Davao Christian High School V.

Mapa Campus
High School Department

TABLE OF SPECIFICATION
First Periodic Examination

Level & Subject: Grade 12 Principles of Marketing

Remember Understand Apply Analyze Evaluate Create Ideal

Topic / Objectives [20-30%] [35-45%] [30-40%] Sessions no. of Actual
Item Pts. Item Pts. Item Pts. Item Pts. Item Pts. Item Pts. items
I. What is Marketing?
- Define & understand marketing, its goals I (2) 1 I (1) 1 I (7) 1 1 3.07 3
and approaches.
II. Customer-Driven Market
- Explain customer service, its programs and II (2) 6 2 6.15 6
the value of customers.
III. Strategic vs Tactical Mktg Process
- Distinguish between strategic & tactical
II (3) 6 2 6.15 6
mktg planning in terms of objectives &
processes.
IV. The Marketing Environment
- Analyze the elements of macro & micro I (3) 1 I (4) 1 I (9) 1 1 3.07 3
environment & their influence.
V. Consumer & Business Markets
- Understand the characteristics of consumer I (10) 1 I (13) 1 I (11) 1 1 3.07 3
& business markets.
VI. Market Segmentation, Target Market
& Positioning
- Know how to define market segments, I (5,19,20) 3 II (1) 4 2 6.15 7
select the appropriate target market &
understand the premise behind positioning.
VII. Marketing Mix - Product
- Define & describe the importance of I (16) 1 I (24) 1 I (23) 1 1 3.07 3
product management.
VIII. Marketing Mix - Place
- Describe the for basic channels of I (14) 1 I (22) 1 I (21) 1 1 3.07 3
distribution.
IX. Marketing Mix - Price
- Discuss factors to consider when pricing I (6,8,12) 3 1 3.07 3
products and describe pricing strategies.
X. Marketing Mix - Promotion
- Identify the many forms of advertising and I (18) 1 I (15) 1 I (17) 1 1 3.07 3
explain its advantages & disadvantages.
6 4 4 10 4 12
Total 13 39.94 40
10 14 16

Teacher: Mr. Cris V. Francia Jr. Checked by: Ms. Jenny Suico Ms. Franelli C. Pableo
Date Submitted: Instructional Leader Principal