SWOT Analysis

Strengths Weakness

 Local Product  New Entrant

 Affordable Price  Insufficient expertise
 Location

Opportunities Threats

 Increasing number of  Numerous competitors

tourists in Tacloban City
 Availability of raw materials
needed in the production
 Firms with established
relationship with
customers
 Firms with established
brand identity
 Firms that have become
long-time distributor

Delicacious will focus on providing locally made delicacies to provide the increasing demand
for pasalubong by growing travelers in Tacloban City. It will be priced equally or lower than its
competitors. Being a new entrant is considered as a weakness because there are already existing
businesses that offer the same line of products, thus strong rivalry is expected. More than that, its
competitors have already established a relationship with the customers and a reputable identity.
Despite having these challenges, Delicacious still has competitive advantage given the strengths
mentioned beforehand and in addition to that, it will be situated in Tacloban’s bus terminal where
potential customers can be found.

The proprietors will take full advantage of Delicacious’ strengths to promote the product; and
work on its weaknesses to open up more opportunities. Threats will serve as motivators for the
partners to improve its products and service.
Competition

-To be competitively advantage among the businesses in Tacloban,City who sales

delicacies of Samar and Leyte,we decided to build our business at Brgy.91 Terminal
Abucay,Tacloban City,the new fast growing commercial center.Hence,we can gather a lot of
costumers by reason of having many passengers or tourists around in the area,it is also near
at Robinsons North,Tacloban therefore we can attract shoppers to be our customers and we
are selling a delicious,nutritious,high quality and at the same time it has an affordable price
that can make them delighted.

List of Competitors:
 Aida’s Delecacies
 Terry’s Leyte Delicacies
 Delicacies De Ynigo