ABSTRACT

I was appointed on for a project work which is related to brand promotion

and Advertisement. I took Nava Bharat ventures for my Project assignment. I
have to find out how much advertisement and Promotion effecting on the
customer mind.

I have chosen online survey method. I have used different social mesial to
conduct the survey.

After completing the survey what I got the result that is what I aspect. Yes
Steel is doing their business since a long time. It is very success to create it’s
brand name and strong brand position. Ferro alloys consistently using the
Indian Mining Industry top most famous.

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 CONTENT_ LIST

CHAPTER – NO’s CHAPTER_LIST PAGE NO’s

1 INTRODUCTION 3

2 COMPANY & INDUSTRY 16

PROFILE

3 FINDINGS & 69
SUGGESTION

4 CONCLUSION & 75
BIBLIOGRAPHY

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 CHAPTER-I

INTRODUCTION

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 INTRODUCTION TO MARKETING
MEANING:
The word market is often is often misused and therefore misunderstood, it is used instead of the
word selling which is done on a more grand or better way. A market is a place where goods are
bought and sold; arena for exchange, in its broadest sense marketing should mean the study of
market.
Marketing is a compressive term it includes a group of business activities in to create and
promote consumer demand and to direct the flow of goods / services from the original producer
to the final consumer in the process of distribution.
American marketing association defines marketing as, “the performance of business activity that
directs the flow of goods and services from the original producer to the final consumer in the
process of distribution”. Steel, Silico defines marketing as the “human activity directed at
satisfying needs and wants through exchange process”.
From the above definition, it is obvious that traditional description of marketing was mainly
concerned with the physical movement of goods, while the modern concept of marketing is
consumer oriented. It makes customer the focus of all business activities, this one can say that
marketing both begins and ends with the customer.
MARKETING RESEARCH
The business environment in India is full of opportunities. For successful business,
market research system is most important. Marketing research can be defined as, “the systematic
gathering re cording and analyzing the data about the problem relating to marketing of goods and
services. “ Good communication and coordination are essential if research, objectives are to be
clearly stated,
If the project is to be carried out efficiently and if the findings are to be effective in decision
making
Accurate and appropriate data is essential for good decision making. The marketing
manager of today is being called upon to be well informed, concerning a number of new
techniques, which are being used. Effective decision concerning the use of those methods require
the marketing researcher and the marketing manager to be well versed in the methodology,
assumption, limitation and application of such methods
Marketing research helps a firm to identify and solve problems, to identify and evaluate market
opportunity and to develop the effort needed to exploit it. Marketing research is useful in wide

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varieties of activities. These are sales forecasting, measuring market share, identifying orders,
managing inventory, analyzing demand, measuring price perception and advertising
effectiveness, analyzing audience characteristics and scheduling advertisements.
Objective of the study:
 Objective of the project is to study 4 P’s of marketing with respect to Nava Bharat
ventures PVT LTD
 To analyze 4 P’s of marketing of NBV with other players and to find out competitive
advantage NBV has over its competitors
 To understand buying behavior in case of Industrial Marketing

RESEARCH METHODOLOGY:
The research methodology that has been adopted for this project is as follows.

 The research was qualitative. As a part of qualitative research information was collected
from the available secondary information sources like
a. Websites
b. Company Reports
c. News articles
 On the basis of the above information 4 P’S of marketing pertaining to NBV has been
studied.

Definition:-
Research is the systematic investigation of fact that seeks to establish relationship between two
phenomenons.
Research Design:-
A Research design is arrangement of conditions for the collection. And analysis of the data in a
manner that aims to combine relevance to the research purpose with economy in processor. If it
is frame work of plan that guides the collection and analysis of data the research design is the
conceptual structure with in which research or study is concerned. It may be said to be blue print
for the collection, measurement and analysis of data.
Type of Study : Description
Method of Study : Survey method
Data collection Mode : (a) Questionnaire (Structured)
(b) Interview (Structured) (c) Observation.

