1

INDEX
1. Introduction
The Asian Institute of Design is

the school for 2. About us + History

3. CAMPUS & CULTURE

creative action 4. PROGRAMS
(i) BVA IN Multimedia and Animation Design

(ii) BVA IN Product Design

(iii) Professional Diploma in Game Art

(iv) Professional Diploma in Animation

(v) Professional Diploma in Product Design Visualisation

(vi) Professional Diploma in Spatial Design

(vii) Diploma in Graphic Design

(viii) Diploma in UI/UX

(ix) Diploma in Game Programming

5. APPLYING FOR AID PROGRAMs

6. Placements & INDUSTRY TIES

7. STUDENT SUPPORT

8. TESTIMONIALS

AID IS
different
Central location
AID is located in one of the Central Business Districts of
Bangalore so students have easy accessibility to both
it and an array of companies and industries linked to
design around it.
Pedagogy
AID’s pedagogy is constructivist and experiential,
allowing for students to shape themselves as designers
of their own choice by being in a learning environment
that is a rich mix of theory, practicals using the latest
design tools, wide exposure to design environments and
industry, workshops, seminars, conferences, and events.
Hands-on learning
AID’s methodology is heuristic. Design disciplines are
understood and mastered through a hands-on approach
with students working on conceptual, hypothetical,
speculative, collaborative real-life, real-time projects
driven by professionals.
Hybrid faculty
AID’s faculty come from both academia and industry
to provide students with a holistic, blended learning
experience that is both contemporary and futuristic.
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Tools and Workshops
AID provides students with cutting-edge digital software
and tools, animation and gaming workstations, product
design workshops, including 3D printing, so that learning
takes places on contemporary platforms.
Portfolio building
AID students are taught to create professional portfolios
to showcase their work as the key to successful careers
in industry.
Industry connect
AID partners with leading companies across the domains
of animation, gaming, design, communication and media.
Alumni network
AID has a rich cross-section of alumni, who passed out
in the ten years of its existence, located in a variety of
companies and industries.
AID is a design school offering quality
education since 2007. With a decade-long
history, it is the continuation, extension
and expansion of its precursor, the Asian
Institute of Gaming and Animation (AIGA).
AIGA was launched in 2007 to create professionals
specifically for the animation and game development
industries. Initially, AIGA offered a diploma programme
in game art and game programming. Later, it added an
undergraduate degree programme - BFA in Digital Art
and Animation.
Over 10 years of AIGA’s existence, hundreds of students
have passed through its portals, with most of them
absorbed into the digital art, animation and game
industries.
As rapid changes overtook the design and Animation,
Visual Effects, Gaming and Comics (AVGC) industries, the
demand for students trained in art and design, including
animation and gaming, spiralled.
AID was created for the larger purpose of providing
quality education for students seeking to become design
professionals in domains like visual communication,
product design, UI/UX and spatial design. AIGA was
reorganised to make itself relevant to contemporary
times and to create professionals for all the creative
industries.
Thus, the Asian Institute of Design was born in 2017.
AID’s vision is to be a holistic art and design institution
whose programmes encompass key and emerging
disciplines of design while sustaining its programmes in
Animation and Gaming.
AID offers art and design programmes to aspiring
students looking for a greater degree of choice
and versatility and seeking to embed themselves
into different verticals in the art and design,
digital technologies, communication and product
development industries.
OUR
HISTORY
 “All work and no play makes Jack a dull boy” is a proverb
taken seriously at AID where students are encouraged
to actively come up with and participate in events in the
institution and outside. AID students are expected to
attend major international and national events like Art
and Design workshops and conferences, Art and Design
exhibitions, Comic Con, Game Developers Conferences,
Film Festivals, Animation Film Festivals, and Video
Game competitions. Students are also encouraged to
conceptualise and implement the AID in-house festival
AID is located on held yearly. Events at AID allow students to showcase not
only their talents, skills and learning in art and design, but
the Old Airport also in sports, stand-up comedy, music, theatre and more.

