“A study on stress Management of Employees with respect to Dream Makers”

“A Study on Stress Management of Employees with respect to

Dream Makers”

INTRODUCTION:
Stress is a part of day-to-day living of every individual. The college
students may experience stress in meeting the academic studies , people
on the job, business men may suffer stress to reach office in time and to
complete the projects on time and even the house hole ladies may
experience stress in managing the home affairs and to look for the maid
servant. The reasons for the stress differ from person to person. The stress
people experience should not be necessarily treated as harmful. An optimum
amount of stress can always act as an energizer or motivator and propel people to
apply efforts and complete the work. But a high level of stress can be serious
threat to the personality trails of the individual and can cause physiological and
social problems.

What is Stress?

Stress is the "wear and tear" our bodies experience as we adjust to our continually changing
environment; it has physical and emotional effects on us and can create positive or negative
feelings.

INDUSTRY ANALYSIS:

Event planners do a lot more than plan events. They also coordinate and execute of
all facets of meetings and events. These responsibilities can include budgets, event
sites, permits, transportation, lodging and on-site staff. They can extend to hiring
third-party service providers, such as musicians, food service, security and
“A study on stress Management of Employees with respect to Dream Makers”

speakers. As a small-business enterprise, event planning requires a thorough

understanding of the market potential where you're located.
Two Market Segments; Five Industry Sectors

Event planners serve two main market segments, according to "Entrepreneur"

magazine: the business/government market and the social market. The U.S. Bureau
of Labor Statistics describes five industry sectors that serve these two market
segments. Four of those industry sectors serve the business/government market:
Association planners do events for professional associations; government planners
do event work for government agencies; corporate planners cater to the private-
sector business community; and convention service planners usually are adjuncts
to large hotels and convention centers.

The fifth segment defined by the bureau, party and event planners, specializes in
private-sector social events such as weddings, large private parties and corporate
societal events.

Business/Government Market

Corporate demand for events is robust, according to the Event Marketing Institute.
It revealed in its inaugural Event Track 2012 study that companies expected to
grow their event marketing budgets by 7.8 percent in 2012, more than twice the 3.6
percent increase of 2011. Of the marketers responding in the study, 83 percent said
events did a better job at driving sales than driving awareness. Digital technology
helped this process when marketers started using social media to connect events
with online audiences and brand influencers, with 66 percent of surveyed
marketers saying that social media made events more successful.

The Event Track study also revealed that events had a positive influence on
consumer purchase intentions. Of the 1,100 consumer survey respondents, 58
“A study on stress Management of Employees with respect to Dream Makers”

percent said they actually bought the product soon after the event and 86 percent
said they became regular customers of the company sponsoring the event.
Two Types of Events
Private:

Which is very limited to the people who belongs to particular individuals or

persons, and know people were invited to these events which mainly happen to
someone special phase of life like marriage, birthday, wedding, anniversary,
family get to gather, tour or travel with family these all events which takes
places by approval of the family decision and their convenient places.

Corporate:

Corporate events are those which are publically concerned and very professional
in nature which mainly targeted to public or people who belongs to the
company. These events are mainly do to gain the customer attention towards
their product or services and communicate and express and inform their newly
services or any changes happening In the company are basically expressed
through the corporate events. Like press conference promotional events, product
launch, seminar, meeting etc. These event influence them to attend these events
and make it grand success the events some other events include FASHION
SHOW, MOVIE SCREENING, LIVE MUSIC EVENT, MARATHONS,
SPORTS EVENTS ETC.

Industry Profile:
History:
Through out the years the event industry has gained a major place in everyday
life. From the first events of the 19th century, such as the Great Exhibition, to a
“A study on stress Management of Employees with respect to Dream Makers”

2012 music festival. The event industry has developed a huge help to our
country’s economy. To the extent of which the “government is supporting and
promoting events as part of their strategies for economic development” (Bowdin
and Allen, 2006). There are several types of events. Nowadays, there is almost
an event for anything imaginable. First, we will analyse what exactly an event is
and the different type of events, then we will be looking at the origins of years.
Therefore, we will be able to estimate the future of events.

