Tracxn Startup Research Global SaaS India Landscape May 2016 1

TRACXN REPORT : GLOBAL SAAS
May 2016
Tracxn
World’s Largest Start-up Research Platform
2 Global SaaS – India , May 2016

Contents
Topic Page
Sectors We Track 04
Overview 05
Tracxn BlueBox 12
Company List 13
Team 125

Illustrative Sectors We Track In India
OFFLINE TECH FOOD

TRAVEL
AGRICULTURE MOBILE
RETAIL
FOOD & BEVERAGE MARKETPLACES TRANSPORT
OUTSOURCING CONSUMER DIGITAL GLOBAL SaaS
CONSUMER GOODS ENTERPRISE TECH
HEALTHCARE FINTECH
FINANCE ADTECH
EDUCATION EDTECH SECOND HAND GOODS

MEDIA & ENTERTAINMENT HEALTHTECH HOME SERVICES
SaaS LOCAL SERVICES
TECHNOLOGY
CROSS BORDER

Sector Overview
Scope of report
This report covers 350 + B2B Indian companies offering SaaS products to global customers. The products and solutions offered by these
companies cater to the management, improvement and automation of various business functions such as IT, developer tools,
collaboration and productivity, enterprise resource planning, human resources, marketing, customer service and satisfaction, business
intelligence and analytics and various other functions of an enterprise or business. It also includes companies offering solutions to
specific industry verticals such as healthcare, education, finance, energy, real estate, retail etc. It does not include companies offering
product development, digital marketing or standalone software products.
Over $850M+ was invested since 2010 in SaaS product companies, with $449M invested in 2015 alone in 61 funding rounds. The first
four months of 2016 itself has seen investments amounting to $45M over 15 rounds.
Most active funds
• Accel Partners (Freshdesk, MindTickle, CleverTap, WizRocket)
• Google Capital (Practo, Freshdesk)
• Sequoia Capital (Practo, Capillary Tech, WizRocket, CleverTap)
• Helion VC (Whatfix, MoEngage, Seclore)
• 500 Startups (KartRocket, Talview, Targeting Mantra)
Recent Notable activities
• KartRocket (Ecommerce Enabler – Storefront) – US$8M Series B from Bertelsmann India Investments, Nirvana Digital Fund, 500
Startups, Beenext and other investors – March 2016
• Boomerang Commerce (Ecommerce Enabler) – US$12M Series B from Shasta Ventures, Madrona and Trinity Ventures
– January 2016
• SnapBizz (RetailTech – Instore Technology) - US$7.2M Series A from Jungle Ventures and Blume Ventures – January 2016

The highest number of companies are founded in
2012
No. of companies founded
• Considering the overall SaaS
60
57 companies in India, the
56
55 percentage of companies
51 offering products to a global
50 customer base is approximately
11%.
Number of companies founded
40 38 • The year 2012 saw the highest

number of SaaS companies
32 founded which have gone on to
30 offer products on a global stage.
• A large number of companies
20
founded in 2014 and 2015 offer
products for marketing,
ecommerce and mobile
10 developer tools in line with the
growth of the ecommerce and
1
mobile penetration.
0
2010 2011 2012 2013 2014 2015 2016
Year of Inception

Larger funding rounds can be seen in 2015
YoY Funding Trends
• The funding to SaaS companies
500 70 serving global customers has
$449M been growing with funding
60
61
reaching a high of $449M in
400 56 2015. The year saw mature
companies such as Freshdesk,
Funding Amount (in Millions)
Capillary Tech, HackerRank,
Number of Rounds
300 39 42
37 MindTickle and Indix going on to
raise funds in their Series A -
200 28 Series E rounds.
$156M
• While the number of funding
14 $102M 20 rounds remained almost the
100 $83M 14
$49M
same in 2014 and 2015, the total
7
$13M $17M funding has seen an almost 3X
0 0 increase.
2010 2011 2012 2013 2014 2015 2016
Total Funding Amount Total Number of Funding Rounds
Practo Manthan Freshdesk Capillary Spire

Notable
rounds $90M $60M $31M $14M $8M
2015 2015 2014 2014 2013

The number of early stage deals has gone up
significantly in 2015
Rounds of Funding
• All the funding rounds after
60 series A are taken as late stage
deals and all funding rounds
upto series A are taken as early
50 stage deals
• While the number of early stage
deals has remained almost the
Number of rounds of funding
40
same in 2014 and 2015, the
43
number of late stage deals has
30 47 seen a significant increase.
• The late stage deals in 2015 has
20 27
33 been garnered by mature
startups with products catering
to healthcare and pharma,
13 customer service and
10
12 13 engagement, travel and
6
6 7 hospitality, cloud and data
4 4
0 1 1 center management,
2010 2011 2012 2013 2014 2015 2016 ecommerce.
Late stage Early Stage

Marketing, Developer Tools and Productivity tools
are the upcoming sectors
Sectors – Upcoming View
• SaaS products for marketing
250 including automation, social media
& mobile marketing, customer
Business Intelligence
engagement, retention and
200 analytics, ecommerce enablers,
developer tools and products for
collaboration and productivity
Total Funding (in $Millions)
Healthcare
enhancement are some of the
150 Customer Service
Software upcoming sectors.
eCommerce Enablers • SMB SaaS, ecommerce enablers
100 and marketing saw the highest
Retail
number of funding rounds over
HR Tech
SMB SaaS Mobile DevTools the last two years.
50
• Business Intelligence, healthcare
Logistics
Marketing and customer service saw some
large funding activity with
Sales Force Automation
0 companies such as Manthan,
2008 2009 2010 2011 2012 2013 2014
Practo and Freshdesk raising late
Average Year of Inception stage rounds while also
consolidating their position in the
Size of the bubble indicates number of companies in the segment market through acquisitions.

Business Intelligence and Healthcare & Pharma
are two most funded sectors
Funding Across Business Model in Global SaaS (2010-2016)
160 35
$141M $141M
30
128 27 28
$114M
Funding Amount (in Millions)
25 22
21 21
96 21
No of Deals
18 $84M
$79M
15 $70M
64 12 14
$48M
$43M
$32M
32 $27M 7
4 $18M
$13M 6 6
$13M
2
0 0
Developer Logistics Security Sales Force Marketing HR Tech Retail SMB SaaS Loyalty Ecommerce Customer Healthcare Business
Tools Automation Enablers Service and & Pharma Intelligence
Success
Business Model
Total Funding ($ Millions) Total Number of Deals

Most Active Investors
500 Accel Blume Google Intel Jungle Norwest Warburg
IDG NVP Sequoia Tiger Global
Startups Partners Ventures Capital Capital Ventures Venture Pincus
Greytip,
HR Tech Talview Zing HR
Mettl
Vinculum
July July
Retail Group, SnapBizz SnapBizz
Systems, Systems,
Zettata
Hotelogix, NowFloats, Commeasure,
SMB SaaS
Zenoti Hotelogix Mobikon
Capillary Capillary Capillary

Loyalty
Tech Tech Tech
KartRocket, Unicommerce,
Ecommerce Unicommerce
Targeting DataWeave Unbxd Indix,
Enablers , Webware
Mantra TargetingMantra
Customer
Freshdesk, Uniphore,
Service and WebEngage Freshdesk Helpshift Helpshift Freshdesk
Konotor CloudCherry
Success
Healthcare Practo Attune Practo
Business Innovacer, MobStac, Fintellix,

Crayon Data Manthan Fintellix
Intelligence Germin8 Crayon Data Manthan
Note : Active investors are investors who have participated in most number of rounds/major rounds

Tracxn BlueBox : Global SaaS - India May 2016
350+ companies in the sector, 258 funded in last 5 years, $449M invested in 2015/16
Most Active Investors: Accel Partners, Blume Ventures, Sequoia, 500 Startups
Enterprise Infra Enterprise DevTools

$4M $3M $4M $2M
IaaS
Developer Tools Mobile Developer Tools Platform as a Service (PaaS)
Calm
Postman(2014, $1M) Shephertz(2010,$1.8M) CloudMunch(2011, $1M)
(2014, $4M)
Enterprise Applications
Department Apps
$32M Sales $28M Customer $111M $41M Business $78M
Marketing HR Tech
CleverTap(2013, $6M)
Force Automation Service Softwares HackerRank(2009, $20M)
Intelligence
MindTickle (2011, $14.3M) Freshdesk(2010, $95M) Global Analytics(2013, $50M)
Industry Apps
$85M $13M $6M $670K $142M
Ecommerce Logistics Finance Education Health
Indix(2010, $29.5M) LogiNext (2010,$10.5M) Chargebee(2011, $6M) Learnhive (2010, $400K) Practo (2008, $125M)
$70M
Local Businesses
Practice Area - India Tech | Analysts: @siddu93, @vaibhavkaushal4, @zerishnazir Cumulative funding in the sector

Global SaaS – Company List
DETAILS CLOSE TO COMPANIES

(154 FUNDED AND 236 UNFUNDED COMPANIES)
COVERS THE FOLLOWING SECTORS
Enterprise Apps Enterprise DevTools Enterprise Infra

4 Enterprise Apps Enterprise DevTools Enterprise Infra
Enterprise Apps (1/97)

Company Details Funding Investors
CloudBooks [Lucknow, 2014]: Cloudbooks is an online invoicing software with time
tracking for sending invoices in projects , customer expenses and payment receipts. Some
of the features include real time invoice tracking, accepting online payments for invoices
and automated repeat invoices.nbsp;It offers a range of preset invoice templates and
expense tracking options. Cloudbooks has multi-currency and multi-lingual
Accounting capabilities.nbsp;
Infrasoft Technologies Ltd [Mumbai, 1995]: Infrasoft Technologies Limited
deliversnbsp;software solutions for global financial enterprises.nbsp;It provides services in
the domains of retail banking, investment banking, trading, wealth management, Islamic
finance, anti money laundering, and compliance frameworks. Its products include
OMNIEnterprise: Microfinance Solution, which provides an integrated application that
addresses the life-cycle of lending process from origination, servicing, and collection and
$24.8M Barings Equity Partners
recovery; and OMNIEnterprise: Islamic Banking, a Shariah compliant core banking solution
that provides a solution to evolve complex financial products. Also provides wealth
management services as a data model that consolidates various assets under
management and extends the data services to various channels. Further, the company
provides testing strategies and services, offshore development and onshore integration
Banking Tech - Banking & Financial Services services, and managed services.nbsp;
AlphaBricks [Pune, 2010]: AlphaBricks Technologies specializes in providing software

solutions for finance and corporate governance needs of mid-size and enterprise
businesses, the company has established products and services within Forex, XBRL and
Compliance domain and are delivered over the SaaS platform. nbsp;It claims to have a
Banking Tech - Compliance customer base of about 1000 companies.nbsp;


IRIS [Vashi, 2000]: Provider of full professional XBRL products and solutions to
organizations globally and is a member of the XBRL India Jurisdiction. Its XBRL based
solutons include software products and tools such as data conversion services from
structured and unstructured data into XBRL, workflow based e-filing solutions for
regulators in capital markets and banking, taxonomy development and testing services.
Finds its applications for enterprises, business registers, central banks, stock exchanges,
BSFI and government sectors. The company headquartered in Mumbai, India with
Banking Tech - Compliance international offices in United States, Singapore, United Kingdom, and the UAE.
Konnectrix [Bangalore, 2014]: Konnectrix is a business process automation company
providing customized nbsp;products and solutions for enterprises. Products include
KonnectSuite, Konnect POS, Konnect
CRM,nbsp;Konnectnbsp;HRM,nbsp;Konnectnbsp;WEB andnbsp;Konnectnbsp;APPS.
KonnectSuite is a real time in-memory computing platfom. Konnect POS is a cloud based
POS software, Konnect CRM is a cloud based CRM software solutions, Konnectnbsp;HRM
is a HR management automation software, Konnectnbsp;Web and Konnect Apps are
website and app development solutions. Offers other solutions like digital marketing, tele
Business Apps Suite marketing, email marketing, customer support, chat support etc.
Relgo [Hyderabad, 2007]: Relgo provides cloud based SaaS applications for business
process automation. Their solutions encompass organisation management, projects amp;
manufacturing management, online store and marketing applications and orders amp;
revenue management. They also offer learning and trainings management applications for
institutes and corporates to host and deliver their content online.nbsp;RelgoApps is an
Business Apps Suite automation application development studio in the cloud.
Apptivo [Chennai, 2009]: Apptivo is a cloud-based business management platform for
small businesses and startups. Apptivo is designed to help businesses manage major
processes like sales, marketing, HR, invoicing, eCommerce, project management, capital
raising and customer service.nbsp;Apptivo’s platform has 40+ Free, cloud based
apps.nbsp;The users can choose to take advantage of Apptivo’snbsp;integration with third
party service providers to get access to value added services. Recently started operations
Business Apps Suite in the Middle East, Is a google apps premier technology partner.

Algorics [Bangalore, 2013]: Offers an online platform for risk monitoring and decision
making using analytics for clinical trials. The platform extracts data from a variety of
sources and aggregates them for data analysis. Fixes risk indicators at the protocol level
$160K
and maps to the outcome of risk assessment and categorization exercise. Provides a
customizable workflow along with traceability and insights into the day to day interaction
Business Intelligence between the central and site monitoring teams.
Fintellix [Bangalore, 2006]: Rebranded from iCreate Softwares, it offers an online
platform to extract data from internal and external data sources through adapters and
provisions. Banks can also use this platform to augment data and feed it into analytical
and compliance applications. Also offers software products for risk, compliance and
analytics. Features of analytics product includenbsp;pre-packaged dashboards, reports $12.5M IDG, Sequoia Capital
and implementation accelerators and a pre-built Banking Data Model.nbsp;Fintellix
Compliance helps financial institutions comply quickly and at lower costs. nbsp;Fintellix’s
Risk product suite enables banks to create a risk governance system to permit risks within
Business Intelligence - BI Verticals - Finance limits.
Aureus Analytics [Mumbai, 2013]: Provider of predictive analytics and big data ready
platforms for insurance companies and banks. Their platform, ASAP, allows users to
create, publish and execute analytical models. Focused on Europe amp; the South East
Asian Market. Customers include Bharti AXA Life Insurance, Aegon Religare Life Insurance $850k
and General Insurance Council of India among others. Headquartered in Singapore with
Ramp;D in Mumbai. Secured angel funding of $850k from a group of individual investors
Business Intelligence - BI Verticals - Finance through LetsVenture.


IoTDeX [Bangalore, 2015]: IoTDeX is an IoT market intelligence platform powered by NLP
and graph data analytics. It provides a tool - AMIGO - Analytics for Marketing Intelligence
using Graph based Ontologies -nbsp;that interfaces to a graph database of market
information and using intelligent queries answers a range of business and marketing
questions. The tools content aggregation algorithms pick content, analyse for business
contents and market intelligence using NLP algos and extract
information.nbsp;Intelligence gathered is updated into graph db storage for intelligent
insights and inference extraction. In addition, AMIGO can answer location analytics and
business impact queries. IoTDeX also provides insights into the IoT industry, a rolodex of
Business Intelligence - BI Verticals - IoT all startups/companies in the IoT space and a marketplace to find IoT products.nbsp;
ManthanRetail [Bangalore, 2004]: Offers big data analytics solutions to the Retail,
Pharma and CPG markets. Retail analytic solutions include customer marketing,
merchandise management, supplier collaboration, HR analytics,finance analytics, multi
channel management and store operation. CPG analytics solutions include
Fidelity Growth Partners,
direct2customer marketing, demand signal repository and shopper analytics. Also offers
InnoVen Capital, IDG, Temasek,
advanced analytic solutions for marketing (market mix modelling, propensity modelling), $101M
ePlanet Capital, Norwest
customer engagement (customer segmentation, attrition analysis) and supply chain
Venture Partners
management (demand forecasting, safety stock estimation). Customers include Love’s,
Teavana, Crocs, Ecco, Ipsos, Novartis, McDonald’s, Ripley, SM Group, Robinsons and NTUC
Fairprice. Winner 2014 Express IT award for analytics, Winner 2014 Frost amp; Sullivan
Business Intelligence - BI Verticals - Retail company of the year for analytics award.


MobStac [Bangalore, 2009]: Provides a mobile commerce app platform for developers
with native SDKs for both iOS and Android, universal shopping, in-app payments, order
management system. Has two other products for in-store customer engagement -
CMXstac (cloud platform to manage rules, messaging and analytics for indoor app usage)
and Beaconstac (a software platform for iBeacon engagement, messaging and analytics).
$2M Accel Partners, Cisco
Started out as mobile cloud platform for publishers to build and manage their mobile
websites and apps. Customers include The Hindu, Deccan Herald, Times Internet, Outlook.
HQ in New York City, with the team based out of Bangalore, India. Raised an undisclosed
amount of funding from investors including Priyank Swaroop, Rajesh Sawhney, Samir
Business Intelligence - BI Verticals - Retail sood, Nishkaam Mehta and Sasha Mirchandani.
CustoLogix [Bangalore, 2008]: CustoLogix builds pricing analytics engine for enterprises.
Its product Rapid Analytix provides pricing and promotion strategies using big data
technology and machine learning algorithms hosted on cloud to determine right
merchandising strategy for retailers. Once the system is set and implemented, retailer can
make real time pricing and promotion decision from mobile or desktop. Discover Analytix
takes data from POS, customer loyalty, shopper insights etc to generate reports and
dashbaords. Its other 2 solutions include Discover Analytix and Custom Analytix. Clients
Business Intelligence - BI Verticals - Retail include PWC, IBM, TPG etc.nbsp;
Global Analytics [Chennai, 2003]: Global Analytics offers advanced analytics solutions
using their two products Zebit and Lendingstream. Zebit uses an adaptive datafusion
technology tonbsp;assess a borrower’s ability to pay, willingness to pay, and stability. The
platform collects data from multiple sources and provides assessmentnbsp;on a per- $50M
transaction basis.Lending Stream provides four to six-month emergency term loans with
instant decisions and same-day cash through the internet or mobile devices. Acquired
Business Intelligence - Data Analytics Workpays.me in July, 2014.


Crayon Data [Chennai, 2012]: Crayon Data provides a SaaS Big Data Analytics platform
with focus on hospitality, finance, retail, technology verticals. Offers two products—
Simpler Choices and One Drop Analytics. Simpler Choices is a choice engine that helps
consumers and businesses make better-informed and smarter decisions, while One Drop
Analytics boosts B2B sales and marketing intelligence and demand generation by
providing insights on companies and markets. Has 10 customers including a mid-sized
hotel chain in the UK, an MNC bank in Singapore and a lifestyle amp; fashion retailer in $7.34M Jungle Ventures
India. CEO claims a run rate of $500,000 and hopes to close 2015 at $6M in revenue.
Backed by Jungle Ventures, Spring Seed Capital along with some individual investors. HQ
in Singapore with dev center in Chennai, India. Received an undisclosed funding from
Ratan Tata in Nov '15.nbsp;Raised an undisclosed investment from conglomerate Mitsui,
through whichnbsp;Mitsuinbsp;will support the launch of Crayon’s products in Japan, and
Business Intelligence - Data Analytics the expansion of its customer assets.nbsp;
Innovaccer [Noida, 2012]: InnovAccer offers tools for researchers to collect, structure,
and connect data. Collects data through its partnership
withnbsp;organizations,nbsp;licensingnbsp;private data sets and scouring the web.
Itsnbsp;product managers and data scientists then validate the new information, upload it
into its platform, and then connect this data to new datasets.nbsp;Provides Big Data
Analytics, Datanbsp;Mining, Data Standardization and Visualization,nbsp;Predictive
Analytics, Operations Research,nbsp;Statistical Analysis solutions. Also
500 Startups
offersnbsp;Datashop, a cloud basednbsp;bank of customizable research data and research
infrastructure.nbsp;Collaboratednbsp;with researchers from 160+ Universities including
Harvard, Wharton, Stanford, MIT, INSEAD, NYU, UC Berkeley, etc. Raised seed funding in
May 2015 in a round led by Rajan Anandan, Google's vice president for South East Asia
with other investors being 500Startups; redBus founder Phanindra Sama;nbsp;Teru Sato,
chief executive of Beenos Group; Aneesh Reddy, founder and CEO of Capillary
Business Intelligence - Data Analytics Technologies; and Venkatesh Valluri, chairman of Ingersoll Rand India.


BRIDGEi2i [Bangalore, 2011]: Offers four applications namely emPower, SURVEYi2i,
Forecasting engine, M2.nbsp;Surveyi2i is a cloud-based integrated survey analysis and
reporting platform with advanced analytics and text mining capabilities. Features include
data management, data visualization, advanced analytics, reports and
dashboards.nbsp;EmPOWER is an employee engagement tracking and management
solution. Provides enterprises with visualizations and actionable insights (based on
statistical analysis). Other features include sentimental analysis and employee
engagement tracking. Forecasting engine is cloud hostednbsp;platform capable of
automatically identifying the best suited models for a series of data and generating tested
key accuracy metrics. The application uses advanced and traditional forecasting models to
generate an ensemble forecast. Features include quick customization and hierarchical
forecasts. M2 is a model governing and monitoring platform which offersnbsp;control and
visibility over model performance and health with in-depth monitoring metrics for
evaluation. Also offers analytics services for variousnbsp;business functions like sales,
marketing, risk management, finance, human resources, pricing, customer services,
Business Intelligence - Data Analytics procurement.nbsp;
Busigence [Gurgaon, 2008]: Provider of business intelligence solutions for enterprises . Its
product MetaXplore is a business intelligence application that allows businesses to run
reports against repository metadata to analyse and manage repository efficiently. The
company is in talks with various online travel companies (make my trip, trip advisor),
hotels, Bamp;Bs, specialty lodging amp; vacation rentals. Founded by IIT alumnus. One of
Business Intelligence - Data Analytics the Tech30 startups at TechSparks event in Oct 2014.


Alpha Cloud Labs [Chennai, 2010]: Alpha cloud labs is a provider of cloud based and deep
learning based unstructured data management, collaboration and big data analytics on
contents and emails for enterprises. Has 4 products - Maplytiks, Symantic Docs,
Brandlytiks, Socialytiks. Maplytiks platform provides the sponsors of spot events to
analyse their impact in real time. Symantic Docs allows users to capture, manage, store,
discover, share unstructured data and provides an analytics platform. Brandlytiks offers a
cloud based platform to analyse video frame by frame to determine the brand frequency
during television show and live in-arena events. Socialytiks is a real time cloud based
social-media analytics and discovery platform. Enables brands and personalities to
Business Intelligence - Data Analytics discover social sentiment from social media.
Smartmonk Innovations [Hyderabad, 2013]: nbsp;Smartmonk provides end to end

solutions for Data management, Business Intelligence and Analytics. Solution including
data warehousing ,discovery ,ETL, Visualization tools and advanced analytics tools for all
types of analytics (prescriptive,descriptive and nbsp;predictive. )
Business Intelligence - Data Analytics
Arthify [Delhi, 2012]: Cloud based technology solutions provider for data aggregation,
storage, integration, transformation, analysis and visualization for valuable insights and
enabling to act on data. Offers product Fieldata.org, a cloud-based portal for NGOs to
collect , share and analyze project data with donors, partners and beneficiaries. Also
Business Intelligence - Data Analytics enables users to monitor and analyse projects on mobile. Has offices in US and India.nbsp;
Ideal Analytics [Kolkata, 2010]: Offers an online SaaS platform for users to import data
and produce dashboards. Features include easy data import and export, user
management and data analysis. Formed as a joint venture between Ideation Technology
Solutions, India and ChoYou SAS, France. Currently offers two plans - personal (free) and
enterprise ($80/month). Has 20+ enterprise customers like Salesforce, Blackberry,
VMware, Euler Hermes, Serco; and 3000 cloud customer accounts of which about 300-
Business Intelligence - Data Analytics 400 are paid customers.nbsp;


LogBase [Bangalore, 2014]: LogBase is a data intelligence platform for time series data
like application logs and clickstream events with focus on anomaly detection and
exploratory analytics. Offers real-time operational intelligence, interactive data analysis
and reports and enables for anomaly detection. The company is yet to release its private
Business Intelligence - Data Analytics beta. Headquartered in California with an office in Bangalore.nbsp;
ABIBA Systems [Bangalore, 2006]: BIBA Systems is a big data analytics company with
products and solutions across advanced analytics, customer experience, customer
lifecycle and revenue assurance spaces. Offers four product namely Champion (allows
companies to discover hidden patterns and insights to predict future outcomes accurately
and improve business practices), Teleview nbsp;is an performance analysis solution which
measuresnbsp;key metrics and data from transactional, interactional and classification
data sources, and represents the information in customized and graphical
reports.nbsp;CampPro Plusnbsp;is a digital micro marketing tool for real-time data and
Business Intelligence - Data Analytics event driven marketing applications.nbsp;
Predictive Research Pvt Ltd [Bangalore, 2011]: Predictive Research works in the area of
quantitative financial business services, business intelligence, big-data mining techniques,
and predictive modeling and offers a wide variety of services, product customizations to
clients. The company's quant offerings include simple data gathering services and analytic
services, regression and simulation services, portfolio optimization services, quantitative
modeling techniques for financial data and third party model validation services.
Predictive Research alsonbsp;builds complex predictive models and solving challenges in
consumer analytics, automotive and retail analytics and web mining techniques in
diversified sectors. BigClust is a predictive analytic productnbsp;to process the big data
and discover cluster patterns hidden in the data.nbsp;Predictive Trader is a mini trading
Business Intelligence - Data Analytics - Predictive platform -nbsp;to backtest the inbuilt machine learning trading strategy for any chosen
Analytics ticker - to directly to trade through chosen broker.nbsp;


Germin8 [Mumbai, 2007]: Germin8 offers a cloud-based platform for enterprises which is
focused on building and providing stakeholder analytics tools and services that help its
customers make better decisions. Its flagship product, Explic8 is used by companies to
understand what their stakeholders are saying about them, their products and services $5.4M InnoVen Capital, Kalaari
and their competitors in public (social media, news sites) and in private (emails, surveys,
Business Intelligence - Data Analytics - Social chats, calls).nbsp;Brands and agencies use Explic8 for brand monitoring, lead generation,
Media Analytics online reputation management, influencer management.nbsp;
Vondasoft [Mumbai, 2011]: It is a cloud based engine which uses proprietary algorithms
named sense which help in understand the most relevant content related, the consumers,
nbsp;competition and industrynbsp;from multiple media and large volumes of chat, then
analyze helps in understanding of the emotional quotient of the chatter, trends and
patterns enabling identification of opportunities and threats. After which the shape helps
in the client in their designing their online image by conversations participation and
tracking the effect of such engagement and thereby empower facilitates in online brand
Business Intelligence - Data Analytics - Social image management through competitive insights and feedback on campaigns. Claims to
Media Analytics have clients such as Bata, Eamp;Y, Lodha, Nielsen, Ormax, etc.nbsp;
TheDecisionLabs Consulting [Bangalore, 2014]: It is a technology solutions and products
provider for SMEs in the field of social, mobile, analytics and cloud. Offers 3 products -
CEMPIA, EMPGAGE, TAXI. CEMPIA is a customer experience management platform for
hospitality, retail and healthcare industries whose features include customer loyalty,
satisfaction, intelligence etc. EMPGAGE is an employee engagement platform whose
features include corporate communication, team management, project collaboration,
knowledge management, HR analytics etc. TAXI is a text analytics and interface platform
Business Intelligence - Data Analytics - Text whose features include email analysis, survey, customer interaction, nbsp;feedback
Analytics management and analysis etc.