Road, opposite Total AID students have a holistic environment when it comes
to the learning experience. The spacious classrooms and
Mall. Offices of labs are well equipped with projectors, computers and
industries, commercial other tools of the trade like 3D printers.

complexes, art and A strong visual foundation is laid for the students
across the various programmes built upon fundamental
design events and art and design principles, drawing and visualisation
skills. Students then launch themselves into the more
exhibition spaces are intricate areas of the domain of specialisation of their
choice. Students of gaming have a space to test and
at hand. play networked games to gain direct understanding of
a variety of game genres, individual game titles and the
dynamics of gameplay.

THE AID CAMPUS

AID’s greatest advantage is that it is located
OUR
CULTURE
right in the heart of Bangalore City allowing
students easy access by metro, bus, auto and
cab, instead of having to travel hours to reach
their haven of learning on time.

The AID building is designed to include

state-of-the-art classrooms, workshops, and
labs. Digital and visual technologies are
used to enhance the learning experience
AID constantly invites a variety of industry
in classrooms. Students have access to the
professionals, academics and other
Internet, computer workstations and the latest
interesting people to help expand the
software. There are leisure and recreation
world-views of its students. Students
spaces, including a networked gaming area.
are encouraged to participate in and
AID’s location makes it easy for the students to
attend local and international art shows,
get food, art supplies or other necessities just
workshops, seminars, cosplay, film festivals
outside their doorstep.
and other events to enrich themselves.
Students go out on environmental exposure

AID
visits to historical and artistic landmarks
to expand their understanding of history,
geography and aesthetics and to draw all of

CAMPUS
this together into their explorations in their
creative field. AID opens up a world of new
opportunities, friendships, perspectives
and mentors for its students and offers
an experiential, explorative, experimental
potpourri that is unique and diverse and
shaped to produce well-rounded and
productive creative professionals

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 PROGRAMS undergraduate
AT AID
AID has a bouquet of programs at different levels, in terms of
degree
both content and duration, to suit the needs and requirements
of students who dream of being designers.

Every program is built around lectures

by in-house and visiting faculty,
especially from industry, hands-on
workshop sessions, project-driven
professional
diploma
learning, and exposure visits to design
studios and industries.
Students are encouraged to focus on their own, specific areas
of interest within a program while meeting overall program
objectives.

All AID programs, from short-term to long-term, will locate

the students within the Big Picture, the cultural, political,
sociological, economic, and technological contexts of
contemporary design trends. Seminars, conferences, and

diploma
workshops will pull the students into continual discussions
on issues of contemporary design. Students will be exposed
to cross-disciplinary designers, artists, critics, and academics
and have to come to terms with challenging design themes
pertaining to sustainability, innovation, technology and social
design. Design will be understood as relevant in both the local
and global contexts.