Event management industry in India:

The past decade of the Indian economy has witnessed an alarming growth in the
size of Event Management Industry. It has grown by leaps and bounds in the
recent past and most of the experts in the industry strongly believe that this is
just the beginning of a new era. According to survey done by some leading
Research agencies, the organized Event Industry in India is poised to grow by at
least by 25% annually and is estimated to reach INR 5500 crores by 2014-15

Components:

With every day passing by, the functioning of Event Industry is getting more
&more professional and organized. This industry caters to events in four broad
categories: Leisure, Cultural, Personal and Organisational. Rising household as
well as company incomes, growing number of corporate awards and conferences,
television and sports events, reality shows and soon are helping this sector grow.
With rising incomes, people are also spending more on weddings, parties and other
personal functions.
“A study on stress Management of Employees with respect to Dream Makers”

Scope:

The scope of Events has been widening day by day and the Events &
Entertainment Industry today encompasses events like Fashion & Celebrity shows,
Film awards, Celebrity promotions, Road shows, Musical concerts, Bollywood-
shows, T.V. Reality shows Company conferences, Banqueting facilities, Tourist
attractions, Sports, Culture, Corporate seminars, Workshops, Exhibitions, Wedding
celebrations, Birthday parties, Theme parties & Product launch. The continuous
rise in the number and the scale of all such events has emerged as the main growth
drivers in the sector.

Marketing Re-defined:

Events are playing an increasingly important role in the Marketing and

Communications mix for all companies. Today, Event Management has become
an integral part of any Marketing plan. A large number of companies have already
recognized the benefits of Direct Marketing through events. Events are considered
as a means to Launch, Advertise or Build a brand. Market Segmentation.

Company Analysis:
About The Company

Dream Maker is a Bangalore based PAN Indian business-skilled, semi-skilled

and unskilled part time employment-oriented networking service provided to the
client that operates in event management industry and Dream Makers is one of
the event organisation which organises corporate and organisational events.
“A study on stress Management of Employees with respect to Dream Makers”

Name of the company Dream Makers

Type Proprietorship

Industry Event management industry

Founded 2014

Headquarter Bengaluru

Registered address #71/25,1st Floor, 59th B Cross, 4th N

Block, Rajajinagar (8,739.22 mi)

Number of employees 30

Web site www.dreammaker.co.in

“A study on stress Management of Employees with respect to Dream Makers”

MCKINSEY’S 7’S MODEL

McKinsey 7s model is a tool that analyses firm’s organizational design and
efficient and effective work of an organisation to analyse competitive advantage
and growth and possible mistake of the company. To develop the company in
future.

MCKINSEY’S MODEL

The Seven Elements are

The Mc Kinsey 7s model involves seven interdependent factors which are
categorized as either “Hard” or “Soft” elements.
Hard Elements (S) Soft Elements(S)
Strategy Shared values
Structure Skills
System Style
Staff
“A study on stress Management of Employees with respect to Dream Makers”

Hard elements are easier to define or identify and management can directly
influence them.

1. Strategy:
Effective event management strategy: Hion has adopted the appropriate
execution planning strategy (AEPS) this strategy ensures the proper execution of
plan in terms of achieving the competitive advantages to the company and also
this strategy helps to acquire maximum client who are looking for an effective
event organisation.

AEPS PARAMETERS
Clear goals
Dream Makers has very clear goal in marketing plan and these goals are very
clear in terms of achieving tangible and intangibles goals and tangibles goals are
like attracting the attendees and intangibles goals are strengthening the
relationship with association members or business partners.

Content creation
Before doing an actual event, our team member will make sure that the event is
being spread across the world by using the social media and mobile apps and
website they spread the message about the event in all these portals by using the
valuable content which will help the readers to know the event schedule, speaker
list advantages of attending and testimonial videos.
“A study on stress Management of Employees with respect to Dream Makers”

Collaboration
we collaborate with the business partners and association so that we can generate
more leads it helps us to do the event with the co-ordination of other business
partners and we help each other in providing the useful manpower we share the
same goals and objectives to make success of an event.

