consumers' attitude toward the advertisement and purchase intension for a product.
The questionnaire is only for research purpose and the information will be kept strictly
confidential. Please kindly spend a few minutes to fill this questionnaire. Thank you so much for
your cooperation and valuable time.
3*
Scenario
Hritik Roshan, a famous bollywood actor, has become an endorser of Coke. He was
featured in two print advertisements with the tag line " Get sum tagline from net ".
Please answer Question 3 -17 with reference to the print advertisements above.
16* Will you purchase the product because of the endorsing celebrity?
1 - Very Unlikely 2 - Unlikely
3 - Neutral 4 - Likely
5 - Verly Likely
17* Will you decide to buy the product advertised with celebrity endorsement without
getting to know more about it?
1 - Very Unlikely 2 - Unlikely
3 - Neutral 4 - Likely
5 - Verly Likely