W HAT N OW ?
don’t worry, this book has you covered.
C O NT ENTS
4
typical tasks of the job
7
branding guidelines
10
four winds interactive
15
photo processing
17
important contacts
1
typic a l ta s ks of t he jo b
3
FIRST THINGS FIRST, CREATE A FOLDER WITH YOUR NAME IN THE GROUP
DRIVE (O:) > PROVOST > COMMUNICATIONS > STUDENT WORKERS FOLDERS
to put your files in to stay organized. It also helps to put a shortcut for your file on the desktop.
make sure each project/task you complete has it’s own folder or subfolder.
when using an outsourced printing business, make sure you create outlines on all the fonts.
most of them do not have our font styles.
when sending emails, cc your supervisor when delivering projects to your client.
coming into work, login to Workday and log your hours for the day.
DUTIES AS THE GRAPHIC DESIGNER ARE: at the end of the week, make sure you submit and complete your hours before you leave.
design and production of materials, such as invitations, programs, media kits, etc Kentico is our web management system for all PITO supported websites. when working on
Kentico you will sign in with your work username and password.
follow the Texas A&M University branding guidelines
powerpoint presentations
large-scale banners
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b ra nd i ng gu i de l i n e s
A&M HAS A BRAND GUIDELINE TO FOLLOW.
YOU WILL NEED TO DOWNLOAD THIS AT BRANDGUIDE.TAMU.EDU
There is also a quick reference on the desk for color values and logo placement info.
Download the logos and colors. You will be using them around the clock, especially the ASE files for the
Adobe Suite.
A&M’s official fonts are Tungsten, Moriston, Minion Pro, and Open Sans font families & will already be
installed on the computer.
7 8
four winds intera ct ive
9
TAMU Provost
TAMU
Horizontal 1920x1080 Left
Provost
“ASC”
Vertical
1080x1920 Top
PCO
“Provost”
here you will drag the .jpg or pdf into the appropriate folder
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the name will automatically upload, but you do need to
when it is deployed, this screen will appear
change the duration. we usually keep each slide at 10 sec-
and it will say successful.
onds each which you will see in the screen here.
if there was an issue deploying the screens,
once you click okay, the file will be in the PCO folder. you’ll
contact Dale Sharp and PITO will assist in
have to drag the file under one of the screen names in the
figuring out the problem.
sub-folder “video”.
when you have all the files in the video folder that you want
to deploy to the screens, right click on the top folder of the
screen names that have the blue rectangle icons next to the
names.
the second line down will have the word “deploy”, you will
click this to start the process of displaying the content on the
screens.
COLOR CORRECTION
There are a few simple steps to creating consistent, rich photography for use across all marketing
materials. The specific values will vary depending on the original image but the idea is to create a
warm, crisp image, with clear contrast and vibrant color.
STEP 1 - Create a Brightness/Contrast adjustment layer. Increase the contrast to get rich blacks and
sharp highlights.
STEP 2 - Create a Color Balance adjustment layer. Add warm tones and reduce cool tones for high-
lights, mid-tones, and shadows. Be careful not to oversaturate. The colors should still appear natural
but should have a subtle warmth.
p hoto pro ce ssi n g STEP 3 - Output the image in the appropriate color mode. RGB for digital, CMYK for print.
refer to brandguide.tamu.edu/visual-style/photo-video/photo-best-practices.html
FLICKR CULLING
username: tamuprovost@yahoo.com simply the process of selecting the best images
password: Aggie_1876 from a shoot to be edited and delivered to a
client.
LIGHTROOM CLASSIC
using Lightroom Classic; upload, cull through the photos, and export to flickr. we generally create
new albums on flickr to keep it organized by date and event. refer to the flickr PPO website for more
information.
15 16
INSIDE OF A&M:
Our account number: 512508
Sean will help you whenever there are Sean Shields | seanshields@tamu.edu
problems with kentico or you aren’t
sure how to fix something.
OUTSIDE OF A&M:
i m p ortan t co n tacts Fast Signs
CC Creations
Kyle Brightwell | 979.764.7446 | 465@fastsigns.com
Copy Corner Use MSC Copy Corner when printing unless specified otherwise
Ashley|msc@copycorner.com|979.691.COPY (2679)
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