2. Structure
Hierarchical structure

3. System
The ‘Dream Makers’ system is independent and single entity from legal point of
you and the company has the authority of all the activities while the ‘Hion’
operates through its client network.
 Manpower- The organization has developed the app and website
where the people can be aware of organization event and they can
enroll their names and they can hired for skilled and semi-skilled
temporary work.

Information system- this organization has strong network with their client it
usually caters to those people to whom the services being provided and it
expects this people to give referral about our organization to any of their friends
and relatives if they have any events near by like birthday parties wedding etc.
and also this organization has strong tie up with the some of its association and
business partner through which it usually collects the leads and contact these
clients for service to be delivered.
“A study on stress Management of Employees with respect to Dream Makers”

Skill
At ‘Dream Makers’ eligibility for the recruitment purpose depend on the
education qualification experience and skill they possess shown in the below
table:
RECRUITMENT REQUIREMENT
Department Marketing HR

Education qualification BBM/MBA MBA

Experience 1 year 1 year
Skill Communication Recruitment
Presentation Employee grievances
Acquisition Salary payroll
Event Employee
management engagement

Style
The style represents the way organization should carry out to achieve its
objectives, goals and to be success and this can be analyzed in terms of
 Decision making style- the Hion follows integrated decision-making skill
where it analyze all the aspect then take the actual decision and CEO is more
concerned about the long-term achievements and creative aspects and brain
storming session to problem solving and taking the calculative risk.
 Working style -Being newly emerged startup the company is very free in
terms of learning and working from any corner of the office and at the end
only results and work needs to be complete and it should give satisfaction
and it also provides and environment and also make employee productive
work and provide convenient shifts to the employee.
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Staff
Dream Makers office located in Bangalore the office is managed by CEO
 Duties and responsibilities of marketing department- The marketing plans
and activities are prepared in office with a mutual agreement with the CEO
and the marketing executive are responsible for the execution of these plans
and activities and marketing department should use the convenient strategy
to bring the awareness of the company to the customer by using creative
advertisement and social media tools.
 Duties and responsibilities of HR department – The HR executives are very
much concerned about hiring the manpower who are in need of temporary
work and HR executive should be very thorough in attracting the manpower
who are skilled and semi-skilled for the relevant events.

Shared value
Shared values are those value which gives business to measure its value and
identify the social issues which is relevant to the business and shared values are
fundamental to the organization in terms of behavior and activities in the
organization.shared values at Dream Makers are leadership
 Leadership: the power and courage to design better future. Leader is the
person who take initiative and sharpen his skill to achieve his and entire
team goal by putting his own effort and make other to put effort to achieve
the goal.
“A study on stress Management of Employees with respect to Dream Makers”

 Passion: the hungriness to learn and be determinant and focused from the
heart and soul to achieve personal and organizational goals comes from the
great passion
 Integrity: be practical and real to organization
 Accountability: organization expect that every individual should be reliable
and responsible for the work which assigned to them individually.
 Diversity: as creative and unique as our client demand the service
 Quality: we follow only one mantra that is “providing quality of service” to
our client which will satisfy and make them feel happy and convincing to
have our service.
“A study on stress Management of Employees with respect to Dream Makers”

REVIEW OF LITERATURE

Anjali (jain, 2016) according to her event management is very growing and
emerging and rapid growth is happening in this industry. She added that taking
career in event management would be very beneficial as well as profitable. As
the demand and supply of the event management service is not equal in the sense
that the demand for the service is more but the supply of service in the sense the
delivery of the service is insufficient hence in era of emerging service the
demand for event is more it create lot of opportunity for the young people to be
part of this industry and work as an efficient event manager.
To have a successful career in the event management one should have the very
basic knowledge about events and should be very creative and innovative to
generate the unique ideology to make an event different from other competitors.
In the general event management in handling of people and multi-tasking. There
are so many course which is useful for learning the event management those are
MBA in event management, diploma in event management, some other
certificate courses.

