i

ii
 KATA PENGANTAR

Puji syukur kami panjatkan kepada Tuhan Yang Maha Esa yang telah
memberikan rahmat dan karuniaNya, sehingga kami dapat meneyelesaikan Laporan
Perancangan Teknik Industri Modul 2 “Perancangan Organisasi dan Bisnis”.
Ucapan terima kasih tidak lupa kami haturkan kepada dosen dan teman – teman
yang banyak membanu dalam penyusunan laporan ini. Kami menyadari di dalam
penyusunan laporan ini masih jauh dari kesempurnaan. Masih banyak kekurangan yang
harus diperbaiki, baik dari segi tata bahasa maupun dalam hal lainnya.
Oleh karena itu, kami meminta maaf atas ketidaksempurnaannya dan juga
memohon kritik dan saran untuk kami agar bisa lebih baik lagi dalam membuat laporan
ini. Harapan kami mudah – mudahan apa yang kami susun ini bisa memberikan manfaat
untuk diri kami sendiri, teman – teman, serta orang lain.

Semarang, 19 September 2017

Penulis

iii
 DAFTAR ISI

Lembar Pengesahan
Kata Pengantar ....................................................................................................... iii
Daftar Isi................................................................................................................. iv
Daftar Gambar ..................................................................................................... ..vii
Daftar Tabel ......................................................................................................... viii
BAB I PENDAHULUAN....................................................................................1
1.1 Latar Belakang ...........................................................................................1
1.2 Rumusan Masalah......................................................................................2
1.3 Tujuan Praktikum ......................................................................................2
1.4 Pembatasan Masalah..................................................................................2
1.5 Sistematika Penulisan ................................................................................2
BAB II TINJAUAN PUSTAKA ............................................................................4
2.1 Perusahaan .................................................................................................4
2.2 Blueprint Perusahaan .................................................................................5
2.3 Logo dan Slogan Perusahaan .....................................................................5
2.4 Visi dan Misi Perusahaan ..........................................................................6
2.5 Tujuan dan Sasaran Perusahaan ................................................................7
2.6 Value dan Belief Perusahaan......................................................................8
2.7 Strategi Bisnis ............................................................................................9
2.7.1 Analisis SWOT ..........................................................................................10
2.7.2 Analisis Pesaing .........................................................................................12
2.7.3 Analisis STP ..............................................................................................15
2.7.4 Analisis Kompetitif: Model Lima Kekuatan .............................................18
2.8 Proses Bisnis ..............................................................................................20
2.9 STO ............................................................................................................21
2.9.1 Pengertian Organisasi ................................................................................21
2.9.2 Elemen Dasar Organisasi...........................................................................22
2.9.3 Elemen Struktur Organisasi .......................................................................22
2.10 Analisis Jabatan .........................................................................................23

iv
2.10.1 Job Description..........................................................................................23
2.10.2 Job Specification........................................................................................24
2.11 Desain Organisasi ......................................................................................24
2.12 Alur Perekrutan Karyawan ........................................................................30
BAB III METODOLOGI PRAKTIKUM ................................................................31
3.1 Metodologi .................................................................................................31
3.2 Penjelasan Metodologi ..............................................................................32
BAB IV PEMBAHASAN DAN ANALISIS ...........................................................33
4.1 Profil Perusahaan .......................................................................................33
4.2 Blueprint Perusahaan .................................................................................34
4.2.1 Logo dan Slogan Perusahaan .....................................................................34
4.2.2 Visi dan Misi Perusahaan ..........................................................................35
4.2.3 Tujuan dan Sasaran Perusahaan ................................................................35
4.2.4 Value dan Belief Perusahaan......................................................................36
4.3 Proses Bisnis Perusahaan...........................................................................37
4.4 Organisasi Bisnis Perusahaan ....................................................................39
4.4.1 Kompleksitas .............................................................................................39
4.4.1.1 Departementalisasi.....................................................................................39
4.4.1.2 Rentang Kendali ........................................................................................42
4.4.2 Sentralisasi .................................................................................................42
4.4.3 Formalisasi (Job Description dan Job Specification) ................................42
4.4.4 Pembentukan Struktur Organisasi .............................................................49
4.4.4.1 Struktur dasar Organisasi...........................................................................49
4.4.4.2 Desain Organisasi ......................................................................................50
4.4.5 Alur Rekruitmen Karyawan.......................................................................51
4.4.6 Jumlah Karyawan Perusahaan ...................................................................52
4.4.7 Kesejahteraan Karyawan ...........................................................................54
4.4.7.1 Gaji Pokok Karyawan ................................................................................54
4.4.7.2 Dana Tunjangan .........................................................................................54
4.5 Strategi Bisnis Perusahaan.........................................................................57
4.5.1 Analisis SWOT Perusahaan.......................................................................57

v
4.5.2 Analisis STP Perusahaan ...........................................................................60
4.5.3 Analisis Pesaing Perusahaan .....................................................................69
4.5.4 Analisis Kompetitif: Model Lima Kekuatan .............................................71
4.5.5 Penentuan Strategi Bisnis Inti Perusahaan ................................................76
BAB V PENUTUP .................................................................................................78
5.1 Kesimpulan ................................................................................................78
5.2 Saran ..........................................................................................................80
DAFTAR PUSTAKA
LAMPIRAN

vi
 DAFTAR GAMBAR

Gambar 2.1 Diagram Analisis SWOT .......................................................................11

Gambar 2.2 Struktur Sederhana .................................................................................25
Gambar 2.3 Birokrasi Mesin ......................................................................................27
Gambar 2.4 Birokrasi Profesional ..............................................................................27
Gambar 2.5 Struktur Adhocracy ................................................................................29
Gambar 2.6 Struktur Divisional .................................................................................30
Gambar 3.1 Metodologi Praktikum Modul Perancangan Organisasi dan Bisnis.......31
Gambar 4.1 Logo Perusahaan ....................................................................................34
Gambar 4.2 Struktur Organisasi Perusahaan .............................................................49
Gambar 4.3 Five Force PT Dakara ............................................................................72

vii
 DAFTAR TABEL

Tabel 4.1 Proses Bisnis ..............................................................................................38

Tabel 4.2 Formalisasi Perusahaan ..............................................................................43
Tabel 4.3 Jumlah Karyawan .......................................................................................52
Tabel 4.4 Analisis SWOT ..........................................................................................57
Tabel 4.5 Analisis Targeting ......................................................................................65
Tabel 4.6 Pesaing PT Dakara .....................................................................................69

viii