Questionnaire on Chocolate bars India

Q1. Gender: Male/Female

Q2. to which of following age groups do you belong?

11-16years

17-25years

26-45years

46-65years

over 65 years

Q3. Do you eat chocolate bars? Yes/No

Q4. How often, on average, would you purchase or eat a chocolate bar?

Once a day

2/3 times a day

1/2 times each week

1/2 times each month

Occasionally

Q5. Which of the bars currently on the market would be your favourite? (Choose only one)

Mars, Twix, Dairy Milk, Galaxy, Bounty, Snickers, Flake, Ripple, Toblerone, Aero mint, Aero Chocolate,
Cruchie, Twirl, Time out, Kit-Kat, Kit-Kat chunky, Picnic, Topic, Nuts about Chocolate, Fry's Chocolate and
other*

*Pleace specify

Q6. Which is your favourite type of chocolate?

Milk

Plain/dark

White

Flavoured
Q7. Which, if any, of the following fillings do you most like in a bar?

nuts, biscuit, caramel, coconut, toffe, honeycomb, fudge, wafer, fruit, mint, none and other*

*Please specify

Q8. Do you have preference for shape of chocolate bar, which one?

rounded top

fingers/pieces

rectangular

no preference

other*

*Please specify

Q9. What would be your main reason for buying/eating chocolate bar?

To indulge a craving

a convenient snack

for health/nutritional value

on impulse

out of habit

Q10. Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank)

Taste

Sweetness

Price

Calories

Brand of the chocolate

Packaging

Ingredients/ flavors
Q11. What would you consider to be a reasonable price for an average size bar?

less than 10 Rupees

10-15

15-30

more than 30

Q12. What would entice you to try out new bar on the market?

sample taste

promotional activities

cheaper price

advertising campaing

brand name

Q13. Which of the following promotions do you feel is most effective in getting you to purchase a
particular chocolate bar?

free competition

20% extra free

special price

voucher

free sample

Chocolate with small toys

other*

*please specify

Q14. Where do you normally purchase your chocolate bars?

local shop/newsagent

vending machine

service station

exhibitions
never buy myself

Q15. Which brand of chocolates you prefer?

Nestle

Cadbury’s

Amul

Foreign brands like Hershey’s

Any other, please specify _______________________________________________

Q16. Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, please
describe __NO________________________________________________ ___________

__________________________________________________ ___________

Q17. Does a Personality like AMITABH BACHHAN or RANI MUKHERJI or PREITY ZINTA influences your
decision of buying a particular brand of chocolate?

Yes

No

Not completely

Thank you for your co-operation

Name : Narayan Date