S.

Paper Title Authors Publication Objectives Methodology Findings

No Name Year
.
1 Consumer Pooja 2015 1.To understand Research There are various
preferences Boga consumer perception Designs, factors that
and towards soft drinks. Sampling influence
Demograph 2.To understand Design and consumers buying
ic profiling buying behavior of Questionnaire. behavior for
on Fresh consumers. fresh juices.
Fruit Juices. 3.To understand Taking into
correlation between consideration all
various demographic on the topic
variables and buying It conclude that
behavior. age, income,
To understand gender,
consumer preference education,
towards soft drinks. profession price,
packaging and
advertisement
are the factors
that affect
consumer
perception.
People above 35
years of age
consume fresh
juices as
compared
to others. Youth
below 30 years of
age prefer
consuming other
type of drinks
over
fresh fruit juice.
2 Attitude Deepak 2016 To know the Exploratory Younger
and Chawla Candy’s Research. consumers were
consumptio and consumption, co found to be
n patterns Neena nsumer decision more value
of the Sandhi seeking as
making, consume
Indian compared to
r attitudes, Indian older
Candies
consumers, facto consumers.
consumer.
r Taste followed
analysis, emergin by the brand
g markets were the most
important
criteria while
 choosing a
candies and
predominant
reason for
buying candies
was for gifting
purpose.
3 Analysis of Tatiana 2010 1.To investigate which Experimental Consumers with
Consumer Bonilla packaging and labeling Design high environment
preference attributes U.S. Research, Data interests were
towards consumers consider Collection, more likely to pay
100% fruit important Market a premium for a
juice, when choosing 100% Segmentation. fruit juice with
packaging fruit juice products, organic
and label 2. To estimate ingredients and a
consumer’s nutritional index
willingness-to-pay for on the label.
selected packaging However, they
and labeling will not pay a
attributes, and premium for
3. To identify market locally produced
segments based on or a
consumers 100% vitamin C
preferences, behavior, claim.
attitudes, interests Almost 70% of
and beliefs, and the sample state
analyzed differences that they drink
between the fruit juices at
segments. least one a week.
Increasing the
distribution
channels by
,adding fruit
juices in vending
machines in
schools, gyms,
offices, and
places where
people usually
spend more of
their time and
usually are in a
hurry will
increase the
demand of this
product.
4 Consumer Vikram 2014 To analyze the Descriptive It is found that
Behaviour Gahlawat, consumer behaviour Resarch. Real has retained
 for Fruit Rambir with respect to fruit maximum
Juice and juices and to satisfy number of
Market in Ashima themselves comsumer customers where
India. Garg. perceive many things as others brands
before buying. have retained
lesser number of
consumer.
Real has gained
maximum
number of points
in case of
availability,
quality, flavour
amr packaging.g
5 Consumer Dr. M. 2016 1.To study the Sampling The maximum
Behaviour Julias behaviour of Design (Data level of
on Fruit Ceasar consumers in general Collection and satisfaction
Juices in and Ms. S and in particular to analysis and towards mango
Tirunelveli .Silva fruit drinks in and Through fruit drinks
District, Sundari. Tirunelveli District. Questionnaire. perceived by the
Tamil Nadu 2. To analyze the respondents in
(India) factors that influenced the age group 21-
to purchase fruit 30 years. The
drinks in the areas of maximum level of
Tirunelveli District. satisfaction
3. To ascertain the perceived by
level of satisfaction the male
perceived in respondents
Consuming fruit towards fruit
drinks. drinks in study
4. To identify the area. It is
problems faced by the identified that
consumers of fruit maximum level of
drinks in the study satisfaction
areas. towards the use
5. To suggest better of
ways and means for fruit drinks have
enhancing the fruit perceived by the
drinks market in respondents who
area. consume fruit
drinks in cool
drink shops.
6 Consumer V. Anujan 2015 1.To identifying the Data sources- The
preferences and T. factors which Questionnaire main findings in
and Subashkar influence the and this research are
Consumer an. consumer Observations, data presentation
Behaviour Selection of and
in Soft samples and
 drinks in buying behavior with Methods and data analysis.
Northern regard to soft drinks measures. Data analysis
Province of products. included different
Sri Lanka. 2. To identifying the ways
factors which such as gender
influence the distribution and
consumer preference choice of brand
with regard to soft district
drinks wise in Northern
products. Province and also
data analysis
included
reliability
statistics,
descriptive
analysis,
regression
analysis,
correlation
analysis and
hypotheses
testing.
