IN PARTIAL FULFILLMENT
BY:
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OCTOBER 2018
APPROVAL SHEET
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Chairman
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Member Member
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Date
TABLE OF CONTENTS
A. Study of Demand
Target Market
Historical Demand
Past Demand Pattern
Projected Demand
Evaluation of Projected Demand
B. Study of Supply
Competitors
Historical Supply
Supply Growth Pattern
Projected Supply
Evaluation of Projected Supply
C. Demand-Supply Analysis
Demand Gap
Market Share
D. Price Study
E. Marketing Strategies and Programs
Product/ Service Strategy
Price Strategy
Promotion and Advertising Strategy
Place Strategy
F. Conclusion on Market Study
CHAPTER III-- TECHNICAL STUDY
A. Business Organization
Type of Business
Capital Requirement
B. Internal Structure
Organizational Chart
C. Staffing Requirements
Manpower Requirement and Job Description
Recruitment and Training Program
Management and Policies Regulation
D. Compensation and Other Benefits
E. Project Schedule
Gantt Chart
PERT/CPM
F. Conclusion of the Management Study
A. Major Assumptions
B. Total Project Cost
C. Sources of Financing
D. Financial Statements
Projected Income Statement
Projected Balance Sheet
Projected Statement of Cash flow
Schedules (Notes to Financial Statements)
E. Financial Statement Analysis
Horizontal Analysis
Vertical Analysis
Ratio Analysis
Payback Period
Net Present Value
Internal Rate of Return
F. Conclusion of the Financial Study
A. Employment
B. Government
C. Community Involvement Programs
D. Conclusion of the Socio-Economic Study
MARKET STUDY
A. Survey Questionnaire
B. Survey Results (Tally)
C. Forecasting Tools
TECHNICAL STUDY
A. Memorandum of Agreements
B. Contracts
MANAGEMENT STUDY
A. Business Registration Forms
Letters
WRITING MECHANICS:
Bond paper – A4
Font Style – Times New Roman
Font Size – “12”
Spacing – 1.5
Margin – Normal