PROPOSAL

Title of new product: No Smoking

Programme Duration:

The programme must last between 6 and 10 minutes.

An executive summary (aims of product, outline of ideas,

synopsis):

The aim of my video is to prevent people from smoking by using dark images and facts on
how smoking affects a person’s health and the people around them. I will be using a video
that includes disturbing and threatening images and facts to warn and make the audience
aware of the effects of smoking cigarettes. This means that the video will make an imprint in
people’s minds so that they remember the effects and are put off smoking cigarettes.

Product description
My video will be an anti-smoking campaign video that includes the problems and effects of
smoking on an individual and the people around them when they smoke. These problems
and effects include; financial problems, problems with their medical health, effects on the
people around them.

Budget
No budget.

We don’t have a budget for creating the video because we have based creating it in and
around school hours. This means that we will make the video whilst we’re in school, using
the schools resources and equipment. Therefore, we don’t have to pay for cameras, props
and other resources such as computers to edit the movie on. We also don’t need to hire any
actors or photographers because we the students at school will be acting in our movie and
we will be recording, directing and editing it ourselves.
Details of Production Company. What resources and
personnel are needed?

Our production is called No Smoking Campaign Productions. The resources we’re using to
create our film will be the schools resources. We will be using an iPad to record the movie
and iMovie on the Apple Mac computers to edit the movie. The directors are myself,
Georgia Chadwick and Aimee Quick. Aimee and Georgia will help direct the movie while I
will be on the cameras, recording with the iPad.

How you might market and distribute the programme

I will market and distribute my product on social media. I will create a short trailer to
summarise my video and post it across social media in hope it will go viral and reach a wider
audience.

Images and graphics to create visual support to the planning

ideas Examples of existing products that may be drawn on for
inspiration in terms of form, etc.
Details Plot Outline

The storyline for my anti-smoking video is a simple yet powerful and hard-hitting emphasis
of the ageing effects of smoking cigarettes. The video will begin showing the event of a
birthday party for a man who smokes cigarettes. However, it will start off showing a much
younger version of the man who represents him as a non-smoker. This man is young,
healthy and happy-looking.

The video goes on to portray the fact that if you smoke cigarettes, you will age much faster
physically and become more prone to certain diseases and lung problems. From showing
the younger character, the video will include different transitions and effects to create the
idea that the smoker and non-smoker are the same person just at different states of health
due to cigarettes.

This idea will make the audiences consider the effects on their health, happiness and well-
being. They will come to realise how smoking effects the way you look physically and how it
creates a cold atmosphere for everyone around them and for themselves.

The video shows a comparison between how happy and healthy a non-smoker is compared
to a smoker. Therefore sends a clear message that if you stop smoking or prevent yourself
from starting to smoke, you will be much happier and everyone around you will feel happy
too because passive smoking is a factor too that effects the health and wellbeing of
everyone around a smoker. It will also show the audience how much healthier you will be if
you quit smoking.

Character Profiles
This must have a pen picture of the character and their background story before they star in
the movie. This must contribute to the storyline within the movie and create an overall
personality of the character.

This character represents the non-smoking side of the main character and
will be shown at the start of the video. He represents a younger version of the smoker to
show how much more healthy he would look physically if he didn’t smoke cigarettes. This
character shows a much more happy personality through facial expressions and a much
healthier state. By having a younger character to represent a non-smoker, the audience will
want to quit smoking because they want to look young and healthy.
 This character is the main character. He represents a cigarette smoker
who looks a lot older and unhealthy with lung problems that causes him to cough frequently
and look very ill. This representation is to portray the idea that smoking cigarettes makes an
individual look a lot older than they are and makes them age a lot quicker. This will make
the audience feel as though they want to quit smoking or don’t want to start smoking
cigarettes because they don’t want to look and feel like this individual.

Set Design

My video is set in the main characters home at his birthday party. I have chosen this
location because it is a lot more personal and a large majority of my target audience will feel
more affected seeing the character ill in his own home with his family and friends.

The whole video will be set at home, showing the characters at the dining table with the
party foods and birthday cake.
Title Ideas

This was the first title I created. It shows a cigarette hanging by

a rope, sending the message that the cigarette should be getting killed, not individuals
smoking cigarettes. The title ‘Kill it. Not yourself’ represents this idea. I have used shadows
around the shapes and used bold text to stand out.

This is the second title I created for my no smoking campaign

video. I made it with a bold effective title that reads ‘stop 4 life’ which means to tell smokers
to quit. It is a short powerful title that sends the message to the audience to stop smoking.

This is my third and final title design that I have chosen to use. I have used an image to show
the ageing through a cigarette to portray the idea that cigarettes make you age faster.
Because of this, I chose the title ‘rapid ageing’ which is a simple yet powerful title that will
trigger the audience. The dark background and bold fonts have been used in this title to
stand out and look professional.