Tuplejump [Hyderabad, 2013]: Tuplejump provides a platformnbsp;that offers the
infrastructure components, tools and blueprints to build big data powered applications.
The infrastructural service enable to collect, store, analyze and visualize data. The
platform finds its application in organizations working in the fields of Internet of Things
and digital advertising to gain insights from vast amount of data that is being
Business Intelligence - Data Preparation collected.nbsp;
TeamWave [Bangalore, 2015]: Offering an integrated suite of business applications for

SMBs such as CRM, project management, HRIS, invoicing amp; accounting, marketing
Automation and analytics. Features include managing projects, sales, document sharing,
communication within team, calendar and notifications to team members for tasks and
Business Management meetings. Also provides for easy integration with business tools like Slack and Dropbox.
Alkhwarizm Sciences [Hyderabad, 2014]: Alkhwarizm develops SaaS products and mobile
based applications for various industries. Their products include a school management ,
HR process, hotel reservation, inventory management and knowledge base systems.
Claims to have clients pan india as well as globally.nbsp;
Business Management
ERPNext [Mumbai, 2008]: ERP next is a web-based open source ERP software on cloud
for small and medium businesses. Its solutions include accounting, CRM, HRM, project and
sales management, warehouse management. The softwarenbsp;has a Model-View-
Controller architecture with metadata modeling tools that add flexibility for users to adapt
the software to unique purposes without the need for programming. It provides an
embedded reporting system with office suite integration along with report
Business Management customization.nbsp;


GlobalOutlook [Hyderabad, 2007]: Provides unified cloud based communication and
collaboration services for sharing emails, contacts, calenders, office documents and online
voice and conferencing tools. Offices in Dallas, Texas and Hyderabad, India. Collaborates
with both direct customers and technology partners such as TELCOs, ISPs, MSPs and data $2M Naya Ventures
centers to provides its services. Its customers include MPS, HRB Group, Softecnt, PRG
Associates, Proteck, Microsoft, Corpus, Auromatrix, and Bheri Group among others.
Business Management - Apps Portfolio company of Naya Ventures, a seed venture firm.
Nirvahak [Hyderabad, 2010]: Nirvahak provides a SaaS platform as well as SaaS products
for enterprises to manage their business functions. The SaaS platform can be used to build
and run apps and websites on the cloud. Designed for high availability with multi-tenancy,
compatibility with mobile and for big data processing. The SaaS products include Nirvahak
CRM, Nirvahak Corporate for human resource management and Nirvahak Enterprise, an
ERP solution which includes order, warehouse, transport, shipping and document
Business Management - Apps management. Available in Silver, GOld and Platinum plans
Netfunda [Noida, 2001]: Netfunda Technologies specializes in the development of custom

software applications and website designing and development services as per client
requirements. Has developed cloud based-applications like subscription management
system, journal publishing system, app builder software and CRM applications. Provides
Business Management - Apps white-labelled reselling options
KreativBPM [Ahmedabad, 2011]: Offers a business process management suite for

enterprises. Features include sales management, inventory management, warehouse
management, HRMS, point of sale, BI, supply chain analytics (advanced forecasting,
discrete event simulation amp; predictive analytics) and analytics dashboard.
Business Management - Apps


EazeWork [Noida, 2009]: EazeWork provides cloud based HRMS, CRM Software, Payroll
Software, Helpdesk software to SMEs. Products include EazeHR, EazePay, EazeSales, and
EazeSupport.nbsp;Business users can use EazeWork software through emails, mobiles
phones (SMS only) and web browsers. Claims to have overnbsp;25,000 users across Asia,
Africa and Europe. Clients include Vinculum, Yebhi, TRF, Vikalp, Location Labs, mCarbon,
Business Management - Apps JCDeaux, TriCore etc.
A2Zapps [Delhi, 2007]: A2Zapps is an enterprise cloud computing company enabling
companies to use business software in verticals such as institutions, media houses, online
retail, financial service companies among others. Platform and services comprise of 3
parts - Work Desktop, for business employees to manage, share amp; collaborate on
documents, communicate with other employees, schedule tasks and meeting among
others; Work App Store, a marketplace for ready-made business apps; Work App Builder,
allows companies and individuals to custom build their own apps in the Cloud using the
Business Management - Apps Developer toolkit. All apps are integrated, social and mobile in nature.nbsp;
Zoho [Chennai, 1996]: Zoho offers a suite of business, collaboration amp; productivity
applications in a freemium model. Offers a suite of 25+ apps for CRM, helpdesk, email
hosting, project management, accounting, app creator among others. Software
development, sales and support operations are innbsp;Chennai, India. A self-funded
company, Won thenbsp;2012 CRM Magazine Market Leader Award and the 2012 Sleeter
Business Management - Apps 'Awesome Application' Award.nbsp;
Exactlly [Kolkata, 1997]: Provider of business management software such as ERP, HRMS,
CRM amp; PMS. Its ERPnbsp;helps companies to manage and record business processes
and data at every stage of business, HRMS for HR and payroll tasks, CRM to increase sales
and revenues and maintain relationships with leads and a project management system to
enable effective project and team management. Has multiple offices in India and Dubai.
Customers include Dupont, Sharekhan, AutoSonics, Tulip Group among others. It has
more than 40000 users spreading across 17 countries. The founder is currently the
Business Management - Apps Chairman of NASSCOM ERPC and an active charter member of TiE Kolkata.nbsp;


Ontratech [Mumbai, 2013]: OntraTech is a software solutions provider for travel industry.
Has 4 products - Ontranbsp;Enterprise Suite, Ontranbsp;HMS, Ontra Accounting and
Ontra Marketplace. Ontranbsp;Enterprise suite features include flight booking engine,
hotel management system,organization management, marketing automation etc.
Ontranbsp;HMS is a hotel management system whose features include hotel booking
engine, payment gateway integrations, holiday packages, hotel desk booking system etc.
Ontra accounting is an customizable accounting solution for travel agencies. Ontra
marketplace is a marketplace enabler nbsp;whose features include booking management
system, private invetory database, supply chain automation, connect to multiple suppliers
Business Management - Integrated Suite etc.nbsp;
Techorg [Ahmedabad, 2015]: Techorg offers customised Odoo ERP solutions for various
business processes such as fleet management, visa tracking, travel, manufacturing,
medical, education, restaurants etc.nbsp;Odoonbsp;(formerly known as
OpenERPnbsp;and before that, TinyERP) is a suite ofnbsp;open corenbsp;enterprise
Business Management - Vertical Solutions management applications.nbsp;TechOrg is the IT branch of MATA group.nbsp;
Shoonyata Ltd [Bangalore, 2011]: Shoonyata is a SaaS business solutions and applications
hosting provider. Has developed SaaS solutions - EMR, EduSuite.nbsp;Shoonyata
Electronic Medical Records (EMR) is a electronic health records and practice/surgery
management application integrating electronic health records, practice management,
scheduling, electronic billing with a mobilenbsp;version of patient portal. Shoonyata
EduSuite is a package of applications for management of educational institutions including
student information, course information, library management etc.nbsp;Shoonyata ERP - is
a package of software applications for management of various business processes in an
enterprise including CRM, project management, HRM.nbsp;Shoonyata Application Hosting
Business Management - Vertical Solutions is a customised business applications hosting solution. Has offices in UK and India.


Quoteplan [Pune, 2013]: Quoteplan is a cloud based quotation software for SMEs to
eliminate spreadsheets and simplify the process of preparing quotations.nbsp;nbsp;The
product is targeted atnbsp;process automation companies such as switchgear/control
product manufacturers, distributors, electrical contractors, system integrators, control
panel manufacturers, original equipment manufacturers and Process companies. The
platform has a library of 250K plus items from 30 plus brands and can be used to create
multi-level BOMs, as well as compute labor and accessories costs with customized
formulas and formats. Can be integrated with 3rd party software and plans start at
Business Process Automation $40/month/user. nbsp;Clients include ABB, SI Direct, Rockwell Automation.nbsp;
GoZap [Delhi, 2014]: GoZapin is a work management platform that automates all the
business processes and operations in an enterprise. Offers a business process
management platform with features such asnbsp;workspaces, file-sharing, discussions,
Task management, notifications, video chat and integrations with Google Calendar
Business Process Automation amp;Twilio.nbsp;
Bzdesk [Chennai, 2015]: bzdesk offers a SaaS product for automating various business
functions such as engineering and sales documentation, integrated contact management,
email campaign manager.nbsp;Bill of materials, purchase orders, work orders and invoices
get generated automatically based on few inputs, are saved and organized at one location
and be shared across the organization.nbsp;The software also has a dashboard to view
Business Process Automation detailed reports by the top management and managers.
Cavintek [Chennai, 2010]: Cavintek provides cloud-based workflow management tool for
small and medium enterprises to manage and automate business processes within the
organization. Its Product cFlow allows business to automate their workflow either by using
a 5-step plan or selecting a pre-designed template and customizing it to match their
business. Its modules includenbsp;inventory management, people management, asset
management, patient and insurance management, compliance management, issues
Business Process Automation management.nbsp;


KissFlow [Chennai, 2012]: KissFlow, product of OrangeScape, is an alternative to using
email and spreadsheets to track approvals and other tasks in a company. It is a cloud-
based business workflow management platform that helps businesses to create
workflows for things like expense reporting, access google docs, calenders, contacts and
spreadsheets directly from the platform along with an analytics dashboard to track all the
Business Process Automation business processes in the company. Has 9000+ customers across 100 countries.
Knowlarity [Gurgaon, 2009]: Knowlarity Communications offers cloud telephony services
with product range that includes SuperFax, SuperReceptionist, SuperConference and
SuperCaller. For larger enterprises, it provides hosted Interactive Voice Response (IVR)
solutions integrated with its existing IT systems. Using its software SuperCaller, Knowlarity
has solvednbsp;tracking and monitoring issues in the Mid-day Meal Scheme (a project for $22.5M Mayfield, Sequoia Capital
provision of lunch, free of cost to school-children, below the poverty line). Claimsnbsp;of
10000+ SME clients amp; 400-500 larger customers from about 66 countries with a
majority of them from India. Acquired Unicom Techlabs, a Delhi-based cloud telephony
Cloud Telephony startup in Jan 2014 for their 200 clients.
Novanet [Mumbai, 2001]: Offers two products namely VoIP and Cloud contact center.
VoIP services uses a dynamic routing technology that reduces latency and jitter drops
during calls. Uses a VoIP network that has POP's around the world. Other features include
self care center (web interface to manage service) and a fraud monitoring software. Cloud
contact center uses WebRTC technology which integrates real time communications into
browser. Customers can login into the browser, call people over the internet, and tag their
conversations. Can be integrated into outbound and inbound CRM solutions. Claims to
Cloud Telephony have 900+ contact centers. Clients include BPO Australasia, VWR, JLT, Minacs.
Framebench [Delhi, 2012]: Framebench is a cloud-based real-time collaboration platform
with a focus onnbsp;real-time communication, collaboration, and sync. Users have to
upload files (doc and images) on to their platform. These files can then be viewed by the
whole team and can be discussed upon using voice or chat. Its TableTop sync allows users $150k Blume Ventures
to play, pan, pause, zoom and edit any file. Also allows collaboration on videos. Has 1,250
users as of February 2013. Available in a free plan and a paid ($19) plan. Acquired by
Collaboration Freshdesk

Oogwave [Noida, 2012]: Oogwave offers a SaaS application for enterprise level and cross
organizational collaboration with social networking, file sharing, work management and
team communication. The first version of oogwave was launched in September 2011, by
Toronto based oogwave INC which was founded in the summer of 2010. The app was $18K TLabs
initially accessible via computer/laptop browsers and the subsequent version of oogwave
introduced responsive interface to allow access via mobile and tablet browsers.nbsp;The
Collaboration company has attracted funding from TLabs, a division of Times Internet Ltd.
CollaborateCloud [Bangalore, 2012]: Collaborate Cloud is a collaboration platform that
focuses on communication, collaboration, productivity and workflow automation. It allows
an organization to have all their employees, departments and business functions on to
one single common platform facilitating communication amp; collaboration. Allows
employees to interact in real time, conduct virtual meetings, collaborate on files, delegate
tasks, manage events, track due dates and manage all their business functions by Dreamit Ventures
collaborating on relevant apps picked up from the cloud app store or built using the app
builder. Teams can setup workrooms and workflows to automate any internal process.
The platform will also be accessible through mobile devices amp; tablets allowing
employees to stay connected and share work updates on the go. Collaborate Cloud is
Collaboration available as a software-as-a-service and can be used on an on-demand basis.nbsp;
Jifflenow [Bangalore, 2006]: Jifflenow is a provider of cloud-based enterprise meeting
scheduling solutions for B2B events. It enables organizations to capture, distribute and
analyze meeting data at B2B events. Few of the features include meeting response
tracking, automatic personal calender updation for meeting information, meeting Saama Capital, Accel Partners
schedule management, salesforce integration etc. Along with this, the platform is
supported on both web and mobile and offers reporting amp; real-time insights to
Collaboration calculate the value of meetings. Backed by Accel Partners and Saama Capital.


DeskAway [Mumbai, 2007]: Deskaway is a SaaS application for team-based project
management and collaboration developed by Synage Software Pvt. Ltd. It provides project
and task management, wiki-style document management, task lists, file sharing, internal
blogs, calendar, contacts, messaging, personal email reminders, reports, user interface
customizations, security, and integration with FreshBooks and Google
Apps.nbsp;DeskAway offers a system for creating and storing templates. In 2010, it was
Collaboration included in google apps marketplace
Yellowant [Bangalore, 2015]: Yellowant is a collaboration tool to search relevant content

on slack. Provides for creation of groups, channels and conversations that can be bundled
and shared across teams. Also provides fornbsp;archiving important links, files, questions
and solutions to queries. YellowAnt can also record discussions and ideas shared to review
Collaboration them later.nbsp;
ProofHub [Chandigarh, 2010]: ProofHub is a web based project management software

and online collaboration tool that helps companies, groups and freelancers manage,
schedule, discuss, work and communicate with clients and team. Features offered include
to-do’s, milestones, discussions, file sharing, inbuilt proofing tool, time tracking, inbuilt
browser chat. Offers packages ranging from $15 to $149. Also offers a free plan that
provide 250MB storage space loaded nbsp;with select features and access to unlimited
users. Clients include TripAdvisor, Zomato, Harvard University, Wipro, Intuit among
Collaboration others.nbsp;
Celoxis [Pune, 2001]: Celoxis is a cloud-based project management software enabling
companies to manage various aspects of the business from one integrated application.
Their flagship application combines management of projects, resources, issues,
documents, time sheets, expenses, and collaboration. Project Planning component with
scheduling feature and templates, Project tracking component with time amp; expense
tracking, notification features, bug tracking, request tracking and customizable
dashboards, portfolio reporting, resource management, team collaboration and also a
Collaboration flexible API integration for data exchange.


Trackmemo [Bangalore, 2014]: Trackmemo provides a newsfeed of updates and activity
from cloud applications like Google Drive, Dropbox, Box, Github, Asana, Basecamp, Trello.
Users can track projects, documents and code repositories with real-time updates and
alerts. Also offers centralized, threaded and searchable conversation threads for
Collaboration collaborating with teams. Product of MyCrofto.
Brightpod [Mumbai, 2013]: Brightpod is a cloud-based collaboration app developed by

Synage Software which offers marketers the tools needed for efficient communication,
task delegation and file sharing on the web. Incubated at The Morpheus.
Collaboration
Zilicus [Pune, 2011]: Its flagship product ZilicusPM is an online project management
software that provides comprehensive project management capabilities integrated with
features such as issue management, timesheet management, risk management and
document management. Other features include project racking amp; collaboration, task
management, resource management, meeting scheduling, budget, costing and
Collaboration billing.nbsp;
InFeedo [Gurgaon, 2013]: Building a web-based private social engine for idea generation,
problem solving and consensus building within an organization. Users can post ideas and
discuss problems in real-time. Option of anonymous posting regarding a specific problem
in the community, forming private groups with access limitations. Incubated by former
Collaboration Google Director.nbsp;
Dotmach [Bangalore, 2012]: Dotmatch offers a web based collaboration amp; work
management tool to enable enterprises and SMBs to offer an effective way for teams to
communicate and share content.nbsp;The application also has an inbuilt social element,
that provides content or file collaboration internally and also with other
services.nbsp;Currently the services supported are Box.bet and Dropbox, but the platform
Collaboration plans to add Skydrive and Google drive to the list.


Intgrea [Bangalore, 2015]: Offers anbsp;Mamp;A Solutions platform which helps improve
the buy side amp; sell side customer’s acquisition, due diligence and post-merger
integration. Features include regulatory compliance, document management, multiple
user access control and easy integration with project management tools. Other features $100K
include real time reporting on tasks, tracking and managing business targets, metrics and
key point indicators. Raised $100K in seed round from a couple of investors
Collaboration - Project Management includenbsp;David A. Whitehorn and Phillippe Bouchet in April 2016.
Halfbake [Delhi, 2015]: Halfbake is a web app that helps business gather new ideas and
get early feedback from users. Businesses can then evaluate and refine their product.
Axel Springer Plug and Play
Allows business to include team members and external stakeholders on its website in the $27k
Accelerator
ideation process. To be launched in July, 2015. Incubated at Axel Springer Plug and Play
Collaboration - Project Management accelerator.
CROSSPROF [Mumbai, 2013]: CrossProf.com is a marketplace connecting businesses to

professionals in the areas of legal and business support services. The portal helps
businesses looking to expand internationally by connecting them to the right professionals
in international locations. The portal also helps in project and team collaboration by
tracking milestones, adding tasks, managing invoices and teams. The portal claims
tonbsp;have a network of trusted service providers in 4 continents who scrutinize, bid
amp; execute projects from varied industry amp; verticals to save member firms the
hassle of finding the right amp; verified service provider who maintain quality and cost
Collaboration - Project Management effectiveness. The platform charges a flat fee of 15% of the project cost
Germ.io [Bangalore, 2014]: Germ.io, is a web-based project management tool for

collaboration between people to nbsp;focus on their ideas andnbsp;thoughts to execute
them by processing them to tasks and to-do list.nbsp;
Collaboration - Project Management


Scopidea [Noida, 2014]: Offers a complete project management system for software
developers. Features include defect tracking, issues tracking, document management,
time tracking and communication.nbsp;
BlueFlock [Hyderabad, 2012]: The BlueFlock app is a real time team collaboration
application for tasks and projects. Upto 25 collaborators can be invited, while participants
from outside the organisation can be invited using their mobile phones. Specific roles can
be give to each participant with real time updates and progress accessible from the
mobile as well as web app. It is a free to download App, available on iOS, Android and
Collaboration - Project Management Windows App Stores.
Zapty [Bangalore, 2015]: Cloud based project management and workplace collaboration
platform. Offers real-time conversation feature along with task allocation and
management, document collaboration and sharing, team amp; shared calenders and also
inbox and mail clutter management. Has offices in Sunnyvale, US and Bangalore.nbsp;
Aegify [Bangalore, 2007]: Aegify is a cloud-based SaaS solutions for business IT security
monitoring and compliance management, vulnerability analysis, asset amp; risk
management amp; penetration testing. The solution is targeted at SMEs and large
enterprises in the verticals such as retail, eCommerce, healthcare, government and
finance. The solution comes pre-packaged with a large number of regulations including
PCI-DSS, HIPAA/HITECH, ISO 27K, COBiT, SOX, BASEL II, and FISMA, with built in ready-to-
use assessment templates and security policies that are easily customizable. It was
Compliance previously Egestalt.nbsp;


Uniphore [Chennai, 2008]: Uniphore provides voice biometrics, a virtual assistant, and
speech analytics solutions to enterprises. These allow any software application to
understand and respond to natural human speech. It is serving customers from industries
like banking, insurance, outsourcing (BPOs), agriculture, and healthcare.nbsp;The startup
claims to have worked with over 70 enterprise customers and served over 4 million end IDG, YourNest, Indian Angel
$1.1M
users. It has offices in India, the Philippines, and the UAE. Supports over 25 Indian and Network, VIllgro, RTBI
International languages with an astounding 95% accuracy. Was launched with a seed
capital of $100K from Villigro and RTBI, IIT Madras. Partnered with Nuance
Customer Service Software - Call Center - Communications in 2013 for mobile banking in India. Raised money fromnbsp;Kris
Analytics Gopalakrishnan - Infosys CEO.nbsp;
CloudCherry [Chennai, 2013]: CloudCherry offers a web-based platform to SMBs that
enables them to understand their customers and get insightful data to drive store sales.
The platform is also available on mobile which is a customer sentiment mapping app
which allows businesses to build their own questionnaire with branding to share with
customers. Helps businesses to collect feedback and see all the data in a visual Insight $1M IDG, Chennai Angels
Centre, with Scorecards, comments, analytical insights along with the Customer Delight
Customer Service Software - Feedback Analytics - Meter that measures the delight experienced by their customers. The company is
Customer Experience Management - registered in Singapore with the team located in Chennai. Capillary Technologies has
Omnichannel taken a minority stake in the company.
WebEngage [Mumbai, 2011]: WebEngage is a SaaS toolkit for collecting feedback, getting
customer insights and driving conversions for online businesses. At the core of
WebEngage is its "targeting engine" which can be used to identify visitor segments (like
referring site, geo location, cookies etc) and throw a particular questionnaire or message Indian Angel Network, GTI
$500K
to them. Have 1000+ websites in over 30 countries as customers. Clients Capital Group, Blume Ventures
includenbsp;Flipkart, Snapdeal, eBay, Jabong, Myntra, Homeshop18, Yatra and
Customer Service Software - Feedback Analytics - makemytrip. Plans to buildnbsp;nbsp;a product to help improve customer engagement in
Survey Tools + Market Research - On-Site mobile apps. In Feb '16, Capillary Technologies acquired a minority stake in WebEngage.


Hotline [Chennai, 2016]: Hotline.io, a product of Freshdesk is an in-app chat service for
customer support. Provides for real-time chat support by transforming static texts into
synchronous messaging. nbsp;Also provides an easy access to FAQs for an instant solution
to consumers. Claims to have 500+ clients with a total user base of more than 60M.
Customer Service Software - Help Desk
Helpshift [Pune, 2011]: Helpshift is a mobile help desk, providing customer service for
mobile applications and enhancing customer satisfaction for mobile
customers.nbsp;Helpshift provides a native SDK that integrates with mobile apps to offer True Ventures, Visionnaire
an “in app” customer experience. Itsnbsp;SaaS solution aims to be “the first embedded $13.2M Ventures, Intel Capital, Nexus
support desk for native apps,” allowing developers to capture device info from their users Venture Partners
Customer Service Software - Help Desk - Mobile so that they can troubleshoot problems quicker and more effectively. As of June 2014,
App Enablers Helpshift has been installed on more than 150 million devices.nbsp;
Konotor [Chennai, 2013]: Konotor is an interactive inbox as add-on for mobile apps. It
enables a 2-way communication channel for businesses to engage with their mobile app
users for marketing/promos, alerts, re-engagement, feedback, support, surveys, push
Accel Partners, Qualcomm
notifications, transactions/event triggered messaging, etc. through in-app chat. Offers $125k
Ventures
monthly packages starting at $59 for early stage startups, $599 for growth stage
Customer Service Software - Help Desk - Mobile requirements. Product of Demach. Part of Target Accelerator's first batch. Won QPrize
App Enablers 2014. Clients include BigBasket.


Freshdesk [Chennai, 2010]: Freshdesk allows companies tonbsp;support customers by
offering help desk ticketing, issue tracking, and insightful analytics across phone, email,
the web, live chat, social media, and other channels. It automates multichannel tickets to
support representatives with built in analytics. Mobihelp supports and engages customers
within the app. It also provides self-service with its knowledge base and community
forums. It is integrated with CRM systems, invoicing tools and e-commerce solutions. Won Accel Partners, Tiger Global,
$95M
Microsoft Bizspark India startup challenge in cloud category in 2014. Currently has around Google Capital
40,000 customers across various verticals such as Pearson, Honda, Sony pictures,
Goodreads, MI, Cisco. Launched Hotline, an app, real-time messaging service, to help
mobile-first businesses provide real-time support to their customers.nbsp;Becomes
Customer Service Software - Help Desk - thenbsp;the first Indian startup to enternbsp;Gartner’s Magic Quadrant (MQ)nbsp;for
Omnichannel customer engagement in May 2016.
Customer360 [Mumbai, 2013]: Web based platform providing customer support tools for
businesses that enables them to interact with customers through digital and non-digital
channels. Features include multi-channel helpdesk for email and social conversations
along with chat support in realtime, ticket management dashboard, engagement with
visitors on the site, chat monitoring, ticket forwarding, custom forms and QR codes to $500K
reach customers offline along with a white label offer for brands. Raised Angel Funding
from CCAvenues CEO Vishwas Patel in May 2015. Claims to have about 1,000 customers,
Customer Service Software - Help Desk - including names such as Housing, Yatra and CCAvenue as of Dec 2015. Acquired by
Omnichannel Interactive Intelligence for an undisclosed amount in Dec 2015.
Kayako [Jalandhar, 2001]: Kayako is a developer and vendor of help desk, CRM and live
chat software. Their flagship helpdesk solution, "Kayako Fusion"nbsp;enables
organizations to deliver customer support over the web, email, support tickets, live chat,
phone and self-service. Other features include Email management and ticketing, live
customer chat support on websites, reports on performance
Customer Service Software - Help Desk - measurement,nbsp;customer satisfaction surveys and other customer engagement and
Omnichannel conversation tracking tools.


HappyFox [Chennai, 2011]: HappyFox is a cloud based help desk ticketing system.
Supports multiple channels like email, voice and live chat and 35 languages. Has Features
such as tags, advanced search and filters, integration with CRM, live-chat, knowledge
base, FAQs, SLA management. Assigns ticket automatically using round robin algorithm.
Integrates with Salesforce, Jira, Magento, Facebook and more. Also offers HappyFox app
Customer Service Software - Help Desk - that is available on iOS and Android mobile platforms.nbsp;Launched Helpstack, an open
Omnichannel source mobilenbsp;helpdesk for iOS developers in May 2014.
SupportBee [Bangalore, 2010]: SupportBee is a hosted and managed on the cloud

helpdesk software, targeted for small and medium businesses. The software assists the
user primarily in delivering email support to their customers. Email management, Email $40k Start-Up Chile
ticketing system, email importing, reports on various metrics as needed are few of the
Customer Service Software - Help Desk - E-Mail features offered.nbsp;
HappyFoxChat [Chennai, 2012]: Offers a live chat plugin for website owners to integrate
in their websites. Website owners can manage multiple chats using a single window and
get metrics on each chat (waiting time, response time, chat duration and messages).
Currently being offered in five plans priced accordingly.
Customer Service Software - Live Chat
ClickDesk [Hyderabad, 2011]: ClickDesk helps businesses engage their website visitors
directly from IM's(Skype/GTalk) through a multi-channel customer engagement platform
which includes live chat, browser phone (VoIP) and social toolbar, all through a single
interface. Enables organizations tonbsp;answer questions from their web visitors with live
chat from desktop or mobile, handle support tickets with the integrated Helpdesk, video
Customer Service Software - Live Text chat.


