,883,926.38
Tax 30% 1,190,302.95 1,235,878.41 1,412,271.98 1,590,343.02 1,765,177.91
Net Profit after tax 2,777,373.55 2,883,716.30 3,295,301.29 3,710,800.39 4,118,748.47
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Netbox Co.
Statement of Financial Position
as of 31 December 2020-2024
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Netbox Co.
Statement of Cash Flows
Year ended 31 December 2020-2024
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Cash flows from operating activities
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Add: Cash and cash equivalents- Jan 1 - 300,000.00 1,835,427.10 2,162,517.25 2,630,950.90 3,103,426.59
Cash and cash equivalents- Dec 31 300,000.00 1,835,427.10 2,162,517.25 2,630,950.90 3,103,426.59 3,575,917.04
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Netbox Co.
Statement of Changes in Equity
For the year ended 31 December 2020-2024
2020 Clavero Durangparang Fuerzas Tingson Uy
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Partner’s Equity
12/31/2022 933,840.00 933,840.00 933,840.00 933,840.00 933,840.00
2023 Clavero Durangparang Fuerzas Tingson Uy
Partner’s Equity
12/31/2022 933,840.00 933,840.00 933,840.00 933,840.00 933,840.00
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Less: Allowance for bad debts - 23,040.00 23,731.20 24,422.40 25,190.40 25,881.60
Total 83,424.00 - - - - -
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Note 9- Trade and other payables (Refer to Financial Schedule- Tax Payable)
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
1,190,302.95 1,235,878.41 1,412,271.98 1,590,343.02 1,765,177.91
Income Tax Payable
176,037.11 174481.2613 180602.1039 186929.9965 192968.8839
Vat Payable
4,834.80 4,834.80 4,834.80 4,834.80 4,834.80
SSS premium Payable
1,010.63 1,010.63 1,010.63 1,010.63 1,010.63
Philhealth Payable
735 735 735 735 735
Pag-ibig Payable
1,372,920.49 1,416,940.11 1,599,454.52 1,783,853.45 1,964,727.23
Total
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Year Internet Users Clients Total Sales Revenue Sales Exclusive of VAT
2020 9,125,000.00 2,764,800.00 11,889,800.00 10,615,892.86
2021 9,809,375.00 2,847,744.00 12,657,119.00 11,300,999.11
2022 10,721,875.00 2,930,688.00 13,652,563.00 12,189,788.39
2023 11,634,375.00 3,022,848.00 14,657,223.00 13,086,806.25
2024 12,546,875.00 3,105,792.00 15,652,667.00 13,975,595.54
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77
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78
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Financial Schedules
Schedule 1 (Depreciation Table)
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Total ₱199,209.71
Accounts Receivable
Year Client Sales Accounts Receivable, end Allowance for doubtful accounts Accounts Receivable, end
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Total Tax Payable Vat Payable Income Tax Payable Total tax payable
2020 176,037.11 1,190,302.95 1,366,340.06
2021 174,481.26 1,235,878.41 1,410,359.68
2022 180,602.10 1,412,271.98 1,592,874.09
2023 186,930.00 1,590,343.02 1,777,273.02
2024 192,968.88 1,765,177.91 1,958,146.80
Vat Input
2020 2021 2022 2023 2024
Electricity 29,351.68 31,112.78 32,979.55 34,958.32 37,055.82
Internet Fee 514,285.71 575,670.86 606,198.86 636,726.86 667,254.86
Direct Materials 8,571.43 8,571.43 8,571.43 8,571.43 8,571.43
Maintenance 10,714.29 11,357.14 12,038.57 12,760.89 13,526.54
Utilities Expense 6,056.25 6,237.94 6,425.08 6,617.83 6,816.36
Office Supplies
Expense 779.36 802.74 826.82 851.62 877.17
Total 569,758.71 633,752.88 667,040.30 700,486.94 734,102.18
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Schedule 5- Direct
Materials Used
Year Annual Users Reciept per roll Price per roll Materials Used
2020 1,825,000.00 429.00 15.00 63,811.19
2021 1,916,250.00 429.00 15.00 67,001.75
2022 2,007,500.00 429.00 15.00 70,192.31
2023 2,098,750.00 429.00 15.00 73,382.87
2024 2,190,000.00 429.00 15.00 76,573.43
Netbox Co.
