Entertainment Lions For Sport Shortlist

Track Title Brand Product Entrant Country Idea Creation Production

A01 (Film)
Entertainment AWAKEN THE NIKE FOOTBALL NIKE PHANTOMVSN THE WIEDEN+KENNEDY BLACK LABEL
PHANTOM - FILM FOOTBALL BOOT NETHERLANDS AMSTERDAM PRODUCTIONS London /
GRAND CENTRAL
RECORDING STUDIOS
London /
MASSIVEMUSIC
Amsterdam / THE MILL
London / THE QUARRY
London
Entertainment IT'S OK. ONE OAKLEY BRAND CAMPAIGN FRANCE AKQA Paris CHUT ON VOUS
OBSESSION ECOUTE Paris / WANDA
PRODUCTIONS Paris

Entertainment DWYANE WADE’S ABINBEV BUDWEISER USA VAYNERMEDIA New York CUTTERS New York /
LAST SWAP VAYNERPRODUCTIONS
New York
Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY PARK PICTURES Santa
CRAZY Portland Monica
Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY SOMESUCH Los
CRAZIER Portland Angeles
Entertainment HEROES OF HEROES OF TODAY CORPORATE SPAIN DDB SPAIN Madrid EL RANCHITO Madrid /
TODAY PLATFORM (IBERIA, SOCIAL GARLIC TV Madrid / THE
CORREOS, RESPONSIBILITY OMS Madrid
TELEPIZZA, LALIGA, (CSR)
11811, BAVIERA)
Entertainment MADE DEFIANT: BEATS BY DR. DRE BEATS SOLO USA BEATS BY DR. DRE BEATS BY DR. DRE
THE MIXTAPE WIRELESS Culver City Culver City / RESET
Santa Monica

A02 (Live Broadcast / Live Streaming)

Entertainment UBER EATS UBER UBER EATS AUSTRALIA SPECIAL GROUP Sydney REVOLVER/WILL
AUSTRALIAN O'ROURKE Sydney /
OPEN AMBUSH THE GLUE SOCIETY
Sydney

A05 (Gaming )

1 of 1
Entertainment Lions For Sport Shortlist

Entertainment #NOBUILDCHALLE WWF NGO FRANCE WE ARE SOCIAL Paris WE ARE SOCIAL Paris
NGE
Entertainment KEEPING WENDY'S WENDY'S USA VMLY&R Kansas City
FORTNITE FRESH COMMUNITY
MANAGEMENT
Entertainment FOOTBALL MICROSOFT XBOX / FIFA 18 UNITED KINGDOM McCANN LONDON CRAFT LONDON /
DECODED SOMESUCH London /
TWENTYFOUR SEVEN
Madrid

B01 (Sports Live Experience )

Entertainment #NOBUILDCHALLE WWF NGO FRANCE WE ARE SOCIAL Paris WE ARE SOCIAL Paris
NGE
Entertainment BILLIE JEAN KING ADIDAS ADIDAS USA TBWA\CHIAT\DAY New REBEL AND ROGUE
YOUR SHOES York New York
Entertainment NO CEDAR. NO LEBANESE SAVE OUR CEDARS UNITED ARAB VMLY&R Dubai
LEBANON. BASKETBALL EMIRATES
FEDERATION
Entertainment VICTORY FRIDGE AB INBEV BUD LIGHT USA 3PM AGENCY New York FUSION Saint Louis, MO /
WIEDEN+KENNEDY
NEW YORK

B02 (360 Integrated Brand Experience)

Entertainment THE BEER BEHIND AB INBEV BUDWEISER BRAZIL AFRICA São Paulo LANDIA São Paulo /
SPORTS LUCHA LIBRE AUDIO
São Paulo
Entertainment JERSEY AMERICAN EXPRESS JERSEY USA MOMENTUM HUNGRY MAN New York
ASSURANCE ASSURANCE WORLDWIDE New York / ROCK PAPER
SCISSORS New York
Entertainment GLORY ANHEUSER-BUSCH BUDWEISER BRAZIL ISOBAR BRAZIL São
INBEV Paulo

