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Functionalism
– Goal of psychology
• To study the processes of mind rather than its contents
– Method
• Various methods – introspection, observation, experiment
– Proponents
• William James
– Principles of Psychology (1890)
Behaviorism
– Goal of psychology
• To study observable behavior
• Any hypotheses about internal thoughts and ways of thinking are nothing more than speculation
• We can not say anything meaningful about cognition
– Method
• Animal experiments, conditioning experiments
– Proponents
• John Watson, B.F. Skinner
Gestalt Psychology
– Goal of psychology
• To understand psychological phenomena as organized, structured wholes
• The whole differs from the sum of its parts
– Method
• Various methods – experiment, observation
– Proponents
• Max Wertheimer, Wolfgang Köhler
2.2. Emergence of Cognitive Psychology
Karl Lashley (1890-1958)
– Psychobiological arguments against behaviorism
– Playing piano
• On a behaviorist, stimulus-response account, an activity such as rapidly playing a correct
sequence of notes from memory on an instrument would involve an associative chain of stimuli
and responses
• Such associative chains can not explain the behavior; input is never put into a a static system,
but always into a system which is actively organized
Noam Chomsky
– Linguistic arguments against behaviorism
– Arguments from language acquisition
• Behaviorists can not explain how children can produce novel sentences they never heard
• Infinite number of sentences we can produce can not be learned by reinforcement – there must
be a cognitive algorithmic structure in our mind underlying language
Alan Turing
– Development of first computers
• His “Colossus” computer helped break the German “Enigma” codes during the World War II
• It has been estimated that this work shortened the war in Europe by two years
– Analogy between computers and human minds
• Hardware (brain), Software (mind)
• Thinking can be described in terms of algorithmic manipulation of some information
• These ideas gave rise to the information processing paradigm in psychology – cognitive
psychology
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3. Research Methods in Cognitive Psychology
How does scientific investigation work?
– Theory development
– Hypotheses formulation
– Hypotheses testing
– Data gathering
– Data analysis
Ecological validity
– The degree to which particular findings in one context may be considered relevant outside of that
context
1. Controlled laboratory experiments
• Characterization
– An experimenter conducts research in a laboratory setting in which he controls as many aspects of the
experimental situation as possible
• Advantages
– Enables isolation of causal factors
– Excellent means of testing hypotheses
• Disadvantages
– Often lack of ecological validity
2. Psychobiological research
• Characterization
– Studies the relationship between cognitive performance and cerebral events and structures
– Examples: postmortem studies, animal studies, studies in vivo (PET, fMRI, EEG)
• Advantages
– “hard” evidence of cognitive functions by relating them to physiological activity
• Disadvantages
– Often very expensive; risk of making inferences about normal functions based on abnormal brain
functioning
3. Self-reports
• Characterization
– Participant’s reports of own cognition in progress or as recollected
• Advantages
– Introspective insights from participant’s point of view, which may be unavailable via other means
• Disadvantages
– Inability to report on processes occurring outside conscious awareness
– Data gathering may influence cognitive process being reported
4. Case studies
• Characterization
– Intensive study of a single individual
• Advantages
– Richly detailed information about individuals, including information about historical and current
contexts
– Very good for theory development
• Disadvantages
– Small sample; questionable generalization to other cases
5. Naturalistic observation
• Characterization
– Observing real-life situations, as in classrooms, work settings, or homes
• Advantages
– High ecological validity
• Disadvantages
– Lack of experimental control
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6. Computer Simulations and Artificial Intelligence
• Characterization
– Simulation: Attempt to make computers simulate human cognitive performance
– AI: Attempt to make computers demonstrate intelligent cognitive performance (regardless of its
resemblance to human cognitive processing)
• Advantages
– Clear testing of theoretical models and predictions
• Disadvantages
– Limits of hardware and software
4. Key Themes in Cognitive Psychology
1. Data without a theory is meaningless, theory without data is empty
• Example: observation that people’s ability to recognize faces is better than their ability to recall faces
– This is an interesting generalization but it does not explain why there is such a difference
• A theory provides
– An explanation of data
– Basis for prediction of other data
2. Cognitive processes interact with each other and with noncognitive processes
• Even though cognitive psychologists often try to study specific cognitive processes in isolation, they know that
cognitive processes work together
• Examples
– Memory processes depend on perceptual processes
– Thinking depends on memory
– Motivation interacts with learning
3. Cognition needs to be studied through a variety of scientific methods
• There is no one right way to study cognition
• Cognitive psychologists need to learn a variety of different kinds of techniques to study cognition
4. Basic research in cognitive psychology may lead to application, applied research may lead to basic
understanding
• Basic research often leads to immediate application
– Example: finding that learning is superior when it is spaced out over time rather than crammed into a
short time interval
• Applied research often leads to basic findings
– Example: eyewitness testimony research has enhanced our basic understanding of memory systems and
of the extent to which humans construct their own memories
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