CLIENT PRESENTATION
Each businessperson has a basic right to be happy, satisfied & to have sufficient
personal time without compromising business performance & growth.
P R E S E N T E D TO : C O N C E P T E N G I N E E R I N G P R O J E C T S P R I VAT E L I M I T E D
P R E S E N T E D B Y: A RU N J O S H I
V E N U E : 4 0 2 , S T E L L A R E N C L AV E , O P P W E S T E N D M A L L , AU N D H , P U N E
DAT E : M A R , 0 1 T H 2 0 1 9
TIME: 12.00 PM
Contents
1. WHY APOHAN
a) The need – What problems businesspersons face?
b) The solution – How we delivery consultancy & implementation?
2. SERVICES – What service we provide?
a) Service portfolio by objective of the company
b) Service portfolio by department in the company
3. THE CLIENT PROFILE: Who is going to be our client?
a) Audience profile
b) Business Structure
c) Sector
4. THE COMMERCIAL ANGLE: Pricing method
5. General Information
a) Team
b) Legal
c) Contact
Chapter 1: Need of Our Services
Why Apohan?
Who is a Businessperson?
Companies Other Organizations
1) Promoter 1) Proprietors & partners
2) Chairman 2) Founders & beneficiaries
3) Managing director 3) Lenders, banks
4) Chief Executive officer 4) Institutional investors
5) Directors 5) Societies, trusts, other NGOs
6) Heads of departments 6) Government officials in-charge of
programme implementation
7) Key stakeholders
8) Key decision makers & equivalent
9) Chief Engineering Officer
Apohan’s services are meant for the people at the highest level in an organization whose
decisions would have big long-term implications to the organization.
Need: The Business Side
◦ Complexity leading to stress: Businesses are ◦ Exposure to unidentified risks: Lack of development
getting more & more complex and dynamic of a risk identification & mitigation mechanism is
every coming year affecting stability of the keeping the businesspersons under unknown risks.
business and increasing the stress levels of a ◦ Dissatisfactory Growth: Despite a vast experience,
businessperson. many business strengths and technical
◦ Continuous learning tax: Continuous learning competencies, the much desired dream of growth is
has become a new compulsion for a not achieved for years.
businessperson which need not always be a ◦ Stagnation: Incremental revenues need
pleasure. proportional incremental time investment by a
◦ Rare Quality Brainstorming: Hardly any time is businessperson. This creates a natural upper limit
left with the businesspersons for quality thinking on the maximum revenue which is far lower than
on strategic matters. business potential.
◦ Absence of Systems: The absence of customized ◦ Dissatisfactory Market Solutions: Most consultants
systems requires involvement of a & freelancers don’t appreciate or address the exact
businessperson in all insignificant business business need & try to sell what they have.
matters.
There is no fit between what these entities offer and a business needs.
Hence businesses get used to live with problems.
Our Services:
By Objective of the Company
Summary: Service Portfolio by objective
1) Strategic management consulting
2) Business transfers
3) Marketing strategy & implementation
4) Financing strategy & implementation
5) New project development
6) Start-ups development
7) Business stability
8) Business sustainability
9) Rules, policies & software systems
It takes no time for project to turn unviable & unattractive if its strategic aspects are not taken care!
They may even become liabilities!!
Business Stability, Sustainability
Business Stability: Corporate Sustainability:
We ensure a business to be reasonably stable We ensure, to the family & the next generation,
continuity of
in terms of ▪ Dividend income
▪ Operational performance ▪ Appreciation of share price
▪ Financial performance ▪ Other incomes and facilities (except salary)
▪ Avoid compliance default, repayment default ▪ Brand reputation & intangible assets
▪ Avoid litigation, bankruptcy, liquidation after
▪ Exit, retirement or death of key
through businessperson or stakeholder
▪ Identification of all risks through
▪ Study of internal & external business ▪ Succession planning
environment ▪ Management outsourcing
▪ Installation of mechanisms to mitigate risks ▪ Hiring and training of competent staff at
appropriate juncture
▪ Management of stakeholder relationships ▪ Implementing a policy structure through a
▪ Provision of alternative plans, options strategic cell
Apohan carries specific strategic business activities that are listed subsequent slides
for each of the departments in a business.
