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We are currently doing a research on the effectiveness of celebrity endorsement in affecting

consumers' attitude toward the advertisement and purchase intension for a product.

The questionnaire is only for research purpose and the information will be kept strictly
confidential. Please kindly spend a few minutes to fill this questionnaire. Thank you so much for
your cooperation and valuable time.

1* On average, how often do you consume coke?


Everyday Once a week Twice a week
Once a month Never

2* Will price be a crucial factor to consume coke?


Yes No

3*

Scenario
Hritik Roshan, a famous bollywood actor, has become an endorser of Coke. He was
featured in two print advertisements with the tag line " Get sum tagline from net ".

Please answer Question 3 -17 with reference to the print advertisements above.

3. Do you consider Hritik Roshan as likeable or unlikeable?


Likeable Unlikeable

4* What is your feeling towards Hritik Roshan in the print advertisements?


Negative Positive
1 - Strongly 2- 3- 4 - 5 - Strongly
Disagree Disagree Neutral Agree Agree
I think the print adertisements
5*
is attractive.
I think the print advertisements
6*
is humorous.
I think the print advertisements
7*
is dependable.
I think the print advertisements
8*
is honest.
I think the print advertisements
9*
is reliable.
I think the print advertisements
10*
is sincere.
I think the print advertisements
11*
is trustworthy.
I believe Hritik Roshan is an
12*
expert on the product.
I believe that Hrithik
13* Roshanhas experienced the
product before.
I think Hrithik Roshanis
14* qualified to be the endorser of
the product.
15* Do you intend to know more about the product?
1 - Very Unlikely 2 - Unlikely
3 - Neutral 4 - Likely
5 - Verly Likely

16* Will you purchase the product because of the endorsing celebrity?
1 - Very Unlikely 2 - Unlikely
3 - Neutral 4 - Likely
5 - Verly Likely

17* Will you decide to buy the product advertised with celebrity endorsement without
getting to know more about it?
1 - Very Unlikely 2 - Unlikely
3 - Neutral 4 - Likely
5 - Verly Likely

18* What is your gender?


Male Female

19* Which of the following age group you belong to?


20-22 23-25 26-28
29 or above

20* Please indicate your academic achievement.


Primary or below Secondary
Tertiary or above

21* What is the range of your salary income?


$5,000 or below $5,001 - $10,000
$10,001 - $20,000 $20,001 - $30,000
$30,001 ¡V above

22* What is your occupation?


Executive and Professional
Clerks and service workers
Workers
Students
Others please specify please specify:

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