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BVA in
Multimedia &
Animation Design
4 yearS
ENTRY REQUIREMENTS
Plus Two pass, undergraduates or post-graduates
from any discipline with a desire to know and
practice the basics of Multimedia & Animation
Design
ENTRY PROCEDURE
Entrance Test & Interview
KEY MODULES
History of Animation, Animation Genres, Animation
Software, Storytelling, Character Design,
Storyboarding, Digital Art, Animatics, 2D Animation,
3D Animation, Modelling, Texturing, Rigging,
Lighting, Editing, Animation to Audio.
CAREER PATHWAYS
Graphic Designer, Illustrator, Cartoonist, Digital
Painter, Background Painter, Concept Artist,
Character Artist, Storyboard Artist, Stop-motion
Artist, Effects Animator, Key Animator, Compositing
Artist, Character Modeller, Character Rigger, Texture
Artist, Render Artist, Lighting Technician, Visual
Development Artist.
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The Bachelor of Visual Arts in Multimedia and
Animation Design at AID is designed so that
the passionate student can, within four years (8
semesters), be holistically equipped to enter the
2D and 3D animation industry as a well-trained,
creative professional.
The student will be exposed to the latest
industry requirements, trained in the requisite
skills, software, technologies and concepts and
be able to tell a story strong in imagination,
details and finish.
The student will gain a strong foundation in
terms of the fundamental design elements and
principles — drawing, sketching, illustration
and software skills, the ability to tell a story
powerfully in sequential art form (the comic,
graphic novel or a simple storyboard) and
then animating the story in terms of context,
connections, movement, and emotions.
Students will become familiar with desktop
publishing, vector-based drawing, visual effects,
digital print making, digital graphics, 2D and 3D
modelling software and animation, video game
asset creation and development, interactive
media and multimedia on the Internet.
BVA IN
Product Design Product Design professionals are the need
of the hour in a rapidly industrialising,
consumables-driven India. Product designers
4 yearS take up the challenge of designing different
types of products as solutions to problems
thrown up across every segment of industry,
ENTRY REQUIREMENTS from consumables to heavy engineering. There
Plus Two pass, undergraduates or postgraduates is a huge gap for product design professionals
from any discipline with a desire to know and
in India. Employability is extremely high for well-
practice the basics of Product Design
trained product design professionals. Product
design is related to key business decisions for
ENTRY PROCEDURE companies since it is highly tuned in to user
Entrance Test & Interview
needs and often becomes the brand itself.
KEY MODULES
History of Product Design, Principles of Visual
Dynamics and Product Design Process, Sketching
for Product Design, Computer-aided Visualisation,
3D Software for Product Design, Rendering and
Presentation, Research and Strategy, Materials
and Manufacturing, 3D Printing and Prototyping,
Productisation.
CAREER PATHWAYS
Concept Artist, Product Designer, Furniture
Designer, Production Designer, Product Design
Consultant, Product Design Visualiser
 PROFESSIONAL Diploma in
Game Art
1 year Being a Game Artist is different from being
a Game Designer. Students who love
drawing, sketching, doing illustrations,
Entry requirements painting, creating landscapes and
Plus Two pass, undergraduates or postgraduates environments or animating characters can
from any discipline with a desire to know and easily shift their focus from becoming Fine
practice the basics of Game Art Artists or Graphic Designers to enter the
exciting world of Game Art Design. Here
Entry procedure they will gain a unique perspective that
Entrance Test & Interview extends to imagined spaces, characters,
and scenarios.
In AID’s Game Art Design programme,
the students start with the basics, from
enhancing fine art skills to understanding
Game Art development. Students are
exposed to software workflows, tools
and techniques and learn to create 3D
visual content to suit any game, no matter
the mood, genre, or platform. Students
will take traditional art and animation
principles and apply them to 3D models
that look, move, and articulate realistically.
This is a program that prepares students
for a career in Game Art Design from
Day 1 with ongoing portfolio-oriented
assignments designed to take each
student through every step of the
professional studio pipeline. Career
development modules are woven
throughout the curriculum to make the
student an industry-ready professional.

Key modules
History of Art & Design, Graphic Design Software
(Adobe Illustrator, Photoshop & Indesign),
Visualisation through drawing/sketching/illustration,
Principles of Visual Design, Digital Art Techniques,
3D Modelling tools, Textures, Environments and
Props, Digital Sculpting, Hard Surface Modelling,
Maps & Game Props, Creating 3D Environments,
Game Environments.

Career Pathways
lllustrator, Concept Artist, Digital Artist, Game Artist,
3D Modeller, Texture Artist, Digital Sculptor, Game
Environment Artist.

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PROFESSIONAL Diploma in
Animation
1 year
Entry requirements
Standard 10 pass, Plus Two pass, undergraduates or
postgraduates from any discipline with a desire to AID’s Professional Diploma in Animation
know and practice the basics of Animation programme guides students through the
production pipeline used in professional
studios — from conceptualisation to
Entry procedure sketching, character creation, visual
Entrance Test & Interview development, storyboarding, animatics
and on to modelling and character The modules in the programme focus on
Key modules animation. storytelling, communication, holistic skillsets,
portfolio development and opportunities for
History of Animation, Principles of Visual Art and
design, Visualisation through drawing/sketching/ The programme begins with students students to showcase their talents in order
illustration, Principles of Animation, Animation exploring the concepts behind drawing, to enter the profession.
Software, Story conceptualisation to characterisation sculpting, acting, and other forms of
to storyboard, Key frames, Rigging, Skinning, Refining. expression valuable to the animation
process. Story and artwork is then taken
from page to screen using foundational
Career Pathways animation principles to digitally generate
3D Animator, Rigger. characters, objects, and environments.

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 PROFESSIONAL Diploma in
Product Design
Visualisation Spatial Design is an emerging design
discipline that includes and overlaps a
variety of professional design disciplines.
Spatial Design, for instance, embraces
2 years Product Design Visualisers are a special
aspects of Architecture, Interior Design,
Retail Design, Exhibition Design, Landscape
breed of professionals nestled within Design, Environmental Design and
Entry requirements the larger discipline of Product Design.
While product designers take up the
Service Design. Spatial Design is primarily
Plus Two pass, undergraduates or postgraduates conceptual and allows for multi- and inter-
challenge of designing different types of disciplinary design actions. It has to do with
from any discipline with a desire to know and
products as solutions to problems thrown how humans perceive and design spaces
practice the basics of Product Design Visualisation
up across every segment of industry, that are both physical and social. Spatial

PROFESSIONAL Diploma in
from consumables to heavy engineering, designers are trained to be highly versatile
Entry procedure visualisers are those who work beside them so that they can deliver solutions across a
Entrance Test & Interview to bring their solution-ideas to visibility and variety of design platforms.

Key modules
life as images using state of the art 2D and
3D visualisation software. Employability
is extremely high for well-trained product
Spatial Design
History of Product Design, Principles of Visual
design visualisers.
Dynamics and Product Design Process, Sketching
for Product Design, Computer-aided Visualisation,
3D Software for Product Design, Rendering and 2 years
Presentation, Research and Strategy, Materials
and Manufacturing, 3D Printing and Prototyping,
Productisation. Entry requirements
Plus Two pass, undergraduates or postgraduates from
Career Pathways any discipline with a desire to know and practice the
basics of Spatial Design
Graphic Illustrator, Concept Artist, Product Design
Visualiser, Furniture Design Visualiser, Production
Designer, Visual Consultant. Entry procedure
Entrance Test & Interview

Key modules
The World and Language of Spatial Design, Visual
Dynamics and Spatial Design Processes, Sketching for
Spatial Design, Illustration and Photography.
Computer-aided Visualisation, Elements & Principles
of Spatial Design, Basics of User Psychology, Research
and Strategy, Creating Spatial Experiences, 3D Software
for Spatial Design, Walkthroughs, Rendering and
Presentation, Illustration and Photography.

Career Pathways
Retail Designer, Exhibition Designer, Interior Designer,
Landscape Designer, Illustrator and Concept Artist.

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Diploma in
Graphic Design
Graphic Design is an aspect of and

Diploma in
sometimes synonymous with the larger
12 WEEKS design discipline known today as Visual
Communication Design. It is the art and