Investors, Board of Directors
Investor Advisory Board of Directors & Board Committees
◦ Strategy for composition, configuration & ◦ Laying down SOPs for operation of the BOD
reconfiguration for appointment of the BOD ◦ Determination of corporate vision, mission & short-
members term as well as long-term objectives
◦ Appraisal of BOD’s operational performance, ◦ Determination of the business strategy, business
financial performance, future plans and plan, operations plan, financing plan, marketing plan
associated risks. linked to viability, sustainability & profitability.
◦ Strategy formulation on dividend policy and ◦ Assistance in selection, appointment of fellow
computation for going year executive and independent board members
◦ Draft agenda for questions, information, reports ◦ Formulation of board committees
to be sought from BOD
◦ Selection/appointment of independent directors ◦ Formulation of management committee
◦ Preparation of a pipeline of eligible independent ◦ Training of BOD members in discharge of all business
directors for the organization duties in functional/ domain matters
◦ Pipeline, identification & appointment of ◦ Training of BOD in compliance matters
statutory auditors ◦ Philosophical, spiritual, ethical, social, history &
◦ Minority interest protection mechanism nationalism related inspiration & motivation of BOD
to achieve harmony & performance (not charged
◦ Proxy voting & representation in a AGM or EGM for).
◦ Removal of incompetent directors ◦ Calendar of a director & the BOD
Company Secretary, Compliances
Company Secretarial Work Registrations, Compliances & Memberships
◦ Appointment of & scope of work for the ◦ Appointment and scope of work of statutory auditor
company secretary (firm) ◦ Getting all essential statutory registrations done & their
◦ Determination or conversion of legal form compliance
of an organizations ◦ Getting all the registrations required for a business &
◦ Strategy for legal structure & relations of their compliance
entities in a business group ◦ Listing of specific compliance requirements under
◦ Strategy for legal form of the organization various laws
during business sale, purchase, etc ◦ Industry specific registrations
◦ Acting special invitee for a BOD meeting ◦ Registrations with chambers of commerce, etc for
for secretarial expertise business development
◦ Secretarial audit ◦ Membership of useful online platforms
◦ Training on specific duties & ◦ Identification of essential certifications from various
responsibilities of directors industrial, sector bodies
◦ Planning, execution & monitoring, ◦ Strategy & roadmap for getting & using public or private
overview of secretarial compliances certifications
◦ Drafting & amendment of constitutional ◦ Identification and subscription to offline or online
documents industry avenues such as exhibitions, conferences, sites,
blogs, apps.
Central Strategic Management
Strategic Management Department Management Committee
◦ Formulation of business philosophy ◦ Formation of management committee with all
◦ Formulation of business vision HODs and officers of critical importance
◦ Formulation of business mission ◦ Formulation of SOPs for management committee
◦ Formulation of the short-term, mid-term & long-term ◦ Calendar of management committee
objectives of the company ◦ Redistribution of scope of work between
◦ Review of MOA & AOA departments, if necessary
◦ Preparation of strategic business plan ◦ Dynamic plan for appraisal & distribution of
annual total expenditure budget across
◦ Preparation of contract structure between departments
stakeholders
◦ Elements of common policies across
◦ Preparation of projected financials departments
◦ Preparation of rules for ownership & control ◦ Boundaries of scope of work & relations between
management departments
◦ Mechanism of conveying BOD mandate to staff ◦ Dispute resolution between departments
◦ Preparation of top level strategy for each department. ◦ KRAs and performance incentive sharing
◦ Preparation of top level policies of each department. mechanism between departments
Corporate Governance, CSR
Corporate Governance Committee Corporate Social Responsibility Committee
◦ Compliance of listing requirements ◦ Formulation of CSR policy