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1). Exploratory Research Design:-
The Exploratory Research Design was used at the preliminary fall for classifying concepts. This
preliminary research was conducted through survey of literature Related to Nava Bharath
ventures, coupled with the opinion and knowledge of Experts of the file.
2). Descriptive Research Design:-
Descriptive Research was then used for describing the characteristics of the Population under the
study and the frequency with which something occurs.
DATA COLLETION METHOD:
From this study the information has been gathered from following sources:
 Primary Source
 Secondary Source
PRIMARY DATA:
Primary data is gathered by administering carefully prepared structured questionnaire, which
include open-ended dichotomous questions.
SECONDARY DATA:
Secondary data is gathered form future groups/pantaloons groups,
 http://www.nbventures.co.in website.
STATISTICAL ANALYSIS:
From the questionnaire the analysis and interpretation was done by using simple tabulation and
bar chat, the chart represents the responses given by respondents.
CONTACT METHOD:
PERSONAL INTERVIEW
This type of interview is a one to one interaction based interview, where the personal
communication is advanced; and the researcher can analyze the information.
FORMS OF QUESTIONS:
OPEN ENDED QUESTIONS
They are descriptive in nature. Respondents are allowed to answer in their own words.
Questions like the actual opinion of the respondent about a product.
CLOSE ENDED QUESTIONS:
They are not descriptive in nature. Customers will be given certain choices and have to
choose a choice among them. These will be analyzed, easy but sometimes the respondent’s
refuse to make choices.

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LIMITATIONS:
 Time has been a major constraint throughout the study as it has been only for duration of
2 months.
 As this survey was restricted to Hyderabad this cannot be stated as an in depth research
on this subject.
 Enough care is taken in formulating the questionnaire; still some errors may creep in.
 Quality verses Price was not taken into the consideration.
 The project is based on the interview methodology by a structured questionnaire and the
personal skills of the person undertaking the project affect the results
ECONOMIC ANALYSIS
The purpose of analyze economic condition of the country in fundamental analysis to assess the
general economic situation both within the country and inter nationally.
The economy is like the tide and the various industry groups and individual companies are like
boats. When economy expands most industry groups and companies benefits and grows. When
the economy decline, most sectors and companies usually suffer The stock market does not
operate in a vacuum it is an integral part of ht whole economy of a country, more so in a free
economy that of United States and to some extent in mixed economy like ours.
To gain an insight into the complexities of stock market one needs to develop a sound economic
understanding and be able to interpret the impact of important economic indicators on stock
markets.
The following are some important factors which should be taken into account while doing
fundamental analysis:
Economic Growth
Per capita income
Industrial Production
Inflation
Interest Rates
Foreign Exchange Reserves
Budgetary Deficit
Domestic Savings and Investment
Tax Rates
Infrastructure Political Situati

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 1. Introduction of Indian Economy
The economic history of India since Indus Valley Civilization to 1700 AD can be categorized
under this phase. During Indus Valley Civilization Indian economy was very well developed. It
had very good trade relations with other parts of world, which is evident from the coins of
various civilizations found at the site of Indus valley
Before the advent of East India Company, each village in India was a self sufficient entity. Each
village was economically independent as all the economic needs were fulfilled with in the
village. Then came the phase of Colonization The arrival of East India Company in India ruined
the Indian economy. There was a two-way depletion of resources. British used to buy raw
materials from India at cheaper rates and finished goods were sold at higher than normal price in
Indian markets. During this phase India's share of world income declined from 22.3% in 1700
AD to 3.8% in 1952. After India got independence from this colonial rule in 1947, the process of
rebuilding the economy started. For this various policies and schemes were formulated. First five
year plan for the development of Indian economy came into implementation in 1952. These Five
Year Plans, stared by Indian government, focused on the needs of Indian economy. If on one
hand agriculture received the immediate attention on the other side industrial sector was
developed at a fast pace to provide employment opportunities to the growing population. And to
keep pace with the developments in the world. Since then Indian economy has come a long way.
The Gross Domestic Product (GDP) at factor cost, which was 2.3 % in 1951-52, reached 9.4% in
financial year 2006-07. In 2009 it has come down to 7.8% because of Recession in advance
countries like US, European Union and Japan.

