Quantitative Research - systematic empirical investigation of social phenomena using tools of mathematics and
statistics.
1. Descriptive Research - investigating, measuring, and describing one or more aspects or characteristics
3. Casual-comparative Research - compares one or more measurable characteristics to find the similarities and
differences
2. Easier to replicate
2. Emphasis on generalizability and trends hinders the deeper examination of nuanced factors
3. Context and other information that provide a richer understanding of observed trends and patterns can get lost in
the measurement and macroexamination of data.
5. Some tools may yield limited or even inaccurate information due to human nature.
1. Independent variables
2. Dependent variables
3. Intervening variables
4. Antecedent variables
MEASURING VARIABLES
Statistical
Data
Categorical Numerical
Data Data
Nominal Interval
Ordinal Ratio
1. Classifying
2. Measuring
3. Explaining
4. Assessing Relationships