Personas & User

Journey

@tjoamegawaty
Apa itu Personas?

The purpose of personas is to create reliable and realistic representations of your key
audience segments for reference.

● Represent a major user group for your website

● Express and focus on the major needs and expectations of the most important user
groups
● Give a clear picture of the user's expectations and how they're likely to use the site
● Aid in uncovering universal features and functionality
● Describe real people with backgrounds, goals, and values
About Personas

https://www.youtube.com/watch?v=W1kw5xK1C30
Personas Development
Personal

● What is the age of your person?

● What is the gender of your person?
● What is the highest level of education this person has received?

Professional

● How much work experience does your person have?

● What is your person’s professional background?
● Why will they come to the site? (User needs, interests, and goals)
● Where (or from whom) else is this person getting information about your issue or
similar programs or services?
● When and where will users access the site? (User environment and context)
Personas Development

Technical

● What technological devices does your person use on a regular basis?

● What software and/or applications does your person use on a regular basis?
● Through what technological device does your user primarily access the web for
information?
● How much time does your person spend browsing the web every day?
User Motivation

● What is your person motivated by?

● What are they looking for?
● What is your person looking to do?
● What are his needs?
Elements of Personas

Personas generally include the following key pieces of information:

● Persona Group (i.e. web manager)

● Fictional name
● Job titles and major responsibilities
● Demographics such as age, education, ethnicity, and family status
● The goals and tasks they are trying to complete using the site
● Their physical, social, and technological environment
● A quote that sums up what matters most to the persona as it relates to your site
● Casual pictures representing that user group
Now, try to make a personas
Study Case:
- Building a health care website

- Building the next ecommerce for the young moms

- Building the thrift platform for the second items
- Building the next platform that help user travel easier
- Building a financial products that helps user saves money
- Building a new platform to keep you healthy
Define Problems
Define Business Goals
Define Tech Goals
Define your User
Now, make the User Journey
User Journey

https://www.youtube.com/watch?v=mSxpVRo3BLg

https://www.youtube.com/watch?v=-6s8abdHfbk
User Journey

A customer journey map is a visualization of the process that a

person goes through in order to accomplish a goal. It’s used
for understanding and addressing customer needs and pain
points.
Journey Mapping

Journey mapping combines two powerful

instruments: storytelling and visualization.
Journey Maps

Zone A: The lens provides constraints for the map by assigning (1) a
persona (“who”) and (2) the scenario to be examined (“what”).
Zone B: The heart of the map is the visualized experience, usually
aligned across (3) chunkable phases of the journey. The (4) actions, (5)
thoughts, and (6) emotional experience of the user has throughout
the journey can be supplemented with quotes or videos from
research.
Zone C: The output should vary based on the business goal the map
supports, but it could describe the insights and pain points
discovered, and the (7) opportunities to focus on going forward, as
well as (8)internal ownership.
Implement

Try to make user journey based on your cases

Thank you!

Hit me on

@tjoamegawaty