“INGLES Formato brief - Campaña publicitaria en inglés”.

Aprendiz

Jesus David Yanes Duque

Instructor

Jhon Jairo Catro

SERVICIO NACIONAL DE APRENDIZAJE “SENA”

 PRESENT TENSE
Name of the company
Trade’s name Gourmet Pizzas JF Fast food restaurant,
Company’s activity we prepare pizzas with quality and we offer
them to the general public that does not
visit
1. COMPANY HISTORY PRESENT TENSE
History of the company in detail Advertising Gourmet Pizzas JF; Founded in
has been traditionally done?
September 4, 2016, the result of an
entrepreneurial project and with its own
resources, in the course of the market
study, strategies have been developed to
identify the needs of the market.
Realization of marketing processes in
shopping centers, through tastings and
What kind of advertising and what issues product display in market stands that have
were addressed? great influence of people.
.
Exhibitions in chain markets, POP
advertising, spoken and written. there were
economic problems, due to the cost of the
guidelines in radio and press, the
competition has radio and newspaper
advertising, which makes it a problem for
Pizzas Gourmet JF because they do not
have enough resources to program it in the
radio and newspaper and television, what
What were the objectives of previous makes it A problem for the company
campaigns? .
The objectives were; make the product
known to people and places that had no
impact on the launch of our product and
brand, plant the product, seek to obtain

What are the characteristics of your product acceptance among people who consume
or service? pizzas.

Vegetarian It is a pizza which was used to

take care of the health of our customers,
which is made of paprika, onion, tomato,
Chinese roots, tomato. Therefore it
What is the current position of your product contains vitamins A, B1, B2, B3, which is a
in the market?
100% natural product.
We are in a challenging position, because
we occupy the third favorite place of the
public, which we are striving to be the
favorites of the people

2. THE PRODUCT OR SERVICE PRESENT TENSE

Description of the product or service with all Pizza Vegetaria is a product in

its features: presentation of 18 centimeters long and 10
long rectangular style, it is practical to
 Physical (if it has)
consume and its taste is pleasant and good
for the health of our customers.

Vegetaria pizza is a product made,

mozzarella cheese, béchamel sauce,
 Chemical characterization (if it has) onion, pepper, this raw material must be
free of strange flavors.
It has a white and gold color with a pleasant
smell.
Onion, paprika The parameters studied
were: content of.
Vitamin C, B1, B2, B3 with few calories

If the product is to be carried, a small

"Smoll" box, 20 centimeters long and 13
 Packaging (if it has) centimeters wide, is used

The vegetarian pizza known in many

 Benefits countries, is pizza that contains fiber,
abundant caloric value, vitamins of
various types A, B and C, among others,
also minerals such as B complex,
 riboflamin, etc. Reduces the risk of
hypertension and cholesterol

 Trajectory (how long was it

Pizzas Gourmet has 3 years in the
released).
market, started as a strange product for its
rectangular shape, we occupied 45% in
the fast food market, 3 years later it is a
product that occupies 80% and 20%
occupies the first place mainly in the
fitness community

The purpose of Pizzas Gourmet JF is to

maintain and preserve the quality of the
product, ensure safety and health,
increase or maintain nutritional value,
 Legislation
contribute to conservation, improve
functional properties for example (That
our product retains more the hot
temperature) promote The acceptance of
consumers (enhance flavors and smells)
and facilitate the preparation of food.
However, each parent premium may carry
a risk to the health if not handled with care
and is not chosen in the best way, in our
facilities for the preparation of these foods
we have trained and certified by the food
and health secto
 Ifecycle
1 day from the day of its preparation

3. SWOT MATRIX (STRENGTHS, PRESENT TENSE

WEAKNESSES, 1. Being a new fast food restaurant, its
OPPORTUNITIES AND
THREATS) participation in the market is low.
2. Low business experience within the
sector.
Weaknesses (they are internal to the 3. In sales, growth is very slow because it
company)
is a new product in the market

1. The growing demand for products in low

heat is too much
2. Customers are willing to try new
Opportunities (they are external, what the
sale opportunities are) products.
3. Strategies at the points of sale.
.

1. Manufacturing is easy to prepare.

Strengths (they are internal ) 2. It is a market niche.

3. Vegetarian pizza is a product that
contains a high nutritional level.
4. Product of massive and permanent
consumption.

