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# DAFTAR ISI

## LEMBAR PENGESAHAN .............................................................................. ii

KATA PENGANTAR ....................................................................................... iii
DAFTAR ISI ...................................................................................................... v
DAFTAR TABEL ............................................................................................. vii
DAFTAR GAMBAR ......................................................................................... viii
DAFTAR LAMPIRAN ..................................................................................... ix
BAB 1 PENDAHULUAN ................................................................................. 1
1.1 Latar Belakang Penelitian ................................................................. 1
1.2 Rumusan Masalah Penelitian ............................................................ 2
1.3 Tujuan Penelitian............................................................................... 2
BAB II LANDASAN TEORI ........................................................................... 4
2.1 Penjualan ........................................................................................... 4
2.1.1 Pengertian Penjualan .............................................................. 4
2.1.2 Tujuan Penjualan .................................................................... 4
2.1.3 Faktor-faktor yang mempengaruhi penjualan ........................ 4
2.2 Pendapatan ........................................................................................ 6
2.2.1 Pengertian Pendapatan ............................................................ 6
2.2.2 Unsur-unsur pendapatan ......................................................... 6
2.2.3 Sumber –sumber pendapatan .................................................. 6
2.3 Statistik Deskriptif............................................................................. 7
2.4 Korelasi dan Regresi Linier............................................................... 9
2.4.1 Korelasi ................................................................................... 9
2.4.2 Regresi Linier ......................................................................... 11
BAB III PENGUMPULAN DAN HASIL PENGOLAHAN DATA ............. 13
3.1 Pengumpulan Data .......................................................................... 13
3.1.1 Objek Penelitian ................................................................... 13
3.1.2 Jenis Data dan Skala Data .................................................... 13
3.1.3 Metode Pengumpulan dan Analisis Data ............................. 13
3.2 Hasil Pengolahan Data .................................................................... 13

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3.2.1 Statistik Deskriptif ............................................................... 13
3.2.2 Penjualan .............................................................................. 13
3.2.3 Pendapatan ........................................................................... 19
3.2.4 Uji Korelasi .......................................................................... 24
3.2.5 Uji Regresi Linier ................................................................. 26
3.2.6 Besarnya pengaruh variabel bebas terhadap variabel terikat 28
BAB IV PEMBAHASAN.................................................................................. 29
4.1 Statistik Deskriptif .......................................................................... 29
4.2 Korelasi dan Regresi Linier ............................................................ 29
BAB V SIMPULAN DAN SARAN .................................................................. 31
5.1 Simpulan............................................................................................ 32
5.2 Saran .................................................................................................. 32
DAFTAR PUSTAKA ........................................................................................ x
LAMPIRAN

vi