Profit Distribution Schedule
For the years ended 31 December 2020-
2024
Profit Distribution
2020 Clavero Durangparang Fuerzas Tingson Uy Total
10% Interest on Beginning Capital 93,384 93,384 93384 93384 93384 466,920
Salary 240000 240,000
Bonus 127,737.35 127,737
Remainder divided equally 388,543.24 388,543.24 388543.239 388543.239 388543.239 1,942,716.19
Total 481,927.24 481,927.24 849,664.59 481,927.24 481,927.24 2,777,373.55
2021 Clavero Durangparang Fuerzas Tingson Uy Total
10% Interest on Beginning Capital 93,384.00 93,384.00 93,384.00 93,384.00 93,384.00 466,920
Salary 240000 240,000
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Financial Ratios
Horizontal Analysis
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87
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Vertical Analysis
Sales 10,615,892.86 100.00% 11,300,999.11 100.00% 12,189,788.39 100.00% 13,086,806.25 100.00% 13,975,595.54 100.00%
Cost of Service 5,469,714.64 51.52% 6,022,439.19 53.29% 6,320,320.87 51.85% 6,620,640.52 50.59% 6,923,544.43 49.54%
Gross Profit 5,146,178.22 48.48% 5,278,559.91 46.71% 5,869,467.52 48.15% 6,466,165.73 49.41% 7,052,051.11 50.46%
Less: Expenses - - - - -
Operating Expenses - - - - -
General and
Administration
Expenses
Bad Debts 23,040.00 0.22% 691.20 0.01% 691.20 0.01% 768.00 0.01% 691.20 0.00%
Permits and Licenses 5,000.00 0.05% 5,000.00 0.04% 5,000.00 0.04% 5,000.00 0.04% 5,000.00 0.04%
Salaries and Wages 923,000.00 8.69% 923,000.00 8.17% 923,000.00 7.57% 923,000.00 7.05% 923,000.00 6.60%
Depreciation expense 52,753.87 0.50% 52,753.87 0.47% 52,753.87 0.43% 52,753.87 0.40% 52,753.87 0.38%
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Office Supplies expense 7,274.00 0.07% 7,492.22 0.07% 7,716.99 0.06% 7,948.50 0.06% 8,186.95 0.06%
Utilities Expense 50,468.75 0.48% 51,982.81 0.46% 53,542.30 0.44% 55,148.57 0.42% 56,803.02 0.41%
SSS Premium Expense 58,017.60 0.55% 58,017.60 0.51% 58,017.60 0.48% 58,017.60 0.44% 58,017.60 0.42%
Philhealth Premium
Expense 12,127.50 0.11% 12,127.50 0.11% 12,127.50 0.10% 12,127.50 0.09% 12,127.50 0.09%
PAG-IBIG Premium
Expense 8,820.00 0.08% 8,820.00 0.08% 8,820.00 0.07% 8,820.00 0.07% 8,820.00 0.06%
Insurance Expense 18,000.00 0.17% 19,080.00 0.17% 20,224.80 0.17% 21,438.29 0.16% 22,724.59 0.16%
Total General and
Administration
Expenses 1,158,501.72 10.91% 0.00% 0.00% 0.00% 0.00%
Selling expenses
Advertising Expense 20,000.00 0.19% 20,000.00 0.18% 20,000.00 0.16% 20,000.00 0.15% 20,000.00 0.14%
Total Selling expense 20,000.00 0.19% 20,000 0.18% 20,000.00 0.16% 20,000.00 0.15% 20,000.00 0.14%
Total Expenses 1,178,501.72 11.10% 1,158,965.20 10.26% 1,161,894.25 9.53% 1,165,022.32 8.90% 1,168,124.73 8.36%
Net Profit before tax 3,967,676.50 37.37% 4,119,594.71 36.45% 4,707,573.27 38.62% 5,301,143.41 40.51% 5,883,926.38 42.10%
Tax 1,190,302.95 11.21% 1,235,878.41 10.94% 1,412,271.98 11.59% 1,590,343.02 12.15% 1,765,177.91 12.63%
Net Profit after tax 2,777,373.55 26.16% 2,883,716.30 25.52% 3,295,301.29 27.03% 3,710,800.39 28.36% 4,118,748.47 29.47%
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Current Assets
2020 2021 2022 2023 2024
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Clavero, Capital
933,840.00 15.46% 933,840.00 15.34% 933,840.00 14.90% 933,840.00 14.47% 933,840.00 14.08%
Durangparang, Capital
933,840.00 15.46% 933,840.00 15.34% 933,840.00 14.90% 933,840.00 14.47% 933,840.00 14.08%
Fuerzas, Capital