Whatfix [Bangalore, 2010]: WhatFix is a SaaS customer engagement startup that helps
business on board theirnbsp;customers seamlessly and provide interactive knowledge
flows to enhance productnbsp;adoption. It allows for creation of interactive support FAQs,
training material and tutorials which can benbsp;integrated with ease across all touch- HelionVC, Hanwha Engineering
points inside applications. Also provides a community platform for anyone to create, share & Construction, Powerhouse
$1.21M
amp; execute interactive HowTo guides. Second product of Quicko Labs, earlier having Ventures, GSF Global, A
worked on SearchEnabler (SEO platform). Have also filed patent for their interactive help Ventures
guides for web. Part of GSF Accelerator, wonnbsp;DreamPlus Day competition in Seoul in
Oct 2014, raising funding from Hanwha Group. Customers include Flipkart, Instasafe,
Customer Success Management KartRocket, Greytip Software. Part of TAVenture investment portfolio.nbsp;
Tracxn [Palo Alto, 2013]: Tracxn is a venture capital database that offers comprehensive
and curated information about startups across the world. It is a market intelligence
platform that offers deal discovery, analyst support and other tools for exploring private
market investment opportunities. As of Jan nbsp;2016, Tracxn has over 130 analysts
tracking more than 230 sectors. The company has 6000+ paid users across the globe. In
Jan 2016, Tracxn announced funding from Ratan Tata and later in Feb 2016, Tracxn raised $3.7M SAIF Partners
funding fromnbsp;Nandan Nilekani,nbsp;Mohandas Pai,nbsp;WhatsApp VPnbsp;Neeraj
Arora,nbsp;Junglee co-founder Anand Rajaraman,nbsp;Beenos founder Teruhide Sato,
Freshdesk CEO Girish Mathrubootham, and Capillary Technologies CEO Aneesh Reddy. In
Feb 2016, Tracxn launched TracxnSecondary, a platform enablingnbsp;liquidity in startup
DaaS space.nbsp;
Pipemonk [Bangalore, 2013]: Cloud Data Integration platform that seamlessly
integrates/migrates data between various SaaS Apps like SalesForce, NetSuite, Workday,
Concur etc, useful for integrating e-commerce, CRM, Accounting, e-mail marketing and HR
data. Plug-and-play cloud connectors that allow businesses to set up integrations in under HelionVC, Orios Venture
$2M
10 minutes. Working with 125 SMBs in North America, Australia and UK as of April Partners
2014.nbsp;Secured seed funding in April 2014 fromnbsp;Anupam Mittalnbsp;(founder
ofnbsp;People Group – Shaadi.com) and other angels. Raised Pre-series A funding from
Data Integration Helion Ventures and Orios venture partners. It was formerly called ZapStich.nbsp;


Fusionmint [Delhi, 2012]: Fusionmint offers a cloud based platform for integrating and
managing mutiple SaaS applications. Users can add applications to a flow and select
events for monitoring apps and actions. Also provides a dashboard for users to add,
remove and edit integration and monitor execution logs for analysis.
Data Integration
Indix [Chennai, 2010]: Indix is building an index for over 1 billion consumer products in
the world. Claims to have a coverage on products across all retail vertical except auto,
books and musics with 10,000+ product attributes to classify them. On top of its product Avalon Ventures, Nexus Venture
$29.49M
database, Indix offers customized apps and APIs for retailers to tap into the platform and Partners, Nokia Growth Partners
gain real time insights based on their preferences. Has 20+ customers across brands,
eCommerce Enablers technology firms and merchants.nbsp;
Boomerang Commerce [Bangalore, 2012]: Boomerang Commerce provides a cloud-based
platform that provides tools to eCommerce businesses to help product category managers
and pricing analysts to optimize product prices to maximize yield in terms of revenue,
Trinity Ventures, Shasta
profit and conversions on the website through, Price Optimization Platform. It provides $20.5M
Ventures, MADRONA
retailers advanced tools to optimize their product prices for competitiveness, profitability,
marketing effectiveness and customer lifetime value. Early customers include Staples,
eCommerce Enablers Sears, DHGate, Groupon Goods and RadioShack.
KartRocket [Delhi, 2012]: KartRocket is an e-commerce platform that provides a flexible
and simple to use, end-to-end e-commerce platform on a SaaS model to anyone who is
looking for a branded online presence. KartRocket unifies the customer experience by
providing all required integrations for entering the e-commerce ecosystem (payments,
logistics, marketing, discovery amp; design) in a single self-service portal. Offers logistics 500 Startups, Bertelsmann,
integrations with FedEx, Aramex, Bluedart, FirstFlight and paymentnbsp;integrations with $10.25M Nirvana Ventures, BEENEXT,
EBS, PayU, CitrusPay amp; DirecPay. Claims to have more than 7,500 shops and claims to 5ideas, BEENOS
add over 10,000 listings per day as of Jan. 2016. Disclosed series-B round of funding at
$8M, having raised an additional $2M from an unnamed investor on March 8, 2016 2
months after the $6M funding round led bynbsp;Bertelsmann India Investments and with
eCommerce Enablers the participation of existing investors.nbsp;


Unicommerce [Delhi, 2012]: Unicommerce's flagship product Uniware is a SaaS based
application for end-to-end management of order fulfillment, wherein companies can
manage vendors, procurement, inventory, warehouse, drop-shipments and returns. Used
by e-commerce companies in India, SE Asia and N. America like Snapdeal, Jabong, Lazada Tiger Global, Nexus Venture
$10M
and their vendors. Currently, Unicommerce is used in 50+ warehouses with 1000+ Partners
concurrent users and 250+ businesses. Has raised funding from Snapdeal founders, Nexus
Venture Partners. Raised $10M from Tiger Global in Nov 2014. Acquired by Snapdeal in
eCommerce Enablers March 2015.
Martjack [Hyderabad, 2008]: Martjack is an eCommerce Solution, a web-based platform
built by Reasoning Global eApplications Ltd, a company engaged in e-business
solutions.nbsp;Provides an online store platform for retailers to sell online and on other
channels including mobile, social networks, in store. Also provides a Martjack Exchange
that enables retailers to list their products on Junglee, HDFC Bank SmartBuy, SBI Card
MegaMall, etc. Based out of Hyderabad. Has over 2000 retailers as clients, including HDFC $2.6M
(Smartbuy), Aramex, Reliance (special privileges) and Walmart's eCommerce platform. Its
parent company, Reasoning Global has received angel funding of $1.5M from high net
worth individuals in the UK,nbsp;Atim Kabra of Frontline Ventures, Raman Kumar of Cbay
Systems, Ashish Mehta of Reliance Asset Management andnbsp; L.V.N. Muralidhar of
eCommerce Enablers Lastaki Management Consultants. Acquired by Capillary Technologies in April 2015.
Sellerworx [Bangalore, 2014]: Building a web-based platform for retail merchants to

manage all their sales channels online. Also provides other business services for
merchants to build and manage their online business. Founders earlier worked in Flipkart, $2M Axilor Ventures
Redbus and Tesco. Gotnbsp;funded by Axilor Ventures, a seed incubator set up by Infosys
eCommerce Enablers co-founders.nbsp;


Webware.io [Panaji, 2015]: PowerStoresnbsp;rebranded asnbsp;Webwarenbsp;, a do-it-
yourself e-commerce platform to create an online store for their offline services.nbsp;Also
supports web designers who are allowed to build themes and sell them to their own
customers.nbsp;Web designers can select from a wide range of templates and build their
own designs, both for the web and mobile platforms. Webware also features a
partnership programme where web agencies can use the platform to support their clients’
$2M Extreme VP
e-commerce requirements and charge their own pricing.nbsp;Each client who signs up on
Webware will be assigned a "guru" within 24 hours based on the "Guru program"
launched. The guru will be personally available to the client to get it started on building
online store and help it with payment gateways, in addition to enable it to set up a
merchant account. The guru will also help it register for its own domain name and create
eCommerce Enablers a web design for its site.nbsp;
Unbxd [Bangalore, 2010]: Unbxd offers an on-site product discovery SaaS which helps e-
commerce businesses increase conversions with personalised and relevant search queries
with auto-completion, synonym detection and other features. Businesses get useful
IDG, Nirvana Ventures, Inventus
analytics from product search which enables them to offer relevant products. Used by $2M
Capital Partners
eCommerce portals like Yepme, Redmart, Travelguru, Carat Lane, CBazaar, Zansaar.
Raised undisclosed amount in series B fromnbsp;Nirvana Venture Advisors, along with
eCommerce Enablers existing investors including IDG Ventures, Inventus Capital and Indian Angel Network.
Shopalyst [Bangalore, 2014]: Shortlyst, a product of Shopalyst, is a mobile platform that
enables product discovery and shopping from any site or app. Lets users check price
history and add products across different retailers to the cart and shop in a single go.
Retailers can serve with personalised storefronts to shoppers. Has certain patent pending
$2M Kalaari
algorithms that create new advertising opportunities using editorial content, and create
complementary commerce extensions. Integrates commerce natively in existing content
of variety of types - articles, images and videos and lets users shop over the platform.
eCommerce Enablers Raised $2 Mn (INR 13 Cr.) in venture funding from Kalaari Capital.


TargetingMantra [Gurgaon, 2013]: TargetingMantra offers a cloud-based platform for the
personalization and targeting needs of e-commerce, media and other online businesses. It
helps businesses provide personalized widgets to their customers and thereby increase
customer loyalty. Its proprietary algorithm combines the customer behaviour data with
data from store's product attributes to reveal only the relevant data set to them. The
widgets help to provide personalised recommendations to customers, help manage user 500 Startups, Nexus Venture
$1.1M
history and cross-sell cart along with analytics on user behavioural data on the website. Partners, One97 Mobility Fund
The widgets also help in targeting the right users through email targeting, product ads and
dynamic content optimization. Started under the Batch 9 mentorship of 500 Startups.
Advisors includenbsp;RajanAnandan, MD of Google India; Ankur Warikoo, head, Groupon
Asia-Pacific; and former Farmville MD Gaurav Agarwal. Acquired by Snapdeal in May
eCommerce Enablers 2016.
GrowZippy [Chennai, 2014]: Growzippy is a customer intelligence and web analytics
platform for ecommerce merchants to manage promotions and discount offers to end
consumers. It focuses on offer management, gives insights to optimize marketing,
suggests products to cross sell, helps understand customer preferences and boosts $1M
engagement. Currently in beta. Has clients including Hungama, MyDala, Spice Digital
among others. Raised $1M funding in Nov 2014 from two High Net-worth Individuals
eCommerce Enablers (HNIs) based in India.nbsp;Will launch in India first, and then expand to UK.
Streamoid [Bangalore, 2012]: Developed an image recognition and visual interactive app,
piQto, which allows publishers and advertisers to make their content more interactive to
customers. The image recognition technology enables for digitization of newspaper
$1M
content such as ads and enhance the brand value. Offers a real-time dashboard analytics
for publishers to understand readership habits and trends. Received $1M in angel funding
eCommerce Enablers from two investors from Bangalore and Silicon Valley


iLenze [Bangalore, 2014]: Offers three products namely Instafind, Vmatch and fExtract.
Instafind allows customers to image-search for a product on an ecommerce site. Can be
integrated into mobile apps.nbsp;Vmatch is a visual relevancy engine, which helps
customers find products based on their browsing behavior and taste. fExtract is a feature $500K TLabs, Mercatus Capital
extraction engine which allows e-commerce sites to tag their images and make them
more searchable. Has another product named Fashupp, for which it raised funding from
eCommerce Enablers TLabs, before shifting focus on iLenze. Founders are alumni of IIT Kanpur.nbsp;
DataWeave [Bangalore, 2011]: Provides actionable data by aggregating, parsing,
organizing and visualizing huge amount of data points from web. It creates curated
datasets by aggregating data from the web. Helps user to monitor nbsp;and visualise
public data in the form of API, dashboards and visualisations. has 2 products - Retail
intelligence , brand analytics. Retail intelligence is a market intelligence platform for $270K TLabs, 5ideas, Blume Ventures
retailers which provides promotional insights, picing intelligence, assortment amp; gap
analytics and catalog insights for retailers. Brand analytics is a maket intelligence platform
for brands which does price monitoring, provides promotional insights, seller analytics and
eCommerce Enablers momentum analytics for brands.
Gito.me [Bangalore, 2011]: Gito.me offers cloud based tools helping businesses to build
online webstores and do business online. Customers have the option to choose the
business model in which they want to operate, such as B2B, B2C, retailer, marketplace
etc. along with cross platform compatibility for the webstore. Template and design
$200k
options, payment gateway integration, logistics partnership and social media integration
and other customization which the customers may require are offered. Currently working
with over half-a-dozen retailers including a few international clients (Nov
eCommerce Enablers 2014).nbsp;Product of CostPrize.
Blubox [Mumbai, 2012]: BLUBOX is an end to end solutions provider for online retailers.
Focuses on fashion and lifestyle industry and delivers end to end solutions to connect
online portals to online retailers. Functions include cataloging, order management,
$100K
inventory management, pricing management, campaign management, payments
reconciliation, professional photoshoots, warehousing and others. Raised $100K in angel
eCommerce Enablers funding led by Ashish Jhalani. nbsp;

InSync [Kolkata, 2006]: Offers cloud hosted platform to automate internal business
operations for eCommerce stores via ERP. Its AppseConnect enables integration of online
store or marketplace with the back office accounting systems. Used to integrate any of
the 3 ERPs such asnbsp;SAP Business One, SAP ECC, MS Dynamics NAV with anynbsp;of
the eCommerce platforms and marketplaces such as Magento, Zencart, Amazon among
others. Enables for real-time data exchange for web sales information, order processing,
inventory updates between store front and ERP system. Serving to customers across 30
eCommerce Enablers countriesnbsp;
StoriLabs [Bangalore, 2014]: Storilabs provides for e-commerce solutions for local
retailers. Offers two products Storicart and Storimart. Storicart provides for location based
product discovery available from nearby retailers. Retailers can register on the app and
create their own store by uploading of products. Users can browse through the app and
find the products.nbsp;StoriMart is a e-Commerce platform for nbsp;whole sale
distributors and manufacturers. Provides for listing of their products for their buyers,
eCommerce Enablers whom the buyer can search, view and purchase those products using his Smart phone.
YoKart [Mohali, 2015]: Yo Kart, a product of Fatbit Technologies, is an ecommerce
marketplace webstore enabler which caters for the startups amp; SMBs which wants to
take their offline business online. Provides a smartphone amp; tablet responsive site with
multi layer security. Provides separate consoles for suppliers, buyers amp; admin. Has 3
packages - For startups, Go Quick, Go Custom. For Startups costs $250 with 1 year licence
amp; web hosting. Go Quick costs $999 which comes with a default design and an owned
eCommerce Enablers licence. Go Custom costs $5999 with custom design and owned licence. nbsp;
Vue.ai [Chennai, 2015]: Vue.ai, a product of Mad Street Den enables fashion e-commerce
websites to offer product recommendations and visual search for customers. Uses AI to
provides features like personalization, duplicate detection, auto-tagging for catalogs and
cross product recommendations. Also provides data analytics to get insights on
eCommerce Enablers performance and ROI.


Taim Solution [Junagadh, 2015]: Offers Google trusted store integration app for e-
retailers. Features include information collection, pages customization to install trusted
badge app and integration of Java Script and order module nbsp;for exact reporting of
shipment to google. nbsp;Offers both hosted as well as on-premise services for the app.
eCommerce Enablers
Contalog [Chennai, 2014]: Contalog is a cloud based omni-channel sales management and
order fulfillment platform. Provides for inventory management, order management,
catalog management and product info management. Also provides a field sales
application for management for field force.nbsp;Features include centralizing tasks across
multiple sales channels andnbsp;tool for gathering user’s purchase behavior. Also
eCommerce Enablers provides analytics and report generation on the data captured through the platform.
Vine Retail [Noida, 2007]: Vin eRetail is a multiple channel sales management platform
for retailers. Provides inventory management, order management, supplier portal,
warehousing and CRM. Features include easy setup, product listing on various
marketplaces, online payment facility and delivery facilities with third party logistics.
eCommerce Enablers
KnolSkape [Bangalore, 2008]: KnolSkape offers gamification basednbsp;experiential
learning products for companies and B-schools across Marketing, IT, Leadership, Finance,
Project Management, Technology verticals. Clients includenbsp;Schneider, Cognizant,
Inventus Capital Partners, The
Microsoft, Infosys, INSEAD, ISB, etc.nbsp;Winner of the NASSCOM Top 10 Emerge award,
HR Fund
IBM Global Top 5 Entrepreneur award and the Edustars award. Based in Singapore and
India. Raised undisclosed amount of funding in series A round from Inventus Capital
Education Partners and HR Fund


Cognifront [Nashik, 2007]: Cognifront develops and provides software products for
teachers, tutoring institutions and educational institutions to upgrade the existing
traditional teaching and learning styles. The softwares provide teachers a solution to
explain complex concepts in an interactive and visual format. Some of the courses offered
through these are Civil Engineering, Engineering Graphics, Electronics and Mechanical
Engineering. The solutions can be installed on a local LAN network or accessed through a
Education mobile device. Claims to have clients in the US, China, Mauritius and Europe.nbsp;
Ubergrad [Hyderabad, 2012]: It is an online platform that helps students to search, select
and apply to universities worldwide using Ubergrad's profile matching engine. The
platform also helps the universities to reach out to quality international students.
Education - Higher Studies - Content
Kryptos Mobile [Bangalore, 2012]: Provides a web based cross-platform technology
platform that allows schools and universities to create apps through thenbsp;self-service
mobile app creation platform called Kryptos AppMaker. The platform is serving to 100+
universities and schools across US, Canada and Australia to make apps related to student
grades, courses, account summary etc. Claims of having a traction of 80+ clients and 700+
Education - Learning Management System - live apps as of Oct 2014. Headquartered in Illinois along with an office in Gurgaon and
Mobile Bangalore.nbsp;
Smarton [Bangalore, 2013]: SmartOn, online learning platform, currently offers courses in
interior design, social media, data analytics and eCommerce segments. It claims to offer
project based learning and online certification programs in partnerships with various
academic institutions. It has also tied up with partners like KPMG, MSL Publicis Groupe,
Shopify and Hootsuite for building these online learning courses. Claims that more than Techstars, Kaplan EdTech
$270k
3,000 students have taken their courses in different formats from 60 countries as of Accelerator
August 2014. Selected to Kaplan and Techstars’s Edtech Accelerator in New York City. It
will receive $20,000 investment from Techstars and an option for a $150,000 convertible
debt note from Kaplan. The founders have left the venture and have started a different
Education - Online Courses company.


Attendance Online [Bangalore, 2009]: Attendance online is a college management
system allowing institutes to update college information, syllabus, manage leaves and
attendance, admissions, staff, question banks, time tables along with other services such
as sending out alerts, email and notifications. The system can also be integrated with
Education - School Management biometric and RFID solutions.nbsp;
Smart Schooling [Gurgaon, 2012]: Smart Schooling provides SaaS products for various
school management activities. The various modules offered under it include fees
management, online school admission, school bus tracking, student information and
attendance management and campus management solutions. The smart campus solutions
also include infrastructure facilities to ensure a smart ecosystem for dispensing education
Education - School Management and includes wifi enabled devices, boards, sensors and security systems.nbsp;
EdSaaS [Hyderabad, 2009]: EdSaas, product of Enlume Inc., is a cloud-based school
management software that enables institutions to have real-time operational visibility
across correspondents, administrators, principals, staff, parents amp; students. Features
offered in the modules include staff enrolment management, scheduling, staff attendance
amp; leave management, task assignment, student admission process management,
assignments, examinations amp; evaluations, fee scheduling, collection along with fee
structure definition amp; automatic fee slip generation. Other features include
transportation management, parent communication and staff-student interaction,
dashboards, hostel management and reporting of various analytics related to various
Education - School Management departments of the school.nbsp;
Fedena [Bangalore, 2009]: A multipurpose, cloud-hosted school management software
amp; student information system used by 40,000+ educational institutions worldwide for
administration amp; management related activities, i.e.nbsp;manage students, teachers,
employees, courses, etc. Product of nbsp;Foradian Technologies Pvt Ltd., start-up behind
INR new font, designed by Uday Kumar in 2013. Product has won various innovation
Education - School Management awards including MIT TR35 and NASSCOM Emerge 10.nbsp;


Learnhive [Bangalore, 2010]: Learnhive provides technology based learning solutions to
K12 students, parents and tutors that can be accessed on both web and mobile. Offers
curriculum based learning for CBSE and ICSE boards in India along with US Common Core
through its flagship product, Personal Concept Tutor. Provides smart learning math
$400k Wall Street Technology Partners
cardsnbsp;available as standalone apps for Mathematics covering Grade 7 through Grade
10, and can be downloaded from the iOS and Google App stores.nbsp;nbsp;The app also
provides practice and challenging exercises. Through its productnbsp;Learning Pathway, it
Education - K-12 - determines the student’s unique learning needs and recommends lessons and exercises.
Melimu [Noida, 2012]: Melimu offers a technology enabled learning solution for
schoolsnbsp; works across multiple devices including tablets and laptops. Offers a tablet
which allows students to view topics, submitnbsp;assignments, participate in quizzes, etc.
Service offered as a combination of hardware, platform and content services available on
demand and a convenient pay-per-use basis.nbsp;Supports offline learning, and provides
advanced analytics. Headquartered in Noidanbsp;with offices in Kenya and Tanzania. Tied
Education - K-12 - up with Kenyatta University and The Catholic University of Eastern Africa.nbsp;
Logtera [Pune, 2012]: Logtera is an education technology organization focussed on
building mobile/tablet based game applications for children to enable learning on math
topics. Offers applications on iOS store for children belonging to grades 1-5. Has released
15+ titles in the year 2013-2014. Gets revenue from paid apps and in-app purchases. The
company is based in both US and India. Has development office in Pune, India with
Education - K-12 - marketing in US and the target focus mainly on US.nbsp;
PlayPower [Ahmedabad, 2011]: Playpower Labs makes Math games for the web and
tablet platform targeted for students in grades 2 - 8. The games are uniquely designed to
produce detailed learning data for players, parents and teachers. The product is also
available for schools where teachers can use it as an engagement platform for
mathematics curriculum in the class along with providing analytics to improve students'
Education - K-12 - Games performance.nbsp;


SplashMath (Studypad) [Gurgaon, 2010]: Splashmath, the flagship product
ofnbsp;StudyPad, is a comprehensive, curriculum based mathematics learning app for
elementary school children. Parents, teachers and students can interact in the app.
Available on web, iPads, iPhones, Kindle amp; Android devices. Featured by Apple amp;
Amazon among apps in education category. Used by 4M families amp; 30K teachers
Education - K-12 - Games globally. IIT Kharagpur Founders.
Odinix [Bangalore, 2012]: Odinix offers a smartphone/tablet based education for

kindergarten through 3rd grade curriculum via gameplay based learning and other
cartoon characters. Offers a gaming experience for kids through rewards and challenges
along with math learning. Offers weekly performance reports so that parents can review
Education - K-12 - Games the progress of their kids.nbsp;
EasySendy [Bangalore, 2015]: EasySendy offers email services through SMTP relay service
providers. Provides fro creation of email campaigns, creating custom searches, test
campaigns and Single/Double opt-in/opt-out services. Also offers customizable e-mail
lists, using RSS feeds and range of templates to choose from. Other features include
bounce and complaint emails processing, auto-res ponders, subscriber's report and
Email Service Provider campaign reports.
CSquare Info Solution [Bangalore, 2002]: C-Square Info Solutions is the provider of
ERPnbsp;and BInbsp;solutions for the pharmaceutical industry in India. Its ERP offering,
Ecogreen, is aimed at pharmaceutical retailers. It integrates distribution chain with
vendors. Features include PoS integration, monitoring of sales, inventory, accounting. It
$1M Ziggy
also provides ERP solutions for pharma manufacturers, and distributors. Received a
funding of $1M by Ziggy, an e-pharmacy marketplace, making it the first Indian company
to adapt ERP in pharma industry. Employed by AIIMS, Hamp;H, Orchid pharma, La Renon
ERP Foundation, to name a few.


CropIn Technology Solutions [Bangalore, 2010]: CropIn connects various stake holders in
agri businesses by putting up a network of ERP and BI solutions. Allows interaction
$167K Seeders, Ankur Capital
between farmers and farm managers. The solution is cloud based. It helps Clientele
include Pepsi Co, ITC, Mahindra amp; Mahindra.
ERP
Vanuston [Chennai, 2009]: Vanuston offers ERP solutions required to automate
functional areas of an enterprise. Has inbuilt functions to automate accounting, sales,
CRM, procurement, inventory. Caters to various industries like Oil amp; Gas, VIT Technology Business
$25K
Manufacturing, Healthcare, Construction, HVAC etc. Incubated by Vellore Institute of Incubator
Technology in October,2012. Claims to have 7000+ clients in 120 countries as of
ERP November, 2015.
SparkVendors [Ahmedabad, 2014]: Spark Vendors is a online stock manager software
which helps to manage stock, sales, purchase, billing and clients. Provides stock
management at multiple warehouses amp; backend invoices with regular sales reports.
Can be accessed from mobile, tablets and PCs and supports multiple languages amp;
currencies. Features include bar code scanner for faster checkout, invoice, supplier
management, customer account management, tax support etc.Claims to be having
ERP Samsung, Coca cola, Canon, Konami, Asus as clients.
Surmountsoft [Delhi, 2012]: Surmount offers customized SaaS based ERP solutions to
companies. Also offers open source solutions, eCommerce solutions, website designing
amp; development. Clients include Magna Wires, Supertech Forgings wtc.
ERP
Tulasi Technologies [Bangalore, ]: Tulasi Technologies provides ERP solutions for poultry
and other Agri Based Industries. Offers both offline and online solutions. Its Poultry
Management System integrates Flock Performance, Purchases, Sales, Expenses, Feed
Formulation, Accounting etc. Clientele includes Choice Breeding Farm. Claims to operate
ERP in 6 countries as of Nov.2015.

Plumsoft [Hyderabad, 2007]: PlumERP is a cloud based ERP that provides complete
unified suite of solutions that cover Financial Management, Human Capital Management,
Customer Relationship Management, Procurement Management, Production Planning,
Plant Maintenance and Quality Control applications. Claims to be doing one lakh
ERP transactions per day through the platform and over 20,000+ users.
Spine Software Systems [Chandigarh, 2013]: Spine Software Systems offer ERP solutions
for pharmaceutical industry. They provide two solutions, 'SpineBms' and 'Pharma Trader'.
'SpineBms' is a cloud based solution for managing pharmaceutical companies. Includes
modules for HR, Inventory, Purchase Management, Production Planning amp; Control, QA
amp; QC etc. Claims to have met all regulatory requirements and acquired 1500+ clients
in India and Europe as of Nov.2015. 'Pharma Trader' is aimed at pharmaceutical
Distributors amp; Retailers, to manage their HR, Inventory, Purchase amp; Sales
ERP Management. nbsp;
IMINA [Rajahmundry, 2015]: IMINA Technologies provides SaaS based products for
enterprises and traders. SalesPro - Inventory Management and Manufacturing ERP to help
small, medium and large enterprises manage their businesses including vendor
management, customer management, sales, SCM, inventory and financial management
and product life cycle management. TradeX is a technical analysis software to help traders
and investors make investment calls. This is available as a desktop as well as mobile
application and can be used for equity derivatives, intraday and investment calls. Claims
ERP to offer their services to clients in the US, India and Indonesia.
eRegNow [Mumbai, 2006]: Offers online event management and attendee registration
solution. Provides for setting up registration process and notification to event attendee's
through emails about schedule, registration process and registration fees. Other features
include social media buttons for marketing, online payment gateway and generation of
reports through admin dashboard. Also offers a membership management solution for
organisations, institutions and groups. Claims to have NACO, IIIT and various IIT
Events institutions as its clients.


