To study and understand the marketing strategies of ITC to enhance the premium product

portfolio of ITC at Big Basket in Pune City.

The purpose of the research is to analysis the consumer behaviour while purchasing ITC products.

1. Name* _______________________________________
2. Age*: ☐ 18-25 ☐ 26-30 ☐ 31-35 ☐ 36-40 ☐ 41-45 ☐ 46-50 ☐ 40+
3. Gender*: ☐ Male ☐ Female
4. Ph. No.* ______________________________________
5. Address ______________________________________
6. Email ID* ______________________________________
7. Occupation*: ☐ Student ☐ Employed or Self-employed ☐ Others
8. Monthly Income*: ☐ 15000-25000 ☐ 25000-40000 ☐ 40000 and Above
9. How many members are there in your family?

☐ 1-2 ☐ 2-3 ☐ 4-5 ☐ 6-7

10. In which course of your meal you spend the most?

☐ Breakfast ☐ Lunch ☐ Dinner

11. What is the percentage of your spending on monthly grocery and confectionaries?

☐ 15-18% ☐ 19-21% ☐ 22-25% ☐ 25%-above

12. Do you shop in Malls? ☐ Yes ☐ No

13. If yes, what kind of products you prefer to buy?

☐ Grocery ☐ Non-Food ☐ Staples ☐ Ready to Eat ☐ Others

14. Are you aware of ITC? If yes, please tick the following brands you recognize.

☐ Aashirvaad ☐ Sunfeast

☐ Bingo ☐ Kitchens of India

☐ B Natural ☐ Fiama

☐ Engage ☐ Deramafique

☐ Essenza Di Wills ☐ CandyMan & Mint-o

15. Any other specific brands you like to mention?

________________________________________
16. Where do you buy your Products from?

☐ Big Bazaar ☐ D-Mart

☐ Star Bazaar ☐ Big Basket

☐ Local Kirana Store ☐ Others(specify)………………………….

17. What is the frequency of your buying?

☐ Once in a day ☐ Once in a week ☐ Once in a month

18. What factors influence you to buy an ITC Product? Mark 5 most crucial from the following.

☐ Price ☐ Nutritional values ☐ Variety of product

☐ Taste ☐ Advertisements ☐ Availability

☐ Brand image ☐ Offers & Discount ☐ Packaging

19. Apart from the above mentioned factors, what else determine your buying?
_________________________________________________________
20. Have you ever heard about the ITC Premium Product? ☐ Yes ☐ No
21. Amongst all these Product, which of them you Know?

☐ Dermafique ☐ Essenza Di Wills ☐ Shower to Shower

☐ Fiama Essential Oil ☐ Fiama Body Oil ☐ Sunfeast Choco Chips

☐ Chutneys ☐ Aashirvaad Gulab-Jamun ☐ B-Natural Watermelon

22. Any other Premium Products that comes to your mind?

_______________________________________
23. If given a chance you would like to try our Premium Products? ☐ Yes ☐ No
24. What made you buy this product? ___________________________________________
25. Feedback __________________________________________________________