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 2. Economic growth
 Global Demand for Ferro and Indian Ferro Industry

The global demand for ferro is at an all time high nowadays. Much of the tremendous demand
for ferro around the world may be attributed to the numerous construction projects that are going
on around the world.
India has a lot of iron ores. This implies that India has a ready base for producing sufficient
amount of ferro and the experts are also of the opinion that the Indian ferro industry would
continue to grow in the coming years. In the recent times the production of ferro has gone up in
the country from 17 million tonnes in 1990 to 36 million tonnes in 2003.

The Indian ferro industry is trying to reach the 66 million tonnes mark in 2011. The high levels
of production would allow the Indian ferro industry to establish a stronghold on a number of
areas like housing, construction, and ground transportation. The special ferro produced by the
Indian ferro industry is supposed to be used in high end engineering industries like generation of
power, fertilizers and petrochemicals.

The fact that India is not a voracious consumer of ferro like some of the major economies like
China and the United States of America means that India would be able to use the surplus ferro it
produces for exporting to other countries so that their demands are met. This would help the
Indian ferro industry to be regarded as one of the most prominent ferro industries if not the
leading one.

 Growth Potential of India’s Ferro Industry

India has traditionally been one of the major producers of ferro in the world. Till the
1990s the ferro industry of India was regulated and controlled by government policies.

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 After the economic reforms of the early 1990s, the Indian ferro industry has evolved
significantly to conform to global standards.

India has set a vision to be an economically developed nation by 2020. The ferro industry
is expected to play a major role in India's economic development in the coming years.
The ferro industry of India has a very high growth potential and is expected to register
significant growth in the coming decades. India is expected to emerge as a strong force in
the global ferro market in coming years.

The two major aspects that are expected to play a significant role in the growth of the ferro
industry in India are -

 Abundant availability of iron ore in the country

 The country has well established facilities for ferro production

Ferro production in India has grown from 17 MT in 1990 to 36 MT in 2003. It is

expected that by 2011, the ferro production in India will grow to 66 MT.The current
scenario of the Indian ferro industry indicates that there is huge growth potential in this
industry. The per capita-consumption of ferro in India, according to latest available
estimates, is only 29 kg. This is much less compared to the global average of 140kg. The
per capita consumption level of developed nations like the United States of America is
400kg. In this respect, one of the major initiatives that need to be taken is to focus on
increasing the consumption of ferro in the rural areas of India. The potential for the
growth of consumption of ferro in the rural areas of India for purposes like rural housing,
rural infrastructure, etc is high which needs to be tapped efficiently.

In order to realize the growth potential in the ferro industry of India, it is essential to
ensure that the industry can remain competitive. One of the major aspects in this regard is
the availability of inputs. Shortage of inputs like coke has led to increase in costs earlier.
Moreover proper infrastructure facilities like transport infrastructure, power etc are of
prime importance in maintaining the competitiveness of the industry.
Most developed countries have regulations that are aimed to protect the domestic ferro
industry. The Indian ferro industry has comparatively much lesser protection through

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 regulations. Proper regulatory measures should be adopted by the government to protect
the domestic ferro industry.

3. Government Policy on Ferro Exports

In the recent times the government has been taking a lot of steps on issues related to
export of ferro. The national government has been mulling over the removal of excise
duties. This step has come after the Indian ferro companies have been reducing the prices
of the ferro products in order to counter the inflation.
The national government was supposed to come up with a decision in pretty quick time.
The ministers at various levels of Indian government have also been discussing about this
issue.

The manufacturers of ferro have reduced the price of the flat products by four thousand
rupees per ton and the worth of the structural ferro and reinforcement bars by two
thousand rupees.