Formobi [Bangalore, 2015]: Formobi solutions provides a field force automation platform
with nbsp;ticketing system. Offers assigning of tasks, tracking of tasks and measuring the
performance of field sales employees. Features includenbsp;connected field workforce,
instantly assign jobs to workforce, tracking of field sales force and measure time taken to
complete the jobs. Other features include a dashboard for manager and generation of
Field Force Automation reports through platform.
Tookan [Chandigarh, 2015]: Tookan is a delivery management solution, which enables
businesses to streamline their delivery operations. Managers get a dashboard
with a real-time fleet tracking feature, drivers get an app with a bird's eye view of all their
deliveries and customers receive a web link to track their order at every step.nbsp;Comes
with an integrated 2-way notification feature which can be used to serve and update
customers about their delivery at regular intervals and manage mobile workforce
Field Force Automation efficiently with instant updates. Product of Click Labs
Field Force Tracker [Delhi, 2012]: Field force tracker offers a cloud based software for
field service dispatch and management. Lets technicians report their locations and service
call status to the dispatcher, manage their assigned jobs,submit timesheets and invoices in
the field. Its features include technician scheduling , dispatch , customer management,
employee and vendor management, work orders, equipment maintenance, inventory
Field Force Automation tracking, contracts, estimates, invoices, payments and accounting.nbsp;
Chargebee [Chennai, 2011]: ChargeBee offers subscription billing solution for online
SMEs. Apart from ready integration with 30+ payment gateways across the globe,
ChargeBee helps businesses leverage alternate payment types for recurring transactions
to collect money at much lower rates. ChargeBee delivers invoicing, automated
notifications, coupon management, analytics etc to manage recurring billing. Some of the
$6.17M Accel Partners, Tiger Global
features that help differentiate ChargeBee are the ability to use custom fields, custom
domain support with mobile compatible check-out pages. Its customers
includenbsp;Freshdesk, Kissflow, Soylent, VinylMePlease etc.
Processingnbsp;$100nbsp;million in annual transactions for itsnbsp;customers as of
Finance & Accounting March 2015.nbsp;Has an office in Los Angeles.


Reachaccountant [ , 2010]: Online accounting Software as a Service for small businesses
to help finish their accounts amp; file tax returns without needing professional
accountants. Self or integrated features for CRM, billing/invoicing, PoS, accounting,
Morpheus Gang
inventory management, taxation, auditing etc.nbsp;Incubated at Morpheus Venture
Partners. Angel funded by Rajan Anandan and Rehan Yar Khan. Reported to have raised
Finance & Accounting $540K from Sequoia Capital. Portfolio company of Orios Venture Partners
SunTec [Thiruvananthapuram, 1990]: Suntec provides SaaS products for financial and
digital and communication services.nbsp;Xelerate is an advanced revenue management
and business assurance platform, designed to help financial services providers to enable
top- line revenue growth, maximise profitability and manage risks. The platform
offersnbsp;a bottom-up service- oriented architecture (SOA) platform that can access,
analyse and report customer, product and transaction data from multiple data sources in
real-time improving customer service and customer loyalty and maximising customer life-
time value. The product offering is available for corporate, retail banking, investment
management and loyalty programs.nbsp;Xelerate Digital Services comprises an advanced
product suite tonbsp;enable CSPs to orchestrate and monetise digital services and
Finance & Accounting manage multiple partnerships.nbsp;
Invoicera [Delhi, 2009]: Invoicera is an online invoicing automation application for
businesses to send online invoice to their clients. SaaS for preparing bills, tracking
expenses, sending invoices and following up for payments. Businesses can customise it
and attach add-ons for their requirements. Available as both public and private cloud
hosted solution. It claims to havenbsp;more than 2M+ users and over 25 Enterprises
Finance & Accounting generating more than 200M+ invoices each year.
Billbird [Bangalore, 2015]: Billbird is invoice creation and sharing solution. Provides for
creation for custom invoices after entering customer information. Also offers for
uploading catalouge and sharing the invoices via text, email, or Whatsapp. Other features
include saving the invoices on cloud.
Finance & Accounting


TopNotepad [Hyderabad, 2015]: TopNotepad is a web based application for invoicing

amp; leads management and tracking payments amp; business expenses.Features include
lead import/export, lead sourcing amp; quality assessment, automatic invoice generation
and reports. Product of Almond Data Consulting.
Beejak [Noida, 2011]: Beejak, a product of Great Developers Info Tech, is annbsp;online
invoice management system targeted at SMEs and freelancers. Beejak's features
includenbsp;customized invoice templates, automation ofnbsp;recurring invoices and
multi currency support. Beejak doesn't accept payments from the clients and provides an
Finance & Accounting option for the companies to accept payments directly into their accounts.
ShimBi MyBilling [Pune, 2005]: ShimBi MyBilling is a cloud based invoicing software that
helps businesses to create, send and manage their invoices amp; receipts online.
Businesses can also accept online and offline payments from customers. They can create
estimates or quotes online and through an online dashboard track invoices, manage and
check for unpaid invoices. It also allows businesses to communicate with customers via
emails within the software. Customers can see total invoices, current due invoices, over
Finance & Accounting due invoices and past payment history.
Gaurilla.com [Gurgaon, 2014]: Cloud accounting and invoicing software for startups by
SaaS based start-up, Owlgrin. Users can manage unlimited invoices, client
directory,nbsp;business transactions, vendors and journal directories. nbsp; nbsp; nbsp;
nbsp; nbsp;
Slick Account Pvt [Puri, 2012]: Slick Account offers accounting software that makes it
simpler for small businesses to understand their revenue making streams and manage
their expenditures to sustain profitability ahead of time. The account provides for Plan
Helper to manage income and expense streams and periodic profitability graph to keep
track of financial goals. The monthly and annual subscription fee are Rs.750 and Rs.4500.
Finance & Accounting Slick Account claims to have clients in 11 countries.


Automatize [Pune, 2014]: Automatize, product of Emanon Labs, is a cloud-based platform
for online accounting amp; invoicing purpose offered to SMBs. The platform is
configurable based on the requirements of the company along with reporting and
analytics. Using the platform, businesses can create online branded invoices, challans
amp; estimates. Also allows fornbsp;accepting payment online, manage inventory and
Finance & Accounting accounts processing activities like payroll management and book keeping .
Indegene [Bangalore, 1998]: Indegene provides suite of health reform solutions to payers
and providers in North America. The company’s payer solutions portfolio includes
transformation, care management, member acquisition and engagement, healthcare
analytics, and Medicare analyzing; and provider and ACO solutions portfolio comprises KITVEN
transformation services, outcomes improvement, patient engagement, and analytics. It
also operates cloud-based platforms for customer engagement, member loyalty and
HealthCare retention, and care management.
Innoplexus [Pune, 2011]: Innoplexus provides business intelligence platforms to enable
automation in consulting. The company uses a proprietary CAAV framework
fornbsp;crawling, aggregating billions of data points from thousands of data sources and
use machine learning and interactive visualisations for generating intelligence and
displaying the insights. Offers four products:nbsp;Oilbird, an end to end platform for life
sciences to generate intelligence and insights across pre-clinical, clinical, regulatory and
commercial stages of a drug across therapeutic areas and indications;nbsp;Touchpoint, a
self-service platform for discovery and management of Key Thought Leaders (KTLs) in life
sciences industry;nbsp;Clarity, a global drug performance monitoring platform to enable
continuous decision making in pharmaceutical companies;nbsp;Lucius, a self-service
platform with dashboards for each leadership level, giving an overall view of all business
functions together. The company also offers consulting services for the life science and
HealthCare - Analytics BFSI sectors.nbsp;


Axiom Health Intellect Systems [Bangalore, 2011]: Axiom Health Intellect Systems'
flagship productnbsp;BI-Focalnbsp;is anbsp;hospital analytics and BI platform supporting
the needs of hospital executives and healthcare IT vendors. BI-Focal has pre-built KPI’s
and metrics divided into clinical, financial, operational and compliance modules enabling
hospital executives to identify and plug inefficiencies there by improving outcomes and
optimizing spending. The platform has a real-time alert engine with data mining
HealthCare - Analytics algorithms for predictive analysis.nbsp;
Practo [Bangalore, 2008]: Practo offers a web-based platform which benefits both
patients and doctors; Practo Search enables patients to browse through more than
1,00,000 detailed doctor profiles online and book confirmed appointments. Also has a
subscription-based SaaS product called Practo Ray that doctors and clinics can use to
manage their practice efficiently. Practo Ray is the largest online clinic management InnoVen Capital, Tencent,
software provider in terms of market share in Singapore.nbsp;Over 1 million users book Sofina, Sequoia Capital, Matrix
$124.6M
1,20,000nbsp;appointments in India via Practo Search every month as of Feb 2015. Partners, Altimeter Capital,
Received $30M Series B funding from Sequoia Capital and Matrix Partners which will Google Capital
enable itnbsp;expand to 35 cities in India amp; 6+ countries internationally. Launched
diagnostics search feature in July, 2015 with features such as high quality photographs
and filters. Consumers to get their reports in the Practo app. Acquired
HealthCare - Appointment Booking Fitho,nbsp;Genii,nbsp;Quikwell amp; InstaHealth in 2015.
Attune [Chennai, 2009]: Attune Technologies is a provider of cloud-based health
information systems and laboratory information systems along with web-based solutions
for clinic chains. The company's product is currently used in hospitals, labs, imaging
centres, day care centres, dialysis centres and clinics. Its products HealthKernel, LabKernel
and ClinicKernel provide hospital, labs and clinics with an integrated service for
Qualcomm Ventures, Norwest
scheduling, billing, workflow management, patient data management etc. It has enabled $16M
Venture Partners
diagnostics lab chains such as Metropolis and Medall to implement its cloud-based LIS
system to track samples from the point of collection to storage. Also hospitals such as
Kamatchi Memorial Hospital and Kurinji Hospital are using its cloud-based HIS system to
automate the complete hospital processes. Has 90+ hospitals as clients and data of 9M
HealthCare - Health Information System patient records as of February 2015.nbsp;


Insta Health Solutions [Bangalore, 2008]: Provider of cloud based hospital management
solutions, InstaHMS, supporting all aspects of hospital operations from registration, billing,
lab, radiology, bed management, inventory, payments and contracts management,
insurance, lab and radiology equipment among others. Also provides Electronic Medical $1M Inventus Capital Partners
Records (EMR) solutions for OP Clinics and specialty clinics. Has 150+ client hospitals
across Dubai, Kenya and several cities in India. Raised $1M funding from Inventus capital
HealthCare - Hospital Management along with few high net worth individuals.nbsp;
SLKTechlabs Pvt. Ltd [Ahmedabad, 2010]: Slk Tech Labs designs and develops clud based
mobile and web applications for healthcare institutions. Some of their products include
HOPS HMIS - a hospital information management solution, HOPS dSlate - Ambulatory EHR,
HOPS tRAD - an application/solution for radiologists. Other services offered include
HealthCare - Hospital Management mobile app development and remote infrastructure management.nbsp;
Srishti Software [Bangalore, 2005]: Srishti Software's offering Paras is a healthcare

management solution for hospitals of various sizes and complexities. Offers patient
administration system (PAS), clinical administration system (CAS) and enterprise resource
planning (ERP). Offers multilingual versions in English, Chinese, Vietnamese, Arabic.
Clients in India, East Africa, Middle East and USA. Rated 'One of the most innovative IT
companies in India' by Nasscom in 2005, placed in the NASSCOM Emerge Top 10
companies under the category of Emerge Products for the year 2010, received eINDIA
2012 award under the category 'ICT initiative in Healthcare by the Private Sector'. Also
HealthCare - Hospital Management offers Paras LIS.


eRx Solutions [Bangalore, 2015]: eRx Solutions provides SaaS products for imprving
patient-doctor engagement. eRx Appointmentsnbsp;allows to book an appointment
online or by calling with doctors at multi doctor clinic/hospital with email/SMS
confirmation.nbsp;Reminders and summaries are sent on daily basis to the doctor and
patients.nbsp;eRx Prescriptionnbsp;allows doctor to write and send error-free, accurate,
and understandable prescriptions electronically to patients, pharmacy, labs etc from
anywhere.nbsp;software hosted on amazon cloud platform. Other solutions such as eRx
HealthAnalytics help organizations to reduce costs, improve coordination amp; outcomes,
HealthCare - Practice Management and be more patient centric.
Trignon Health [Bangalore, 2010]: Offers an online practice management software for
behavioral healthcare providers. Features include medication amp; order management,
collaboration amp; referral management, patient management, online scheduling and
electronic medical records. Also provides a mobile application for doctors to view patient
HealthCare - Practice Management data, check schedules and patient medication.
Claimat [Mumbai, 2009]: Claimat is a healthcare management solutions company

providing HIPPA compliant solutions in EHR and practice management tools for clinics. The
EHR includes the functionality for small, large, and multi-location practices. Patient
registration, eligibility check, claim management amp; submission, medical entries
management and billing are few of the offerings. Online appointment booking and
HealthCare - Practice Management revenue cycle management are integrated into the platform.nbsp;
Nozpad [Pune, 2014]: Nozpad is developing glasses to track body burnout and health
conditions by nose-pad breathing sensors with high accuracy.nbsp;Breath sensors are
fitted in nose-pad of the glasses.nbsp;nbsp;The information pertainsnbsp;to preventive as
well as curative indications.nbsp;The devices arenbsp;available in three variants of nose-
wears( BREEZE) , standard eye glasses with nose-pad sensors(SOLO) and android based
smart glass (ADVENTURE). Currently in beta testing mode. For measuring vital signs and
indicative forecasting it uses 3DH Technology, an aggregation of Rate, Rhythm and Cycle.
The indicative forecasting making use of breathing sensors is a patent pending technology.
HealthCare - Remote Health Monitoring nbsp; nbsp; nbsp; nbsp; nbsp;nbsp;


Work Advantage [Gurgaon, 2014]: Rebranded as Advantage Club, It provides analytics
platform for managing corporate employee benefits. Offers programs which connects
business and corporate employees for availing benefits and exclusive offers. Provides for
location based deals and offers to employees and a online platform for availing these
Mumbai Angels,
offers. Claims to have currently, 250+ brands in 3000+ locations across 12 different $430K
purviventures.com
categories including Max Healthcare, Domino’s, Yatra, Grofers, UrbanClap, Kingdom of
Dreams, Flipkart and Reliance Footprint offering exclusive privileges via Advantage Club.
Also onboarded 100+ companies including Sony, Zee Media, nbsp;Religare, Sona Koyo,
HR Tech Bata as clients.
Tydy [Bangalore, 2012]: Tydy offers a mobile based platform for on boarding new hires
and engaging employees. Features include onboarding new hires, sharing documents,
getting feedback, communicating with employees. Claims of havingnbsp;30,000
enterprise users engaged through their platform. nbsp;Raised angel funding on $138k
LetsVenturenbsp;led by Hareesh Ramanna, MD ofnbsp;BORQS Software, with
participations from Bhupen Shah, co-founder of SlingBox; Nikhil Ramanlal, director of
HR Tech - Employee Engagement Atandra; and Soumitra Sharma, former associate at IDG Ventures.
MobCast [Mumbai, 2013]: Offers a cloud based platform for businesses to enable them
communicate with their employees and customers through mobile. Offers few features
such as group communication, transfer of rich content such as text, images, videos, audio
etc. and notification system along with multi-lingual availability. Offers various modules
aligned for HR amp; Training, Office amp; sales etc. Currently has 30+ customers as of Oct
HR Tech - Employee Engagement 2014. Product by Bombil Media.
Yujex [Pune, 2012]: Yujex is a platform leveraging business interactions and assisting
organisations of various sizes to optimize their stakeholder engagement efforts. Yujex
Employee Engagement is a platform to make interactions with employees a regular
activity.nbsp;
HR Tech - Employee Engagement


Playday [Bangalore, 2014]: Playday provides gamified SaaS products for employee on-
boarding, training and assessment of employees. Has two products - Chief Sales Officer -
an SaaS based sales enablement product that helps enterprise sales reps build product
knowledge and sales skills, engage customers effectively and close more business.Users
can also create standardized sales documents and access them at one place, and assess
the salesforce performance through the platform. Chief People Officer is a product for
new employee on-boarding, as well as to help existing employees learn company policies
and complete compliance trainings in an interactive manner. Some of the clients include
HR Tech - Employee Engagement GENPACT, PUMA, 3M, IBM, Microsoft, Adobe, Johnsonamp;Johnson.nbsp;
FeedbackSocially [Delhi, 2013]: FeedbackSocially is a web based SaaS platform for 360
degree feedback. Facilitates goal setting, peer reviews, employee progress conversations
and peer recognition. Creates reports based on different competencies. Pricing starts
from $5 per user per month.
HR Tech - Employee Engagement
Prohance [Bangalore, 2009]: Offers technology solutions for employee engagement and
workflow process management for businesses. Offered as both on-cloud and on-premise,
offers analytics and dashboard for time tracking of employees, attendance report,
workload management among others. Other products include Prohance Plus for
measuring productivity, Prohance Pro for project status tracking and revenue recognition
and Prohance Desk for real-time measurement of asset utilization. Has 50+ active clients
HR Tech - Employee Engagement across US, Japan, Russia and Romania.nbsp;Product of JaMocha Tech.
ZingHR [Mumbai, 2014]: Cloud-based platform for end-to-end employee life-cycle HR
solutions for organizations. Offers 5 types of products with features such as leave and
attendance management, communication interface, salary structure management, payroll
processing and performance management of all employees. Alumni of Microsoft Ventures
$3M Accel Partners, Mumbai Angels
Accelerator'14. The company has acquired over 500 customers through the freemium
model - a free trial for 30 days.nbsp;The company has been able to convert 60 of them
into paying customers as of April 2014; clients likenbsp;Capillary Technologies, Healthkart,
HR Tech - HRMS Suburban Diagnostics and Mahalaxmi Automotive.nbsp;


Cnergyis Infotech [Mumbai, 2000]: Cnergyis provides a suite of HR management
softwares to organisation using Software-as-a-Service platform and HRM outsourcing
services to enterprises. It offers HRM softwares for managing e-recruitment, on-boarding,
employee attendance, payrolls, claims and reimbursement, vendors and employee
training among others. Enterprises can also outsource the whole HR Management process Accel Partners, Mumbai Angels
to Cnergyis. Cnergyis is servicing over 4 lakh employee records monthly across major
verticals like BFSI, retail, services, manufacturing, IT-ITES, and pharma. It serves clients
across India, Singapore, Sri Lanka, Middle East and China. Processes more than 1.4 lakh
HR Tech - HRMS employee records per month.nbsp;
Greytip [Bangalore, 1994]: Greytip, previously known as Delphi Software Pvt Ltd., offers a
cloud-based platform for HR department professionals for activities such as employee
management, payroll management, attendance amp; leave monitoring, employee
document management, expense claiming through various templates on the platform, Blume Ventures
events amp; reminders system and also reporting tools. The company serves to 2500+
customers across 50+ locations with customers ranging from smallest to large enterprises
HR Tech - HRMS (5 to 50K employees)
Appectual [Mumbai, 2011]: Appectual is a SaaS products company with products such as
Learning Management System, Payroll Management and Online Enquiry Management.
The enquiry management system is targeted towards educational institutions and enables
the admission processing requirements such as student information, fees and admissions,
tracking and follow up with customizable dashboards and reports. The payroll
management system supports features such as employee and salary component
management and statutory report management. The company also provides other
services such website and mobile app development. Clients include IKEA, EuroKids,
HR Tech - HRMS McCann, L'oreal.nbsp;


EmployWise [Gurgaon, 1999]: EmployWise provides integratednbsp;SaaS based
employee life-cycle management software for managing employee data, recruitment,
payroll, attendance, timesheets, training, expense management and more. Company has
around 50 customers across industries including clients like Quasar, Ikea, Puma, National
Geographic, Groupon and Autobridge. Company incorporated asnbsp;Global Groupware
Solution in India and Emplouwise in USA. Partners with IBM Smartcloud, an enterprise
HR Tech - HRMS IaaS provider in 2011 to provide its HR software as a service solution.
Greythr [Bangalore, 2013]: Gerythr, a product of Greytip, previously known as Delphi
Software Pvt Ltd., offers a cloud based platform for HR department professionals for
activities such as employee management, payroll management, attendance amp; leave
monitoring, employee document management, expense claiming through various
Blume Ventures
templates on the platform, events amp; reminders system and also reporting tools. The
company serves to 2500+ customers across 50+ locations with customers ranging from
smallest to large enterprises (5 to 50K employees). The solutions are also offered as a
HR Tech - HRMS - SMB SaaS as well as stand alone packages in the UAE.
Tydy [Bangalore, 2012]: Tydy is a mobile based employee onboarding and engagement
software. Provides automated workflows, content modules, engagement hooks for an
engaging and personalised onboarding. Features include customized workflows, custom $138K
forms for data collection, feedback from employees etc. nbsp; nbsp; nbsp; nbsp; nbsp;
HR Tech - Onboarding nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; nbsp;
KPIsoft [Chennai, 2006]: Offers a cloud based performance management solution for
businesses. Aggregrates data from various data sources and allows businesses to take
strategic decision based on key performance indicators.nbsp;
HR Tech - Performance Management


Synergita [Thanjavur, 2009]: Synergita, product of Asteor Software, is an online cloud-
based tool for performance management, periodic review and continuous feedback. It
empowers HR and business managers through flexible and easy to administer online tools,
reducing the dependency on the internal IT team or external vendors. The product
features include creation amp; management of employee profiles, skillset capture and
search in employee database, insights such as new hire report, attrition report,
continuous feedback for employees, teams, reward system for employees, setting goals
and tracking for employees and performance reports for both individual employees,
HR Tech - Performance Management teams and the entire organisation.nbsp;
Rchilli [Chandigarh, 2010]: RChilli provides tools for resume parsing, social profile and
semantic search, predictive analytics. Provides and API to parse resumes, and extract data
into 74+ fields. The desired output is received as HR-XML which can be readily inserted
into any CRM, applicant tracking system or multiple databases. The service is cloud hosted
which enables the parser to handle multiple requests at a time while supporting multiple
languages, all-doc convertor, batch/bulk processing and email inbox parsing. Parsing API
pricing starts at $149 per month. Also provides tools for social media profiling and
HR Tech - Recruitment - Recruiter Tech Solutions semantic search of candidates. Clients include Wipro, ADP, Ramco, Hexaware.nbsp;
Smaclify [Pune, 2015]: Smaclify offers a cloud based HR management system for
workforce planning, applicant tracking and assessment of candidates. Businesses can plan
for recruitment based on attrition patterns and understanding the marketing and sales
based workforce demand projections. The applicant tracking can be used to publish jobs
on all social media platforms, for CV parsing and duplicate CV checking, semantic search,
employee referral programs and others. nbsp;In addition, the platform also has an
assessment feature where employers can setup and administer MCQ tests, which can be
HR Tech - Recruitment - Recruiter Tech Solutions taken by candidates on a mobile as well.nbsp;


Spire Technologies [Bangalore, 2008]: Spire provides cloud-based contextual search and
intelligence platform to recruit new employees and to detect amp; prevent employee
fraud. Also offers for identifying new talent and segregating relevant candidates from
applicants. Features includenbsp;talent planning, talent sourcing, talent acquisition, talent
deployment, talent management. nbsp;Uses contextual search technology for matching $8M
skills of candidates, searching candidates according to keywords and rules as set by
employer, recommendation of high performers in organization and future planning for
HR Tech - Recruitment - Recruiter Tech Solutions talent acquisition. Also provides for easy integration with existing ERP or HRMS solution
- Analytics used by the company.
Postero Tech [Bangalore, 2015]: Postereotech has a PaaS offering that aims to bring
down hiring time and cost by improving join to offer ratio and predict potential “infant
mortality” cases (cases where candidates join and leave within the first month). This is a
cloud based, subscription based service leveraging a proprietary predictive analytics
engine to predict the joining probability of candidates which can help employers plan their
recruitment strategy accordingly.nbsp;nbsp;Postero also offers consulting services
(strategy consulting, sales and marketing consulting, technology consulting, operations
consulting and delivery management consulting), dev ops services (open source and
HR Tech - Recruitment - Recruiter Tech Solutions microsoft stack) and testing services (functional, mobility, performance and security
- Analytics testing).
Recruiterbox [Bangalore, 2010]: Recruiterbox is a web-based applicant tracking software
that helps companies to manage their incoming job applications. Companies can create
jobs, share them on multiple platforms, structure the process, manage teams, create
$250k
questionnaires and view all applications from a single dashboard. Recruiterbox is a
HR Tech - Recruitment - Recruiter Tech Solutions product of Aplopio Technology, a recruitment technology company. Used by 700+
- ATS companies including Groupon, Skyscanner, Stripe, Contently, Olark and Panasonic.nbsp;


Talentrackr [Pune, 2009]: Offers a cloud based nbsp;talent acquisition system for
businesses. Features include resume parser, dashboard, applicant tracking system, client
management system, candidate and employee referral portal. Usesnbsp;Microsoft.Net
HR Tech - Recruitment - Recruiter Tech Solutions technologies and is based on hybrid architecture. Can be integrated into major social
- ATS networks and legacy HR systems.nbsp;
Antezen [Bangalore, 2011]: Antezen provides web based platform that offers an
automation solution for resume screening, referrals and applicant tracking for recruiters.
Tools for recruiters include features such as 1-click screening, resume parser and tracking
HR Tech - Recruitment - Recruiter Tech Solutions applicants based on their skill set ratings. Released their product - Skillsume, a web based
- ATS tool for creating resumes with drag-drop user interface.nbsp;
WhistleTalk [Bangalore, 2012]: Whistle Talk offers a referral hiring platform, that helps
companies leverage the social influence of their employees to connect and hire potential
candidates. Its free personal edition enables employees across organizations to share
"hidden jobs" (job vacancies that do not reach well enough to the public through job
$450k Hyderabad Angels
portals) in their company and receive access to hidden jobs in other companies.nbsp;The
enterprise edition allows companies to partner with employees to take its jobs to a larger
HR Tech - Recruitment - Recruiter Tech Solutions pool of relevant, potential candidates resulting in a more efficient amp; effective referral
- Referral Hiring hiring process.
mettl [Gurgaon, 2010]: Mettl's flagship product is an online assessment solution for
testing technical, aptitude and psychometric skills of potential candidates. The solution
helps companies measure, analyze and improve people skills. It is ideal for companies who
want to run multi-competency assessments for their prospective hires or existing
$4.43M Kalaari, Blume Ventures
employees. The main benefits and salient features of their assessment platform are
creating multi-competency assessments - i.e. measure aptitude, technical and personality
HR Tech - Recruitment - Recruiter Tech Solutions skills applicable in work environment, automatic invigilation for remote testing situations
- Testing Platform and actionable analytics with reporting on candidate's performance generated real time.