Pepsi becomes
the second and a
popular one
among recently
marketed soft
drinks.
Consumers prefer
the soft drinks
because of their
feet protection.
Most consumers
are satisfied with
the availability of
many brands
because they can
increase their
possibility of
choice according
to their purpose.
7 Consumer M.M 2010 1.To identify the most Primary The most
Decision Kumtheka common types of Source-Data preferred product
making r and A.R branded spices used Collection and appeared to be
while Sane to cook at home Questionnaire. Garam Masala
purchasing 2. To study the major Secondary and then Kanda
Branded factors which sources: The Lasun
Spices. secondary Masala.Purchasin
 influence purchasing sources such g as per
of the branded spices. as literature requirement was
3. To identify the most from text the most
popular brand in books, preferred
spices. periodicals, purchasing
magazines, frequency
news papers followed
etc. were by once a month..
obtained by Sachets i.e. low
visiting well price packs were
known the most
libraries. preferred
package size.
Taste was the
prime factor
considered while
choosing a
branded spice
followed by
quality,
availability and
then convenient
package size.The
percentage of
loyal customers
was almost equal
to the percentage
of swithchers
8 Consumer V. 2014 1.To find the socio- Primary Data Consumers are
behaviour Kamarasa economic and Secondary aware of their
towards n characteristics of the Data brand of
spices. sample respondents Collection- packaged spices
and their Through powder mostly
shopping pattern in Textbooks,Ma through
the study area. gazines, advertisement
2. To study the Questionnaire (Newspaper
purchase behavior of and Personal Journal,
sample respondents. Interview. Magazines and
3. To evaluate brand Radio) which
preference of the occupies
consumer. 67.5percent.61.6
4. To analyze the 7percent of the
factors influencing consumers have
brand preference. packaged spices
5. To evaluate powder
alternative purchase consumption
plans of the consumer. habit for above 3
 6. To give conclusion years. The
and suggestion important factors
that have
influenced the
consumer to
prefer their brand
are the taste of
their brand with
25percent
followed by Good
for Health .
9 Consumer R. 2017 1.To study the The primary Aachi Masala
Satisfac Of Krishnaku consumer satisfaction data Product at
Aachi mar of Aachi Masala are gathered present so many
Masala(spic Products in through well- varieties
es) Product CUDDALORE District. structured available. But,
in 2.To examine the Questionnaire. they do not have
Cuddalore factors, influence the The secondary consumer
District. purchasing patterns of data have awareness about
consumer of the Aachi been collected Masala products
Masala products in from books, so, if they offer
CUDDALORE District. journals, awareness to
3.To offer few magazines, their consumer
suggestions to newspaper, manufacturer will
improve the consumer official web obtain more
satisfaction of Aachi site of the consumers.
Masala products Aachi masala The majority of
in CUDDALORE Product, etc., the respondents
District. are satisfied with
the age group of
20 to 30 year of
the
Aachi masala
products The
majority of the
respondents are
satisfied in the
earning group
of Rs.5000 to
8000 per month.
The majority of
the female buyers
is Neither
Satisfied nor
dissatisfied.
10 Consumers Dr. M. 2016 1) To find out the Exploratory 1.Majority of 80%
Satisfaction Rajamanic opinion of the Research of the
towards kam. Design and respondents are
 Sakthi consumers of Sakthi Descriptive Female user
Masala(Spic Masala products. Research belong the Sakthi
es) Product. 2) To analyze the Design. Masala Product.
factors that affects the 2. Nearly 60% of
purchasing patterns of the Sakthi Masala
the consumer in Sakthi Products users
Masala products. are married
3) To find out the persons.
customer satisfaction 3.Mostly 78% of
level of taste, price, the respondents
quality, availability, are satisfied and
durability price is
of Sakthi Masala reasonable.
products. 4.Majority of 58%
4) To analyze the most of the
effective media of respondents are
advertisement highly satisfied
5) To offer suggestions smell of Sakthi
to improve the Masala product.
customer satisfaction 5. Majority of
of Sakthi Masala 62% of the
products, respondents are
Some Common highly satisfied
Mistakes. taste of Sakthi
Masala Product.
6. Majority of
70% of the
respondents are
highly satisfied to
packing of the
Sakthi Masala
Product.
11 Female Dr. R. 2018 1.To know the socio Primary data Total Number of
consumer Manikand economic profile of is collected members in the
and an and the female consumers from 221 Family and Family
Satisfaction S.Senthil 2. To know the female consumers Income are found
towards Priya consumers level of through issue to be not
selected preference towards of structured associated with
Masala(Spic masala powders. questionnaire. the
es) 3.To find out the Sampling level of
products. female consumers method is satisfaction.
level of satisfaction on adopted to Marital Status
masala powders. select the and Period of
female using masala
consumers. products are
associated with
the level of
satisfaction.
12 Consumer Dr. C. 2018 1.To ascertain the Exploratory • The majority of
Satisfaction Sathiyam awareness of Research sample
on Packed oorthy consumers about Design and consumers ( 67%)
spices and ready to make mixes Descriptive are in the 26 to
product in Dr.S. 2. To study the Research 35 years age
Vandavasi Prabakara purchase preference Design. group.
Town. n of the consumers. • The majority of
3. To evaluate brand sample
preference of the consumers (73%)
consumers. have already tied
4. To study the factors nuptial knot and
influencing brand entered into
preference. family life.
5. To evaluate • There is no
alternative purchase significant
plans of the difference in the
consumers. reason for using
Masala products
among the
different age
groups of sample
consumers. All
the age group of
consulted in the
study could have
used the masala
products just for
easy the cooking
process.
13 Customer P. 2015 1. To find out the Descriptive There is no
satisfaction Abinaya, opinion of the Research significant
Towards S. consumers of Aachi Design. difference
Aachi Kanimozh Chicken Masala between male
Chicken i and A.K. powder. and female
Masala in Subraman 2. To analyze the respondents with
AVADI. i. factors that affects the respect to the
purchasing patterns of factors such as
the consumer in Aachi Taste, Flavours,
Chicken Masala in Aroma, Variety,
Avadi. Availability, Brand
3. To find out the Image, Quality,
customer satisfaction Packaging and
level of taste, price, Previous
quality, availability, Experience of
aromaof customer
Aachi Chicken Masala. satisfaction
4. To offer suggestions towards Aachi
to improve the chicken masala.
 customer satisfaction There is a
of Aachi Chicken significant
Masala. difference
between male
and female of the
respondents with
respect to
satisfactory level
of Aachi chicken
masala, where
female gender
customers are
more satisfied
than male
customers and
most of the
customers were
satisfied towards
Aachi Chicken
Masala with
respect to the
chosen factors.
14 Comsumer Dr. 2019 1. To identify the most Descriptive All the objectives
Brand S.Kavitha preferred brand of Research were tested
preference and masala powder. Design and with appropriated
of Dr. P. 2. To study the Exploratory statistical tools.
masala(spic Raja. awareness level Research with The relevant
es) powder. among the consumers the help of findings have
in the various masala questionnaire been presented
brands and their and related to this
different varieties. Interviews. study.
3. To analyze the Hence that will be
attitude among the useful to the
masala powder users consumers and
at the time of Masala
purchasing. companies to
4. To study the adopt a new
advertising impact of policy
masala powder implications.
purchase.
5. To identify the
factors influencing of
masala powder
purchase.
6. To measure the
consumer satisfaction
level with respect to
 selected masala
powder.
15 Customer Kritika 2017 To investigate the Using According to the
satisfaction Thapa customer satisfaction questionnaire respondents, if
with Snadi with Snadi fruit drinks to research there were a
Fruit Drink. of Refresco Finland Oy and study the newer flavour in
in Kuopio and which terminologies the Snadi then
will give the of the it could bring a
opportunity to identify respondent in good variation on
the customer behavior line the product sales.
and possible ways to with their Some of the
improve response. In respondents
the customer service the research, prefer mango,
and relations. both apple, cola and
quantitative blueberry.
and qualitative As per survey
research Respondents are
methods were quite satisfied
used due to with the company
the fact that product (Snadi)
there is a need andthe price of
of comparing the Snadi were
and also acceptable
explaining for the
quantitative respondents.
results with Only a few
qualitative number of
follow-up data respondents
collection and suppose it is
analysis. expensive but,
overall, they are
quite satisfied
with
the price of the
Snadi.
16 Buying Amandee 2016 1.To study the brand Sample Survey The study of
behaviour p preferences of Design consumer are
for different kaurHund consumers from the Method, buying behaviour
Brands of al and three brands of Selection bof in chocolates
Milk Moira chocolates i.e. Amul, Samples and states among all
Candies. Singh Cadbury, Nestle Collection of the three to
available in the Data-Primary brands i.e.
market. Data Cadbury, Nestle
2.To find the extent of Collection and and Amul. The
brand loyalty of Secondary brand at first
consumers that exists
Data place is Cadbury,
among different
Collection. the Nestle (2nd)
candies brands.
and last is Amul.
 3.To study the Among all these
influence of various three Cadbury is
aspects on buying having the largest
behaviour. These market share i.e.
factors are:- 40%, Nestle 35%
• Price and Amul 25%. In
• Taste order to we find
• Brand name that- The buying
• Packaging behaviour of
4.To study the consumer for
consumer preference different brands
for different chocolate of milk candies is
products. effected by
various factors
like price, taste,
packaging, brand
etc. as shown in
Analysis and
Interpretation
part, in the form
of group
correlation.

17 Consumer Karina 2013 To evaluate the Sampling ,Data Low price,

attitude Dos impact of some Collection and product
towards Santos labeling aspects on the Statistical information and
purchasing and consumer intent to analysis. market leading
Ready to Magali purchase ready to brand had
drink Monteiro. drink orange juice and positive impact.
fruit(orange nectar. “No
) juice and preservatives/nat
nectar. ural” was the
information that
most influenced
consumer’s
purchase intent.
The
ideal label
showed the
leading brand,
low price and
information “no
preservatives/nat
ural”
The
price, brand and
label information
 are the key factor
influencing the
consumers’
choice
of ready to drink
orange juice and
nectar.
18 Consumptio Dr. 2013 1. To develop and Exploratory Results from
n pattern of Simranjee standardize a measure Research descriptive
soft drinks t Kaur for studying the Design. statistics for the
and fruit Sandhar,D consumption pattern survey indicated
juices. heeraj of that 42% of the
Nim and soft drinks & fruit respondents
Shikha juices. prefer Soft Drinks
Agrawal. 2. To find out the and 58% of the
underlying factors respondents
affecting consumption prefer fruit juices.
pattern of soft drinks Through
& the survey it was
fruit juices. conveyed that
3. To analyze the weekly
preference of people consumption of
(of different age soft drinks is
groups) on lower than the
consumption weekly
patterns of soft drinks consumption of
& fruit juices. fruit juices. The
majority of the
respondents
consume soft
drinks
and fruit juices at
the time of
parties &
celebrations. This
study intended to
be a useful
contribution to
the companies to
understand which
factors are more
responsible for
the “consumption
pattern” of soft
drinks & fruit
juices and
can make
necessary
 changes to their
marketing
strategies
whenever is
required.
19 Attitude Niraj 2018 To examine the Exploratory Indian youths
towards Kumar consumption Research preferred diet
soft drinks patterns and Design with drinks and fruit
and its attitudes towards the help of juices more
consumptio soft drinks among questionnaire. than regular
n pattern in Indian youths. soft drinks. Soft
India. drinks were
mostly
consumed as
distinct drinks
(not as
substitutes)
and on specific
occasions.
Easy
availability of
soft drinks at
the locations
closure to
consumers was
a critical factor
in determining
consumers’
purchase and
consumption
level. Attitude
towards the
utility and
nutritional
dimensions of
soft drinks had
a positive and
significant
influence on
the frequency
of
consumption.
20 Consumers Dr. 2015. 1.To find out the best Data 1.It was also
preferences Sumeet preferred brand of Collection- found that people
towards Agrawal soft drinks Primary Data don’t buy soft
various soft and among various Collection and drinks as a status
drinks Mrs. M. available brands. secondary symbol.
brand in Madhuri 2.To find out the most Data 2.It was also
Bhilai city. considerable factors Collection and found that soft
while buying drinks are the
soft drink products. Sampling popular
3.To understand the Design. beverages of
purchasing behaviour youngsters in
of customers. Bhilai city.
3.It is also found
that Sprite is
most preferred
brand among
people in Bhilai.
4.It was also
found that soft
drinks are
preferred in
plastic bottle
more than ‘Can
and glass bottles’
5.It was also
found that people
prefer soft drink
for thirst.
6.It was also
found that people
mostly preferred
soft drinks in
summer season.
7.It was also
found that people
are attracted for
coca-cola ad-
vertisement
most.