Entry requirements
Standard 10 pass, Plus Two pass, graduates or
undergraduates from any discipline with a desire to
know and practice the basics of Graphic Design.
Entry procedure
Entrance Test & Interview
Key modules
History of Graphic Design, Graphic Design
Software (Adobe Illustrator, Photoshop & Indesign),
Visualisation through drawing/sketching/illustration,
Principles of Visual Design, Basics of Publication
and Branding & Identity Design.
Career Pathways
Publication Design, Newspaper and Magazine
Design, Advertising Design, Wayfinding & Signage
Design, Illustration, Branding and Identity.
practice of planning and projecting ideas and
experiences with visual and textual content
taking forms that can be physical or virtual.
Graphic Design is crucial to communicating
in a variety of spheres — commercial,
educational, scientific, cultural, or political.
Graphic Design professionals can arrange
type, forms, illustrations and images across
a variety of media, from posters, books
and magazines to advertising, packaging,
information and data visualisation graphics,
branding and identity, motion graphics, way
finding and signage, environmental and retail
graphics, dynamic displays in public spaces,
and UI/UX.
UI/UX
12 WEEKS
Entry requirements
Standard 10 pass, Plus Two pass, undergraduates or
postgraduates from any discipline with a desire to know
and practice the basics of UI/UX Design
Entry procedure
Entrance Test & Interview
Key modules
History of UI/UX Design, UI/UX platforms and software,
User Psychology and User Research, Principles of Visual
Design, Composition & Functional Design, Architecture
& Wireframes, Prototyping and Usability Testing,
Implementation of UI.
Career Pathways
Screen-based UI creation, Voice UI, Chat UI, Data Visualisation,
Automotive UI/UX, Internet of Things, Haptic UI/UX.
User Interface (UI) and User
Experience (UX) Design makes an
interface useful whether on the web,
on a computer, tablet or mobile phone
screen, or in any interactive product
like computerised dashboards of cars.
UI Design requires an understanding
of graphic design fundamentals
and some knowledge of digital,
technological processes. UI makes any
interface functional, communicable
and aesthetic. UI, which is one layer
of the design process, includes a
blend of visual hierarchy and interface
elements. UX has to do primarily with
research into the experiences users
are seeking when dealing with digital
interfaces. UX makes UI experiences
intuitive and easy for users. UI/UX
professionals are constantly working
on what separates a great interface
from a good interface.

