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This document provides a shortlist of advocacy campaigns organized by category. Some of the campaigns included are "Disgusting Stories" by TBWA\Santiago Mangada Puno, "Kids Not For Sale" by WATConsult India, and "Hope for Marawi" by Leo Burnett Manila under the Advocacy category. There are over 30 campaigns listed across categories like health and wellness, family centered brand, education, responsible citizenship, and more. The shortlist showcases campaigns from agencies across Asia and aims to recognize effective social cause marketing and advocacy work.
This document provides a shortlist of advocacy campaigns organized by category. Some of the campaigns included are "Disgusting Stories" by TBWA\Santiago Mangada Puno, "Kids Not For Sale" by WATConsult India, and "Hope for Marawi" by Leo Burnett Manila under the Advocacy category. There are over 30 campaigns listed across categories like health and wellness, family centered brand, education, responsible citizenship, and more. The shortlist showcases campaigns from agencies across Asia and aims to recognize effective social cause marketing and advocacy work.
This document provides a shortlist of advocacy campaigns organized by category. Some of the campaigns included are "Disgusting Stories" by TBWA\Santiago Mangada Puno, "Kids Not For Sale" by WATConsult India, and "Hope for Marawi" by Leo Burnett Manila under the Advocacy category. There are over 30 campaigns listed across categories like health and wellness, family centered brand, education, responsible citizenship, and more. The shortlist showcases campaigns from agencies across Asia and aims to recognize effective social cause marketing and advocacy work.
Disgusting Stories Bahay Tuluyan TBWA\Santiago Mangada Puno Kids Not For Sale Snapdeal and Save the WATConsult India Children Hope for Marawi McDonald's Philippines Leo Burnett Manila Shop2Give Unilever Philippines GIGIL Philippines Alienation Max's Group Inc. PETCH Philippines "Musta" San Miguel Brewery, Woo Philippines Inc. #PowerlessQueen Mahindra and Mahindra WATConsult India Alaska-Puso Royal FrieslandCampina GMA Sales and Marketing - Alaska Milk Group Corporation NBS Illiterhate National Book Store, Dentsu Jayme Syfu Inc. Philippines Petal Paint JAT Holdings Leo Burnett Sri Lanka / Leo Burnett Toronto Pride Jersey AIG Japan TBWA\HAKUHODO Japan Project Unfriend Internet and Mobile Ace Saatchi & Saatchi Marketing Association of Philippines the Philippines Binibini San Miguel Brewery McCann Worldgroup Philippines Less Screen Time, More Unilever Vietnam MullenLowe Singapore Play Time Invisible Friends Missing Persons whiteGREY Australia Advocacy Network (MPAN) Unsilencing the Beasts Power Plant Cinema VMLY&R Philippines
Category: Arts, Culture and Heritage
Petal Paint JAT Holdings Leo Burnett Sri Lanka /
Leo Burnett Toronto
Category: Audio
Project Revoice The ALS Association BWM Dentsu Australia
MEMO_o_ke The Alzheimer Dentsu One (Bangkok) Foundation of Thailand
Category: Brand Experience
The Most Challenging Japan Para Table Tennis TBWA\HAKUHODO Japan
Pingpong Table Association
Category: Brand Storytelling
Project Unfriend Internet and Mobile Ace Saatchi & Saatchi
Marketing Association of Philippines the Philippines Studs Levi's Strauss GIGIL Philippines Philippines, Incorporated The Other Sanders QSR Stores Sdn. Bhd. Reprise Malaysia
Category: Care for the Environment
Living Seawall Volvo Car Australia whiteGREY Australia
Rain Tree Nature Environment Cheil Worldwide Korea Preservation Advocate (NEPA) Petal Paint JAT Holdings Leo Burnett Sri Lanka / Leo Burnett Toronto Cebu Pacific Juan Cebu Pacific Air, Inc. Leo Burnett Manila Effect IMC Very Happy Meal McDonald's Japan Beacon / Leo Burnett Tokyo adidas x Parley Run for adidas Greenbulb Communications the Oceans Philippines
Category: Craft
Living Seawall Volvo Car Australia whiteGREY Australia
Playstreet Johnson & Johnson BBDO Guerrero Philippines Philippines
Category: Creative Technology
Pride Jersey AIG Japan TBWA\HAKUHODO Japan
Bixby Voice Forever Samsung Electronics Cheil Worldwide India
Invisible Friends Missing Persons whiteGREY Australia
Advocacy Network (MPAN)
Category:Education & Lifelong Learning
Comparison Adds PepsiCo India BBDO India
Pressure #ReleaseThePressure Project Unfriend Internet and Mobile Ace Saatchi & Saatchi Marketing Association Philippines of the Philippines The Good Vibes Project Sense International Cheil Worldwide India, India Gurugram Sa Pagbasa, May Pag- Philippine Business for Ogilvy Philippines asa: Si Boy at Ang Social Progress (PBSP) Mahiwagang Salamin / In Reading, There is Hope: A Boy and His Magic Mirror
Category: Family Centered Brand
#NIDOSerye Nestlé Philippines, Inc. NuWorks Interactive Labs,