Rahul (rane, 6/10/2015 ) according to him the event management industry has
seen very big and large growth from the both commercial and non-commercial
world. From the various activity is the main reason for this changes to happen.
Irrespective of the private or public event every person who involved in this
industry want their event to be appear as big fat event have lavish and luxurious
image in the society to appear as an successful event. Because of this this rapid
change large size events are required well professionals to perform this kind of
event and make the event memorable and special to the client. The requirement
“A study on stress Management of Employees with respect to Dream Makers”

For professional has let the several job opportunity in the event management
industry which is basically organise events like,
Corporate events which includes the seminar, conference, meeting, product
launch, meeting, trade shows, networking events, Incentive travel, and
shareholder meeting. Private/ social events: wedding, engagement, birthday,
anniversary. Entertainment event: fashion shows, movie promotion Bollywood
events, celebrity night, music concerts, sports events: Charitable events: fund
collection, awareness regarding any causes like HIV and cancer. Above are the
different type of event which is being arranged from the event manager. From
the research which has been found out that the event management is growing by
25% annually will reach rs 5500 crore by 2014-2015.

Gaurav (laghate, 11/09/2017) according to him the Indian event management is

growing rapidly and it will achieve the highest standards and will become
premier industry to have positive response on the economic growth. He expects
that the event management industry will cross the 10000cro in the coming year
2020-21. In the year 2016-17 it has 5631cro . it has been increasing by the 16%
CAGR. The event management has constant and continues and profitable
growth all because of the strength and adoptability of innovative technology.

evelopment of digital marketing and increased usage of social media, sports

league, extension of rural places, support of the government and initiative and
“A study on stress Management of Employees with respect to Dream Makers”

low expenses, extension of mini-metro has led the rapid growth of event
management in India.

Riddhi (shash, 19/3/2008) according to her the event management can be better
communicate to the customer through use the media like TV, Radio, other media
because of the increasing usage of these media an event can be well planned and
demonstrated by using these media what it help to analyse better and quick
response from the client. Tradition media which takes a long period to bring that
effect or change in customer view as it takes time to deliver the service. They
have mentioned that event management industry has no downtrend it will be
continuously growing as the customer are become more trendy and haute, expect
something uniqueness of services which always keep the industry uptrend in
the market. Reality television shows has organised so many shows which non-
fictional and require so many team and effort to arrange everything make show
this management system in the domain of event management.

KumiHIROKAWA(2012); The study tested the effects precipitated to the staffs

inside the health care quarter as we started out the questionnaire survey with
various strategies we apprehend the strain specifically prompted due the on
process stress time management a short one time strain control program can be
effective in staffs as well lowering structured behaviour in health facility staffs.

Mary Ann Yeboah(20141.);The authors of this text has been carried out
numerous styles of methods to apprehend the reasons and consequences of
pressure inside the business enterprise it consists of pressure, healthcare
“A study on stress Management of Employees with respect to Dream Makers”

personnel, demand elements, manage factors, aid elements, relationship

elements, change elements, position factors. HSE (fitness, safety &
environment) version turned into followed. The questionnaire collected
information about the historical past and different demographic statistics
approximately the personnel.

Yasir Arafat Elahi and Mishra Apoorva (2012)12 - The study is disclosed the
significant differences in stress experience among short, medium and long
tenure groups. so it has been observed that the total and for six types of role
stress, experienced the minimum stress, medium tenure group experienced a
medium level stress and the short tenure group experienced the maximum stress,
pointing out the significant existence of a negative relationship between length
of service and role stress

Rajesh Jampala, P. Adi Lakshmi and O.A.R. Kishore (2012)15 - The study
measures occupational stress with HSE indicator tool. The differences among
the various employees based on different demography’s including sector,
gender, qualification, industry and experience has been analyzed. The
correlations among various factors causing stress including demand, control,
manager support, peer support, relation, role and change factors are explored.

Suchitra M. G. (2012)16 concludes that the stress in the work place has become
the black plague of the present century. Much of the stress at work is caused not
only by work overload and time pressure but also by lack of rewards and praise,
“A study on stress Management of Employees with respect to Dream Makers”

and more importantly, by not providing individuals with the autonomy to do

their work as they would like. Most of the employees were not satisfied with the
grievance handling procedure of the organization which was found by the
unstructured interview. Organization must begin to manage people at work
differently, treating them with respect and valuing their contribution. If we
enhance the psychological well-being and health of the employees.