C01 (Fan Engagement )

Entertainment YOU SEEING ESPN X NBA ESPN X NBA USA R/GA New York R/GA New York
THIS?
Entertainment PERUSSIAN PLAZA VEA RUSIA PERU FAHRENHEIT DDB Lima
PRICES
Entertainment JERSEY AMERICAN EXPRESS JERSEY USA MOMENTUM HUNGRY MAN New York
ASSURANCE ASSURANCE WORLDWIDE New York / ROCK PAPER
SCISSORS New York
Entertainment KEEPING WENDY'S WENDY'S USA VMLY&R Kansas City
FORTNITE FRESH COMMUNITY
MANAGEMENT
Entertainment VICTORY FRIDGE AB INBEV BUD LIGHT USA 3PM AGENCY New York FUSION Saint Louis, MO /
WIEDEN+KENNEDY
NEW YORK

1 of 1
Entertainment Lions For Sport Shortlist

C02 (Influencer & Co-creation )

Entertainment #NOBUILDCHALLE WWF NGO FRANCE WE ARE SOCIAL Paris WE ARE SOCIAL Paris
NGE
Entertainment MAKE BELIEVE MICROSOFT SURFACE USA CMD Portland / CMD Portland /
HAPPEN WASSERMAN Los WASSERMAN Los
Angeles Angeles

C03 (Social )
Entertainment #NOBUILDCHALLE WWF NGO FRANCE WE ARE SOCIAL Paris WE ARE SOCIAL Paris
NGE
Entertainment KEEPING WENDY'S WENDY'S USA VMLY&R Kansas City
FORTNITE FRESH COMMUNITY
MANAGEMENT
Entertainment AWAKEN THE NIKE FOOTBALL NIKE PHANTOMVSN THE WIEDEN+KENNEDY BLACK LABEL
PHANTOM FOOTBALL BOOT NETHERLANDS AMSTERDAM PRODUCTIONS London /
GRAND CENTRAL
RECORDING STUDIOS
London /
MASSIVEMUSIC
Amsterdam / THE MILL
London / THE QUARRY
London
Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY PARK PICTURES Santa
CRAZY Portland Monica

D01 (Innovative Use of Tech & Platforms for Sport)

Entertainment ATTACK MODE FORMULA E FIA FORMULA E UNITED KINGDOM IRIS London FORMULA E London
CHAMPIONSHIP
Entertainment HEY GOOGLE, NIKE NIKE USA R/GA New York R/GA New York / RAIN
ASK NIKE New York
Entertainment UBER EATS UBER UBER EATS AUSTRALIA SPECIAL GROUP Sydney REVOLVER/WILL
AUSTRALIAN O'ROURKE Sydney /
OPEN AMBUSH THE GLUE SOCIETY
Sydney
Entertainment FOOTBALL MICROSOFT XBOX / FIFA 18 UNITED KINGDOM McCANN LONDON CRAFT LONDON /
DECODED SOMESUCH London /
TWENTYFOUR SEVEN
Madrid
Entertainment SOUNDTRACKING NBA UM USA NBA ENTERTAINMENT NBA ENTERTAINMENT
THE NBA New York / New York
UNITEDMASTERS New
York

D02 (Innovation in Branded Products for Sport)

1 of 1
Entertainment Lions For Sport Shortlist

Entertainment CONTINENTAL CONTINENTAL CONTINENTAL ITALY FCB MILAN

GRIP LINE PAINT
Entertainment JERSEY AMERICAN EXPRESS JERSEY USA MOMENTUM HUNGRY MAN New York
ASSURANCE ASSURANCE WORLDWIDE New York / ROCK PAPER
SCISSORS New York

E01 (Excellence in Brand Integration & Sponsorships)

Entertainment #NOBUILDCHALLE WWF NGO FRANCE WE ARE SOCIAL Paris WE ARE SOCIAL Paris
NGE
Entertainment HEY GOOGLE, NIKE NIKE USA R/GA New York R/GA New York / RAIN
ASK NIKE New York
Entertainment UBER EATS UBER UBER EATS AUSTRALIA SPECIAL GROUP Sydney REVOLVER/WILL
AUSTRALIAN O'ROURKE Sydney /
OPEN AMBUSH THE GLUE SOCIETY
Sydney
Entertainment THE TEAM THAT VERIZON VERIZON USA McCANN NEW YORK FILM FORTIES Los
WOULDN'T BE Angeles
HERE
Entertainment FOOTBALL MICROSOFT XBOX / FIFA 18 UNITED KINGDOM McCANN LONDON CRAFT LONDON /
DECODED SOMESUCH London /
TWENTYFOUR SEVEN
Madrid
Entertainment VICTORY FRIDGE AB INBEV BUD LIGHT USA 3PM AGENCY New York FUSION Saint Louis, MO /
WIEDEN+KENNEDY
NEW YORK

E02 (Excellence in Brand Storytelling )

Entertainment THE 100-YEAR NATIONAL FOOTBALL NFL USA 72ANDSUNNY Los COMPANY 3 Los Angeles
GAME LEAGUE Angeles / FILM47 Los Angeles /
LIME STUDIOS Santa
Monica / THE MILL Los
Angeles / WORK
EDITORIAL New York

Entertainment THE TEAM THAT VERIZON VERIZON USA McCANN NEW YORK FILM FORTIES Los
WOULDN'T BE Angeles
HERE
Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY PARK PICTURES Santa
CRAZY Portland Monica

E03 (Excellence in Audience Targeting or Distribution Strategy )

Entertainment YOU SEEING ESPN X NBA ESPN X NBA USA R/GA New York R/GA New York
THIS?
Entertainment THE RUNAWAY NEW BALANCE RETAIL USA VMLY&R New York MEDIAMONKS New York
PUB / MONGOOSE AGENCY
London

1 of 1
Entertainment Lions For Sport Shortlist

E04 (Excellence in Partnerships with Sports Talent)

Entertainment MAMA SAID JPMORGAN CHASE & CHASE / RETAIL USA DROGA5 New York EPOCH FILMS Los
KNOCK YOU OUT CO Angeles / EXILE
EDITORIAL New York /
METHOD STUDIOS New
York / Q DEPARTMENT
New York / SECOND
CHILD New York
Entertainment FACE YOUR RIDE UBISOFT THE CREW 2 FRANCE CLM BBDO Paris RED BULL MEDIA
HOUSE Salzburg
Entertainment DWYANE WADE’S ABINBEV BUDWEISER USA VAYNERMEDIA New York CUTTERS New York /
LAST SWAP VAYNERPRODUCTIONS
New York
Entertainment BILLIE JEAN KING ADIDAS ADIDAS USA TBWA\CHIAT\DAY New REBEL AND ROGUE
YOUR SHOES York New York
Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY PARK PICTURES Santa
CRAZY Portland Monica
Entertainment NBA SELLOUTS HULU HULU NBA LIVE USA DEUTSCH LA HUNGRY MAN Los
Angeles / UNION
EDITORIAL Los Angeles

E05 (Sports for Good)

Entertainment BLIND PASSION FLAMENGO INSTITUTIONAL BRAZIL NBS Rio De Janeiro
Entertainment DISTRACTED UBER/ UBER YELLOW MAY BRAZIL TECH AND SOUL São
GOALKEEPER Paulo
Entertainment HOPE´S LINEUP FLAMENGO FOUNDATION FOR BRAZIL NBS Rio De Janeiro
CHILDREN AND
ADOLESCENTS
Entertainment #NOBUILDCHALLE WWF NGO FRANCE WE ARE SOCIAL Paris WE ARE SOCIAL Paris
NGE
Entertainment RUN FOR THE ADIDAS THE FIGHT AGAINST THE TBWA\NEBOKO CAKE FILMS Amsterdam
OCEANS OCEAN PLASTIC NETHERLANDS Amsterdam / CAPTCHA Amsterdam /
GOLDEN WOLF London /
PSYOP New York /
SNOWBEACH Los
Angeles

Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY PARK PICTURES Santa
CRAZY Portland Monica
Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY SOMESUCH Los
CRAZIER Portland Angeles
Entertainment THE NOT SO NATIONAL CENTRE NCDV UNITED KINGDOM J. WALTER THOMPSON
BEAUTIFUL GAME FOR DOMESTIC London
VIOLENCE

1 of 1
Entertainment Lions For Sport Shortlist

Entertainment HEROES OF HEROES OF TODAY CORPORATE SPAIN DDB SPAIN Madrid EL RANCHITO Madrid /
TODAY PLATFORM (IBERIA, SOCIAL GARLIC TV Madrid / THE
CORREOS, RESPONSIBILITY OMS Madrid
TELEPIZZA, LALIGA, (CSR)
11811, BAVIERA)

E06 (Diversity & Inclusion in Sport)

Entertainment BLIND PASSION FLAMENGO INSTITUTIONAL BRAZIL NBS Rio De Janeiro
Entertainment MAMA SAID JPMORGAN CHASE & CHASE / RETAIL USA DROGA5 New York EPOCH FILMS Los
KNOCK YOU OUT CO Angeles / EXILE
EDITORIAL New York /
METHOD STUDIOS New
York / Q DEPARTMENT
New York / SECOND
CHILD New York
Entertainment START YOUR TOYOTA MOTOR TOYOTA BRAND USA DENTSU INC. Tokyo / DENTSU INC. Tokyo /
IMPOSSIBLE CORPORATION SAATCHI & SAATCHI LA SAATCHI & SAATCHI LA

Entertainment BILLIE JEAN KING ADIDAS ADIDAS USA TBWA\CHIAT\DAY New REBEL AND ROGUE
YOUR SHOES York New York
Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY PARK PICTURES Santa
CRAZY Portland Monica
Entertainment NIKE DREAM NIKE NIKE USA WIEDEN+KENNEDY SOMESUCH Los
CRAZIER Portland Angeles
Entertainment HEROES OF HEROES OF TODAY CORPORATE SPAIN DDB SPAIN Madrid EL RANCHITO Madrid /
TODAY PLATFORM (IBERIA, SOCIAL GARLIC TV Madrid / THE
CORREOS, RESPONSIBILITY OMS Madrid
TELEPIZZA, LALIGA, (CSR)
11811, BAVIERA)
Entertainment TOUR DES SKODA SKODA UNITED KINGDOM FALLON LONDON EXELL London
FEMMES
Entertainment YOUR LOGO HERE AMBEV GUARANÁ BRAZIL ALMAPBBDO São Paulo CINE
ANTARCTICA CINEMATOGRAFICA
São Paulo / RAW AUDIO
São Paulo
Entertainment E-QUALITY VIVO - TELEFONICA TELECOMMUNICATI BRAZIL VMLY&R BRAZIL São VMLY&R BRAZIL São
BRASIL S.A. ONS Paulo Paulo

E07 (Self-promotion in Sport)

Entertainment THE 100-YEAR NATIONAL FOOTBALL NFL USA 72ANDSUNNY Los COMPANY 3 Los Angeles
GAME LEAGUE Angeles / FILM47 Los Angeles /
LIME STUDIOS Santa
Monica / THE MILL Los
Angeles / WORK
EDITORIAL New York

1 of 1
Entertainment Lions For Sport Shortlist

Total Entries:

1 of 1
1 of 1
1 of 1
1 of 1
1 of 1
1 of 1
1 of 1
1 of 1