◦ Separation of chairman & MD roles ◦ Formulation of CSR strategy
◦ Reclassification of promotors ◦ CSR Committee
◦ Appointment of woman independent director ◦ CSR compliance by board
◦ Disclosures compliance strategy ◦ Design of CSR program
◦ Board composition & configuration ◦ Community communication
◦ Governance standards, vigilance strategy ◦ CSR reporting
◦ Director nomination, succession, remuneration ◦ Measurement of CSR performance
◦ Formulation of board committees ◦ ISO 26000
◦ Royalties, related party transactions, ◦ CSR Training
subsidiaries
◦ CSR for SME
◦ Buyback, bonus shares, dividend policy, QIP,
material holding, takeover compliances
◦ Management of AGM event
Marketing Strategy & Activities
Marketing Strategy Marketing Infrastructure
◦ Marketing strategy & marketing plan ◦ Marketing vendors & consultants
◦ Marketing organization structure ◦ Data sources for leads
◦ SWOT analysis ◦ Brochures, flyers, posters
◦ Market survey – demand analysis ◦ Corporate identity stationary
◦ Industry survey – supply analysis ◦ Membership of industry association
◦ Marketing budget preparation ◦ Website preparation with order form
◦ Marketing & sales overheads ◦ Mobile application with order form
◦ Marketing infrastructure ◦ Marketing software – CRM
◦ Product, pricing, place & promotion strategies ◦ Industry trade fares
◦ Competition management ◦ Brand promotion
◦ Distribution channel strategy ◦ Call centre
◦ Marketing SOPs, policies, processes ◦ Public relations
◦ India entry strategy ◦ Sales training
Business Development & Sales
Business Development & Sales Strategy Sources of Lead Generation for Sales
◦ Sales budget plan ◦ Signages
◦ Telephone calls
◦ Sales strategy & sales plan
◦ SMS
◦ B2C, B2B, C2C sales
◦ E-mails
◦ B2G & institutional sales ◦ Participation in industry associations
◦ Sales incentive structure & KRA ◦ Events & trade fares
◦ Sales contracts & documentation ◦ Business networks
◦ Bid process management ◦ Directories
◦ Public sector tender response ◦ Website & mobile app
◦ Private sector tender response ◦ Digital marketing
◦ Social media marketing
◦ BD & Sales SOPs, policies, software
◦ E-commerce
◦ Sales force motivation training ◦ Print media
◦ Television
Operations Management & Planning
Operations Management Operations Planning Strategy
◦ Capacity planning and utilization o Service level agreement (SLA)
◦ Operations options o ERP SW
◦ Operational value chain analysis
o Sales planning
◦ Improvement in operating efficiency
◦ Cost analysis o Stock planning
◦ Management of turnover ratios o Supply chain planning
◦ Manufacturing & corporate overheads o Production planning
◦ Quality management o Distribution planning
◦ Research & development management
o Transport planning
◦ Technology procurement
◦ Business process outsourcing o Distribution channel planning
◦ Balanced scorecard & KPI o Delivery schedule
Procurement & Supply Chain
Supply Chain Strategy Procurement
◦ Supply chain strategy ◦ Procurement policy
◦ Inventory management ◦ Delegation of procurement powers
◦ Logistics advisory ◦ Vendor development
◦ International logistics ◦ Vendor contracts
◦ Third party logistics 3PL ◦ Tender process management
◦ Reverse logistics ◦ Bid models
◦ Contract logistics ◦ Procurement budget
◦ Distribution network ◦ Transaction advisory/ tendering
◦ Franchisee strategy ◦ Project procurement strategy
◦ Warehouse management ◦ Preparation of EOI, RFP, RFQ
◦ Spare parts logistics ◦ Imports
◦ Supply chain software
Project Development, Start-up
Project Management Start-up Development
o Project procurement strategy o Generation & development of business ideas
o Inception report o Concept note & business plan
o Financial model of the project o Stakeholder agreements, shareholder agreement
o Project budgeting & financial criteria o Financing plan and financing agreements
o Market surveys o Financial model
o Feasibility reports o Incorporation & constitutional formalities
o Detailed Project Report (DPR)
o Bank account, statutory registrations & permits
o Contract structure
o Industry association memberships
o Project contracts
o Business service vendors’ appointment
o Viability study
o Tender process o Website and mobile app
o Appointment of EPC/PPP contractor o Brand identity material, marketing material