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Diploma in
Game
Programming
9 MONTHS Game Design and development are
targeted towards games that are web,
PC, console or mobile-based. At the
Entry requirements heart of game development lies Game
Standard 10 pass, Plus Two pass, undergraduates Programming which has to do with
knowing object-oriented computer
or postgraduates from any discipline with a
languages, as well as simpler scripting
desire to know and practice the basics of Game
languages. In the AID game programming
Programming.
course emphasis is laid on students
developing sound coding practices —
Entry procedure how to write good and optimal code,
Entrance Test & Interview understanding data structures and
algorithms.
Key modules
Fundamentals of Computer Programming, Once a foundation is laid in coding,
Algorithms & Data Structures, Coding 2D games in students are challenged to re-create
Javascript, 3D game programming with Unity 3D, classic games for 2D in pure JavaScript
Using Unity 3D for making hand-held games. without external libraries or other
dependencies. Students then advance into
3D computer graphics and making games
Career Pathways using the popular game engine, Unity 3D
Game Programmer, Game Developer to create 2D and 3D games and deploy
them to the full range of mobile, VR,
desktop, Web, Console and TV platforms.
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APPLYING
FOR AID PROGRAMS
Students can apply to join a variety of programs on
offer at AID. The primary entry point, ideally, would
be to apply just when one is finishing school, just
when one is completing the Plus Two (Class Twelve)
examination. Send in an application to AID when you
are passing out of Plus Two and you will be listed as a
potential student.
There are two gateways you have to pass through
before you can join an AID program:
1. Entrance Test
2. Interview
PLACEMENTS
AID encourages students of its programs to gain
work experience while studying or towards the end
of its programs. Work experience and internships
are an integral part of programs, giving students
the opportunity to build experience in their chosen
field and a portfolio that will gain them entry into
industry as professionals. AID does not guarantee
placements but has strong contacts in the design
and communication industries that are leveraged
INDUSTRY TIES
AID has strong industry ties and highly experienced
instructors coming in from industry to provide
a challenging, practice-driven curriculum. The
industry linkages have enabled AID students to
win internships and find jobs in leading design,
animation and gaming studios in India and overseas.
In gaming, for instance, AID students have
contributed to major industry titles like Grand Theft
Students who have creative work
to show in terms of drawing,
illustration, cartoons and
comics, paintings, sculptures,
photography, 3-D design, video-
making or basic animation, or
any such aspect of creative art/
design will be at an advantage.
to the advantage of students who build strong,
practical experiences and portfolios in their areas
of study. In the past, AID graduates have found
careers at companies like:
Moving Picture Company (MPC), Rockstar Games,
Sumo Digital, Dhruva Interactive, Atman Software,
DreamWorks, Zynga and many more.
Auto V, The Jungle Book, Eddie is a Yeti, Red
Dead Redemption 2, and Forza Motor-sport series,
among others.
Eighty per cent of the students graduating from the
BFA in Digital Art and Animation, class of 2016, got
jobs in industry, followed closely by the diploma
graduates in Game Art, Animation and Game
Programming.
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INTERNATIONAL STUDENTS
AID welcomes students from across the world,
especially the SAARC nations, Africa, the
Middle East and Southeast Asia. Bangalore is a
cosmopolitan and friendly city, that plays host to
thousands of students in a variety of institutions.
AID helps international students feel comfortable
and provides an atmosphere in which they can
study in safety and com-fort and acquire both
a degree and a vocation that will help them get
uplifting careers.
TESTIMONIALS
Online Games have an amazing business
potential in India. Creating games at Indian
costs and then owning the IP and leveraging
advertising and licensing opportunities in the
developed economies is a hugely successful
business model. Across the world, one out
STUDENT SUPPORT of two people on the web play an online
game, and India can take pole position in this
business, with the support of AID-AIGA.
AID believes in providing the atmosphere
and facilities for students to thrive in a safe
Alok Kejriwal
learning space. Toward this objective, AID
CEO and Co-Founder, games2win.com
has experienced counsellors and mentors
whom students can meet to discuss and
resolve issues that might be personal, social
or relating to academic work and its pressures.
Counsellors and mentors help students
Talent is the focal point for high end CG production. To the delight of game developers;
develop the resources and skills to cope with
animation studios and visual effects producers, AID-AIGA has deciphered what it takes
the rigour of learning design skills. Counsellors
to create the optimal artistic and technical core — preparing talent for tomorrow’s jobs.
will help you with correct information on
They have been considerate of industry needs as well as those of aspiring artists and
courses, fees, appropriate use of facilities,
technicians — training by veterans; appropriate learning environments [both virtual and
time management and program assessment,
physical]; syllabus and specific discipline-wise pedagogy are a part of their successful
evaluation and grading procedures.
recipe….Technicolor India has had some very good recruits from AID-AIGA.

ACCOMMODATION Biren Ghose

Country Head - Technicolor India and President, ABAI
At present, AID does not offer accommodation for its students. Students have to find their own places
to stay, at home or as paying guests.

AID-AIGA is one of the best institute for game
art in India. Quality being high, students
graduating from AID-AIGA are able to join game
studios across India seamlessly and share
their knowledge towards some great projects.
This speaks about AID-AIGA being disciplined,
dedicated and determined as an institution in
the Games industry and is extensively coupled
with the big boys. AID-AIGA is my first call for
any game art related hiring.
Maltesh Mattennavar
Asset Supervisor, Rockstar Games DDU Unit
AID-AIGA is one of its kind institute who
understand the needs of the industry very
well and have the ability to deliver high quality
education to its students. We have had a very
good success with AID-AIGA with 30% of our
hiring being met with students passing out
from AID-AIGA consistently for last two and
half years. We continue to work closely with
AID-AIGA team to support their initiative and
improve overall quality of gaming education.
It’s a good step towards industry and education
system working in tandem to create gaming as
a career by choice, not by chance.

Raju Patil
Director of Operations, Dhruva Interactive

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 No. 41, Murugeshpalya, +91 80 40480900
Old Airport Road, Opposite
info@aiga.in
Kempfort Mall, Bangalore,
Karnataka, India - 560017 aiga.in

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