Rangkakerja Pengkomersilan Teknologi
Rangkakerja Pengkomersilan Teknologi
PENGKOMERSILAN
TEKNOLOGI
PEMBENTANGAN DI MESYUARAT
JABATAN PENDIDIKAN KOLEJ KOMUNITI
JAMALUDIN ABU BAKAR
3/5/2018
AGENDA
LATARBELAKANG
SISTEM PERLINDUNGAN HARTA INTELEK MALAYSIA
MODEL PENGKOMERSILAN TEKNOLOGI BERSEPADU
TC – FROM TECHNOLOGY TO COMMERCIALIZATION
BUKU “ MEMAHAMI HARTA INTELEK”
1. LATAR BELAKANG
1. Paten
2. Hakcipta
3. Reka Bentuk Industri
4. Cap dagang
5. Reka bentuk susun atur litar bersepadu
6. Petunjuk geografi
7. Perlindungan tanaman baru
8. Rahsia perniagaan
HARTA INTELEK BIDANG
1 Paten & Utiliti Paten - Berkaitan dengan teknologi
Susun Atur Litar 15 tahun selepas dicipta atau 10 tahun selepas permulaan
5
eksploitasi
6 Petunjuk geografi ‘forever’ selagi bayar yuran setiap 10 tahun
Perlindungan tanaman baru (a) dua puluh tahun bagi varieti tumbuhan berdaftar yang
baru, berlainan, seragam dan stabil; atau
7 (b) lima belas tahun bagi varieti tumbuhan berdaftar
yang baru, berlainan dan dapat dikenal pasti.
13 IDEAS
1 SUCCESS
COMPLETE 3. Joint-venture
4. Making & selling with license to use
1. Publication
5. Licensing rights to make, use and sell
2. Multiple non-
THE EXTENT OF TECHNOLOGY
B D
SHARING
A C
7. Value-added reseller
11. Making & selling end products
relationship
10. Service provider
8. Exclusive
9. Leasing equipment & components distributorship
NONE
HIGH THE EXTENT OF CONTROL OVER TECHNOLOGY LOW
UTILIZATION
Commercializing New Technologies: Getting from Mind to Market by Vijay K. Jolly (1997)
TC= INTEGRATION OF CAPITALS/ ASSETS
Requires integration of variety of assets:
Intellectual Capital
Structural Capital BUSINESS ASSETS
Business Assets
INTELLECTUAL CAPITAL
HUMAN INTELLECTUAL
MANUFACTURING
ASSET
CAPITAL
DISTRIBUTION
SALES FORCE
CAPABILITIES
STRUCTURAL CAPITAL FACILITIES
Patents Reputation
Copyrights Brands
EARNINGS
Trademarks Goodwill
RM
Trade
2. Structural Capital secrets, Etc
Organisational Asset
Structure Physical Assets
Procedure Financial SOURCE: SULLIVAN (1998),
Profiting From Intellectual
Routines Plant Capital p. 92
Culture Buildings
4. TC – FROM TECHNOLOGY TO
COMMERCIALIZATION
TAKE AWAY
8 IPs PROTECTED BY LAW IN MALAYSIA
ATTRITION CURVE OF NEW PRODUCTS – 13:1
TC – AN INTEGRATED MODEL
INTEGRATION OF 3 CAPITAL/ASSETS:
INTELLECTUAL CAPITAL
STRUCTURAL ASSET
BUSINESS ASSET