o Appointment of PMC contractor o Office establishment
o Appointment of AMC contractor o Corporate policies
o Organization structure
Strategic Financial Management
Financial Strategy Financial Analysis
◦ Financial vision, mission & objectives ◦ Business valuation
◦ Capital structure strategy
◦ Financing strategy ◦ Equity valuation
◦ Investment strategy ◦ New project financial analysis
◦ Investment portfolio analysis
◦ Stock valuation
◦ Selection of accounting standards
◦ SOPs for finance function ◦ Profitability & ROE management
◦ Financial software ◦ Computation of expected rate of return
◦ Working capital management
◦ Credit rating management
◦ Computation of cost of capital
◦ Payment default management ◦ Computation & allocation of manufacturing &
◦ Management of reserves corporate overheads
◦ Insolvency & bankruptcy ◦ Analysis of financial statements
◦ Financial impact of contracts
◦ Financial contracts & instruments strategy ◦ Financial ratio analysis
◦ Intercreditor agreements ◦ Sensitivity analysis
◦ Organization structure of finance function
◦ Computation of optimal financial leverage
◦ Training of non-financial staff
◦ Financial comparison with peer companies
◦ Financial negotiations
Financing Strategy
Financing Strategy Financing Strategy
◦ Corporate control & ownership strategy ◦ Shareholder finance
◦ Capital planning & structuring ◦ Equity valuation
◦ Financing strategy ◦ Dividend - retention strategy
◦ Financing risk identification ◦ Friendly business finance
◦ Financing risk quantification ◦ Analysis of financing options
◦ Financing risk management ◦ Corporate finance
◦ Liquidity management ◦ Project finance
◦ Financing agreements ◦ Financial control
◦ Repayment strategy ◦ Financial reporting
◦ Financial leverage management ◦ Financial communication
◦ Liquid investment management
Long-Term Financing By Source
Long-term financing Long-term financing
1. Promotor & member resources 16. Corporate bonds
2. Preference shares 17. Debentures
3. Financing or capital lease 18. Refinancing
19. Pension fund
4. Operating lease
20. Insurance fund
5. Mezzanine financing 21. Endowment fund
6. Convertible instruments 22. Fund of fund
7. Bank loans 23. Trusts
8. NBFC loan 24. HNI
9. IPO 25. Family offices
10. Rights issue 26. Seed fund
11. Follow on public offer - FPO 27. Angel investment
12. External commercial borrowing 28. Private equity
13. FDI 29. Venture capital
30. Crowd-sourcing
14. ADR & GDR
31. Government grants
15. Euro issue 32. Government schemes
Short-Term Financing By Source
Short-term financing Short-term financing
1. Short-term loan 13. Long-term resources
2. Trade deposits 14. Public deposits
3. Supplier credit 15. Supplier credit
4. Advance payments 16. Customer finance
5. Commercial paper 17. Accounts receivable
6. Bills /invoice 18. Sundry creditors
discounted 19. Bills payable
7. Packing credit 20. Notes payable
8. Cash credit 21. Accrued expenses
22. Depreciation
9. Trade credit provision
10. Bank overdraft 23. Other provisions
11. Drawing power 24. Sector specific
12. Retained profits exemptions
Financing By Type, Purpose & Entity
Financing by category Financing by application of Financing by borrower type
◦ Finance against equity funds ◦ Listed company
lien ◦ Organic business growth ◦ Public limited company
◦ Finance again equity ◦ Greenfield project ◦ Private limited company
pledge development
◦ MSME finance
◦ Finance against asset ◦ Brownfield project
lien development ◦ Start-up finance
◦ Finance against asset ◦ Major maintenance finance ◦ Proprietorship finance
mortgage ◦ Working capital finance ◦ Partnership finance
◦ Corporate finance ◦ Business transfer finance ◦ JV finance
◦ PPP cash-flow based ◦ Investment finance ◦ Charitable trust finance
finance ◦ Non-charitable trust finance
◦ Foreign trade finance
◦ Secured finance ◦ NGO finance
◦ Leasing of land, property,
◦ Unsecured finance P&M ◦ Society finance
◦ Cooperative society finance
Financial Modelling
Financial Modelling Financing Modelling & cost estimation
◦ New business corporate finance model ◦ Project Capex model
◦ New business project finance model ◦ Project Opex model
◦ Budget model ◦ EPC cost model
◦ Cost analysis model ◦ PPP financial model
◦ Existing business financial model ◦ Project finance model