Ajay Singh and Nidhi Dhawan (2012)18 - Stress is a universal element and
persons from nearly every walk of life have to face stress. Climate refers to
perceptions of organizational practices reported by people who work there.
Stressful organizational climates are characterized by limited participation in
decisions, use of punishment and negative feedback, conflict avoidance or
confrontation (rather than problem solving), and non-supportive group and
leader relations. Stress can have a negative impact on both employee and
organization. The research paper examines the different organizational climate
stressors encountered by public and private sector bank employees and the
coping styles being used by them to cope with it.

R. Gomathi and R. Deepika (2013)19 -Stress has become a major concern of the
modern times as it can cause harm to employee’s health and performance. Work
related stress costs organization billions of dollars each year through sickness,
turnover and absenteeism. So it becomes necessary for every organization to
know the factor causing stress among the employees as well as how they cope
up with stress to make the employee more participative and productive. This
research study was conducted to find out the factor causing stress among
employees and to know how they cope up with stress.
“A study on stress Management of Employees with respect to Dream Makers”

Kamalakumati Karunanithy & Ambika Ponnampalam (2013)22 -Many

executives feel they could make better decisions and perform more effectively if
they worked under less stress. Stress has also been linked to absenteeism,
turnover, and industrial accidents. This study tried to identify the impact of Job
related stress, Organizational related stress, and Individual related stress on
performance. Descriptive analysis is applied to find out the level of stress and
correlation coefficient is useful for finding out the relationship between
variables. Regression analysis is applied to test the impact of stress on
performance. The results revealed when mean value is compared; mean value of
the organizational related stress is higher than the other two. It is also found that
there is a negative relationship between stress and performance. It is concluded
that stress is having an impact on commercial bank employees performance, at
the same time the influence of organizational related stress is higher than job
related and individual related stress.

Rajesh K. Yadav and Shriti Singh Yadav (2014)29 -In today’s competitive
environment, work life balance and stress management for women employees is
highly desirable and if there is no job satisfaction and regularity in life, it can
create a problem for working women. Stress of work life balance is seen in
every corner of the world which occurs to everyone. It becomes critical when
there is no job satisfaction. Work life balance requires, getting stability between
professional work and personal work, so that it reduces friction between official
and domestic life. The performance of any organization depends on the
performance of its employees, which in turn depends on several factors. These
factors can be related to job satisfaction. This study is conducted among the
working women of public sector banks with the purpose of assessing impact of
work life balance and stress management on job satisfaction. Observation of the
“A study on stress Management of Employees with respect to Dream Makers”

study suggests that WLB and Stress management can be achieved by the factors
responsible for job satisfaction such as: encouraging social groups,
accommodating working conditions, mentally challenging work, impartial
rewards and employee oriented policies etc. The study suggested that work-life
balance and stress management is not a problem to be solved; it is a constant
issue to be managed.
“A study on stress Management of Employees with respect to Dream Makers”

RESEARCH METHODOLOGY:

Title of the project

“A study on stress Management of Employees with respect to Dream Makers”

STATEMENT OF THE PROBLEM

The purpose and cause of the study is to identify the level of stress of staffs in
the company and to reveal the purpose of managing the stress which helps the
employees to perform their work in a better way.

OBJECTIVE OF THE STUDY

The behind are the objects of the study:

 To know the level of stress among employees of Dream Makers, Bangalore.
 To explore the stress related problems among employees of Dream Makers,
Bangalore.
 To study the connection among the stress attributes and overall work stress.
 To suggest measures to manage stress among the staffs in the organisation.

NEED OF THE STUDY

Stress having been identified in the performance of event management

employees needs to be managed For efficient Management of events. The
coping strategies and management practices put In place in the company as well
as in any working environment and reduce the stress.
“A study on stress Management of Employees with respect to Dream Makers”

SCOPE OF THE STUDY

The study was conducted to know what are the stress factors affecting
employees in Dream Makers and to know what are the techniques used in to
reduce the stress. The scope of the study covers work related stress including on
field and back end staff and practice the methods and materials to cope up the
issue.

RESEARCH METHODOLOGY
Research Design:
Data Collection Method:
Primary Data:
Secondary Data: