1.

Match the Word with the corresponding meaning:

a. Supply ___C__ Expensive

b. Demand __B___ Desire to buy any product
c. High price ___D__ All people
d. Mass market __A_ The lifetime of goods and services.
e. Life cycle __E__ Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
Technology, fashion, price, company, nature of the product, place, appearance,
product distribution

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (x )
b. As greater the expectations are, the lower will be the offer from the companies.
F ( x) V ( )
c. One of the four Ps of marketing mix is Package F ( x) V ( )
d. Price is the amount a customer pays for the product F ( ) V (x )
e. Planning is to transform and develop marketing objectives to marketing
strategies F ( ) V ( x)

4. Answer the following questions

A) What is Benchmarking?
It consists of taking as reference the best aspects or practices of other companies,
whether they are direct competitors or belonging to another sector (and, in some
cases, from other areas of the company), and adapt them to the company itself,
adding improvements.

B) What is the process of Benchmarking?

he model of the process of benchmarking of five stages: the 5 stages are:

1)Determine what a comparative evaluation is going to do: identify clients,
needs and identify and secure the necessary resources.

2) Form a benchmarking team: most are team activities and roles and
responsibilities are assigned to members.

3) Identify the benchmarking partners: use information sources and identify the
best industrial and organizational practices.

4 )Collect and analyze benchmarking information: selectable specific collection

methods, information is made according to the needs of the original client.

5) act: this stage of the process is influenced by the needs of the original client and
by the uses of the information.

c. Number the aspects to be taken into account in Benchmarking:

Quality:

It refers to a level of value created for the client by the client for the cost of producing
them for the design of quality systems to ensure compliance with predetermined
standards.

We also refer to the organizational development in the base that we focus on what
we do, in the development of human resources, in the commitment and involvement
of it, as well as in training.

Productivity:

The search for excellence in the areas that control input resources, and productivity
can be expressed by the volume of production and the consumption of resources.

Weather:

Faster flows in administration, sales, production and distribution have been a greater
attention as a potential factor for improving productivity and competition.
5) Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Advertising: Dissemination or dissemination of information, ideas or opinions of a

political, religious, commercial, etc., with the intention that someone acts in a certain
way, think according to ideas or acquire a certain product

Brand: Name, term, sign, symbol or design or the combination thereof with which it
is intended to identify the goods or services of a seller or group of sellers and
differentiate them from competitors.

Branding: All professional activity within the communication area focused on the
attention and reinforcement of the positive values of a brand to achieve a better
positioning of the company in the market

Client: Person who uses the services of a professional or a company, especially the
one who does it regularly.

Competition: Dispute between people, animals or things that aspire to the same
goal or superiority in something.

Culture: A set of values, perceptions, desires and basic behaviors that members of
society learn from the family and other important institutions.

Discount: Direct reduction in the purchase price during a certain period.

Distribution: Set of activities, which take place from the moment the product has
been made by the manufacturer until it has been purchased.

Fashion: Style generally accepted or popular in a certain field at any given time.

Franchise: Contractual partnership between a manufacturer, a wholesaler or a

service organization (as a concessionaire) and independent entrepreneurs
(concessionaires) who buy the right to own and operate one or more units of the
concession system.

Life cycle: It is the evaluation suffered by the sales of a determined product during
the time that it remains in the market

Marketing: Discipline dedicated to the analysis of the behavior of markets and

consumers
Market: Set of process transactions or exchange of goods or services between
individuals

Plaza: Refers to the means of distribution or suitable channels by which the client
can have access to the products offered

Productivity: Production capacity per unit of work, area of cultivated land, etc.

Promotion: The objective of a promotion is to offer the consumer an incentive for

the purchase or acquisition of a product or service in the short term, which translates
into a punctual increase in sales.

Product: Anything that can be offered to a market for its attention, acquisition, use
or consumption and that could satisfy a need or desire; Physical objects, services,
people, places, organizations and ideas are included.

Sample: Segment of the selected population for market research as representative

of the entire population.

Suppliers; Companies and individuals that provide the necessary resources for the
company and its competitors to produce goods and services.

Wholesaler: Companies mainly engaged in wholesale sales

6)Write a ten lines text that summarizes the topic of the activity

Many factors affect the demand for goods and services. In addition to psychology,
fashion, price, culture, age, gender and technology. The life cycle of a product
depends on both what can evolve and adapt to market conditions and this does not
guarantee safety against an aggressive competitor. Markets change in the blink of
an eye, a product that is current, tomorrow, it will no longer be able to be, only,
changes in habits, in people, because, that is, it is necessary to work with innovation
, in order to be easier to find in the market. , deepen the psychological part of the
clients and move forward to meet the needs of these. This is the great challenge for
companies and depends on them to survive in an increasingly competitive world.

The measurement of product markets, consolidation and change of life, media

strategies must evolve in the way we act in the market mentality, the philosophy of
the client, the evolution of the service and the service. The level of competence
faced.