1. Awareness:
Raising brand awareness is integral to building and maintaining a strong brand as well as helping
to drive sales. But in today’s fragmented digital world, it can be difficult to understand and
measure a brand’s impact. Facebook's Brand Awareness objective allows advertisers to cut
through the clutter and directly optimize for and measure brand outcomes as a result of their
marketing.
·1 Reach:
The Reach objective helps you reach the maximum number of people in your Facebook audience
and control how often they see your ads.
2. Consideration
·2 Traffic:
1. The Traffic objective is designed to drive people to your website or app. With Traffic as
your objective, you can create ads that:
3. Increase the number of people going to your mobile or desktop app (App Engagement)
ii. When you create an ad with the Traffic objective, you can:
4. Select where you want to drive traffic: You can select either Website or App to send
people to your website or app.
5. Target people who have previously installed your app: You can target people who have
previously installed your app in the Audience section of ad creation.
·3 Engagement:
The Engagement objective is designed to get more people to see and engage with your Facebook
post or Page. With Engagement as your objective, you can create ads that:
·4 App install:
·5 Video view:
·6 Lead generations:
Drive more sales lead such as email addresses, from people interested in your brand or business.
·7 Messages:
3. Conversion:
·8 Conversions:
·9 Catalogue sales:
Create ads that automatically show items from your catalogue based on your target audience.
Drive visits to your physical stores by showing ads to people who are nearby.
AD SET:
AUDIENCE:
CREATE NEW:
·11 LOCATION
·12 AGE
·13 GENDER
·14 LANGUAGE
DETAILED TRAGETING:
CONNECTIONS:
FACEBOOK:
APPS:
EVENTS:
ADVANCE COMBINATIONS
PLACEMENT:
AUTOMATIC PLACEMENTS:
Use automatic placements to maximise your budget and help show your ads to more people.
Facebook's delivery system will allocate your ad set's budget across multiple placements based
on where they're likely to perform best.
EDIT PLACEMENTS:
Removing placements may reduce the number of people you reach and may make it less likely
that you'll meet your goals.
DEVICE TYPE:
·22 MOBILE
·23 DESKTOP
ASSET CUSTOMISATION:
Asset customisation allows you to select different images or video for each placement within a
single ad.
FACEBOOK:
·24 Feed
·29 Marketplace
·30 Stories
INSTAGRAM:
·31 Feed
·32 Stories
AUDIENCE NETWORK:
·36 Inbox
·37 Stories
Available for the Audience Network, Instant Articles and In-stream videos.
AD:
I. IDENTITY:
Facebook Page
II. FORMAT
10. Carousel
III. MEDIA:
11. Image:
NOTE:
Image recommendations
2. VIDEO/ SLIDESHOW:
Choose or create a video or slideshow. You can also enter a link to a hosted video file. Paste link.
Upload Video
Choose File
NOTE:
Video recommendations
Video specifications
·46 Recommended format: .mp4, .mov or .gifView the full list of supported formats
You can upload a video faster by pasting the link of a hosted video file.
IV. TEXT:
Text
Enter text that clearly tells people about what you're promoting