Aspiring Minds [Gurgaon, 2008]: Aspiring Minds conducts employability tests for
corporate companies to hire students in the IT sector. Aspiring Minds' flagship product
AMCAT providesnbsp;standardizednbsp;employability benchmarks tonbsp;students and
$3M Omidyar
enables employers to evaluate students for effective job placement. Students can analyse
HR Tech - Recruitment - Recruiter Tech Solutions their scores across subjects and their suitability for a particular job. Founded by IIT and
- Testing Platform MIT graduates.
HackerEarth [Bangalore, 2012]: Web-based developer aggregation and selection
platform. HackerEarth offers an online platform for companies to list real-world
programming challenges to find the right talent. Recruiters either provide their own
coding challenges or choose from the library of questions. Coders participates in coding
challenges and HackerEarth provides real-time, automated evaluation of candidate's GSF Global, Prime Venture
$670K
aptitude amp; technical skills. Offers HackerEarth Sprint to automate the entire process of Partners, A Ventures
conducting such sprints - starting from creating teams, online collaborative development,
tracking progress and peer review/voting to judging the submissions. The tool allows users
HR Tech - Recruitment - Recruiter Tech Solutions to connect with various online platforms. Volume based pricing starting at Rs 125 per
- Testing Platform candidate. Portfolio company of Beenext.
Talview [Bangalore, 2012]: Talview (earlier Interviewmaster) is an online recruitment tool
based on the concept of Automated Video Interviews which allows you to create,
administer, evaluate interviews online using pool of pre-recorded video questions and a
structured evaluation tool. Includes applicant tracking system and supports various $100k VentureNursery, 500 Startups
formats of written test and automated video interviews. Used by SMBs and individuals.
HR Tech - Recruitment - Recruiter Tech Solutions Has customers like Wockhardt, Renault, ABB, Singapore Airlines, Resource Hunters, Rank
- Video Interview Platform Junction, Oncontract and Thumbtack among others.
HireRabbit [Bangalore, 2011]: HireRabbit offers SaaS platform for companies to design
career- sites on Facebook and mobile. Companies can use referral recruitment, integrate
with existing applicant tracking systems and see recruitment metrics. Product launched in
HR Tech - Recruitment - Recruiter Tech Solutions Nov, 2012. Company has around 100 customers including Citiustech, Evidon, eclerx and
- Webpage Builder Sandstone. Backed by Microsoft Accelerator program.


Tapstart [Bangalore, 2012]: Cloud based platform for users to assess their functional skills
and competencies and benchmark themselves against peers and industry requirements.
Diagnoses their weakness and strengths and recommends users steps for improving their
skills. Uses an adaptive assessment method to evaluate profiles (nbsp;level of questions Mumbai Angels
dynamically adapt to the skill level of the user). Also matches user skills with relevant
HR Tech - Recruitment - Sourcing - Pre-Assessed career opportunities. Currently available in two editions Free and Premium (INR 500 - INR
Candidates 1500).nbsp;
HackerRank [Bangalore, 2009]: SaaS platform to administer coding challenges, candidate
assessment and tech interviews. HackerRank (formerly Interviewstreet) automates the
applicant code testing and interviewing to pre-qualify and screen candidates. Companies
can create their own tests or choose from a library of programming challenges, MCQs,
Y Combinator, Khosla Ventures,
and subjective questions. Candidates are invited to take the test and HackerRank's code- $19.9M
Recruit Holding, Battery
checker evaluates the code, correctness and optimality. Recruiters can invite shortlisted
candidates to CodePair- a collaborative tool to conduct real-time coding sessions. Pricing
HR Tech - Recruitment - Sourcing - Pre-Assessed starts at $199 per month. Has over one million developers and over 1,000 customers as of
Candidates - Technical Hiring July 2015. Key Customers- Yahoo, Facebook,nbsp;VMware, Evernote. Y Combinator alum.


LogiNext [Mumbai, 2013]: LogiNext helps logistics companies improve their internal
operations, optimize delivery networks and provide superior customer service using data
collection, advanced analytics and visualization. Helps supply chain and logistics
companies to track their shipments, delivery boys, vehicles and other assets on a map
interface.nbsp;Its first product, Track-A-Pack is a location-basednbsp;analytics solution
with a GPS enabled tracker that can placed to any shipment and mapped with the invoice
number using the free iOS or Android App. The tracker collects real-time data and helps
customers to identify slowest hubs, longest delivery times and the best routes to follow $10.5M Indian Angel Network, Paytm
between any two locations. The smart tag can be rented and the customer can pay only
for the day in which it is in use. Also offers analytics like identifying the trends in typical
delays, blockages that happen in deliveries etc.nbsp;Carnegie Mellon founding
team.nbsp;Part of 10 startups in the first batch of GenNext Innovation Hub.nbsp;Raised
around $500k from Indian Angel Networknbsp;in seednbsp;fundingnbsp;which valued the
company in the range of $2-3 million. Raised $10M series A funding from PayTm in Sep
Logistics '15. Acquirednbsp;last mile delivery company YourGuy in April 2016.nbsp;
Locus [Bangalore, 2015]: Developer of cloud based real-time tracking solution along with
on-field management and collaboration app for on-demand businesses. For consumers, it
BEENEXT, growX ventures,
helps to provide details of the delivery boy through an app, live order tracking, customer
$2.75M Blume Ventures, Exfinity
interaction and promotions along with on-field workforce management and analytics.
Venture Partners
Offerings through an API, SDK or a complete app solution. Raised angel funding from
Logistics - Delivery Management GrowX ventures in July 2015 and Series A from a group of investors in May 2016.nbsp;


Capillary Tech [Bangalore, 2008]: Capillary offers an Intelligent Customer Engagement
platform to retailers and consumer businesses - managing the entire life cycle of customer
data from acquisition, analysis, insights and activations. Capillary is a SaaS provider of end-
to-end Multi-Channel Customer Engagement, Big Data, Customer Intelligence, Clienteling,
Real-time Loyalty and Social CRM solutions to 150+ enterprise customers - with over
10,000 locations and 75M shoppers. Marquee customers include Marks amp; Spencer, Qualcomm, InnoVen Capital,
Pizza Hut, Puma, Benetton, KFC and Courts, reportedly realising a 4-6X ROI from customer Warburg Pincus, Norwest
$79.1M
engagement across channels like in-store, mobile, online, e-mail, and social by leveraging Venture Partners, Sequoia
Capillary’s solution. Present across Asia-Pacific, EMEA and North America. The company Capital
has also been named: a Gartner 2013 Cool Vendor, among Harvard Business Review’s
Pioneers of Reverse Innovation and Bloomberg Businessweek’s Hottest Technology
Businesses 2013. Capillary is financed by Sequoia Capital, Norwest Venture Partners and
Qualcomm Ventures. Acquired a minority stake in Cloud Cherry analytics. In Feb '16,
Loyalty acquired a minority stake in WebEngage, which is a user engagement platform.
enMarkit [Gurgaon, 2012]: enMarkit is a cloud-based social engagement and business
intelligence platform. Its integration enables businesses to increase conversion rates, and
reduce cart abandonment by engaging customer through contextualized reviews and
personalized content. Enables businesses to organize user communities and create target
$11.7k JFDI
groups which would influence the sales the most. The platform offers an activity
dashboard for the customers of the businesses to get recommendations based on the
friends' activities and helps in increased targeted marketing. The company has been
Loyalty incubated undernbsp;Singapore-based accelerator Joyful Frog Digital Incubator.nbsp;
UrbanPiper [Bangalore, 2011]: SaaS platform for brands and retailers to acquire, engage
and monetize their customers. Provides a cloud hosted service and mobile apps
integrated with PoS systems to enable flexible loyalty, rewards, messaging and mobile
excubator
payment solutions for consumers of brands and retailers. HQ in San Francisco, with the
technology team based in Bangalore, India. Customers include Chai Point, Ratnadeep
Loyalty Supermarket.


meltag [Hyderabad, 2011]: Meltag is a cloud hosted platform which allows brands to
promote, engage, market and acquire customers. Brands can use the platform to connect
with customers using various channels i.e. SMS, Whatsapp, IVRS and QR code. Also allows
brands to promote offers and rewards to connected customers. Other features include
offers management and analytics. For customers, it provides an app which they can use to
scan QR codes on products and get discount offers. Has 30+ brands and has managed
Loyalty 60M+ campaigns as of June, 2015.
Wigzo [Delhi, 2015]: Wigzo is an online contextual marketing platform which uses big
data technology to enable customer segmentation and run targeted marketing campaigns.
Customer segmentation is done based on location, device and behaviour. Features include
$500K Aarin Capital
campaign management, tracking customer interaction, predictive analytics and reports.
Also can be integrated with 40+ email services. Raised an undisclosed angel funding from
Marketing a group of angel investors in 2014.
BetaOut [Noida, 2013]: Provides a marketing personalization and engagement suite for
eCommerce sites. Offers real-time behavioural database along with user segmentation
based on their activity and profile data. The engagement platform comprises of
engagement apps, communication apps and email marketing solutions for engaging with
different user segments. Customers have to install a Javascript code on their site, and SA&E, Mumbai Angels,
choose apps, themes required. Customers include GOQii, Paytm, Viacom, Zepo, Ixigo as $2M Hyderabad Angels, LetsVenture,
per their AngelList profile. Second company after MartMobi to get selected for Techstars, Chennai Angels
a US based accelerator. Raised seed funding from Snapdeal co-founders Kunal Bahl and
Rohit Bansal, Anupam Mittal of People Group, Phanindra Sama of redBus, Pallav Nadhani
of Fusion Charts, Girish Mathrubootham of Freshdesk, Vishay Shekhar Sharma of Paytm,
Marketing and Amit Ranjan of Slideshare among others.


Corporate360 [Kollam, 2012]: Corporate360 is a IT sales information company. Offers IT
installed-base and competitive intelligence data sets through its Tech SalesCloud platform.
Platform is powered bynbsp;nbsp;Big Data Analytics, Predictive Analysis, Patterns amp; IT
Sales research, Tech SalesCloud offers sales-ready campaign data for technology
marketing teams. SalesCloud features include IT contacts, IT Org charts, IT installation
details, Lead Score, Upsell-Cross sell indicators and Sales leads. The data platform is
$200k
offered as a subscription service with real-time data refresh and on-going data
maintenance support.nbsp;Claimsnbsp;Oracle, HP, Dell (with 300+ globalnbsp;customers)
as its clients and a revenue over $1M as of May, 2014 with 90% of revenue coming
fromnbsp;North America and European markets. Incubated at Startup Village in
Kochi.nbsp;HQ is innbsp;Singapore with mostnbsp;employeesnbsp;based innbsp;Kollam,
Marketing India.
MaaxMarket [Chennai, 2015]: MaaxMarket is a SaaS based marketing automation tool
that helps SMBs to automate their marketing processes like Email and Social Media. It
features customizable work flows and lead scoring mechanisms that helps businesses to
identify and engage hot prospects.nbsp;It also uses predictive intelligence and assigns
scores to leads and the more higher the score is the more probability for the lead to
$22K
purchase a product or service. Tracks online behaviour of the customers and segments
customers which helps to send targeted messages automatically based on their interests.
It has raised close to INR 50 Lakhs from investors like Manish, Sanjay Mehta, Taha Nabee
and Anupam Mittal. It won INR 15 lakhs in The Ten Million organized by E-Cell IIT
Marketing Bombay.nbsp;
Appngage [Bangalore, 2015]: Appengage is a mobile developer tool that provides user
engagement, A/B testing and growth hacks in as single SDK. Provides user engagement
through push notifications, capable of providing A/J testing and growth hacks through
referral system. The product is still in beta phase.
Marketing


Mobobeat [Margao, 2014]: Mobobeat is a mobile affiliate platform for publishers and
advertisers. The platform optimizes inventory of publishers. This is done by breaking down
the inventory by country, size, OS, carrier and category and sending the inventory to the
best available offer. Also offers ad spaces tools and mobile redirect tools for
Marketing publishers.nbsp;
Uninstall.io [Bangalore, 2015]: Uninstall.io is an online platform which allows users to

measure uninstalls across various parameters from last event, crashes, too many
notifications, external events like a sale, location, device. Also provides an internal
proprietary prediction engine that will measure all huerstics and utilize historical data to
determine exactly which lot of users are going to uninstall the app in the next few days.
Other featuresnbsp;include Ad spend optimization, customer engagement and
Marketing communication.
PushEngage [Bangalore, 2015]: PushEngage, product of Srijan Capital, is a personalized
push notification solutions provider through mobile and web browsers. It provides both
SaaS platform and a push notification API for integrating with the web browser. Once
integrated, the user visiting the site is asked to subscribe to push notifications on chrome
browser. Once the user subscribes, the user is added to the subscribers list with which the
site owner can segment the users. Provides a dashboard to create and send push
Marketing notifications to the subscribers.nbsp;
Esanosys [Bangalore, 2015]: Easynnos provide platforms for marketing automation,
inbound marketing and sales automation for businesses. The platforms and technologies
provided by Easynos helps businesses to generate marketing intelligence about prospects,
attract more visitors to company websites, empower the sales teams, social media and
email marketing. Partners include MailChimp, HootSuite, Campaign Monitor, Shopify, Act-
Marketing On, Base CRM, Citrix, Google for Work and Turtle PR.


Yfret [Bangalore, 2015]: Offers a online content recommendation platform with campaign
management tools. Features include automatic recommendation based real time user
behavior, product and social feeds. Also provides campaign management system to share
content across multiple platforms. Other features include measuring user response to
Marketing campaigns, ROI and easy integration to the website and mobile app.
AeroLeads [Bangalore, 2015]: AeroLeads is a lead generation and lead mining software on
the web which pulls real time leads from various sources. The leads contain business
details, email, phone number, address and name. Also provides an instant send email
feature for users to send emails to all leads. Users can also export the details or transfer it
Marketing to Salesforce, Mailchimp and HubSpot.
Lathesis [Delhi, 2015]: Lathesis provides for social media management and marketing.
The services offered include social media services, analytics, integrated campaigns amp;
social media app development. It also provides for digital marketing content creation
amp; creation of micro-sites for the user. Lathesis also keeps track on the performance of
marketing activities and gives user ROI on marketing campaigns. Developed by of Stepout
Marketing Solutions.
Appice [Gurgaon, 2015]: Offers a mobile app integrable marketing platform. Provides for
managing customer acquisition, usage, customer behavior, engagement and uninstall
metrics. Features include cross platform app analytics, install amp; uninstall metrics,
contextual segmentation and tracking. nbsp;Provides a mobile SDK that can be integrated
Marketing with mobile app for tracking the metrics.
ExitIntent [Bangalore, 2014]: Exitintent.io is a SaaS platform to increase user retention

and drive customer acquisition for SMBs.nbsp;Exitintent provides a one line javascript that
can be added to the customer's site and lets them show targeted campaigns to
abandoning visitors. Provides Conversion Rate Optimization throughnbsp;Page level
targeting, A/B testing and cart targeting.nbsp;Claims to offer different set of templates
designed to reduce the usernbsp;bounce rates and also gives an option of customizing the
Marketing templates. Founding team are alumni of NIT Allahabad.nbsp;

Interakt [Gurgaon, 2013]: Interakt.co, product of Fizzy Software, offers a cloud-based
customer engagement platform that enables online businesses to engage their customers
through tools like lead capture, automated emails for customers, user session capture and
profiling, visitor engagement through live chat and customer feedback capabilities. The
business owners can just install the javascript code onto their app and collect user
behavior on the platform and send personalised emails to the customers. Founder was
Marketing product manager at Zynga.
BizSciences [Bangalore, 2008]: BizSciences is a cloud based card linked marketing
platform for banks though which they can motivate their card holders to increase their
spends using their debit and credit cards. Deploys white label mobile and web applications
for banks' customers, sends marketing offers to customers from retailers, targeted omni
channel marketing campaigns for retailers etc are its functions. Also provides big data and
Marketing database solutions.
mTuzo [Delhi, 2015]: mTuzo offers API libraries to banks and wallets for better customer
engagement. Provides location based campaigns, offers and deals for its customers on
credit card, debit cards and wallets. Also offers customer analytics to get better insights
on customer spending for targeted marketing.nbsp;
Marketing
Resulticks [Chennai, 2012]: Offers a full-scale marketing automation platform for
enterprises. Products include anbsp;campaign creation and management tool, a big data
cloud and analytics suite for extracting customer intelligence and insights, and an
advanced reporting suite. Marketers can target, engage, analyze and respond to
audiences both online and offline using data aggregated across
Marketing sources.nbsp;nbsp;Product of Interakt.nbsp;


Plumb5 (Decisive Analytical Solutions) [Bangalore, 2010]: Plumb5 offers a real-time
marketing platform created by Decisive Analytical Solutions that enables a website to
engage site visitors in real-time and personalize the website to improve conversion rate
and customer retention. The product is mainly aimed at e-commerce and retail
companies, in order to help them better their conversion rates, customer experience and
ROI’s on campaign. Its features include visitor tracking (location, sit behaviour, activity),
A/B testing for website content to identify the best conversion drives, content
Marketing personalization to the user based on his activity on website etc.nbsp;
Zarget [Chennai, 2015]: Zarget is a web optimization tool based on A/B testing, split URL
testing amp; heat maps solutions to help increase conversions. This is done through a
chrome extension. Provides real-time dynamic visualizations on the progress, variation Accel Partners, Matrix Partners
$1.5M
and conversions. Other features include split URL testing, heatmap, click maps, targeting, India
reporting, traffic allocation. Offers a 30-day trial package free uptonbsp;5000 users. Priced
Marketing - A/B Testing at $30 to $500 per month depending on the number of users.nbsp;
VWO [Delhi, 2010]: Visual Website Optimizer is a tool for marketing professionals to
increase sales, signups, downloads and conversions by using A/B, split and multivariate
testing. Users can create website versions in a visual designer and specify what goals they
want to optimize the website for. The tool offers features such as A/B testing, behavioral
targeting, heatmaps, usability testing, etc. Developed by Wingify. Currently used by 3,700
brands in 75 countries, including Microsoft, GE, and Rackspace. Launched a new A/B
testing platform in June 2014 for people without coding experience. Offersnbsp;a library
of more than 300 testing suggestions called the “Idea Factory” and then generates real-
time reports about what features are working on their sites or apps. Bootstrapped to $7M
revenue in 2013. Acquired Concept Feedback (community of 27,000+ UX experts and
Marketing - A/B Testing designers for website feedback) in Sep 2014.


Wingify [Delhi, 2010]: Wingify is the developer of the product, Visual Website Optimizer
which is a tool for marketing professionals to increase sales, signups, downloads and
conversions by using A/B, split and multivariate testing. Users can create website versions
in a visual designer and specify what goals they want to optimize the website for.nbsp;The
tool offers features such as A/B testing, behavioral targeting, heatmaps, usability testing,
Marketing - A/B Testing etc. Acquirednbsp;Navilytics on November 2015.
Intelliber [Jamshedpur, 2014]: Intelliber is a enterprise networking solution provider.

Offers three products Socialyk, Convask and Contentuals. Contentuals in a content
recommendation and optimization platform. Provides evaluation of content, $85K
recommendation of content amp; distribution channels. Also offers to measure
Marketing - Content Marketing effectiveness of campaign, ROI and recommendation of target customers.
Contentivo [Bangalore, 2014]: Contentivo, a product ofnbsp;Zimrr Technologies,nbsp;is a

platform that helps companies leverage the social reach of their employees to promote
company related content.nbsp;Features includenbsp;employee referrals, social media Startup Wise Guys
promotions, event amp; brand awareness and employees get rewards for sharing
Marketing - Content Marketing company related content.
Yattir [Kochi, 2014]: Developing annbsp;API-based content platform that equips media
organizations to reach and engage their audiences across multiple digital channels and
devices. Allowsnbsp;content creators to define content types and define their structures
using the platform's interface. Also provides an analytics system to measure page views,
shares and other such social analytics. Enables for integration of content workflows to
Marketing - Content Marketing external apps and platforms.nbsp;
SoCXO [Kochi, 2013]: SoCXO is a social media advocacy platform for enterprises to build
their social media reach and engagement. Helps curate articles from all over the net, add
content to it and help individuals and businesses expand their influence as brand
advocates across their social networks. Businesses can review and manage content
suggestions from their ambassadors along with sharing and message schedule across
Marketing - Content Marketing multiple devices. Part ofnbsp;Suyati Technologies.nbsp;


BookBuzzr [Bangalore, 2010]: BookBuzzr is online book promoting tool developed for
author and publishers. It enables users to pack the excerpt with other important details
which helps the readers to explore the book within a handy tool. It claims that once you
upload the book you've written and then you can reach out to the book readers on 60
Marketing - Content Marketing social networks.
WhereStand [Pune, 2013]: WhereStand offers an online tool that enables users to check,
track and analyze their Google rankings. It offers features such as daily automated rank
tracking, automated rank alerts amp; notifications, record amp; analyze SEO activities,
client-specific reporting for SEO agencies and a scheduled ranking/activity report. The
company also offers white-label solutions to company domains by inserting their logo
Marketing - Content Marketing onto the website plugin for SEO rank check.nbsp;
Revbay [Bangalore, 2015]: Revbay is an online recommendation and testimonials system
that businesses and individuals can use to allow people give, get and find testimonials.
Automates the process ofnbsp;getting a Testimonial from the company's client via their
website, Facebook page, e-mail, hand written form or mobile. Companies can then
Marketing - Content Marketing - Content promote or showcase them online on their website and social networking sites. Supports
Generation - Customer Testimonials both video and text based testimonials.
vHelp Sales [Bangalore, 2009]: Intelligent sales platform, which integrates with digital
marketing and allows websites to segregate their visitors based on their intent (from
behavioural cues) and communicate with each segment. Suspects or propects are $85k
intelligently engaged and based on visitor interest can be engaged by live chat or
Marketing - Customer Analytics telesales. Clients include Pearson, Yatra. Product of Vimagino Solutions.nbsp;
Knolseed [Bangalore, 2011]: Cloud based personalized eCommerce marketing solution

offered by Knowledge Foundry in partnership with KnolSeed Technologies. Designed to be
compatible with Google Analytics and a wide rangenbsp;of shopping cart and email
marketing systems. Provides customer segment filters for customization of behaviour
amp; activities and design target campaigns accordingly. Customers include Dell,
Marketing - Customer Engagement EverydayHealth, Payback among others.nbsp;


VisitorEngage [Hyderabad, 2013]: VisitorEngage is a SaaS tool for online businesses to
collect feedback, run surveys and push notifications on the website based on the users’
behavior. Visitor notifications can be customized by the users of the product which
implementsnbsp;behavioral targeting, dynamic personalized notifications and triggering
which are automated. Users can also access detailed reports with visual analytics, for
website visitors that can also be downloaded in CSV format. Available in a freemium
model for basic features and a paid subscription model for additional features and white
Marketing - Customer Engagement label solutions. Paid packages range from $19 - $199 per month.nbsp;
muHive [Bangalore, 2012]: muHive offers a cloud based platform that enables cross
channel customer engagement with a controlled automation framework. Its
communication dashboard brings real-time notifications and filtering of interactions
across social and email channels managed from single platform. Offers contact
management tool to form customer groups, create profiles based on attributes and view
conversation history. Conversation management tool for managing interactions and
automation tools to control engagement to improve productivity of customer relations
teams. Also includes reporting and analytics features to enable data-driven better
Marketing - Customer Engagement business decisions. Offers real-time notification system for multiple social channels.
PlugLeads [Hyderabad, 2015]: Plugleads provides business development robots to
automated the BD process in organisations.nbsp;BDRs generate leads by executing the
associated email campaign process independently and with minimal human intervention.
The solution is cloud hosted and features include and inbuilt ROI calculator, spam handling
capabilities, multiple campaign hosting ability, automation of repetitive tasks and analytics
Marketing - Lead Generation reports. Introductory subscription offer is $99/mo.


LeadSquared [Bangalore, 2012]: Leadsquared offers web-based tools to help startups and
SMEs with lead management features and help businesses capture, engage and convert
leads from online marketing. It enables businesses to create conversion optimised landing
pages, capture, track and segment all the leads who can be probable buyers, send
automated personalised emails to customers based on their online behaviour on the
platform and even provide analytics to businesses to understand user behaviour and help $750k
retain customers. It integrates with third party softwares such as cloud telephony, chat,
outlook etc. and an API for developers to capture lead and activity data and build custom
applications. Over nbsp;250 clients in India including Flipkart, Byju's, Vedanta, Deltin,
Randstad, TimesPro. Have raised $750k in the past two years. 2014-15 revenue is
Marketing - Lead Management $400k.nbsp;
iFlyChat [Noida, 2012]: iFlyChatnbsp;provides real-time chat solution based on SaaS

model which allows users to integrate chat plugin to their websites. Starts at $19 per
month. Claims more than 6,000 customers and 500k chat messages daily. Featured clients
includenbsp;Coca-Cola, L'Oreal, General Electric, European Commission, MIT and
Marketing - Live Chat Stanford.
InBoundio [Bangalore, 2013]: inBoundio is a simplified inbound marketing software

targeted towards individuals and SMBs to help them manage marketing campaigns. Offers
social media management, creation of landing pages, email marketing and other lead
generation features. Has 1100+ users as of Dec 2014. Acquired by an Australian media
Marketing - Marketing Automation company in 2015.
CleverTap [Mumbai, 2013]: CleverTap, formerly WizRocket, is a user behaviour analysis

amp; targeting tool that helps web businesses interact with their users across offline and
online mediums.nbsp;nbsp;It enables web businesses to do web messaging, push
notifications, in-app messaging and reach out to customers via SMS or Email. Helps web $9.6M Accel Partners, Sequoia Capital
businessesnbsp;to target content on their own websites and mobile apps and then apply
behaviour targeting to improve retention, engagement and conversion rates. Founders
Marketing - Mobile include ex-Burp, Network18,nbsp;Infomedia18 and IIT Madras alumni.nbsp;


MoEngage [Bangalore, 2014]: MoEngage is a mobile marketing platform. The platform
builds user profiles based on In-App behaviour of users and then users are automatically
segmented into engagement centric segments like Starters, Engaged, Lapsed, Tried amp;
Left and Uninstalled. Marketers can then reach out to customersnbsp;via Push HelionVC, Exfinity Venture
$4.25M
Notifications/In-App Messaging/Emails, thereby driving engagement amp; conversions. Partners
Marketers cannbsp;track customer engagement metrics and get insights on Customer
Acquisition. Has offices in SF and Bangalore. Angel investors include Kunal Bahl, Rohit
Marketing - Mobile Bansal and Raghunandan.
App Virality [Hyderabad, 2013]: App Virality helps mobile apps go viral. Provides SDKs for
app developers to run In-App giveaways, surveys, polls, rewards, customer retention
programs. Developers can identify and communicate with top influencers, conduct A/B
testing and in-depth analysis in apps to identify which hack is working. Founders also built
Giveaway.ly. Part Of Microsoft Accelerator 2014 Summer Batch.nbsp;Raised US$465,000
Click Labs, India Internet Group,
in seed funding from prominent investors, including Google India Managing Director Rajan $965K
TNN Capital
Anandan;nbsp;NASSCOMnbsp;product council chairman Ravi Gururaj; Mikenbsp;Galgon,
co-founder of aQuantive;nbsp;Ashim Mehra, VP, Baron Capital; Mohit Saxena, co-founder
and VP technology, InMobi; India Internet Group (IIG) and TNN Capital in Jan 2015. Got $
500K funded bynbsp;Click Labs, Google's Rajan Anandan, Bikky Khosla and 16 others to
Marketing - Mobile - Marketing Suite grow its product and expand footprint in November 2015.
AppIterate [Delhi, 2013]: AppIterate is a WYSIWYG A/B testing platform for native mobile
apps. It allows app publishers to A/B test and iteratively optimize their designs/UX and
functionality of their mobile apps to improve in app purchases, user engagement and
conversion metrics. It also allows app publishers to run tests and deploy based on user
$500k SAIF Partners
segments and see real time conversion metrics. Pricing - $49/m for less than 10K MAU,
$199/m for upto 25K MAU. Customers include Reviews42, Ola Cabs, Spice Labs. Based out
of San Francisco and Delhi. Backed by SAIF Partners and angels - Greg Badros and
Marketing - Mobile - Marketing Suite Prashant Malik.


