1.

COMPANY INFORMATION PRESENT TENSE

Name of the company Mermeladas de Colombia SAS
Trade’s name Production and Marketing
Company’s activity Intermediation in representation and legal
advice.
2. COMPANY HISTORY LEGAL TECH; founded
History of the company in detail in February 2014, the result of a
Advertising has been traditionally done? entrepreneur project and with its own
Resources, in the course of the market.
study has been developed to identify the
niche markets. conducting
Marketing processes in digital environments,
shopping centers through social networks and
test subscriptions.

What kind of advertising and what issues were
addressed?
Exhibitions in chain markets, POP
advertising, spoken and written. there
were economic problems, because of the
cost of the guidelines in radio and press,
the competition has advertising on
television which makes it a problem for
LEGAL TECH because
they do not have enough resources to get
to schedule on television, which makes it
a problem for the company.

What were the objectives of previous The objectives were; Publicize the service to
campaigns? people and places that were not there.
Impact on the launch of the service, plant.
The service seeks acceptance.
among people who have not been well
represented.

What are the characteristics of your product the service consists of advice and
or service? representation of specialists in jurisprudence.
plus a customer service support at all times.

What is the current position of your product in
the market?
3. THE PRODUCT OR SERVICE
Being a company that is just going to start, it
does not have a position. however, it has the
differentiators and a focus on the client that
will give it a good psyche.
PRESENT TENSE

Description of the product or service

with all
its features:

 Benefits Comfort: you can have all the services

according to the needs of each business.
Greater control of operations.
Security: there are no losses of the original
documents.
Total time availability: saving time by avoiding
appointments and meetings.
Economic savings
Reduction of the response time.
Optimize time: easier communication with the
manager.
Automate processes

 Trajectory (how long was it legal tech just starts operations

released).

 Legislation Considering legal problems as something

simple or taking them lightly is not a viable
solution, because breaking the law or avoiding
legal proceedings can have serious
consequences: sanctions, fines and going to
jail, among other disadvantages. Because of
this, it is necessary for you to think about the
option of hiring a full-service law firm, in order
to always have a back-up at the time you are
presented with legal issues and that this will
provide the necessary advice in accordance
with the type of case, in order to find a
solution in accordance with the laws.

 Ifecycle The first phase takes shape in that moment in

which the potential client realizes that he has
a need or a problem that needs to be solved,
at which point a cycle of purchase that could
or could not end in an economic transaction
would be unleashed.
The second phase is a research process about
the different options you have to solve this
problem or need that has arisen.
The third phase is given thanks to the
previously conducted research, and it is
specified at the moment in which that person
or company has already created its own
criteria about what it needs.

4. SWOT MATRIX (STRENGTHS,
WEAKNESSES, OPPORTUNITIES
AND THREATS)
Weaknesses (they are internal to the
company)
Opportunities (they are external, what the sale High possibilities of fusion and growth with
opportunities are)
Strengths (they are internal )
Threats (they are external )
5. BUDGET
It’s the money assigned to the project.
6. CONSUMER/TARGET
AUDIENCE
Describe the three types of consumers:
 End consumer: The person who
consumes the product, but doesn’t
decide on the purchase.
 Real consumer or objective: The
person who makes the purchase
decision.
 Potential Consumer: The person who
has a provisional contact with the
The fourth phase is the decision, in the sense
that that person or company makes a decision
on the path that should follow.
And the fifth and final phase is the action in
which that potential client will ask budgets to
the different companies that he considers until
he possibly reaches an economic transaction.
PRESENT TENSE
Absence of mechanisms to review the work of
lawyers
similar offices.
Good internal organization: well-defined
processes
Excess supply due to the large number of
existing offices.
The money assigned to the project is $
280,000,000, own contributions and bank
financing.
Person or organization that makes
effective use of a certain product or
service and that entails the supply of a
good. These are the consumers advertisers
target in their mass media advertising
campaigns.
The "REAL" client is the one for which
you have worked (he has not worked with
you), for many years.
That is the loyal customer, he makes the
orders to you, there is confidence he does
not look for another supplier but you.
The potential client is one of the
fundamental aspects that is always taken
into account in any economic entity,
 product or who will be the consumer
in the future.
Describe the profiles
 Demographic profile
 Geographic profile
 Psychographic profile
7. COMPETITION/POSITIONING
Describe the type of competition your product
or service has:
because in them lies the opportunity for
growth and development.
The potential client is any person who can
become a buyer (the one who buys a
product), user (the one who uses a
service) or consumer (the one who
consumes a product or service), since it
presents a series of qualities that they do it
prone, either by needs (real or fictitious),
because they have the right profile,
because they have the economic resources
or other factors.
Result of image so that it is a profile
demográficowww.scribd.com
A demographic profile is a set of
estimators, tables and graphical
representations that succinctly summarize
the state of a population (or population
structure: characteristics of its members
and spatial distribution for the moment
evaluated) and the processes of growth or
decrease
Geographical segmentation refers to the
division of the market taking into account
the geographical differences between one
place and another, when distributing the
products or services. Geographic
segmentation helps to collect and analyze
information according to the physical
location of the people.
Result of image so that it is a Profile
psicográficoes.slideshare.net
Transcript of consumer's psychographic
profile. It is an attribute which serves to
segment the market and divides the
buyers into different groups based on their
social class, lifestyle or personality
characteristics. Values Personality
  Direct The right competition of Marmalade
Tropimix; brands like La Constancia, San
Jorge etc.

