factsheet
Rovi Television Data
Entertainment metadata that drives consumer engagement, purchasing and satisfaction
Benefits for Online Stores and Portals
• Encourage purchase through rich enter-
tainment content
• Fuel continuous discovery that drives
engagement
• Drive incremental purchases through
suggestive selling
• Encourage customer loyalty through
repeat visits
Benefits for CE Manufacturers and System
Operators
• Create visually rich, engaging entertain-
ment experiences
• Fuel continuous discovery to help
customers find new ways to enjoy your
products
• Up-sell your products and services
• Strengthen customer loyalty and satis-
faction
Today, consumers expect complete control of their television experience –
immediate access, anytime and anywhere, to the exact episode of the program
they want to watch, suggestions for programs with their favorite celebrities,
and timely information about current and future episodes. Whether viewed on
a 3-inch portable screen or a home theater system, the way consumers watch
their favorite television shows is changing dramatically.
This change is creating opportunities for businesses to offer products and ser-
vices that deliver on consumers’ insatiable appetite for the television they love.
Rovi’s entertainment metadata enables businesses – the online stores and
portals, system operators and CE manufacturers – to generate revenue with
solutions that deliver user-friendly experiences to discover, acquire, manage
and enjoy television content.
A Trusted TV Source
Rovi Television Data is a trusted source of what’s on and where it’s showing.
With more than 50 years’ experience, our television data for TV shows, movies
and sports spans classics, new favorites, and everything in between.
Rovi Television Data offers millions of program descriptions and the schedules
that tell consumers when and where programs can be viewed. Our Television
MEGA-DATA™ enables a visually rich user experience with relevant links to a
range of related information inviting continuous discovery with show graph-
ics, celebrity profiles and related content. Television MEGA-DATA provides
consumers with countless opportunities to learn more about their favorite TV
shows, movies and celebrities.
Extensive Coverage
With more than 2.5 million programs and growing daily, Rovi Television Data
gives consumers the information they crave about their favorite programs and
helps them discover new ones. Information includes:
• Program descriptions
• Schedules
• Channel lineups
• Rich media content
• Network and program logos
• Movie trailers
• Video content
• Celebrity biographies
• Award winners and nominees
• Sports team and coach profiles
• Recommendations
• Parental guidance
• And more!
Entertainment metadata that drives consumer engagement,
purchasing and satisfaction
MEGA-DATA Delivers Business Results
Only Rovi delivers Television MEGA-DATA, the un-
derlying technology that fuels continuous discovery.
It’s the rich media content and descriptive data that
enables your customers to navigate from a favorite TV
episode to an actor’s biography to other programs the
actor worked on – and on and on. With MEGA-DATA,
you can:
• Create personal experiences to discover more
relevant content
• Enable suggestive selling related to specific pro-
gramming interests
• Deepen discovery with every aspect of a consum-
er’s favorite show
Rovi’s MEGA-DATA delivers exceptional depth,
breadth, quality, and richness of information. And,
Rovi delivers an agile data management infrastructure
designed to keep pace with the constant evolution of
entertainment content.
Program Descriptions
Rovi delivers comprehensive TV program descriptions
and editorial content for TV shows, series, movies and
sports events ranging from the newest, most popular
shows to the classics.
• Detailed program descriptions with a range of lengths
and tones
• Parental guidance ratings and copy that follows strict
editorial rules
• Classified by categories, genres and keywords
TV Schedules
Rovi delivers a comprehensive database of programming
schedule information, including comprehensive coverage
of broadcast, cable, pay, and pay per view networks in
the United States, Canada and Latin America.
Channel Lineups
Our channel lineups database provides access to more
than 14,000 channel lineups for cable and satellite pro-
viders in the United States, Canada and Latin America.
Channel lineup data provides the framework that allows
users to select local listings customized by their geo-
graphic area, zip code and entertainment provider.
Rich Media Content
Our extensive package of rich media content provides
experiential data that enables a visually rich user experi-
ence and includes show and network logos, celebrities,
program and cast images, movie trailers and more.
Celebrity, Awards and Sports Coverage
Thousands of celebrity biographies, award winners and
nominees, and detailed sports team profiles combined
with our essential television data fuel continuous dis-
covery and connects consumers to their favorite shows,
celebrities, movies and sporting events.
Television Guidance
Rovi delivers predefined and custom recommendations
and parental guidance to help viewers find programs that
match their special interests and restrict programs based
on their viewing preferences, such as:
• Best on TV this week
• Family recommendations
• Personalization
Technical Specifications
• Monthly update schedule for databases:
­ - Database re-publication
• Daily update schedule for databases:
- ­Delta – containing changes for the previous day only
­- Cumulative – containing changes since the last
monthly re-publication
• Multiple delivery options available

Rovi powers the discovery and enjoyment of digital entertainment through innovative, flexible solutions and
metadata that captivate consumers. Core to the digital home ecosystem, Rovi enables service providers, consumer
electronics manufacturers, content publishers and websites to connect with their customers. Learn more at
rovicorp.com.

Rovi. Join the entertainment.

Rovi Corporation Rovi Corporation Rovi Corporation To learn more about how Rovi’s
Headquarters 1168 Oak Valley Drive 100 Matsonford Road, Bldg. 4
powerful entertainment MEGA-
2830 De La Cruz Boulevard Ann Arbor, MI 48108 Radnor, PA 19088
Santa Clara, CA 95050 +1 5600 +1 610-293-8500 DATA can meet your company’s
+1 408-562-8400 business needs, please visit
rovicorp.com.
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