Asmall device has been invented. It costs over a Hoguaai reales, ae be Seda tes are: ee every two years and staat everyone inthe world wants. ane, a prety good business, How a Finnish companys the teasing wendor af this device, Howis this possible? rn is possible because Jorma Ollila changed the strategies ofthe company. Why ene success continue? Hecausethe unknown saldiers of Nokia won the first battles for the gadget of the new millennium.The Battle. Superpower ANSSI MIETTINEN, TUOMO PIETILAINEN THOTOJAANIS KERKIS ‘ath 2200emples firdoars soo seerafate emo pece apc ot ‘ay cate ares on 4B om | starsare going ound the iret st ova ni Eopoo. tis «warm, ana smmry Sep- the evening andthe smel of burt ner hovers over he dus sen Some sro wp sen top executes fem Nokia ad be Tap Ise "T-Docoma, have crammed theses ino the smal racing cas. The eet lined ith cares, Nokia's ormer uber ee le ing reduce A bute of Finish spukling wine seca wopy have Ben eterved fr he wine the Finnish hosts having decided alrendy mney ete Japanese vin However, the eu of the qunting sasion ar radi The int ‘wo ostons got Eero Valerian Vj New, botnet Na xt ‘he pent fur postions ao goto Nek ences, Tho gusts are oat tobe kncked ot af the quai rod, ven hgh thos were ‘old oc ete competion oo seroaly However, the staion cleverly bade so athe lowest divers ify fer the fal oes tase of te fastest. Frtennore, the Nokia employes ae fl on ‘ace time: Dan ke isto ei Te apn veto wi ‘Aid they do The wire ¢ Fwminks lebino,Satior Exgioer 'NTEDecomo, sho i showered with spurting win. shina can ‘tmp his icky ha soon enough sae the ru ato move Som te lating eur wo Nokia's premises im Esp, whee take assune WHY ARE HOKIA'S TOP EXECUTIVES paying on aarti cic in the mice ofa bary wed ‘The anor canbe found in the form of he bile phone a the rew nile ‘The Japanese ware in Filed prometing the hid generation mobile t= ‘epony tht is abou to mary tbe wo mat ply rowing braces of ‘wesonmuncations, namely izes telesoramatestions athe inter et Butte so-called mites mobilephone would nats mach ‘more han ust making esi phone cal i could be sed fx sending ‘tholidy video from the Spah Comal ol one's junded nigh bows at home ofr shown x company physica th hon your ah vou your having ta eave your vig rom sa ‘Back neato of 198, here war o presse name of what ope sions consumers would be provided wih header of ox geoern mobil deve, raf ow Seong the danad fo these eves mould be Although hse il eta uno he eleermimisins bse hanging opidy and he companis must remain aed of evelopment se industry. Even beter woul be to gut eri The hd generation ha ben developed sae the Ite 1980s, andthe empetocs onthe Juvanmslnt eau feed hat would me Beem ‘wold phone ~ a motile device that would fusion al over the Wedd ‘tanks 4 common “echnolgy. Nutnrews vendors wet sey po os tht the tcinalogies be acapted ae te “onda forte ext ‘een In leormmincatieas sendardsaon means eveything ‘eqalyunpocat ae rail nuges i always "ethene heen an agred stad foe eure abe panes, Noi's chil owe weld at fae nner itty Enessca and Mo's base sae woud aot apport Sener’ llasoimeton switches “The importnce of asad was eae teaie at Naish exrwhee ‘ee Nokiahas ecome aleeding lobl mobi caupment ver besteprice will be xpproxmatl, ‘utapoom ace presen Saves in Fnandineaty 202. =» —— °«&©&O «8 swine 49