 Hint Products such as milk, butter, cheese, etc.

 Main Competition We observe that there is a leading brand

in Colombia that is fruity, because for
many years it has created a strong brand
with a lot of remembrance in Colombian
families, but they do not have jam of
arazá what represents for our company a
competitive advantage, the only national
company This product is offered by a
company from bogota called
MUKATRI, but it is not a well-known
brand, so far it is starting to offer its
products in large areas such as Carulla
and Carrefour.
8. PROJECT OBJECTIVES

Describe the goal to be achieved in your
project.
9. MARKET RESEARCH
Explain the market research you have made in
your project: which are the latest changes of
consumers and the target public?
10. SCHEDULE
Consolidate LEGAL TECH, with its flagship
product as the
number one regional and national level, to
provide employment and development to
the communities, with the purchase of raw
materials and the generation of
employment. Locate the company as one
of the 5 producers of the country of
canning on a large scale and with the
hygiene guidelines required by law.
PRESENT TENSE
A segmentation was performed as
follows: Demographic Segmentation:
Men and Women Buyers between 5 years
and older. Consumers men and women of
all ages of strata 1, 2, 3, 4, 5 and 6
Geographical Segmentation: Initially

Include the distribution channels for the

products of your project:

 Direct 1. Search engine optimization (SEO)

The content according to the keywords
(keywords) to be the first to appear in the
search engines to potential customers.
2. Social Media Marketing (SMM)
Through this channel, customers can be
reached through direct participation; that is,
personal contact.

Among the SMM distribution channels, there

are:

Facebook.
Google+
Youtube.
Pinterest
Twitter.
Instagram
LinkedIn
3. Marketing by email
It is one of the most efficient digital
distribution channels, given that these can be
the result of the actions carried out on the
web (call to action) and that the need to keep
the client informed and committed arises.

4. Mobile Marketing
Being one of the means of communication
that most customers have, it is easy to get to
text messages (SMS), which are presented as
records of an action to be performed by the
client.

5. Content Marketing
Content is the cornerstone of digital marketing
campaigns, therefore, therefore, for
maintaining, for a long time, for time and for
being the main axis of the brand, even if there
are changes in the market.

6. Paid channels
Advertising channels paid as payment per click
(PPC).

The efficiency of these ads lies in the correct

selection of keywords to direct customers, as
well as the optimization of visual and
contextual information in the ads.

6. Screen advertising
During Internet searches people find and enter
websites among them: forums, blogs and
 other useful and interesting for the task they
perform. Digital sales campaigns can reach
customers through the publication of content
ads on these third-party sites. These include:

Banners
Ads (interactive or video)
Spaces
Video ads
Any type of similar ads are linked to a website.

 Indirect A distribution channel is usually indirect,

because there are intermediaries between the
provider and the user or final consumer. The
size of the distribution channels is measured
by the number of intermediaries that form the
path that the product runs.