◦ Working capital model ◦ Bid model
◦ Financing plan model ◦ JV financial model
◦ Investment financial model ◦ Operations financial model
◦ Procurement financial model ◦ Annual financial Model
◦ Business capex model ◦ Valuation model
◦ Business opex model ◦ Data Models
Business Transfers (M&A), Tax
Taxation
Financial Modelling
◦ Direct taxation services
◦ Mergers ◦ Indirect taxation services
◦ Acquisitions ◦ Trade taxation
◦ Divestitures ◦ Service taxation
◦ Demergers ◦ Product taxation
◦ Slump sales ◦ Works taxation
◦ Advance direct tax management
◦ Asset sales
◦ Advance indirect tax management
◦ Business restructuring ◦ Financial transaction taxation
◦ Capital restructuring ◦ Nonconventional taxation consulting
◦ Major financing ◦ Tax credit management consulting
◦ Major investment ◦ Tax negotiation consulting
◦ Tax model ◦ Taxation strategy through contract structure
◦ Non-tax government charges consulting
International Business & Foreign Trade
International Business Strategy: Foreign trade strategy:
◦ Impact of global developments on business ◦ Foreign trade strategy
◦ Foreign business: Legal options strategy ◦ Export strategy
◦ Country selection strategy ◦ Import strategy
◦ Forex strategy ◦ Foreign trade documentation
◦ International entry strategy ◦ International market research
◦ India entry strategy ◦ International business development
◦ Offshore outsourcing strategy ◦ International regulatory study
◦ International business viability study ◦ International pricing strategy
◦ International alliance strategy ◦ International competition management
◦ International risk management strategy ◦ Foreign trade taxation
◦ International Investment ◦ International financial transaction taxation
◦ International business taxation ◦ Foreign office consulting
◦ Investment in foreign company ◦ Forex risk hedging consultancy
◦ Institutional investment in foreign company ◦ Forex market investment consultancy
◦ International M&A ◦ International payment services
Human Resources & Administration
Administration
◦ Office management Human Resources
◦ Organization structure
◦ Admin. department structure
◦ HR policies
◦ Administrative policies
◦ HR budget & profitability
◦ Administration budget
◦ Recruitment process formulation
◦ Asset management
◦ Retention management
◦ Time office
◦ Assessment of new manpower requirement
◦ Safety, sanitation system
◦ Candidate pipeline management
◦ File naming & storage system
◦ New project staffing
◦ Security system
◦ Preparation of JDs & profiles
◦ Facility management
◦ Candidate search & recruitment
◦ Stationary management
◦ Orientation & training
◦ Transportation management
◦ Appraisal & incentive system
◦ Management of subscriptions
◦ Enforcement of all company policies
◦ Communication management
◦ Skill mapping
◦ Corporate event management
Information Technology
Information Technology Linguistic Services:
◦ IT strategy & plan ◦ Business translation services
◦ IT policy ◦ Preparation of brochures in Indian languages
◦ Hardware & networking management ◦ Preparation of brochures for export markets
◦ OTC Software procurement ◦ Translation from Indian languages
◦ Information access strategy ◦ Linguistic edition services
◦ Data storage strategy ◦ Document formatting & beautification
◦ Data analysis strategy ◦ Dictation software & training
◦ AMC for IT services ◦ Proofreading services
◦ Website management ◦ Interpretation services
◦ Mobile app management ◦ Audio, video database of training material
◦ Social Media Management ◦ Products brochures
◦ Digitization of documents ◦ Website language
◦ Verbal & written corporate English
Legal Services
Legal Miscellaneous Services
◦ Review of long-term agreements ◦ Public private partnership - PPP
◦ Review of short-term agreements ◦ Insurance strategy
◦ Contract drafting ◦ Communication strategy
◦ Contract negotiation ◦ Company forms, templates, documents
◦ Contract execution ◦ Business data collection & analysis
◦ Contract management ◦ Programme implementation
◦ Legal review of company documentation ◦ Policy advisory
◦ Regulatory study of the sector ◦ Capacity building
◦ Applicable laws’ analysis ◦ Knowledge management
◦ Intellectual property ◦ News rating
◦ Dispute resolution
◦ Shareholding agreement
Who are Our Desired
Clients?
Sectors of Clients
Commodities Trade Agricultural
Infrastructure Media & Entertainment
▪Steel ▪Home Trade ▪Agriculture
▪Construction ▪Publication
▪ Metals & alloys ▪Import ▪Fishing
▪Real estate ▪Film
▪Chemicals ▪Export ▪Dairy
▪Roads & highways ▪Music
▪Cement ▪Entrepot ▪Poultry
▪Ports ▪Event Management
▪Coal ▪Horticulture
▪Airports ▪Art industry
▪Petroleum Business Services ▪Wood
▪Inland waterways
▪Natural gas ▪Consulting ▪Tobacco
▪Water Information Technology
▪Manpower ▪Paper
▪Waste ▪HW & networking
▪Mining Engineering ▪Software design ▪Communication
▪Civil ▪Banking Company models
▪Energy ▪Web & app design
▪Mechanical ▪Insurance ▪Network marketing
▪Power ▪ERP
▪Electrical ▪Transport ▪Employee owned
▪Renewables ▪Call centres
▪Telecom ▪Electronics ▪BPO ▪Logistics
▪Instruments ▪Distribution channel Other
▪Environment ▪Digital media
▪Chemicals ▪R&D ▪Pharmaceuticals
▪Social Media
▪Equity research ▪Defence
Social Infrastructure ▪Internet
Manufacturing ▪Surveys ▪Municipal services
▪Education ▪LBS
▪Automotive ▪Data analysis ▪Diversified
▪Hospitality
▪Ship building ▪Compliances ▪EPC
▪Tourism
▪Air craft ▪PPP
▪Health
▪Other
Our services are not intended for a specific type of legal entity or business structure.
Pricing Method
Pricing Methodology
Price Proposals – short-term engagement Price Proposals - multiple year consulting
1. Advance payments: These will made 10% charges
to 20% of fixed fees. They shall be without a
BG or against a BG. 5. Revenue sharing: When the activities of Apohan
result in sale of additional volumes, additional
2. Periodic Monthly Payments: These regular
monthly fees shall smoothen the cash flow goods & services resulting in improved top-line,
of Apohan. revenue sharing would come in.
3. Milestone based fees: These fees shall be 6. Profit sharing: When the goods & services are
based on delivery key milestones in the sold at higher prices, bottom-line would improve
course of the assignment in place of fixed and profit sharing would come into picture.
monthly payments. 7. Profitability sharing: When our strategy results
4. Success fees: In select assignment the in reduction in operating or marketing & sales
guarantee of achieving a goal with specified expenses per sale, profitability would improve.
T&C wouldn’t be there. Hence, upon
helping the client achieve this goal, a 8. Combination: A combination of the above
fraction of the total fees would be paid as suitable for the client
success fees.
Apohan is not a mere consulting company but also it believes in its recommendations & action plans.
Hence success fees & profit sharing would be the key elements in long-term engagements.
Sharing risks with client would result in higher profitability.
Team
The Leadership
Arun Joshi: Chairman & Managing Director
▪ Experience: 18 years of work experience in the strategic,
marketing & financial consulting.
▪ Companies: Worked in RIL, GAIL, CRISIL,
PricewaterhouseCoopers (PwC), Isolux Corsan, Delhi
Integrated Multi-Modal Transit (DIMTS), Bluestream
Infrastructure
▪ Sectors: Infrastructure, energy, transport, information
A management consultant technology, consulting
with illustrious academics ▪ Domains & functions: Expert in strategy, P&L management,
& professional career of 18 business development, procurement, transaction advisory,
years across industries, business alliance management, contracts, finance, projects,
sectors, projects, training & development, HR, corporate administration, IT,
geographies in the reputed etc.
companies in India. ▪ Graduation: BE (Mechanical) from College of Engineering,
Pune (COEP), 1998 Batch
▪ PG: MBA (International Business) from Indian Institute of
Foreign Trade (IIFT), New Delhi, 2003 Batch
Thank you!