Inc. Philippines Alienation Max's Group Inc. PETCH Philippines Knorr Pamahiin Unilever Philippines Ogilvy Philippines Project Unfriend Internet and Mobile Ace Saatchi & Saatchi Marketing Association Philippines of the Philippines Share a Moment of Joy Procter & Gamble Publicis Singapore (OFW) Philippines Kwentong Jollibee Jollibee Foods McCann Worldgroup Mother's Day Series Corporation Philippines Less Screen Time, More Unilever Vietnam MullenLowe Singapore Play Time Kwentong Jollibee Jollibee Foods McCann Worldgroup Biyahe Corporation Philippines Sarap ng Pamilya Jollibee Foods Publicis JimenezBasic Corporation Kwentong Jollibee Grand Jollibee Foods Corp. Stratworks, Inc. Philippines Thank You Project: A joyful tribute to
hardworking lolos and
lolas Crying Dads Mondelez International Soho Square Philippines #SMoments Digital SM Shopping Center Tribal DBB Philippines, Campaign: Immortalizing Management Mullenlowe Philippines, and SM’s Love Story with the Corporation Philstar Media Group Filipino Family
Category: Health & Wellness
Break in Case Of Nestlé Philippines, McCann Worldgroup Inc. Philippines MEMO_o_ke The Alzheimer Dentsu One (Bangkok) Foundation of Thailand Project Revoice The ALS Association BWM Dentsu Australia Symptom Patrol Procter & Gamble Ace Saatchi & Saatchi Philippines Health Philippines Alaska-Puso Royal GMA Sales and Marketing FrieslandCampina - Group Alaska Milk Corporation Comparison Adds PepsiCo India BBDO India Pressure #ReleaseThePressure The Good Vibes Project Sense International Cheil Worldwide India, India Gurugram Knorr Nutritious can be Unilever Philippines Ogilvy Philippines Delicious Give Subtitles To Suicide Suicide Prevention WATConsult India Foundation
Inc. Inc. Philippines #SeeYouTomorrow Globe Telecom AdSpark, Inc. Philippines Comparison Adds PepsiCo India BBDO India Pressure #ReleaseThePressure Appreciate Don't Unilever Hong Kong PHD Hong Kong Adjudicate Pabaon Sa Buhay Procter & Gamble Greenbulb Communications Philippines Philippines
#SeeYouTomorrow Globe Telecom AdSpark, Inc. Philippines
The Power of Integrated The Coca-Cola Starcom Philippines Media to Bring to Life Company Coke Studio 2 as a Participation Platform for Teens Giving Content Access to Google Indonesia MullenLowe Indonesia Everyone
Category: Mobile
#PowerlessQueen Mahindra and WATConsult India
Mahindra Invisible Friends Missing Persons whiteGREY Australia Advocacy Network (MPAN) The Good Vibes Project Sense International Cheil Worldwide India, India Gurugram Rexona Movement for Unilever Indonesia Mindshare Indonesia Movement Playstreet Johnson & Johnson BBDO Guerrero Philippines Philippines
Category: Outdoor
The Most Challenging Japan Para Table TBWA\HAKUHODO Japan
Pingpong Table Tennis Association Living Seawall Volvo Car Australia whiteGREY Australia
Category: Print
Petal Paint JAT Holdings Leo Burnett Sri Lanka / Leo
Burnett Toronto
Category: Public Relations
Project Revoice The ALS Association BWM Dentsu Australia
Category: Responsible Citizenship
The Most Challenging Japan Para Table TBWA\HAKUHODO Japan
Pingpong Table Tennis Association Alienation Max's Group Inc. PETCH Philippines
Unilever Shop2Give for Unilever Philippines Mindshare Philippines
the Kids Love label Nan Mee Co., Ltd. Dentsu One (Bangkok) Petal Paint JAT Holdings Leo Burnett Sri Lanka / Leo Burnett Toronto Cebu Pacific Juan Effect Cebu Pacific Air, Inc. Leo Burnett Group Manila IMC Pride Jersey AIG Japan TBWA\HAKUHODO Japan Project Unfriend Internet and Mobile Ace Saatchi & Saatchi Marketing Association Philippines of the Philippines
Restoring the Joy of Love Corporation Philippines for the Cynical Break in Case Of Nestle Philippines, Inc. McCann Worldgroup Philippines The Other Sanders QSR Stores Sdn. Bhd. Reprise Malaysia Kwentong Jollibee High Jollibee Foods McCann Worldgroup Five Corporation Philippines Philippine Airlines' Philippine Airlines McCann Worldgroup Christmas Campaign: Philippines Regalo (Gift) Goodness Worth Sharing Mondelez International Soho Square Philippines Studs Levi's Strauss Philippines, GIGIL Philippines Incorporated
Category: Social Media
The Other Sanders QSR Stores Sdn. Bhd. Reprise Malaysia
Kids Not For sale Snapdeal and Save WATConsult India the Children #PowerlessQueen Mahindra and WATConsult India Mahindra Comparison Adds PepsiCo India BBDO India Pressure #ReleaseThePressure Alienation Max's Group Inc. PETCH Philippines Bixby Voice Forever Samsung Electronics Cheil Worldwide India Invisible Friends Missing Persons whiteGREY Australia Advocacy Network
(MPAN) #SeeYouTomorrow Globe Telecom AdSpark, Inc. Philippines
Category: Sustainable Campaign
Petal Paint JAT Holdings Leo Burnett Sri Lanka / Leo
Burnett Toronto
Category: Video Screen
Alienation Max's Group Inc. PETCH Philippines
Category: Youth Brand
Alienation Max's Group Inc. PETCH Philippines
Coke Studio Coca-Cola Far East Dentsu Jayme Syfu Limited Philippines Philippines Rinbee + GladiaTWO Globe Telecom J Walter Thompson Manila Comparison Adds PepsiCo India BBDO India Pressure #ReleaseThePressure