933,840.00 15.46% 933,840.00 15.34% 933,840.00 14.90% 933,840.00 14.47% 933,840.00 14.08%
Tingson, Capital
933,840.00 15.46% 933,840.00 15.34% 933,840.00 14.90% 933,840.00 14.47% 933,840.00 14.08%
Uy, Capital
933,840.00 15.46% 933,840.00 15.34% 933,840.00 14.90% 933,840.00 14.47% 933,840.00 14.08%
Total Partner's Equity
4,669,200.00 77.28% 4,669,200.00 76.72% 4,669,200.00 74.48% 4,669,200.00 72.36% 4,669,200.00 70.38%
TOTAL LIABILITIES AND EQUITY
6,042,120 100.00% 6,086,140 100.00% 6,268,655 100.00% 6,453,053 100.00% 6,633,927 100.00%
Profitability Ratios
2020 2021 2022 2023 2024
Return on Sales Profit after tax 2,777,373.55 2,883,716.30 3,295,301.29 3,710,800.39 4,118,748.47
Net Sales 10,615,892.86 11,300,999.11 12,189,788.39 13,086,806.25 13,975,595.54
ROS= 26% 26% 27% 28% 29%
Return on Investment Profit after tax 2,777,373.55 2,883,716.30 3,295,301.29 3,710,800.39 4,118,748.47
Original
Investment 4,669,200 4,669,200 4,669,200 4,669,200 4,669,200
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Working Capital
Turnover Net Sales 10,615,892.86 11,300,999.11 12,189,788.39 13,086,806.25 13,975,595.54
Average
working capital 533,872 834,769 1,135,666 1,436,563 1,737,460
WCTO= 19.88 13.54 10.73 9.11 8.04
Quick Assets Ratio Quick Assets 2,042,787 2,376,098 2,850,753 3,330,140 3,808,851
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Current
Liabilities 1,372,920 1,416,940 1,599,455 1,783,853 1,964,727
1.49 1.68 1.78 1.87 1.94
Leverage Ratio
Equity-Assets Ratio Net Equity 4,669,200 4,669,200 4,669,200 4,669,200 4,669,200
Total Assets 4,669,200 6,042,120 6,086,140 6,268,655 6,453,053
Equity-Assets
Ratio= 1.00 0.77 0.77 0.74 0.72
Payback Period
3 3,596,198.20 6,780,811.41
4 4,011,697.30 7,607,895.50
5 4,419,645.38 8,431,342.67
In years 1.50
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Payback Reciprocal 1 1
1.50
Payback Period
0.67
Total 11,940,946.17
Less: Cosf of Investment 4,669,200
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=2.56
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Chapter V
Socio- Economic Study
consumers. As the social and economic lives of users become increasingly digital, reliable and
rapid access to the wealth of content has become essential. Nowadays, internet is an engine in
changing of economic growth and innovation. It enables the flexible labor markets improve
life balances of many individuals. Although there are legitimate reasons for setting the certain
boundaries, it finds a way to provide and strengthens new opportunities for many individuals
in order to achieve the potential goal of the proposed business. By the use of the internet, it is
drastically increasing and speeds up the globalization process by reducing physical barriers.
The economy grows to be more competitive and progressive in the corporate world due to the
complexity of needs of each individual for making the transaction more efficient, faster and
possible to complete and deliver services as well as to the transfer of payments and also for the
potential users can have a valuable tool of information in using internet in order to make lives
Employment Contributions
Netbox can provide jobs to individuals by the means of hiring employees who are
capable for the respective positions with skills and expertise that can enable to meet the goals
and objectives of the company where every worker to be employed will receive an above
minimum wages rate and be given benefits as well.