Screen Magic [Pune, 2008]: Screen-Magic provides mobile based 2-way communication
for brands / advertisers. With the solution, brands can engage users on mobile by creating
/changing campaigns on the go, perform personalized one-one marketing by engaging
users in a dialogue, archive and mine user data (from mobile campaigns amp; other
sources) to know their customers. The platform can be integrated with any CRM to send
and receive SMS within the platform. Partnered with Salesforce.com and Zoho.com for
catering SMS needs. Screen Magic has registered 200+ international Customers on these
CRMs. Further Also partners with Banks/SMEs to provide them end to end SMS solution
Marketing - Mobile - Marketing Suite for their marketing and transactional Needs. Has offices in US and Pune, India.
PushCrew [Delhi, 2015]: PushCrew, product of Wingify, is a tool which enables websites
to send real time push notifications to their subscribers. Enables notifications in browsers
like chrome, safari, firefox and mobile push notifications. It provides PushCrew API which
can be integrated with the website. Offers 3 price plans - free, premium and enterprise.
Premium and enterprise versions are priced differently based on the number of
subscribers. Features include real time access to delivery or click data, segmentation,
Marketing - Push Notifications email support, hosted domain etc.nbsp;
GlobusTracker [Bangalore, 2013]: Globus Tracker provides for a open source website
tracking and keyword ranking tool. Offers daily ranking status of keywords, rank tracker
for campaigns, managing campaigns based on keyword ranks and report on social reach of
campaigns. Other features include reports on social signals, graphical representation of
keyword ranking and generation of reports in excel or pdf format. Also provides for
Marketing - SEO tracking video on Youtube, Vimeo and dailymotion.nbsp;


RankWatch [Gurgaon, 2012]: RankWatch is a cloud-based rank tracking and website
analysis software that enables SEO companies and webmasters to see rankings of their
respective companies. Allows users to track rankings for millions of keywords which was
not possible before from a single IP address. Offers Google Maps ranking which is its
unique differentiation from other tools. Offers white label interface and reporting tools,
option to set custom alerts based on the set ranking searches and even customize the
search engines selected. As of November 2012, it hadnbsp;24 Paid Clients which includes
clients tracking keyword between 500 to 25000 Keywords as well and around 750+
registered members. Offers plans ranging from $10/month for startups to $299/month
Marketing - SEO for enterprises. Raised seed investment of INR 75 lakh from friends and family.nbsp;
Crowdfire [Mumbai, 2010]: Lanched in 2010 as JustUnfollow, and rebranded in Feb 2015,
Crowdfire is a friend management application for social networks which has been started
with twitter and is currently working with Instagram as well. It is available on the web,
android and iPhone. The app/platform allows users to find inactive users and people who $2.5M Kalaari
have unfollowed them, find relevant users to follow usingnbsp;“Copy Followers” feature,
keep track of how social media updates is affecting the follower/unfollower stats. Has
Marketing - Social Media Marketing freemium and premium subscription plans; currently 15K+ monthly paying customers.
GrabInbox [Mumbai, 2011]: GrabInbox (formerly buffr) lets users manage multiple
twitter, facebook, facebook fan pages and linkedin accounts from one single interface.
Allows users to schedule messages, post to multiple accounts in a single click and manage
all the activities through a dashboard. Has a notification system to monitor various social $40k
networks' messages along with a Chrome plugin to easily share webpages. Has been a
part of Startup Chile's incubator program and receivednbsp;US$40,000 in seed funding.
Marketing - Social Media Marketing Founders have released another product named JustUnfollow.nbsp;


Tweet Full [Surat, 2014]: Tweetfullnbsp;is a social media marketing tool which lets to
target potential leads from twitter using twitter API. Targeting would be done through
keyword on which the user is tweeting and the level of influence the user has. The tool's
intelligence engine automatically likes, follows and retweets from the user's twitter
handle. Key features include tweet sentiment analysis, location based filtering, influence
based filtering etc. Costs $15/month to $100/month based on the number of twitter
Marketing - Social Media Marketing handles, number of promotions, number of followers and number of actions.nbsp;
LinksAlpha [Bangalore, 2009]: LinksAlpha.com provides social media marketing software

for monitoring, publishing, and analytics of social media profiles including Facebook,
Twitter, LinkedIn, Instagram, and YouTube. LinksAlpha also provides social sharing buttons
for web-publishers. HQ in the US with the team based out of Bangalore. Claims customers
Marketing - Social Media Marketing like Nissan, KFC, 7-11, Mobily.
Unmetric [Chennai, 2011]: Unmetric provides brands competitive intelligence about

other brands by tracking their social campaigns through hashtags, viral videos, facebook
apps etc. performing content analysis on social networks and Comparing brands based on
jafcoasia, Nexus Venture
criteria like their social audience growth, customer engagement rate. Provides intelligence $8.7M
Partners
on 10,000+ global brands across 30 industry sectors.nbsp;Clients includes brands like
Subway, Campbell’s, Toyota and agencies like MRY, M Booth, Golin Harris and Zocalo
Marketing - Social Media Monitoring Group.nbsp;
QURATER [Bangalore, 2012]: Technology platform for enterprises providing social media
analytics. Its Qurater Business Edge (QBE) mines social platforms and any web site for
feedback, queries, complaints using NLP techniques to get insights. QBE offers sales leads,
customer care framework for representatives and brand insights along with feedback,
$50k
real-time discovery of issues, mining of comments on news sites, tools to categorise
conversations among others. Provides services to Smartphones, Telecom, Banking, Airline,
e-Commerce and Auto verticals. Has offices in San Francisco amp; Bangalore, India.
Marketing - Social Media Monitoring Customers include XOLO, Microsoft, Vmware, Olam and others.


SocialClout [Mumbai, 2014]: SocialClout offers social media monitoring and analytics
solution. Monitors Facebook, Twitter, LinkedIn, YouTube, Instagram, News sites and
online forums. Users can track their name, brand, services and even their competitor’s
mention on social networks by entering relevant keywords. Uses nbsp;NLP based
sentiment analysis to understand the sentiment of the online mentions of
brand/Products. Identifies influencers by imapct (no. of followers) and by volume (no. of
Marketing - Social Media Monitoring posts). nbsp;Helps to plan and run campaigns across social media platforms.
SocialVox [Hyderabad, 2014]: Provider of cloud platform that allows businesses and
brands to monitor amp; analyse their social media presence along with tools for
engagement and management of brands. The platform's features aids by providing
insights through graphing,nbsp;categorisation, geolocation, demographics, metadata
among other components. Also provides sentiment analysis for the brand in comparison
Marketing - Social Media Monitoring to the competitor brands. Product of Inspire.Technology.nbsp;
ZOZOLO [Mumbai, 2010]: Cloud based social media analytics platform for brands to track
their social media presence and measure ROI. Its built-in dashboard for loyalty points
system increases social engagement and brand building.nbsp;It provides a detailed
engagement summary of the fans on various social platforms. Dell is one of their biggest
clients among others like 9xm, myntra, AXN, Mumbai Indians team. Product of
Marketing - Social Media Monitoring Gozoop.nbsp;
Beevolve [Bangalore, 2008]: Cloud hosted solution providing social media listening and
analysis based on visitors's sentiment, demography, influence, insights about product,
brand, customers and current trends in market. Offerings include monitoring dashboards,
social media post statistics, visitor retargeting, demographic data and competitive
intelligence. Executives, marketers, media and PR agencies can use the analytics tool to
track consumer-generated media. Has received pre-seed investment from Upstart.in.
Marketing - Social Media Monitoring Founder has left the company and is currently working in Amazon.nbsp;


ZipDial [Bangalore, 2010]: ZipDial call-to-action platform captures consumer
opinions amp; intent. Every zipdial from a consumer is a ping to the platform
activating one of many applications in the marketing suite, from couponing to
Mumbai Angels, 500 Startups,
feedback surveys to friend referrals. Large brands pay $10,000-$40,000/month. Self-
Jungle Ventures, Prime Venture
service packages at zipdial.com start at $20/month. Used by global consumer brands $650k
Partners, Unilazer Ventures,
such as Procter amp; Gamble, Cadbury, Puma, KFC, Cafe Coffee Day, MakeMyTrip. Named
Times Internet, Blume Ventures
#8 in FastCompany's List of World's most 50 innovative companies. Launched in Singapore
in Oct 2014. Acquired by Twitter in Jan, 2015 for an undisclosed amount pegged
Mobile Marketing atnbsp;$30-40 million in various media reports.
Notiphi [Bangalore, 2011]: Notiphi is a mobile marketing platform to target users based
on location, context and behaviour. Theirnbsp;platform uses advanced machine learning
algorithms to build rich user profiles (anonymously) using location, behaviour and lifestyle
attributes. Developers have to include their SDK in their app before pushing it to the App
Store after whichnbsp;Notiphi servers start receiving the locations history of users and $300k
build their profiles attaching tags. Developers can use the Notiphi dashboard to segment
these users, target them using push notifications and rich media content and track
campaign performance in real-time. Selected in top 50 product companies at InTech50.
Mobile Marketing Product by Locus Labs, has offices in Bangalore, India and Singapore.
Scanova [Noida, 2013]: Scanova is a cloud-based solution tonbsp;generate, design, and
manage QR Code-based promotional campaigns. Provides QR Code Management Solution
for businesses and individualsnbsp;across industry verticals comprising Scanova
WorkBench, an online QR code management and analytics platform, and Scanova Reader,
a smartphone application connecting consumers from offline to online media. Customers $39k Utthishta
can create 14 different types of QR codes with Scanova including those for Webpage
URLs, Twitter, Facebook, Wi-fi access, SMS, etc. Also provides tools for businesses to
design and develop mobile landing pages for those without the knowledge of web
Mobile Marketing designing.


Ceino [Chennai, 2011]: Ceino develops mobile products for marketing. Offers B2B reward
platform for mobile-based loyalty programs, a social product catalog that brings
customers and sales reps into one community and enables product based conversation
and feeds and a mobile support platform equipped with multimedia features. Ceino's
customers include ThermoFisher (Life Technologies) and Shalom Media. Headquartered in
Mobile Marketing Menlo Park, CA with offices in Bangalore, Calicut and Chennai.
TELEDNA [Bangalore, 2001]: TeleDNA is a VAS infrastructure products
companynbsp;developing and marketing SMS/MMS/WAP based products to mobile
network operators. There products and services include location based enterprise
mobility platform enabling location based alerts, offers, search and recommendations,
enterprise mobility applications, message broadcasting, personal amp; enterprise chat $10.5M Peepul Capital
applications, analytics tools for mobile service operators, multi channel service delivery
platforms, security, fault amp; performance management.nbsp;nbsp;Awarded
anbsp;winner in NASSCOM Top 10 Emerging Technology Companies for thenbsp;year
Mobility 2010 and thenbsp;INFOCOM CMAI National Telecomnbsp;Award 2010.
DronaHQ [Mumbai, 2007]: DronaHQ enables organizations to build enterprise-grade
mobile apps. Provides features including streaming multimedia, PDFs, slide deck, quiz,
web feeds, etc. Allows managing app through CMS console. Runs on Microsoft, JavaScript,
MySQL, mongodb, angular js, elastic search, android, iOS, blackberry, windows 8 and Kutchi Angel Network
blackberry 10. Plans start at $2000/year. 40+ clients including Wipro, Axis Bank, Genpact,
Thomas Cook, etc.nbsp;Raised VC funding from KAN, a group of Angels including Navneet
Mobility Publications and Anchor group.


mFicient [Delhi, 2013]: Provides a cloud-based mobility PaaS with tools to build,
integrate, deploy and manage data driven B2E (Business-to-Employee) mobile apps for
mobilizing business processes, workflows, tasks, reports, databases amp; custom
applications.nbsp;The platform enables apps to be securely integrated with virtually any
enterprise backend system. Apps can then be easily accessed by mobile users using the
‘mFicient’ app. Features includenbsp;user, device amp; app management,nbsp;rapid
development toolsnbsp;andnbsp;single sign-on integration with Active Directory
(LDAP).nbsp;Has built-in popular industry standard data connectorsnbsp;for secure
backend integration with enterprise data. Has offices in Switzerland and India. Raised
undisclosed amount of funding in angel round from investors including Delhivery founders
Mobility and other Delhi amp; Mumbai-based angel investors in Dec 2015.
Unvired [Bangalore, 2007]: Unvired provides both a Cloud and On-Premise Mobile
Platform and Mobile Applications for Enterprises. Unvired mobilizes SAP, Oracle and
other backend systems at a significantly lower cost and less time to deploy than
competing solutions. Its platform offers customers a choice of deployment options-on
premise, private cloud, public cloud or a customized hybrid offering tailored to their
specifications. Also offers template mobile applications for CRM, Sales, Workflow and
Analytics that can be downloaded onto different mobile devices. Gets revenue
throughnbsp;software licenses and sale of turnkey services to develop mobile applications
for companies.nbsp;It charges $25 per user per month for its software-as-a-service
license.nbsp;The startup has built an inventory and warehouse management mobile
application for Google Glass. Itnbsp;was also selected as the finalist in technology
innovation leadership awards by Ventana Research. Headquartered in Houston, Texas
Mobility with an office in Bangalore, India.nbsp;
CloudGust [Hyderabad, 2012]: CloudGust provides enterprise mobile application backend
amp; cloud integration services. Using CloudGust,nbsp;developers can provide value
added mobility solutions to their existing customers without expensive migrations and
rewrites. CloudGust reduces thenbsp;enterprise mobile solution delivery time duration for
the developers. Most members of the founding team worked at Microsoft and have
Mobility relevant industry experience.


Mowbly [Hyderabad, 2011]: Mowbly, flagship product of Cloudpact, helps brands to
build, test, distribute and manage mobile content across customers, employees and
partners, using a single app. Cross platform capability to run on phone, tablets and
laptops. Other features include MAM, MDM and backend support. Offered as an on-
premise software and as a SaaS. One of top 5 cloud startups at Cloud Conclave 2011
Mobility awarded by Amazon CTO, Werner Vogels.
omnYbus [Hyderabad, 2014]: omnYbus is a stealth mode startup developing an

enterprise mobility platform for enterprise. Founder, Shan Appajodunbsp;has previously
exited their desktop virtualization startup, RIngCube to Citrix in 2011. Foundersare based
in US with core development team in India.
Mobility
aahaa stores [Chennai, 2013]: Aahaa stores is a supplier of 3000+ office products to
corporate companies and banks across India. Product categories supplied include desktop
stationery, pre printed stationery, IT accessories, electronics amp; appliances,
housekeeping products, facilities management products. For clients which operate
multiple branches through out India, or execute multiple projects, Aahaa's dashboard
$1M YourNest
offers easy ordering, tail spend governance and analytics. Offers a cloud-based customer-
specific portal with pre-agreed e-catalog of products at mutually agreed rate-contract
prices. Operates warehouses and logistics across India to deliver products to offices and
branches. Recently, raised funding amount of $1M in pre-series A round from YourNest
Office Management Angel fund.
Cubeit [Bangalore, 2012]: Cubeit (rebranded from Gridants) offers a productivity tool that
allows users to collect data, organize, share and save it. The tool converts data into cards
which allows users to easily save and share data. Uses an proprietary algorithm to collect
$3M Accel Partners, HelionVC
data from multiple sources automatically. It also users to search for data based on
context. Had raised $3M in funding from Accel Partners and Helion VC as Gridants
Productivity (platform for IoT applications) before pivoting to a productivity tool.


WittyParrot [Bangalore, 2012]: WittyParrot offers a cloud-based platform enabling
effective and consistent communication and content collaboration with insightful analytics
among sales, marketing and customer support functions. It delivers content instantly for
emails, presentations, RFPs and SOWs and makes communication effective, consistent, $1M
fast and simple. Helps for creating reusable content components and delivering them via a
drag and drop widget to any device or application to improve productivity. Enables users
Productivity to find, drag and drop information into e-mails, documents or presentation.
Vibe [Kochi, 2013]: Vibe, a product ofnbsp;Profoundis Labs, is a contact mapping
application for Mac OS, iPhone and a Chrome extension. Vibe looks up email addresses
through APIs of most popular social networks to retrieve links to profiles and homepages,
as well as short biographies of people.nbsp;Provides information like name,nbsp;location,
$40k Start-Up Chile
job, social network accounts, short biography, and topics of interest as the user hovers on
email addresses. The product is free for individuals while businesses pay for extra
features. Profoundis, the developer of Vibe, is a part of Startupnbsp;Chile, Microsoft
Productivity Accelerator Program andnbsp;Blackbox VC connect.nbsp;
WeekWill.com [Chennai, 2009]: WeekWill is a cloud hosted solution that enables
consumers to receive email notifications on mobile phone via SMS/call. User doesn't
require an internet connection on mobile to receive notifications, can receive updates
within 30 seconds of mail arrival in inbox. The product works with multiple mail clients,
also offers users the option to filter unwanted emails, spam filtration and even provides
Productivity content filtration option. Offers monthly, yearly and corporate plans.nbsp;
BlogVault [Bangalore, 2007]: BlogVault, product by Inactiv.com Media Solutions Pvt Ltd.,
that allows Wordpress users to migrate their blog for a backup. Users are allowed to test
backup their current blog on any of the test servers of the platform. Multiple copies of the
backup are stored and encrypted in a secure data center and Amazon S3 servers. Users
are also provided with a 30-day history of backups. The company is bootstrapped and the
Productivity founder has previously built ActivMobs, a free consumer app for group SMS service.nbsp;


Plugmatter [Hyderabad, 2015]: Plugmatter provides for plugins that can be incorporated
in Word press websites. Provides for optin feature box plugin, which places a optin fature
box just below the header of the website. Also offers document import plugin and price
tree plugin .Document import allows to import any docx file in unchanged format on the
word press editor. Price tree plugin allows to create price plans just by adding it to the
Productivity website.nbsp;
Todofy [Delhi, 2015]: Todofy is productivity tool to manage todos on Github. Provides for
integration on all todos on a single platform. Offers for addition of comments, managing
amp; adding labels to todos, setting reminders and notifications to relevant team
members. Other features include multiple language support, discussion with other users
Productivity and promotion of todos to get it done as soon as possible.
SigningPad [Hyderabad, 2014]: Signing pad provides for eSignature automation solution
for legal and regulatory documents. Provides for capturing data, merging of the data to
required document and then sending it to relevant signatories. The document can be sent
as link in e-mail. Also provides for notification to download the document once the
signature is complete. Features include multiple signatures, multiple signatures per signer,
Productivity creating forms and creating groups for circulating common documents.
Skcript [Chennai, 2013]: Skcript is a data compression system for unstructured data. Uses
machine learning and compression algorithms to minimize the size of the files. It can learn
from the previous compressions to make the file smaller than before. It has two other
products Evolvrnbsp;,a data plan for products and companies, and Blank cursor, an
Productivity enterprise collaboration software.nbsp;
Exhiasap [ , 2014]: Exhiasap is a mobile application for exhibitors in exhibitions, trade

shows and events to scan amp; capture visitor contact details from visiting cards. Sends
follow up mailsnbsp;to those contacts with information and brochures about the
interested products. Features include products amp; users assignment, email templates,
Productivity visitor data export etc. Charges INR 5000/user/year.


Clusto [Bangalore, 2015]: Clusto is a universal inbox mobile application solution which
consolidates all the data from across apps in one place to help the customer get an overall
perspective of the day’s proceedings. nbsp;It claims to use deep learning algorithm to
learn from users behaviour shows only relevant messages.nbsp;
Productivity
Teamgum [Mumbai, 2014]: Teamgum has created a browser extension that allows users
to share articles they find on the web with other team members.nbsp;It integrates with
other apps like Pocket and Twitter. Offers a smartphone app that provides users with live
news feed of the articles shared, have conversations with users remotely through the app,
make shared article recommendations to other users, notification, commenting and
sharing system for articles. The browser extension or app allows users to create their own
identity profile. The app also allows users to bookmark the articles for later. Browsers
supported arenbsp;Chrome, Safari, Mozilla Firefox, Internet explorer and Opera. Its
freemium model allows for 3 users and 300 shares. Offers $5/month plan for unlimited
shares for multiple users.nbsp;The mobile app has been built by Deltecs InfoTech, who
were behind Drona Mobile. Beta launch at TNW Conference 2014, used by more than 300
Productivity teams with 1,000+ users including Spotify.nbsp;
MetisMe [Mumbai, 2012]: MetisMe, product of Gusto Web Labs Pvt. Ltd., is an Email
Data Management System that solves the pain point of data search and sharing from
within their email. It currently helps Gmail users set up an attachments stack, search for
desired attachments and sync them with cloud drive on demand or by setting automation
rules, forward or download attachments from multiple emails. Presently, after installing
the plug-in, users can see all their attachments under one tab similar to how they view
files in their local drive. Users can search for desired attachments with ease and sync it
with cloud drives like Dropbox, Skydrive, Gdrive and Evernote. The company has a mobile
app for iOS and releasing one soon for Android. The company is planning to release
Productivity MetisMe for MS Web Exchange and Outlook users.


AdDocumentum [Bangalore, 2013]: Cloud based Document Templating amp;
Correspondence Automation that allows business professionals to define a document
template which could be linked with real time data to generate and deliver automatic
correspondences. Its tools allows users to collaborate, restrict and annotate content in a
multi-user environment. Finds its applications across verticals such as banking amp;
finance, education, healthcare, government amp; utilities, transportation and logistics.
Automated correspondence such as billing, customer communications, reporting,
Productivity notifications, messaging and invoicing are offered.nbsp;
Typeless [Bangalore, 2013]: Web based contacts management tool. Can be integrated
with various online services, enables for sharing contacts on Gmail groups, data sync of
contacts across accounts. Associated with contacts on Gmail, Outlook and mobile devices.
Available as a Chrome extension currently. Currently available as a free service.nbsp;
Productivity
Quintype [Bangalore, 2014]: Quintype is an online publishing platform which allows users
to create,nbsp;managenbsp;amp; collaborate editorial assignments. Uses NLP amp; AI to
recommend content. Users can publish to various formats including mobile phones,
tablets, desktop and develop apps for iOS amp; Android. Other features include predictive $3.25M
analytics for scheduling articles, reader management, social media integration, content
recommendation engine and an integrated ad engine. nbsp;Raised $3.25M from Raghav
Publishing Platform Bahl (Network 18).
Papertrell [Bangalore, 2011]: Cloud platform built for publishers, authors, content owners
to convert books into interactive apps that run across multiple devices.nbsp;Works
fornbsp;books that offer non-linear reading patterns such as reference, self-help, cook
books, essays. Publishers that have used Papertrellnbsp;include HarperCollins, Hachette,
Chambers and Hamlyn. Supports iOS, Android, Windows Phone, Amazon Kindle and the
web. Have launched over 100 book apps which have received over 3,000 5-star reviews,
Publishing Platform are read daily by over 600k people and have received a Webby Awardnbsp;in 2011.


InfiniteWP [Chennai, 2012]: InfiniteWP is a self-hosted, freely-available multiple
WordPress management platform that simplifies WordPress management tasks. It helps
users monitor all the WP sites from the dashboard on the platform without the need to
login to WordPress control panel. Enables for backup and restore of WordPress sites and
even manage plugins and themes through the platform. Along with the mentioned
features, offers various other add-ons. It is the flagship product of Revmakx. Used by
Publishing Platform Honda, TakeAway.com, IBM, Yoast.
BlackMonk [Bangalore, 2012]: BlackMonk, initiative of DoubleSpring Media, offers a web
based publishing platform for online newspapers, magazines, niche websites and
communities. The platform enables publishers to put out content, build communities and
drive revenue through multiple channels. BlackMonk enables pubishers to create
responsive websites and web portals for greater outreach. And, with 20+ apps, publishers
can put out multi-format content including articles, events, business directoy,
photos/videos and more. Few key features include customized building of content amp;
Publishing Platform sharing, multiple revenue stream support, search engine optimization tools etc.
July Systems [Bangalore, 2001]: July Systems is a nbsp;provider of cross-platform mobile
solutions to businesses worldwide with offices in Los Angeles, New York, Atlanta,
Bangalore, Mumbai and Kuala Lumpur, the company has a service footprint in over 150 WestBridge Capital, Updata,
countries. Clients include companies in various verticals including Media and $36.2 M Intel Capital, Footprint, Sequoia
Entertainment, Sports, Retail and Technology. Products include July-MX which allows you Capital
to self author and publish your own mobile app and Wi-fi MX, which creates hyperlocal
Retail mobile experiences.
SnapBizz [Bangalore, 2013]: Its products include hardware for brands to showcase their
products in offline retail stores, an online platform for retailers to set up a web store,
manage order and inventory. Features of the platform include billing automation, stock
Jungle Ventures, Qualcomm
management, in-built CRM and analytics. Brands can use the hardware to directly engage $8.9M
Ventures, Blume Ventures
with customers, track brand's performance amp; penetration innbsp;real-time with micro-
details such as share-in-shop and out of stock data and connect with new customers.
Retail Raised funding from Blume Ventures, Qualcomm Ventures and other Angel Investors.


Reserved Intelligence Node [Mumbai, 2012]: IntelligenceNODE is a technology backed
pricing strategy and business intelligence consulting firm. Offers iN-Competitor which is a
pricing and assortment data platform, built for online and offline retailers. Its iN-
Optimizernbsp;uses price and merchandising algorithms to help retails adjust the pricing
New Enterprise Associates,
and assortment in order to gain the maximum possible profit margins and further $4.66M
Orios Venture Partners
pointsnbsp;product level price inefficiencies,nbsp;store layout and shelving among others.
Delivered as a SaaS offering and a mobile app. Has operations in Mumbai and
London.nbsp;Winner of SiliconIndia 2013 and anbsp;TechCrunch50 company selected
Retail form more than 1000 tech companies.nbsp;
TouchMagix [Pune, 2009]: TouchMagix is a Pune-based startup with a product that can
convert any wall, floor or projection screen into an interactive touch screen.nbsp;The
projected surface reacts to the human gestures either physical or from distance. Major
applications are in the fun, gaming and customer engagement space. Products include
MagixFone- any display any phone interactive technology, MagixTable- interactive display
screen with ready application suite; MagixKiosk, Interactive Bar, Wall and Floor
technologies. MotionMagix powered by MagixBox is the latest product which finds
$500k
application in blending mental and physial activities for educational purposes.
TouchMagix’s top markets are India, the Middle East, the U.S., France and Spain in the EU,
South Africa, Nigeria and Kenya in Africa. Claims tonbsp;nbsp;havenbsp;over 500
customersnbsp;out of which 100 of them are Fortune 500 companies spread over more
than 40 different countries. Some of the clients are Google, American Idol, Nokia, IBM,
Astra Zeneca, Dell, Novartis etc. Nasscom, SiliconIndia, British Council, Businessworld
Retail recognized and awarded.nbsp;
Zettata [Bangalore, 2013]: Zettata has developed an intelligent search software for
eCommerce websites which provides personalised and relevant search results
Accel Partners, HelionVC
fornbsp;better user experience,nbsp;higher conversion rates and behavioral insights on
customers
Retail


Vinculum Solutions [Noida, 2007]: Vinculum provides cloud and on-premises software for
eCommerce and brick-and-mortar stores. Its products includenbsp;Vin eRetail - a SaaS-
based retail suite for Omni-Channel fulfillment. Targeted at e-Commerce andnbsp;brick–
and–mortarnbsp;retailers going online, this modularnbsp;suite of products covers
inventory management, replenishment, warehousing, returns management, order
management, supplier portal amp; analytics; Vin MDM - an intelligent rule-based
enginenbsp;for master data management, which predicts, anticipates and cleanses data Accel Partners, IvyCap Ventures,
inconsistencies in items, suppliers and customers data masters and ensures consistent InnoVen Capital
master data across the enterprise and Vin Stores - a suite of store solutions covering
workforce scheduling and analytics, queue busting solutions (mobile check out), stock
take and receiving on handhelds, price checker among others.nbsp;Vinculum is an Oracle
Gold Partner for its entire Retail Suite.nbsp;Featured in thenbsp;NASSCOM ‘Emerge 50’
list 2013 and in the ‘Red Herring Asia Top 100 2014’ list. Claims to have 50 customers
Retail onboard and a $12M run rate.
MartMobi [Hyderabad, 2013]: Helps eCommerce sites, Brands and Retailers go instant
mobile across varied platforms amp; devices without writing any code. Self service
platform for retail businesses to create and maintain their own branded mobile apps and
Techstars
mobile optimized websites. Partnered with Zepo in May 2014, to provide mobile websites
and tools for merchants. First Indian startup selected for Techstars. Acquired by Snapdeal
Retail in May 2015.


