The fashion industry is one of the firms that have taken advantage of the
quick response logistics so as to enhance customer satisfaction and
competition in the market. The fashion industry has volatile demand as
the fashion chain comes with new seasons. Most of these firms deal with
short-season items and they rely on other partners thus the need for the
quick response logistics so as to match the volatile demands in the market
(Felipe, 2007). That said, most of the retailers and suppliers have
implemented the quick response logistics in different segments. For
instance, the retailers and vendors use the quick response whereby the
retailers use electronic data interchange to transmit their purchase thus
enhancing customer satisfaction (Cachon, 2010). The frozen food market
is another supply chain that has used quick response logistics because of
the limited cold storage capacity and also to cut inventory levels
(McKinnon, 2011).
Conclusion