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BDS Marketing BRAZIL OFFICE: Short Form - Computer Mystery Visits

2010-2011(#2212748)
Shop Requirements Location Info
This shop must be performed Carrefour - Manaus Hiper - MNS (ID# BR073)
between 29/10/10 and 02/11/10, Av. Djalma Batista
on these days and times : Dias de Funcionamento da 276
Loja, Horário de Funcionamento da Loja Manaus, AM, BR 06905-010
Shop Info Comments
Your Shop Fee: 15.00 ************* COMPUTER MYSTERY VISITS ****************
Approved Expenses: 0.00 BARE INTERNATIONAL Pagamento por questionario: 15 reais Idioma
preferencial de preenchimento: Ingles Prova de visita: Foto da fachada
da loja ********************************** Cenario: O
avaliador visita a loja agendada interessado na compra de laptop.
Observar: - Quantos modelos de laptops a loja tem de cada marca
(qual marca chama mais atencao e qual a marca com o modelo de
menor preco) - Qual a 1ª e a 2ª marcas recomendadas
espontaneamente pelo atendente e por quais razoes - Se Dell nao
estiver entre as 2 recomendacoes dadas, perguntar sobre os
computadores Dell. - Observar se o atendente recomenda
espontaneamente os processadores Intel O questionario deve ser
respondido em até 24 horas após realizada a visita pois após esse
prazo ele esta sujeito a cancelamento. Qualquer duvida, contatar:
Aline Fujii Bare International, Pesquisas de Mercado Ltda. Skype:
bare-brasil-afujii www.bareinternational.com

CLICK HERE TO DOWNLOAD GUIDELINES BEFORE

PERFORMING THIS SHOP

BDS Marketing BRAZIL OFFICE: Short Form - Computer Mystery Visits 2010-2011
Survey
a) General Information
Date Visit Performed:
Day of the Week: [Monday] [Tuesday] [Wednesday] [Thursday]
[Friday] [Saturday] [Sunday]
Time Visit Began:
Time Visit Ended:

b) Find, Look & Count

1. Number of laptops on displayed (out of box):
Acer/Gateway/eMachines (combined count)
Dell
HP/Compaq (combined count)
Positivo
Toshiba
Total of ALL BRANDS COMBINED (Please include all brands in the store,
NOT ONLY the ones listed above)

c) Laptop Recommendation
2. Please report the LAPTOP recommendations provided by the sales associate in the order that the associate raised them. If
the associate suggested only one brand, do not report anything for #2.
# 1 Laptop Brand Recommendation [Positivo] [CCE] [Megaware] [Intelbras] [Sony]
[Compaq] [Apple] [Gateway] [HP] [Dell] [Acer]
[Toshiba] [eMachines] [Other] [Unspecific/"All
Brands"]
If other, please explain:
# 2 Laptop Brand Recommendation [Positivo] [CCE] [Megaware] [Intelbras] [Sony]
[Compaq] [Apple] [Gateway] [HP] [Dell] [Acer]
[Toshiba] [eMachines] [Other] [N/A]
If other, please explain:
3. Of the #1 and #2 recommendations reported in the previous question, [Positivo] [CCE] [Megaware] [Intelbras] [Sony]
which brand did the associate emphasize: [Compaq] [Apple] [Gateway] [HP] [Dell] [Acer]
[Toshiba] [eMachines] [Other] [Both brands were
equally emphasized] [N/A - Only one
recommendation was made]
If other please explain:

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4. What reasons did the associate give to support their #1 and #2 laptop recommendations?
# 1 Laptop Recommendation Reason Provided for Recommendation
If other, please explain:
# 2 Laptop Recommendation Reasons Provided for Recommendation
If other, please explain:
5. If Dell was not the #1 or #2 laptop recommendation, did the associate
recommend Dell when asked directly?
6. When asked, what reason did the associate mention when they stated
they would/would not recommend Dell?
If Other please explain:
d) Overall Experience
7. In consideration of your overall discussion and either prompted or
unprompted discussion of Dell Desktop and Laptop products, how would
you evaluate the associate’s ability to deliver information about Dell
products to customers?
8. At any time in your conversation regarding the laptops or desktop
products, did the sales associate mention any of the following specific
“Why to Buys” for Dell? (Please select all that apply.)
9. Based on your observation in the department, which laptop brand was
most prominently displayed?
If other please explain:
10. Based on your observation in the department, which laptop brand had
the cheapest price?
If other please explain:
11. What was the price of the cheapest laptop brand?
e) INTEL Processor
12. Did the associate voluntarily recommend an Intel processor?
13. If the sales associate voluntarily recommended Intel, what “Why to
Buys” did he/she mention about Intel? (Please select all that apply.)
If other, please explain:
14. If the sales associate did not voluntarily recommend Intel, ask directly;
"What about processors? Would you recommend an Intel processor?"
Would they recommend an Intel processor?
15. If the associate stated they would recommend an Intel processor,
what “Why to Buys” were mentioned?
If other, please explain:
16. If the associate declined recommendation of an Intel processor in favor [Prefers AMD to Intel overall] [Intel is for basic
of AMD, what reasons did they give?
If other, please explain:
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[Sales Associate Personal Recommendation]
[Brand Reputation] [Customer Preference (it sells
the most)] [Recommended on Specialized
Publications (consumer reports)] [Specific
Features] [Regular Price] [Discount Price]
[Product Reliability] [Size / Design] [New product
or features] [Value (lots of features for the
price)] [Stock - Product Availability] [Other] [No
Specific Reason was Offered]
[Sales associate personal recommendation]
[Brand Reputation] [Customer Preference (it sells
the most)] [Recommended on specialized
publications (consumer reports)] [Specific
Features] [Regular Price] [Discount Price]
[Product Reliability] [Size / Design] [New product
or features] [Value (lots of features for the
price)] [Stock - Product Availability] [Other] [No
specific reason was offered]
[Yes] [No] [N/A]
[Sales Associate's Personal Preference] [Brand
Reputation] [Customer Feedback] [Stock-
Product Availbility] [Perceived Value] [Regular
Price] [Size / Design] [Features Offered] [Entry
Model] [Other]
[Associate was well versed- delivered information
about Dell products in a compelling manner]
[Associate was able to communicate some Dell
features/benefits, but may require some
additional training] [Associate may require
additional information as they were unable to talk
fluidly about Dell features and benefits]
[Better Warranty] [Noble materials; proven
quality] [Different design; several color options]
[N/A]
[Positivo] [CCE] [Megaware] [Intelbras] [Sony]
[Compaq] [Apple] [Gateway] [HP] [Dell] [Acer]
[Toshiba] [eMachines] [Other]
[Positivo] [CCE] [Megaware] [Intelbras] [Sony]
[Compaq] [Apple] [Gateway] [HP] [Dell] [Acer]
[Toshiba] [eMachines] [Other]
[Yes] [No]
[Powerful] [Energy Efficient] [Maximizes
Performance] [Faster than the competitor]
[Industry leading processor] [Other reason]
[Yes] [No]
[Powerful] [Energy Efficient] [Maximizes
Performance] [Faster than the competitor]
[Industry leading processor] [Other reason]
use only] [Intel is more expensive than AMD]
[AMD is faster and better for gaming] [AMD is
better for desktops] [Other]
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17. If the sales associate recommended Intel, did he/she recommend any
of the specific Intel Processors below? (Select all that apply)
18. Overall did the sales associate speak favorably about Intel?
19. For LAPTOPS were there any "brand promoters" or representatives in
the store today and if so, for which brands? (Please select all that apply.)
If other, please explain:
20. LAPTOP COMMENTS AND FEEDBACK
(Provide additional details about your discussion with the associate
regarding laptop recommendations.)
[Core i3] [Core i5] [Core i7] [N/A Intel was not
recommended by the store associate] [The store
associate recommended a different type of Intel
Processor]
[Yes] [No] [N/A]
[Positivo] [CCE] [Megaware] [Intelbras] [Sony]
[Compaq] [Apple] [Gateway] [HP] [Dell] [Acer]
[Toshiba] [eMachines] [Other] [No promoter in
store option]

21. GENERAL COMMENTS AND FEEDBACK ABOUT VISIT

(Please feel free to share any additional feedback regarding your overall
visit here.)

Proof of visit:

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