MineWhat [Bangalore, 2012]: MineWhat enables online stores to make informed
decisions on marketing, merchandising and product strategy to increase customer lifetime
value. It was founded in early 2012 as a social discovery engine that picked up on user
interests expressed on social media networks and used that to suggest products that they
might like. In August 2012 the company won the Intel App4India contest with this
product. The main features include promotion and marketing of products, shopper The ARK Challenge
segmentation to acquire and retain more consumers, competitive positioning of products
and product strategy for improving business. The platform also works on a iPad. Supports
various platforms such as Shopify, Magento, Opencart, eBay, Drupal commerce, amazon
etc. The company graduated out of the incubator as one of the two best startups
Retail there.nbsp;
GoFrugal Technologies [Chennai, 2004]: End-to-end cloud based business automation

solution for retail, distribution and supply chain business. Its products includes softwares
for PoS, distribution management, supply chain management, accounting, online store
management and mobile apps suite. Customers include 20K+ standalone stores and 200+
Retail retail chains across India in 40 different retail segments.nbsp;
PACT Software Services [Hyderabad, 1998]: PACT Software Services is a software

development company based in India and has presence in Middle East. It specializes in
developing accounting, ERP and CRM solutions. Its ERP solution is built around SQL server
and is available on mobile and desktop. It offers 24 modules including CRM, MRP, HR to
cover all aspects of business. Its retail management system features taxable and non-
taxable invoicing, inventory management, CRM. Also offers PayRoll, Property
Retail management solutions.
Putler [Mumbai, 2007]: Putler is a cloud based sales analysis amp; reporting platform. It
aggregates transactions from different payment gateways and shopping carts and
processes the data to show statistics, charts and details in the form of custom reports
required. Putler can also aid with issuing refunds, manage subscriptions and work even
while offline. Has integration with popular gateways (Paypal, Shopify, Zapier, Etsy among
Retail others) and offers inbound API for a gateway not integrated. Part of Apps Magnet.nbsp;


OrangeTwig [Delhi, 2012]: Helps micro-businesses set up Facebook stores and sell their
products using social commerce tools like social graphs of friends and customers. Have
close to 2,500 customers using their platform after first 5 months of launch. Supports only
Etsy sellers as of now. Features offered include social CRM amp; messaging,
endorsements capture, analytics and coupons/discounts support. Team split between San
Retail Francisco and Delhi, India.
NextOrbit [Bangalore, 2013]: Offers a cloud based platform which uses data science to
predict out of stock in retail. Gives daily and weekly predictions of store keeping units
(SKU) which will be going out-of-stock bynbsp; store location,nbsp; date, and time. Uses
retail data (point of sale, store orders, store receipts)nbsp;and external data (weather,
calendar events, and social media indicators) to predict Out-of-Stock units. Other features
include alerts about the quantity by which the store orderingnbsp;needs to be updated,
recommendations onnbsp;replenishmentnbsp;schedule, replenishment frequency, and
Retail safety stock. Offers a monthly based subscription model based on SKUs or categorynbsp;
Peel-Works [Mumbai, 2010]: Peel-Works provides a web-based platform that enables
businesses to automate their sales process and improve the efficiency of sales
teams.nbsp;Peel-Works' technology solution organizes information, computes
performance based ratings and incentives and uses analytics to do predictive modeling
and generate recommendations around promotions, skill and IDG, Indian Angel Network,
$2.55M
competency.nbsp;Itsnbsp;product, 9yards, helps businesses keep a track of activities of Inventus Capital Partners
their sales force, their best performers and keeping a tab on individual sales cycles and
overall sales performance. Also includes process management on web and mobile,
collaboration between various teams along with a dashboard with reporting system for
Sales Force Automation insights on the basis of geography, brands and product categories.nbsp;


SwaaS [Chennai, 2008]: Offers five products namely Kangle, HIdoctor, Wideangle, EDGE
and Sales drive. Kangle is an enterprise level collaboration and communication tool.
HiDoctor is a CRM solution for the pharma industry. It provides a common platform for
field workers and the head office to collaborate, communicate and plan effectively.
Wideangle and Edge are marketing platforms for pharma companies. Wideangle is closed $1M Fulcrum
loop marketing platform whereas Edge is an digital marketing platform. Salesdrive is an
inventory and distribution management system. Havenbsp;80 pharma companies and
around 30K representativesnbsp;as their customers as of February 2014. Plans to expand
Sales Force Automation to Middle East, Australia and USA.
Wag Mobile [Indore, 2011]: Provider of mobile based learning and training platform
offering products such as GoSalesTrain and GoLearningBus. Training platform comprises
of features such as dashboard for task management, community videos, in-built training
templates with the offering available as a white-label solution. Also enables users to
$880k
create apps and eBooks. Offered services for 1000+ eBooks and 2000+ apps with 5000+
downloadsnbsp;as of Oct 2014. Customers include Google, Samsung, Microsoft, Pearson,
Verizon among others. Has offices in Redmond and Indore, India. Raised 325K from US
Sales Force Automation based investors.
Rapportworx [Pune, 2015]: Rapportworx is a cloud based app for engagement and
productivity enhancement of sales teams. The tool allows businesses to communicate and
prepare reps effectively and motivate individuals and teams with social recognition and
rewards. The platform also supports social and gamified learning and a sales competition
platform to enhance user engagement and performance.nbsp;Rapport has also $39K Utthishta Yekum Fund
incorporated features allowing pulse polls, opinion polls, surveys. Cipla, Galderma and
Pfizer are some of the businesses usingnbsp;the tool. Stratawiz Technology Pvt Ltd,
developer of the app has received INR 25 lakhs funding from Utthishta Management
Sales Force Automation Advisors in June 2015.


Follow-ups [Hyderabad, 2008]: Follow-ups is a sales acceleration technology platform

which combines CRM with voice and analytics and help sales team to increase call rates
and sales funnel. In beta mode as of May 2016.nbsp;
Sales Force Automation
Tvarana [Hyderabad, 2007]: Tvarna provides solutions to enterprises that can be
integrated with Sales Force, Netsuite and Heroku. Provides Property Manager that can be
integrated with sales force for managing properties, tracking of receivables, payment
scheduling and managing customer data. Also offers Smart Chart and Data Loader for
Netsuite. Data loader can be used to get data in the required format without any limit on
size. Smart offers provides for data visualisation of the data gathered through data
Sales Force Automation loader.nbsp;
Socioleads [Bhilai, 2015]: Socioleads is an automated social media lead generation

platform which helps to find the target audience and engage with them. Brings relevant
social prospects to the sales pipeline, prospect qualification via automated engagement,
provides social lead performance report etc. Customers include HYATT, RBC, Daily Mail,
Sales Force Automation Aljazeera etc.nbsp;
Beatroute [Gurgaon, 2014]: BeatRoute is a sales force automation solution for secondary
sales management across general trade channels of FMCG and Consumer durable
industry. Provides a mobile app and web portal to manage field force operations. Features
include identifying and marking of prospects, scheduling of sales, tracking of field
employees, stock reporting, lead capturing and gathering feedback from customers. Also
offers analytics and report generation on the data captured from the field. Also uses
Sales Force Automation mobile device technologies like GPS, camera and bar code reading in its mobile app.


CRMnext [Mumbai, 2002]: CRMnext is the flagship product of Acidaes Solutions Private
Limited. Offers a cloud-based customer relationship management solutions, available on a
commutable cloud model i.e. both on-private cloud or on-public cloud on a single code-
base which provides companies with flexibility of ownership model. CRMnext has proven
track record of delivering high impact CRM solution with vertical offerings in banking,
insurance, financial services, pharma, media, telecom, automobile etc. The product $7M Norwest Venture Partners
features covers processes across sales force automation, marketing automation, customer
service management, social CRM and knowledge management on a single platform. The
product comes along with a robust reporting amp; analytical engine besides modules for
business process automation. It runs the largest banking CRM implementation in Asia
Sales Force Automation - CRM Pacific region at HDFC Bank with over 30k+ users.nbsp;
Salezshark [Gurgaon, 2015]: Salezshark is an online CRM platform for enterprises. The
platform allows users to create a "relationship cloud" of their potential customers.
Thisnbsp;intelligent mesh of network allows users to make connections with prospects
easier and know their personality traits. Other features include Sales automation (order
management amp; scheduling, quota management, product management and task $2M
management), Marketing automation (email marketing, campaign management and lead
generation) and report generation. Currently offered in three edition priced according to
number of users. Raised $2M in Oct. 2015 fromnbsp;Saif Ahmad, Co-founder and
Sales Force Automation - CRM President of nbsp;Xavient Information System
ClinchPad [Delhi, 2012]: ClinchPad is a SaaS solution for CRM for small teams and
businesses. It has a user-friendly interface with drag and drop features for tracking leads
and moving them across pipeline with analytical reporting which allows teams to close
GSF Global
deals and share information efficiently. Integrates with popular sales applications like
Olark, Wufoo, Formstack, Mailchimp and others including all Google applications, and
Sales Force Automation - CRM provides an iOS app for managing leads on the go. Backed by GSF Accelerator


SalesRambo [Gurgaon, 2014]: SaaS solution for SMBs for sales automation. Provides
features such as leads/sales tracking and management, dashboard to create tasks, notes,
marketing reports, call leads notifications along with APIs for 3rd party integration. Its
analytics provides business insights and helps build a database of prospects and
customers. Helps capture leads from Internet channels and phone calls and organizes
them along with lead tracking and increasing sales conversions. Clients include Harvard
Business Publishing, Jaguar, Kotra, ExtraCarbon among others. The company is in
thenbsp;process of recruiting a sales team in Delhi NCR and are looking for seed money
Sales Force Automation - CRM for national expansion.nbsp;
Quotiply [Mumbai, 2011]: Quotiply is an enterprise CRM solution. Quotiply helps
companies to automatically collect, rate and assess offers from their usual providers, and
identify the strongest contender for them. Has networking features such as profiles,
messaging and contacts through which members are connected via an advanced
suggestions system. Has a team based out of Mumbai, with the founder residing in
Sales Force Automation - CRM Paris.nbsp;
MobiTrack [Bangalore, 2009]: Mobitrack specializes in location based service for
FieldForce through mobile, RFID, NFC, barcode, bluetooth, hybrid apps, indoor GPS etc.
MobiTrack mobile trackernbsp;gives the exact location of a person along with current
status and travel path to ease the process of job allocation. Nearest employee is found
amp; routed and they are assigned work through the software.nbsp;Mobile CRM lets
mobile or remote employees use mobile devices such as smartphones and tablets to
Sales Force Automation - CRM access, update and interact with customer data wherever they are.
Vymo [Bangalore, 2013]: Vymo offers a cloud platform to build web/mobile applications
for automating sales force activities and driving sales effectiveness. Provides
fornbsp;converting manual operations and decision making into rule based algorithms,
lead management, activity planning and geo localytics.nbsp;The platform's tools are built
in with rapid testing engines to simplifynbsp;testing process. The tools offered by the
platform include productivity dashboards, expense management, micro market planning,
Sales Force Automation - Field Sales budget forecasting, campaign design etc.nbsp;


MindTickle [Pune, 2011]: SaaS-based learning platform for enterprises that transforms
existing content such as PPTs, docs, videos etc. into engaging online training.
Organizations can create, curate, deliver and track online learning for employees,
Accel Partners, New Enterprise
customers and partners. Won “Best use of engagement techniques in Online Learning” $14.3M
Associates
award at Gamification Summit, SF, USA in 2013. Claims to havenbsp;their products
deployed by 100+ companies with over 1,50,000 users.nbsp;Clients include SAP,
Sales Force Automation - Training MakeMyTrip, ebay, Yahoo,nbsp;InMobi, Olacabs, Nutanix, Cloudera
Seclore [Mumbai, 2005]: Seclore provides information right management (IRM) solution
based on encryption and granular sharing and access control. Seclore's FileSecure control
and monitor information flow both in-premise and outside enterprise network by
centralized policy and auditing capabilities deciding access, re-sharing and modification.
Extends and enhances the security of information detected and downloaded from other $18M HelionVC, Ventureast
DLP, ECM, ERP systems and attached to Mail/Messaging solutions through pre-built
connectors. Recognized by Global Frost amp; Sullivan Award for Growth Excellence
Leadership, 2015, Gartner as a 'Cool Vendor,' and Deloitte as one of the '50 Fastest
Security Growing Technology Companies.
BITPOS [Mysore, 2014]: BITPOS, a product of Bridge I, is a cloud based restaurant

management application. Features include online/offline billing, mobile/tablet based
order taking, web reports in cloud server, inventory management, recipe management,
supply chain management, stock management etc. It offers a basic and an advanced
SMB SaaS package.


Synup [Bangalore, 2013]: Synup offers web based toolsnbsp;for local marketing
consultants, agencies and brands to advertise locally, review their listings across the web.
Few of the offerings of the platform include crawling of 200+ local directories and search
engines, single dashboard to view and manage local listings, tracking review sites for
customer feedback review widget embedding on the website to receive customer
$500k Prime Venture Partners
feedback and search engine rank tracking. Claims to have few hundred paying customers
in Canada and United States. Helps businesses to monitor and analyze their rankings on
nine different search engines and local directories. Launched its service in June 2014.
Raised seed funding from a Bangalore based startup incubator, Angel Prime, in August
SMB SaaS - Horizontal - Marketing 2014.nbsp;
Synube [Bangalore, 2014]: Synube, through its flagship product, SynqBuddy, helps
businesses manage digital media to collaboratively execute campaigns across multiple
social networks and business listings and enable SMBs to launch marketing campaigns
easily.Offers tools to build custom reports, social analytics tools, ROI measurement. The
SMB SaaS - Horizontal - Marketing company is yet to launch its product.nbsp;
Appointy [Bhopal, 2007]: Appointy is a web-based (along with mobile platform offering)
scheduling software that helps businesses to grow using social networks. Can integrate
with any business accepting appointments over web or phone along with social network
integration. Also allows businesses to create deals, discounts or offers with an option to
promote to their existing loyal or new customers through Facebook, Twitter or Emails.
Along with the freemium version, offers subscription-based paid plan ranging from
$9.99/month to $99.99/month. The app/platform is currently being used by 58000+
clients globally in 77+ countriesnbsp;and is delivering net revenue of about Rs 24 lakh
every month as of April 2014.nbsp;Microsoft Ventures Indianbsp;incubated the
SMB SaaS - Horizontal - Scheduling startup.nbsp;


Tablehero [Bangalore, 2014]: Table Hero is building an intelligent OS for restaurants
through which companies can create a self-updating mobile websites in one click. nbsp;OS
contains a suite of products which takes care of website simplification, digital presence $1M growX ventures
management, reservations, bookings, appointments, payments etc. Raised $1M from
SMB SaaS - Horizontal - Website Builder growX ventures,nbsp;Kunal Shah, Sandeep Tandon etc.
NowFloats [Hyderabad, 2012]: NowFloats enables SMEs to get an online presence by

using SMS or the mobile app which can also be updated by sending regular SMS.
Additionally the company's algorithm ensures highest discoverability through intelligent
Search Engine Optimization (SEO). The website created also allows busienss owners to
engage with the customers. NowFloats offers subscription (via SMS/email) for businesses Mumbai Angels, Hyderabad
to update offerings with the latest content and enables owners to know in real-time what Angels, Blume Ventures
search queries are bringing visitors to the site. As of March 2014, the company has 5000+
businesses using the platform in 40+ countries. The companynbsp;has earlier rasied a
small amount of funding from Bangalore angels and few senior industry leaders in June
SMB SaaS - Horizontal - Website Builder 2012.nbsp;
RateGain [Noida, 2004]: RateGain is a provider of SaaS solutions to hospitality and travel
industry for revenue management decision support, rate intelligence, electronic
distribution and brand engagement helping customers to streamline their operations and
sales. Its customer base comprises travel suppliers and intermediaries including airlines,
hotels, cruise lines, car rental companies, online travel agents, tour operators and
wholesalers. Products for hotel industry aid in online channel management for
$50M TA Associates
distribution of availability and rates of hotel rooms to online distribution channels like
OTAs, rate intelligence for customer hoteliers for revenue optimisation and a tool to
monitor guest satisfaction and online reputation management. For travel industry they
provide price intelligence and a tool for monitoring competitor pricing. Hasnbsp;raised
aboutnbsp;INR 300 Cr.nbsp;in a first round of funding round led by US-based private
SMB SaaS - Vertical - Hotels equity firm TA Associates.


Hotelogix [Noida, 2008]: SaaS based property management system for independent
hotels, hotel chains, resorts, inns, lodges, bed amp; breakfast and other mid sized
hospitality setups. Single dashboard for managing front desk, PoS and house-keeping with Saama Capital, Accel Partners,
$3M
inbuilt analysis reports. Also provides a booking management software to manage Mumbai Angels, Blume Ventures
booking from all channels (Expedia, Amadeus, Sabre). Claims product usage in over 75
SMB SaaS - Vertical - Hotels countries.
Commeasure [Noida, 2014]: Offers an end-to-end booking and management solution for
hotels. Features include intelligent booking engine (provides customers with prices
basednbsp;geography, mobile devices), optimized booking funnel, integrated payment
$1M Jungle Ventures
gateway, social media marketing amp; loyalty tools, competition tracker, analytics and BI
tools. Hotels can also use the platform to list on various online distribution channels.
SMB SaaS - Vertical - Hotels Claims to have 450+ customers. Raised $1M funding from Jungle Ventures in April, 2015.
AxisRooms [Bangalore, 2009]: AxisRooms offers a cloud-based platform for hotels for
inventory distribution solutions. The features of the platform include hotel channel
management, booking engine and corporate booking tools.nbsp;The Channel Manager
provides a single platform for hotels to manage inventory and pricing with all online travel
portals. The Booking Engine enables hotels to take direct bookings through their own $1M seedfund
website. Its corporate and SME tool empowers the employees of a company to manage
their own bookings, within the defined parameters of the firm. The company has
partnered with few big players such as Expedia, Booking.com, Agoda, Makemytrip,
SMB SaaS - Vertical - Hotels TravelGuru, Cleartrip, GoIbibo.nbsp;
Knowcross [Delhi, 2002]: Knowcross develops and markets technology solutions for the
global hospitality industry. Triton, its flagship product, is a comprehensive guest service
management system which is currently deployed in over 35 countries at hotels belonging
to brands like Kempinski, Hyatt, Oberoi, Sofitel, Raffles, Swissôtel, Shangri-La, Radisson
among others. Triton Mobile, Triton Cloud, Triton HK, Triton checklist, Know HK are few of
SMB SaaS - Vertical - Hotels - Management the mobile apps available on Android PlayStore.nbsp;


HotelKey [Bangalore, 2014]: Developing a cloud platform based on mobile to enable
hotel owners/managers tonbsp;manage independent boutique hotels and motels on
smartphones/tablets. Hotel management functions such asnbsp;reservations, check in,
check out, monitoring room service, rate management are included. Real-time view amp;
tracking the availability of housekeeping staff availability and also provides a mobile
bookings app for guests and pushing deals through the app. The company is based out of
SMB SaaS - Vertical - Hotels - Management San Francisco with engineer team in Bangalore, India.nbsp;
ValueMomentum [Hyderabad, 2000]: ValueMomentum provides software solutions and

services to Insurance, Healthcare amp; Financial Services firms. Offers solutions for rating,
pricing, product lifecycle management, product design, agent portal, digital engagement,
application services, content amp; collaboration, quality assurance, etc. The company is
SMB SaaS - Vertical - Insurance headquarted in New Jersey and has an office in Hyderabad. nbsp;
Siftr [Noida, 2015]: Siftr is a portfolio/website development tool for photographers and
hobbyists. It is a AI platform that uses image recognition tools to add photos from social
media to the user's website. The images are automatically classified and added to the
$150K
respective segment after curation by the platform. Also provides for custom segregation
SMB SaaS - Vertical - Photographers - Website of the images that can be displayed on the website. Raised $150K in funding from Venture
Builder Catalysts and other angel investors in Jan 2016.
AgentDesks [Chennai, 2014]: AgentDesks offers a mobile help desk and CRM solution that
helps real estate agents to manage their properties amp; customers. Offers tools to
manage sales force and track their performance, customer information database and
communication tools, marketing tools to better focus spending on the right channels and Sierra Ventures, Cota Capital,
$2.95M
maintain a property database and store inventory details that can be shared readily with VegasTechFund
customers. Offers both individual agent and team monthly subscription plans.
Claimsnbsp;more than 7000 agents from over 35 countries using their service. CEO based
SMB SaaS - Vertical - Real Estate - Agents out of New York, with the team working out of Chennai.


Mobikon [Pune, 2008]: Mobikon, a India and Singapore based company provides SaaS
based CRM and engagement platform for restaurants. Offers three product mEnage,
mFeedback and mOrder. mEngage offers customer profile management, notification and
alerts for customer check-in amp; feedback and targeted marketing tools. mFeedback
provides for gathering feedback from customers in real time for restaurants. Also offers
Jungle Ventures, SPRING, Lion
analytics and reports on feedback to improve customer satisfaction and manage loyalty $4M
Rock Capital, Life.SREDA
programs. mOrder provides a platform for online order to restaurants. Features include
order management and automated marketing tools for better customer engagement.
Claims to have 200+ brands as clients with over nbsp;1500+ outlets in more than 9
countries. Also engaged 3M+ customers and processed 1.4M+ reviews. Acquired Triibe
SMB SaaS - Vertical - Restaurants - Marketing (customer engagement startup) in an all-cash deal in August 2015.
Restolabs [Noida, 2012]: RestoLabs is a SaaS based technology company providing online
ordering solutions to restaurants. Their solutions include customizable web based
ordering interface, custom made mobile apps for the restaurant to allow their customers
order online along with features to allow customers order food from a restaurant through
the facebook page of the restaurant. Restaurant owners can customize their menu, offer
deals and digital coupons on the mobile app, payment gateway integration, mail
notification system for confirmation updates to users. The platform also has features to
SMB SaaS - Vertical - Restaurants - Ordering manage staff, track online orders and delivery. Offers basic, premium amp; enterprise
System plans.nbsp;
MapleGraph [Delhi, 2009]: Maplegraph, acquired by Zomato in aprilnbsp;2015, builds

MaplePOS,renamed to Zomato POS,which is a cloud based POS for restaurants. It is
android based and uses custom hardware for reliable and customized product experience.
Features include menu management, inventory management, recipe management, CRM,
SMB SaaS - Vertical - Restaurants - POS real time analytics, e-receipts, offline transactions, online payments etc.nbsp;


Zenoti [Hyderabad, 2010]: Zenoti (formerly ManageMySpa) offers a web-based software
for service industries such as spas, salons, medical spas, cosmetology clinics, fitness
centers, slimming centers etc. with capabilities including point of sale (billing),
appointment book, inventory, employee management, marketing, customer loyalty and
reporting. The software supports cross-platform devices.nbsp;The plans offered by the $6.3M Accel Partners, Silkor
startup ranges from US$100 to US$500 a month, the higher end being for the multi-
locational enterprises.nbsp;Currently has 7k+ spas around the globe using
itsnbsp;solution. Clients in India includenbsp;Kaya Skin, Enrich Salons, O2 Spas and Blush
SMB SaaS - Vertical - Spa Clinics.
Taxi-Hawk [Chandigarh, 2015]: Taxi-Hawk offers a taxi booking software, mobile taxi app
amp; cab dispatch solution for taxi operators. Provides a customer app with features like
taxi booking, payment gateway, driver rating and cab tracking. Features of driver app
include ride scheduling amp; management, payment management and invoice
generation. Other features include analytics, admin dashboard, account manager and user
SMB SaaS - Vertical - Taxi Operators management. Product of ClickLabs.
Vacation Labs [ , 2012]: Online booking system for tour operators, travel agents, and
activity operators. Includes booking and payment system, CMS, back-office system to
manage bookings from all channels – online, phone, email, amp; agents. Enables
operators to maintain content, inventory amp; rates in a centralized SaaS system, accept
online booking through widgets amp; forms,nbsp;distribute products to other travel $60k
marketplaces and OTAs. Also provides a white-labelled SaaS platform to tour operators to
open their marketplace and invite and manage suppliers. Raised angel funding in Aug
2014 from Abhishek Goyal, Himanshu Nautiyal, Nikhil Rasiwasia and Neha Singh. Claims to
SMB SaaS - Vertical - Travel Agents have customers in North America, Europe, Africa and Asia.
StartEZ [Pune, 2014]: First launched tool is the Elevator Pitch Builder. Helps
entrepreneurs to develop effective pitch by providing templates based on profiling of
startup by standard objective questionnaire. Yet to launch other products as of Jan'16.
Startups - Pitch Deck


OpenballotBox [Noida, 2009]: Openballotbox is an online portal for conducting and
managing polls, surveys and elections irrespective of industry or market segment type.
Responses to questions can be pre-defined or user defined and election/survey results
can be exported to excel. Revenue model is based on number of notices whether for
nomination or voting sent to people for polls/survey or elections. Various pack options
Surveys available and highest pack value available is 5000 emails ($199).
Real Image [Chennai, 1986]: Provider of technology solutions in the film, video and audio
domains. Online Indian company amongst a handful worldwidenbsp;with DCI compliant
digital cinema technology. Launched its ownnbsp;digital cinema system under the brand
name Qube. Along withnbsp;selling the Qube digital cinema technology worldwide, the $16M Nomura Holdings
company also masters Indian feature films into the digital cinema format. Listed
innbsp;top 30 index of Indian software product companies by iSPIRIT. Intel Capital has
Video bought stake in the firm in May 2006 with Nomura being the other investor.nbsp;

Enterprise DevTools (1/9)

Postman [Bangalore, 2014]: Postman is a suite ofnbsp;API managementnbsp;tools which
helps developers to work with RESTnbsp;(Representational State Transfer) APIs more
efficiently. The Postman Chrome app lets users construct and send API requests quickly,
which is a lot faster than writing their own code or using existing command line
tools.nbsp;Postman lets developers craft simple as well as complex HTTP requests quickly.
$1M Nexus Venture Partners
It also saves requests for future use. Used by over 500k developers. Rated as one of the
best development tools of 2013 by Scott Hanselman (Microsoft MVP) and several other
top developers. Used by 1M+ users globally.nbsp;Offers a limited version of the suite for
free and a full version for $49 per month for up to 10 developers. Founding team from
Developer Tools BITS, ISB, Adobe, Yahoo,nbsp;WalmartLabs.
Smart Software Testing Solutions [Noida, 2015]: Opkey, a product of Smart Software
testing solutions provides testing automation platform for web and mobile apps. Offers
agile teams and developers to write automated tests using Opkey. Tests are then
executed on any automation that it supports or on Opkeycloud. Features include zero $1M YourNest
code scripting, tool agnostic, business process testing and KPI based report generation.
Acquired pCloudy, mobile application testing platform in Feb 2016 for a undisclosed
Developer Tools amount.
eureQa [Hyderabad, 2012]: Cloud test automation platform. Allows automated cross
browser amp; cross device testing of eCommerce sites. Enables to build Selenium and
WebDriver test automation without programming and run tests on cloud. Test reports,
$600k Gabriel-Investments
analytics, integration with CI tools and tracking systems help users to further analyse the
results. Raised $600k seed funding from Gabriel Investments and serial entrepreneur
Developer Tools Sahsi Reddi in Dec 2015.
CloudBoost.io [Hyderabad, 2014]: Cloudboost.io automates app development to save
developers time. Developers can build apps instantly by describing their data-model,
developing their app structure and by selecting a theme. Features includenbsp;CloudCode
Generation,nbsp;charting tool,nbsp;automation of Facebook login, Mandrill emails,
Twitter authentication etc. Claims to have served 10M+ API calls within two months of
launch. Part of Applyifi's first batch of startups. Selected for Startup Chile Program in Aug
Developer Tools 2015.nbsp;

AccelQ [Hyderabad, 2014]: Aims to build a SAAS based transformational platform in the
Application Lifecycle management(ALM) space to enable building better software
solutions. Product in stealth mode.
Developer Tools
Sahi [Bangalore, 2009]: Tyto Softwarenbsp;provides commercial support for Sahi, an
open sourcenbsp;Webnbsp;Automation and Testing Tool. Tyto provides Sahi Pro, the
commercial offering of Sahi. The open-sourcenbsp;version includes a basic tools
setnbsp;sufficient for most testing purposes, HTML playback reports, JUnit Style playback
reports, Suites and batch run, Parallel playback of tests etc.nbsp;Its revenue model is
based on sale of Sahi Pro licenses. Claims to have a 100% year on year revenue growth
and 80% of its customers come back for renewals and for more licenses.nbsp;Has more
Developer Tools thannbsp;200 enterprise customers as of Sept, 2014.
CometChat [Mumbai, 2015]: Cometchat offers live chat software that can be integrated
to websites. Provides for chatting with other users browsing the website, one on one chat
option and making public amp; private chat rooms. nbsp;Features include audio amp;
video chat, sending amp; receiving documents and conversation in multiple languages.
Claims to support 9 different languages. Provides API and mobile SDK for easy integration
Developer Tools with web amp; mobile app. Product of Inscripts.nbsp;
Errorception [Mumbai, 2011]: Errorception is an error reporting service for client-side in-
browser JavaScript errors. Errorception attempts to solve the problem of front-end errors
by getting details about such errors and reporting them back to the developer.
Errorception focuses on run-time and load-time performance. The developer’s JavaScript
code is not modified or otherwise tampered with. The tracking snippet is also lazily
Developer Tools loaded, so that the site’s load-times are not affected.


