1.

En el objeto de aprendizaje identifique la lista de tipos de material POP (point of

purchase)” punto de compra”. Organícelos alfabéticamente y escriba su
correspondiente significado en español.

 Collars: Usually found on bottle necks

 collares: generalmente se encuentran en los cuellos de botella.
 Dump bin: A display container, like a large box, which contains goods for
sale.
 contenedor de volcado: un contenedor de visualización, como una caja
grande, que contiene bienes para la venta.
 Floor graphics: They are made of adhesive material and are pasted to
floors.
 gráficos de piso: están hechos de material adhesivo y se pegan a los
pisos.
 Gondola ends: It promotes your special offers and shows your products
through better visibility.
 La góndola termina: promueve tus ofertas especiales y muestra tus
productos a través de una mejor visibilidad.
 Impulse strip: It is positioned in product families. It works by associating
display products.
 tira de impulso: se coloca en familias de productos. Funciona al asociar
productos de visualización.
 Posters: A large printed notice, picture, or photograph, used to advertise a
product or service.
 carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para
publicitar un producto o servicio.
 Shelf talkers: printed card attached to a store shelf.
 habladores de estante: tarjeta impresa unida a un estante de la tienda.
 Standing sing: It combines metal with paper or cardboard.
 Señal de pie: combina metal con papel o cartón.
 2. Mapa conceptual

PLANIMETRY

Is a measuring instrument of
plane surfaces used for
planning physical?

Visual
Store Planning
Merchandising

Distribution of products on
Is a tool to achieve
shelves must be made in
sales, targets and
accordance with the
enhance
necessities and the store’s
objectives.

Product placement Floor space Traffic flow

This variable refers This item needs to This factor refers

to the commitment consider allocating to the customer’s
with manufactures, the product in such tracking through
regarding sales a way that it the store.
figures for creates harmony
individual product, between the image To analyze if it has
promotions and store and provided comfort,
seasonal. merchandising security and
enough space to.
 Traffic flow

Loop or
Grid Free Flow-
Racetrack wlayout
Layout
Layout

PREPOSITIONS MEANING EXAMPLE

Placed
prepositions

Above Encima de, The product is

sobre, arriba 30 meters
above security
level

Across A lo ancho, a We find the

través de, al warehouse
otro lado de. across the
street
 Below Debajo de The price of
the competi-
tion is below
ours

Beneath Bajo, debajo There is a

de, basement
beneath the
warehouse

By Al lado de, The goods are

junto a by the forklift

Close to Cerca de The house is

close to the
warehouse

In En, dentro de The money is

in the bank

Inside Dentro de, en The packaging

is inside the
warehouse
 Near Cerca de The launching
of the product
is near

On Sobre, en, The keys are

encima de on the table

Outside Afuera, fuera, The merchan-

fuera de dise is outside
of the
warehouse

Over Encima de, The airplane

sobre was flying over
the area

Under Debajo de, Everything is

bajo under control

Underneath Bajo, debajo There is some

de rust under-
neath the
packaging
 Between Entre The exhibition
is between
Tuesday and
Wednesday

Time prepositions

Upon Sobre, en, He based his encima de argument upon

a false product

Since Desde We are waiting the budget

since last week

Until Hasta The merchandise will be here

until next week

4. Realice el ejercicio dispuesto en la sección “Vocabulary”, que se encuentra dentro del objeto de
aprendizaje “Commercial Exhibition” sobre completar un párrafo con preposiciones. Al terminar,
tome una captura de pantalla y agréguela al archivo