1. The competition between strong brands

Threats (they are external ) positioned and with fixed clients.
2. Aggressive advertising between
competitions.
3. Increase of raw material for production.
4. BUDGET PRESENT TENSE

It’s the money assigned to the project. The money assigned to the project is $
200,000,000, own contributions and bank
financing.

5. CONSUMER/TARGET PRESENT TENSE

AUDIENCE
Describe the three types of consumers: Person or organization that makes
effective use of a certain product or service
 End consumer: The person who and that entails the supply of a good.
consumes the product, but doesn’t These are the consumers advertisers
target in their mass media advertising
decide on the purchase.
campaigns.

The "REAL" customer is the one that a

 Real consumer or objective: The good time visiting the facilities often
person who makes the purchase prefers us instead of the others
decision.
That is the loyal customer, he makes the
orders, there is confidence that he does

 Potential Consumer: The person who
has a provisional contact with the
product or who will be the consumer
in the future.
Describe the profiles
 Demographic profile
 Geographic profile
 Psychographic profile
not go elsewhere if not always to your
facilities
.
The potential client is one of the
fundamental aspects that is always taken
into account in any economic entity,
because in them lies the opportunity for
growth and development.
The potential client is any person who can
become a buyer (the one who buys a
product), user (the one who uses a service)
or consumer (the one who consumes a
product or service), since it presents a
series of qualities that they do it prone,
either by needs (real or fictitious), because
they have the right profile, because they
have the economic resources or other
factors.
Result of image so that it is a profile
A demographic profile is a set of
estimators, tables and graphical
representations that succinctly summarize
the state of a population (or population
structure: characteristics of its members
and spatial distribution for the moment
evaluated) and the processes of growth or
decrease.
Geographical segmentation refers to the
division of the market taking into account
the geographical differences between one
place and another, when distributing the
products or services. Geographic
segmentation helps to collect and analyze
information according to the physical
location of the people.
Result of image so that it is a Profile
psicográficoes.slideshare.net
Transcript of consumer's psychographic
profile. It is an attribute which serves to
segment the market and divides the buyers
into different groups based on their social
class, lifestyle or personality

6. COMPETITION/POSITIONING
Describe the type of competition your
product or service has:
 Direct
 Hint
 Main Competition
7. PROJECT OBJECTIVES
Describe the goal to be achieved in your Consolidate Pizzas Gourmet JF, with its
project.
8. MARKET RESEARCH
Explain the market research you have made
in your project: which are the latest changes Segmentation was carried out as follows:
of consumers and the target public?
characteristics. Values Personality
Consumer Lifestyle Activities.
PRESENT TENSE
The correct competition of Pizzas Gourmet
Jf; It's Vomitos Pizzas
Products such as Pizza Vegetables and chicken .
.
We observe that there is a leading brand in
Colombia that is Domino's Pizza, because
for many years it has created a strong
brand but they do not have the design of
pizzas like the one of us rectangular, which
represents for our company a competitive
advantage since our pizza looks attractive
and strange.
PRESENT TENSE
flagship product at the regional and
national level as number one in fast foods
and pizzas, provide employment and
development to the communities, Locate
the company as one of the 5 best
preparers of fast foods and pizzas of the
country with large scale and with the
hygiene guidelines required by law.
PRESENT TENSE
Demographic segmentation: Buyers of
men and women aged 15 and over.
Consumers men and women of all ages of
strata 1, 2, 3, 4, 5 and 6 Geographic
segmentation: Initially covering in the city
of Santa Marta (Magdalena), with a market
size of 280,000 people, with a warm
climate that does not exceed 32 °.
Psychographic segmentation: upper class,
 medium high, medium and low, people
who like healthy products, good taste.
9. SCHEDULE PRESENT TENSE

Include the distribution channels for the

products of your project:

Own or direct channel: Pizzas Gourmet JF

is responsible for the client to feel
sastifecho and in a family environment, our
 Direct duty is to consent to our client, place the
product on time at the table. Customers
who place orders through digital platform
media such as WhatsaPp, Facebook,
Instagram or phone calls, we will be
responsible for bringing the product to the
house or location of the client in the
shortest time possible our employees will
be fully uniformed, which will not use
intermediaries As domicile companies,
some brands use this service, this
generates that the product takes more
time.

Indirect channel A distribution channel is

usually indirect, because there are
intermediaries between the supplier and the
user or final consumer. The size of the
distribution channels is measured by the
number of intermediaries that form the path that
 Indirect the product travels, such as domicile
companies, private individuals that carry out
this work of transportation, the produc