Docspad [Bangalore, 2013]: Docspad offers a cloud-based software providing document
handling features like preview, edit, annotate etc. into web and mobile applications. It
offers support to all popular document formats, working across all devices, customisable
viewer and a simple API integration. It serves customers who build applications in cloud
storage, productivity, conferencing etc. It is a part of Microsoft Accelerator program's
2014 summer batch. Product of BookPad, which was acquired by Yahoo! in Sep 2014 for
Developer Tools $8.3M.
BrowserStack [Mumbai, 2011]: BrowserStack is an online cross-browser testing product
which provides a cloud platform where developers, testers and designers can test their
web applications. Has 30,000 customers and 520k+ registered developers in more than
135 countries. They also offer local testing that allowsnbsp;users to test their internal
servers using the BrowserStack cloud, which has support for firewalls, proxies and active
directory. Features include mobile emulators for iOS and Android for testing across range
of devices, pre-installed developer tools for testing and debugging and multiple desktop
OS support. Customers include Microsoft, Xerox, Citrix, Github, eBay, Barclays, Adobe and
Developer Tools Visa.
Retention.ai [Bangalore, 2013]: Retention.ai is a platform for tracking and analyzing
mobile appnbsp;uninstalls. Formerly known as BetaGlide, it offered an analytics product
focused on solving device fragmentation and switched to current model in March, 2015.
Developers can measure campaign costs, channel efficiency andnbsp;reduce re-
acquisition cost of customers. Other features include customer segmentation (both $1.52M TLabs, Mercury Fund
existing and uninstalled users), competitor analytics and customer re-targeting across
multiple marketing channels. Currently available in three editions.nbsp;Raisednbsp;$1M
as convertible debt from Mercury Fund in April 2014 and angels like Mark Cuban. TLabs
Mobile DevTools alumnus. IIT Kharagpur Founding Team.


99tests [Bangalore, 2011]: 99tests provides a crowd testing platform for software and
mobile applications. Developers can test critical user flows with real testers on real
handsets, with pay-per-performance pricing model. 8000+ testers and 53000+ $210k
bugsnbsp;logged as of Jan 2014. Over 80 companies such as Intuit, Flipkart, Practo are
Mobile DevTools customers. Reported to be raising funding form Kris Gopalakrishnan (July 2015)
AppSurfer [Pune, 2011]: AppSurfer allows usersnbsp;to run demonbsp;for Android apps
on browsers before installing and stream them to any device or platform. These demos
can be embedded on blogs, product pages, press releases etc. and inside Facebook. $200k One97
Provides an API for custom use cases to third party AppStores, online IDEs, etc. Recently
Mobile DevTools introduced interactive ad features in apps.nbsp;
Appknox [Bangalore, 2014]: Appknox, product of XYSec Labs nbsp;provides a platform

that scans mobile apps in an automated manner to find security flaws such as leaked
payment, banking and other sensitive data of the users. Helps coders by offering a testing
API that can be built into their continuous integration process. Also certifies the apps post
$19.9k JFDI, Start-Up Chile
security testing, detecting vulnerabilities and prioritize the security loopholes to be
solved.nbsp;Users receive automated reports including a score card of vulnerabilities,
ranked by severity. This report includes helpful suggestions for developers, and threat
Mobile DevTools scenarios for managers.
Little Eye Labs [Bangalore, 2012]: Little Eye is a performance analysis tool for developers
to measure, analyse and optimize resource consumption by android apps. Developers can
just plug their phone to the USB and start Little Eye on computer to get detailed stats on
Kae Capital, GSF Global,
usage of Power, Data, CPU, Memory and Disk Space. All the data is correlated with
Ventureast
screenshots of the app as well as various events on phone to provide insights and
optimisation solutions. Acquired by Facebook in Jan 2014 for anbsp;deal reportedly in the
Mobile DevTools range of $10 million to $15 million.nbsp;


Juggernaut [Chandigarh, 2015]: Juggernaut is an platform for building on-demand
applications. Modules include service provider aggregation, scheduler, service provider
matching with customer requirement, tracking, payment and review. Offers a customer
app and field app (for tracking). Claims to havenbsp;deployed more than 15 ondemand
Mobile DevTools platforms that have altogether completed 300k+ transactions. Part of Click Labs.nbsp;
Testunity [Bangalore, 2015]: Testunity provides a crowd sourced platform for software
and app testing. Clients post their projects on the platform and testers can pick them up
from the dashboard. Testers submit the bugs as they find it and earn for their efforts.
Clients have to pay only for the valid bugs.
Mobile DevTools
Semusi [Gurgaon, 2012]: Semusi is a context-awareness SaaS platform for apps which
provides real time behavioral insights for the mobile app users based on their
demographics, activity, location etc. Developers/Publishers/advertisers can use Semusi
SDK to create and serve personalized and engaging experiences.nbsp;The SDK works with
sensors and the Semusi service to decipher gender, activity amp; place for each
user.nbsp;Based out of Gurgaon, Indianbsp;and Singapore. Used by apps like Silverline,
Mobile DevTools Popcam, Kentaura.nbsp;
CanvasFlip [Hyderabad, 2014]: CanvasFlip is a cloud based platform that allows non-
programmers and designers to create animated HTML web content and design digital
advertisements without the need of programming skills. It provides tools along with a
dashboard to create and manage animations, select the canvas, add and customize $1.2M Bessemer Venture Partners
various elements and export the entire animation in HTML or even embed it. Offers a 30-
day free trial post which monthly/annual subscriptions are available. Clients include
Mobile DevTools - App prototyping paytm, redbus, magicbricks.


2Factor [Mumbai, 2015]: 2Factor provides solution for implementing two factor
authentication in websites, mobile platforms and apps. Provides APIs for multiple
platforms. Ensures instant delivery, delivery through alternate method in case of failure,
real time refund in case of failure. Charges INR 0.18/OTP for SMS and INR 0.33/OTP for
Mobile DevTools - App Seurity - IAM voice. Website is registered with name of Dail2Verify Labs.
Appachhi [Bangalore, 2015]: Appachhi is a mobile app testing automation platform which
allows users to set up tests plan and get actionable intel about the performance of the
app. Also provides visual infographics and analytics. Yet to be launched as of November
2015. Founding team consists of Moolya, Shopnix founders.nbsp;
Mobile DevTools - App Testing
Fallible [Bangalore, 2015]: Fallible provides SaaS based application security service for
enterprises whichnbsp;periodically check the nbsp;systems and flows for
bugs.nbsp;Monitors existing setup including external APIs,nbsp;mobile apps for bugs and
server logs for intrusion detection and perform a security assessment whenever they
detect code changes in production.nbsp;Solution finds the vulnerabilities by monitoring
the API calls of the app. nbsp;Takes full responsibility of paying the bug bounties for bugs
reported through them and charges a monthly subscription from the customer for
providing security. Claims tonbsp;refund the payment for the remaining months in case a
Mobile DevTools - App Testing - Security Testing customer discontinue service early.nbsp;
MobiProbe [Chandigarh, 2015]: MobiProbenbsp;is a crash reporting and log monitoring

service for mobile apps on Android. The service can be integrated into the app by
copy/pasting a single line of code. Features include performance analysis, bug tracking,
real-time performance updates and team management (add or remove people to receive
Mobile DevTools - Bug reporting crash reports). Also provides a SDK for app developers.


AppLozic [Bangalore, 2015]: Providing full stack cloud messaging tool kitnbsp;with open
source client libraries. Includes text, video, photo and files upload with its open source
client libraries available in Github. Offers free, basic and premium packages. Created by
the founder ofnbsp;MobiTexter Technologies Private Limited.
Mobile DevTools - In App Messaging
ShepHertz [Gurgaon, 2010]: Provides backend and infrastructure to mobile app
developers to build apps and games. Has three products - App42 PaaS - a scalable
platform with pre-configured Java, PHP, Ruby, Python and Node templates to build apps.
Also has specialized solutions for games and mBaaS. AppWarp offers on-premise solutions
to build and host customized gaming servers. App42 Cloud APIs offer a one-stop cloud
shop for developers to choose from over 500+ backend APIs across 20+ Kae Capital, Mumbai Angels,
modules.nbsp;AppHawknbsp;allows developers to manage their users, tasks, $1.8M India Quotient, growX ventures,
requirements, increments, estimation, costing, documents and collaboration tools for SRI Capital, Blume Ventures
communication and sharing information and documents on the
cloud.nbsp;AppClaynbsp;provides user friendly interface to develop HTML5 and Android
native apps without any coding.nbsp;AppHQnbsp;offers management console for App42
Cloud API and AppWarp.nbsp;The company also plans to launch a shared and dedicated
Mobile DevTools - mBaaS cloud containers in the future.
Playblazer [Mumbai, 2013]: Playblazer is a multi-tenanted amp; auto-scaling, cloud-
hosted backend for Social amp; Multiplayer Games. Playblazer provides game developers
and studios a configurable API that provides instant access to a comprehensive set of pre-
built - data models, components amp; workflows by leveraging AWS infrastructure to
enable rapid development of games accessible from any platform. Used by games
likenbsp;Real Steel Friends (Dreamworks IP/Jump Games) as well as the official game of
The Hunger Games: Catching Fire. Has garnerednbsp;2.3 billion API calls, 100M+ game
Mobile DevTools - mBaaS sessions and 23M+ playersnbsp;


OrangeScape [Chennai, 2003]: OrangeScape is a Visual platform-as-a-service for building
business applications that can be deployed on leading cloud platforms like Google App
Engine, Amazon AWS and Microsoft Azure. For both on-premise and public cloud
$1M Indian Angel Network
deployment. Around 50 enterprise customers like Unilever, Citibank, Pfizer, AstraZeneca.
Featured among Top 10 in Gartner's PaaS report 2009. Investors include Indian Angel
PaaS Network and Splice Capital.
CloudMunch [Bangalore, 2011]: CloudMunch offers a cloud based extensible amp; full
stack platform that enables continuous integration, delivery and infrastructure for
developer app operations.nbsp;Developers can use the platform tools they are familiar
with and push code to CloudMunch for continuous integration test deploy and run in the
cloud itself without the hassles ofnbsp;managing dev/test environments, CI servers. $1M Svapas
Integration with various online developer platforms, continuous deployment, social
collaboration, automated testing amp; code quality, server monitoring are few of the
features offered by the platform. It has received its Series A funding from Svapas
PaaS Innovations.nbsp;
WOLF [Bangalore, 2006]: WOLF is a browser-based On Demand Database Application
Platform-as-a-Service for rapidly designing, configuring and delivering database driven
multi-tenant SaaS applications. Database Architects and Application Developers don't
need to write codes even for firing complex business logic. nbsp;40,000 end users in sales
during first 30 months.nbsp;Gartner Cool Vendor 2011 in Platform-as-a-Service. Offices in
PaaS USA, Australia and India.
Techcello [Chennai, 2009]: Techcello, product of Asteor Software Pvt. Ltd., offers a cloud
based platform that enables enterprises and independent software vendors to build new
applications or migrate existing ones to a unified platform. Using cellosaas users can
develop, host and maintain their SaaS applications. Features such as plumbing,
customization, security, administration, management of tenants, users, subscription,
licensing, metering etc. are offered. All thenbsp;plumbing, operational and infrastructure
features such as multi-tenancy, data isolation, data scoping, access control,
configurability, ability to customize, performance and scalability are all engineered into
PaaS the product in a ready API services.nbsp;

Coderobotics [Chennai, 2010]: Coderobotics is a cloud, mobile and social application
development company that aims to simplify business application development.
Coderobotics helps developers build web, cloud, mobile and social business apps on the
Cloud in anbsp;5GL environment using its platforms CloudApptha amp;
PaaS PocketApptha.nbsp;
i-nable Solutions Private Limited [Bangalore, 2007]: Kreeo, a product ofnbsp;nbsp;i-

nable Solutions,nbsp;is a collective intelligence product thatnbsp;provides
solutionsnbsp;to help companies and institutions who need to collaboratively solve
problems. Kreeo offers customizable solutions for in-enterprise social network,
knowledge management, social learning and a host of related customized solutions. Kreeo
is created using open standards and open source software and enables customers to have
a unified software solution that combines power of transactional, content management
and social computing as a unified solution. The solution is delivered to suit their specific
PaaS needs and ideas.
Galentic Software Solutions [Mumbai, 2015]: Galentic Software builds cloud based
business solutions and platforms - for processing big data and predictive analytics,
mobility solutions. Also offers testing services to automate functional and system testing.
Clients include moneyaadhaar.com, Gurujiworld, Selectigence and Concitores business
Consultants.nbsp;Galentic Software is headquartered in Mumbai, India with offices in
PaaS Sugar Land, TX, USA.nbsp;
Thinkflow [Bangalore, 2010]: Available as on-cloud and on-premise solution for
enterprises to build apps. Solutions include supplier relationship management, knowledge
amp; document management, business process management. The platform
offersnbsp;infrastructure to design workflows, configure business rules, create forms,
capture amp; digitize documents along with analytics dashboard. Headquartered in
PaaS Bangalore and offers its solutions for global customers.nbsp;

Enterprise Infra (1/5)

ESDS [Nashik, 2005]: Initially ESDS was into outsourced hosting support business and
offered backend technical support to the customers of web hosting companies from US
and the UK. In 2007, pivoted to web hosting business. Currently claims of having more
than 30000 customers worldwide, a significant amount of them being corporate entities
relying on their Internet presence and Government Organizations from India and abroad. KfW Bankengruppe, CANBANK
$4M
nbsp;Has fully owned infrastructure and data centre. Supports managed hosting, VENTURE, SIDBI
managed servers, server racks amp; cages, co-location and system security including cloud
computing, on-demand grid/virtualization computing, application services, datacenter
consultancy.nbsp;The company has three data centre facilities located each in UK, US and
Cloud Management India.nbsp;
Cloud4C [Hyderabad, 2014]: Cloud4C, promoted by CtrlS, is a Tier4 cloud solutions firm
and offers private, public and hybrid cloud solution on-demand and pay-as-you-go
framework.nbsp;The firm offers virtual private servers (VPS) hosting packages, real cloud
plans, enterprise cloud4c hosting plans and cloud4c server hosting. It also offers services
such as cloud compute instances, cloud disaster recovery (DR) management, cloud
database, cloud storage, cloud monitoring, cloud notifications, cloud network and content
distribution network (CDN).nbsp;Cloud4C claims to be built on best practices mandated by
NYSE and RBI for 100% data availability and has robust features, including continuity,
compliance, control and customisation.nbsp;Cloud4C claims to have nearly 1,800 clients
which includes World Bank,nbsp;Times Group,nbsp;Jabong.comnbsp;andnbsp;Daimler
Chrysler. The company claims to havenbsp;invested around $40 million on technology
architecture and human resources, is looking at setting up its public cloud infrastructure
for critical applications in 17 countries in South East Asia, West Asia, Africa and Australia
Cloud Management by the end of 2016.
Batchly [San Jose, 2014]: Batchly, developed bynbsp;47Line Technologiesnbsp;is a cloud
scale job scheduler. It abstractsnbsp;cloud management complexities and enables
businesses to easily run their data processing/ jobs for significant time and cost
savings.nbsp;Batchly works within a fully secure environment and the data amp; code are
not visible to the internet or even to Batchly’s controller. Batchly can be used for video
Cloud Management transcoding, OCR processing, web crawling, testing and log analysis.


Ixsight Technologies [Mumbai, 2007]: Ixsight solutions provide data quality management,
Master Data Management and Fraud Detection Solutions to clients in the Banking,
Financial Services, Telecom, Insurance and Retail verticals.nbsp;Ixsight’s Customer
Information Management Suite of solutions can help, analyse, cleanse, and match
Data Infrastructure - Data Management customer, product, supplier, and material data including unstructured text information.
Calm [Bangalore, 2014]: Cloud Application Lifecycle Management (CALM) is a single-click

application setup in the cloud that automatically deploys code, runs updates and
maintenance. Offers anbsp;cloud application management dashboard and enables
fornbsp;cost visibility, audit, budgeting, automated expiry and self service portals for
individuals and teams. It can also be used to accomplish Docker container
orchestration.Available as hosted and on-premise solutions and opened its private beta in $4M
August 2014. Product ofnbsp;Idea Device, part of Sequoia portfolio, which raised $4M in
Oct. 2013. Headquartered in Singapore with development offices in Bangalore, Mumbai,
and in USA. Itnbsp;was listed as ‘India’s top product start-up’ by CNBC TV18 and the ‘Next
Big Company’ by The Times of India. Microsoft, VMware and IIM-B are among the
IaaS company's partners.nbsp;
Cloudlytics [Pune, 2013]: Cloudlytics is a big data analytics tool available as a service that
enables users to get analytics reports of their Amazon Cloudfront, ELB and S3 logs and use
them to drive business decisions. Available on the AWS Marketplace. Product by BlazeClan
Technologies, which provides consulting amp; support services to enterprises, SMEs and
startups. Headquartered in Pune, Maharashtra, India and has offices in Belgium, Canada,
IaaS Singapore,and United States. Used by over 500 customers globally.


Minjar [Bangalore, 2012]: Minjar is a cloud solutions provider helping enterprises
embrace cloud productively. Provides consulting to enterprises and startups for cloud
strategy, management, implementation and Big Data applications. Has solutions for ISVs,
enterprises, startups. Product offerings include Minjar HAWK (Cloud infrastructure and
application monitoring) and SWARM (on-demand load testing tool for web applications
and API services). Has offices in Austin, Singapore, Bangalore. Has 100+ customers (incl 5
Fortune 500 clients) in 10+ countries with over 600+ implementations with the likes of
IaaS Best Buy, Ford, txtWeb, Mobstac, CCD, [24]7.
Nestify [Pune, 2013]: Nestify is a web-based cloud deployment and management
platform which understands commands in natural english. Users can delegate cloud
related tasks to the virtual assistant by entering the details of the required task or saying it
out loud. Also has the option to schedule for the task for a later time or regular intervals.
Routine backups, automation and scheduling operational tasks instead of scripting/APIs,
notification system for completed tasks, creating and storing custom scripts for various
operations and team collaboration about server changes are few other features offered.
Cloud providers like AWS, DigitalOcean, Rackspace and Linode are supported. Within 24
hours of website going live, itnbsp;had 100 signups seeking an invitation to the private
IaaS beta.nbsp;
Megam [Chennai, 2013]: Megam Systems is a Platform as a Service(PaaS) for Java, Ruby
on Rails, Node.js, Playframework(Scala), Akka(Scala). PaaS stack on top of Chef,
Akka(Scala) It's design allows customizable PaaS via chef cookbooks. So at an enterprise
level, the PaaS can be customized to their need. Also supports hybrid cloud by providing
cross-cloud ability in its platform.Offerings include cloud management platform, on-
premise 'Cloud in a Box' and an app marketplace to build, deploy amp;scale apps in the
cloud. It also has cloud connectors to connect users with provisioned SaaS apps. Other
features are an ability to look at an aggregation of nbsp;logs for a platform live, and offline
IaaS logs. . Partners: Linbit (Disaster recovery), Profitbricks (IaaS)


CloudKompare [Bangalore, 2014]: Cloud Kompare is a comparision platform for different

cloud based services i.e. cloud computing services, web hosting services and cloud storage
services. Users can search for various service providers, get their prices, feedback rating
and ranking. Also allows service providers to get listed on the platform.
IaaS
Cloudrino [Delhi, 2015]: Cloudrino is a cloud IaaS platform and a tool to setup cloud. It
helps in cloud-based migration services. It allows users to access cloud server with a
dedicated IP. Features include setting up of cloud servers, up-gradation, degradation and
reinstalling of OS, universal access with a powerful API. It is a product of Koonk
IaaS Technologies.nbsp;
IndiQus Technologies [Delhi, 2013]: Its product "Opencloudrack" isnbsp;an open and
standards-based out-of-the-box cloud platform for enterprises. Features include data
center virtualization, software defined storage and network, cloud migration and cloud
computing.nbsp;
IaaS
GQuotient [Chennai, 2009]: GQuotient helps companies assess from cloud readiness
assessment to business justification for cloud migration and from co-development to
continuous deployment and integration. It aims tonbsp;deliver on rapid development,
faster deployment and lower management costs.
IaaS


Botmetric [Bangalore, 2014]: Botmetric is a virtual engineer with intelligent diagnostics
and auto healing for the Cloud to fix operational issues and claims to be 10X faster. Helps
to audit and optimize AWS Cloud while automating the repetitive tasks like backups,
removing unused resources, performing regular cloud audits for security, performance,
disaster recovery and cost analytics. Offers auto healing capabilities to resolve cloud
based issues by automating the common system administration, cloud operations and
devops tasks so engineers can focus on their application and product instead of cleaning
up log files or restarting processes etc.nbsp;Users can receive log alerts based on
IaaS error/exception keywords, daily summary reports and budget alerts.nbsp;
Kloud Connectors [Pune, 2011]: Kloudconnectors is an online platform to integrate

various SaaS clouds in business processes. Offers two types of connectors namely custom
connectors and ready connectors. Offered as a monthly subscription model priced per
each integration.
IaaS

Team
Zerish Nazir Siddharth B
Lead Analyst, Enterprise India Analyst, Enterprise India
Vaibhav Kaushal
Analyst, Enterprise India

Tracxn Startup Research Global SaaS India Landscape May 2016 1

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Tracxn Startup Research Global SaaS India Landscape May 2016 1

Diunggah oleh

Hak Cipta:

Format Tersedia

TRACXN REPORT : GLOBAL SAAS

2 Global SaaS – India , May 2016

3 Global SaaS – India , May 2016

OFFLINE TECH FOOD

EDUCATION EDTECH SECOND HAND GOODS

4 Global SaaS – India , May 2016

5 Global SaaS – India , May 2016

40 38 • The year 2012 saw the highest

6 Global SaaS – India , May 2016

Capillary Tech, HackerRank,

Total Funding Amount Total Number of Funding Rounds

Practo Manthan Freshdesk Capillary Spire

7 Global SaaS – India , May 2016

8 Global SaaS – India , May 2016

9 Global SaaS – India , May 2016

Total Funding ($ Millions) Total Number of Deals

10 Global SaaS – India , May 2016

Capillary Capillary Capillary

Healthcare Practo Attune Practo

Business Innovacer, MobStac, Fintellix,

11 Global SaaS – India , May 2016

Enterprise Infra Enterprise DevTools

12 Global SaaS – India , May 2016

DETAILS CLOSE TO COMPANIES

COVERS THE FOLLOWING SECTORS

Enterprise Apps Enterprise DevTools Enterprise Infra

13 Global SaaS – India , May 2016

Enterprise Apps (1/97)

AlphaBricks [Pune, 2010]: AlphaBricks Technologies specializes in providing software

14 Global SaaS – India , May 2016

Enterprise Apps (2/97)

Enterprise Apps (3/97)

16 Global SaaS – India , May 2016

Enterprise Apps (4/97)

17 Global SaaS – India , May 2016

Enterprise Apps (5/97)

18 Global SaaS – India , May 2016

Enterprise Apps (6/97)

19 Global SaaS – India , May 2016

Enterprise Apps (7/97)

20 Global SaaS – India , May 2016

Enterprise Apps (8/97)

Smartmonk Innovations [Hyderabad, 2013]: nbsp;Smartmonk provides end to end

21 Global SaaS – India , May 2016

Enterprise Apps (9/97)

22 Global SaaS – India , May 2016

Enterprise Apps (10/97)

23 Global SaaS – India , May 2016

Enterprise Apps (11/97)

TeamWave [Bangalore, 2015]: Offering an integrated suite of business applications for

24 Global SaaS – India , May 2016

Enterprise Apps (12/97)

Netfunda [Noida, 2001]: Netfunda Technologies specializes in the development of custom

KreativBPM [Ahmedabad, 2011]: Offers a business process management suite for

25 Global SaaS – India , May 2016

Enterprise Apps (13/97)

26 Global SaaS – India , May 2016

Enterprise Apps (14/97)

27 Global SaaS – India , May 2016

Enterprise Apps (15/97)

28 Global SaaS – India , May 2016

Enterprise Apps (16/97)

Enterprise Apps (17/97)