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Government Contributions
Total Tax Vat Payable Income Tax Payable Total tax payable
Payable
2020
176,037.11 1,190,302.95 1,366,340.06
2021
174,481.26 1,235,878.41 1,410,359.68
2022
180,602.10 1,412,271.98 1,592,874.09
2023
186,930.00 1,590,343.02 1,777,273.02
2024
192,968.88 1,765,177.91 1,958,146.80
Table 5.1.0 Tax Payable
The benefits that both local & national government may derive from the proposed
project is the amount of tax that will be generated and it is a great opportunity of deploying
public Wi-Fi in an affordable cost to the entire city wherein the government can effectively
empower the communities with better services.
Even those who can’t afford an internet at home, can be benefit from the connection to
access public services for looking a job and personal entertainment.
It can be also affects the communities like residents and travelers can enjoy a better travel
experience about transports for a better plan of their routes
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A. Markets Study
a) Survey Questioner
Internet Users
Direction: Kindly encircle the letter/s that corresponds to your answer. If you have other
opinion, please specify. If you have multiple answers in some question, please do write.
A. Yes
B. No
A. Smartphone
B. Tablet/IPad
C. Laptop/Netbook
Others (Specify):____________
A. Paid Data
B. Free Data
C. Wi-Fi
Others (Specify):____________
A. Yes
B. No
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5. If yes, what amount are you willing to pay to be able to connect to this Wi-Fi on a daily
basis.
7. What aspect would you like to experience in this Public Wi-Fi? (Check the boxes)
High Speed
Easy Connection
Accessibility
Affordability
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Business Client
Direction: Kindly encircle the letter/s that corresponds to your answer. If you have other
opinion, please specify. If you have multiple answer in some question, please do write.
A. Yes
B. No
A. Newspaper C. Flyers
3. How much are you currently spending monthly on these paid advertisements?
A. ₱0-500
B. ₱500-1000
C. ₱1000-1500
D. ₱1500-2000
4. If a Social advertising service will be available such as Netbox, will you be willing to
advertise your product or service on this platform?
A. Yes
B. No
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5. If yes, which of the following options will you be interested in? (Check the boxes):
Network Advertisements:
Option A: 600 PHP per week for 6 pop-ups a day between 7:00 AM to 5:00 PM
Option B: 600 PHP per week for 8 pop-ups a day between 5:00 PM to 7:00 AM
Option C: 300 PHP per week for 3 pop-ups a day between 7:00 AM to 5:00 PM
Option D: 300 PHP per week for 4 pop-ups a day between 5:00 PM to 7:00 AM
Option E: 800 PHP per week for 10 pop-ups a day
Platform Advertisements
Site Advertisement
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b) Tally Score
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c) Forecasting Tools
STATISTICAL PARABOLIC
Year a + bX + cX^2 = Yc Number of Businesses Advertising Business advertising on Radio and News Papers
2018 3987.629 + 1383 + 47.5714 = 5418.2 x59.44% 3220.58 x20.54% 661.365
2019 3987.629 + 1844 + 84.5714 = 5916.2 x59.44% 3516.59 x20.54% 722.153
2020 3987.629 + 2305 + 132.143 = 6424.77 x59.44% 3818.88 x20.54% 784.231
2021 3987.629 + 2766 + 190.286 = 6943.91 x59.44% 4127.46 x20.54% 847.599
2022 3987.629 + 3227 + 259 = 7473.63 x59.44% 4442.32 x20.54% 912.258
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B. Technical Study
a) Memorandum of Agreement
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b) Contracts
Advertising Contract
Terms of Agreement
Client Information
Name:
___________________________________________________________________________
Address:
___________________________________________________________________________
Note:
_____________________________
Signature
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C. Management Study
a)
b) Business Registration Form
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D. Letters
The 4th year students of Saint Columban College are currently doing their market study
of their feasibility studies.
2. Cyden R. Clavero
3. Arman R. Tingson
4. Nico Durangparang
5. Roan O. Uy
Are bonafide students of Saint Columban College and are currently conducting a
feasibility study on Netbox Networks, a Social advertising and Cloud-based services.
Under the guidance of their instructors and advisers.
Adviser
Instructor
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