KATA PENGANTAR

Alhamdulillahirabbil’alamin, puji syukur penulis ucapkan kehadirat Allah SWT Tuhan

semesta alam, yang telah memberikan rahmat serta nikmat-Nya. Sehingga penulis dapat
menyelesaikan proposal ini.

Shalawat dan salam senantiasa penulis ucapkan untuk Murabbi sejati, Uswatul hasanah
bagi umat manusia, Nabi Muhammad SAW, yang telah sukses menyebarkan dakwah dan
Agama Islam Rahmatanil’alamin yang berlandaskan Al-Qur’an dan As-Sunah. Semoga kita
tetap berpegang teguh dan istiqomah kepada keduanya.

Penelitian ini disusun dengan tujuan melengkapi salah satu syarat memeproleh gelar
Strata Satu (S1) pada Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Sultan
Syarif Kasim Riau.

Pekanbaru, Jan 2019

Penulis

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 DAFTAR ISI

KATA PENGANTAR ..............................................................................................i

DAFTAR ISI........................................................................................................... ii

BAB I ..................................................................... Error! Bookmark not defined.

A. Latar Belakang Masalah ............................. Error! Bookmark not defined.

B. Penegasan Istilah ........................................................................................... 3

C. Ruang Lingkup Kajian .................................................................................. 3

D. Rumusan Masalah ......................................................................................... 4

E. Tujuan dan Kegunaan Penelitian ..................................................................4

1. Tujuan Penelitian....................................................................................... 4

2. Kegunaan Penelitian .................................................................................. 4

F. Sistematika Penulisan ................................................................................... 5

BAB II...................................................................................................................... 7

A. Teori .............................................................................................................. 7

1. Strategi ......................................................................................................7

2. Customer Service....................................................................................... 9

3. Promosi......................................................................................................1

B. Kerangka Pikir ............................................................................................ 16

C. Kajian Terdahulu ........................................................................................ 17

BAB III .................................................................................................................. 18

A. Jenis Data dan Pendekatan Penelitian ......................................................... 18

B. Lokasi dan Waktu penelitian ......................................................................18

C. Sumber Data................................................................................................ 18

D. Informan Penelitian ..................................................................................... 19

E. Teknik Pengumpulan Data .......................................................................... 20

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 F. Validitas Data.............................................................................................. 21

G. Teknik analisis Data .................................................................................... 21

DAFTAR PUSTAKA ............................................................................................ 22

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