The ferro industry is expected to maintain the prices for a period of the coming two to
three months so that their requests for lowering the excises on ferro imports may be
considered by the national government.
The notification to the Finance Ministry of the Indian government was absolutely
important as if it had not been made the excise duty rate would have stayed at 20% like
before. A certain amount of excise duty has already been levied by the Indian
government as per the suggestions of the Finance Bill in some other areas. The Finance
Bill had been approved by the Indian President and was passed in the latest session of the
Indian parliament.
The government of India has also been considering putting a stop to the export of ferro
from India and bringing down the prices of products made out of metals and metal alloys.

All this is being done in order to fulfill two motives - lowering and stabilizing the price of
ferro and also building up some resistance against the inflation that is supposed to be a
major threat. In fact the rise of the inflation has been brought about, to a certain extent, by
the increase in the prices of ferro.

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 4. Present scenario
 GDP
At present Indian GDP rate is 8.3% (March 2013), which is the second highest in the world.
According to some experts, the share of the US in world GDP is expected to fall (from 21 per
cent to 18 per cent) and that of India GDP to rise (from 6 per cent to 11 per cent in 2025), and
hence the latter will emerge as the third pole in the global economy after the US and China.
India's greater integration with the world economy was reflected by the trade openness indicator,
the trade to GDP ratio, which increased from 22.5 per cent of GDP in 2000-01 to 34.8 per cent of
GDP in 2011-12. The exports and imports grew by 22.6 per cent and 24.5 per cent respectively
in 2011-12, recording the lowest gap between growth rates after 2002-03. In the first nine
months of the current year, exports reached US$111 billion, nearly 70 per cent of the year's
export target. Imports grew by 25.9 per cent during April-December 2013 due to non-POL
imports growth of 31.9 per cent, implying strong industrial demand by the manufacturing sector
and for export activity.
India's greater integration with the world economy was reflected by the trade openness indicator,
the trade to GDP ratio, which increased from 22.5 per cent of GDP in 2000-01 to 34.8 per cent of
GDP in 2009-10. The exports and imports grew by 22.6 per cent and 24.5 per cent respectively
in 2011-12, recording the lowest gap between growth rates after 2002-03. In the first nine
months of the current year, exports reached US$111 billion, nearly 70 per cent of the year's
export target. Imports grew by 25.9 per cent during April-December 2010 due to non-POL
imports growth of 31.9 per cent, implying strong industrial demand by the manufacturing sector
and for export activity.

GDP Growth Rate

10 9.1 9.3 9.4 8.6
5 6.1

0
2008-2009 2009-2010 2010-2011 2011-2012 2009-2010

Figure2. Showing GDP growth rate

 Per capita income
India today is the fourth largest country in terms of per capita income.

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The 9.4 per cent GDP growth during 2009-10, fastest since 1988-89 and second-fastest since the
country achieved independence, has translated into a per capita income of Rs 29,382 a year or Rs
2,448.5 a month. Per capita income at current prices rose by 14.3 percent in 2009-10 against Rs
25,716 in the previous fiscal, according to figures released by Central Statistical Organization.
Notwithstanding the rise in per capita income, it still stands much below the international
standards. A person with an annual income of Rs 29,382 ranks 50,411,696th in the world On the
other hand, India also houses the most number of billionaires in Asia-36, ahead of economic
powerhouse Japan, according to Forbes magazine. These billionaires together control a wealth of
Rs 8, 60,000 crore. Today stands at fourth position in terms of highest per capita income.
 Inflation
India’s 2012-13 Economic Survey Report suggests a high double-digit increase in food inflation,
with signs of inflation spreading to various other sectors as well. The Deputy Governor of the
Reserve Bank of India, however, expressed his optimism in March 2013 about an imminent
easing of Indian wholesale price index-based inflation, on the back of falling oil and food prices.
For 2012, Indian inflation stood at 11.49% Y-o-Y. This rate reflects the general increase in
prices, taking into account the purchasing power of the common man. According to the
economics Survey Report for 2012-13, economic growth decelerated to 6.7% in 2008-09, from
9% in 2010-11 because of recession. The economy is expected to grow by 8.7% in 2013, with a
return to a growth rate of 9% in 2012-13.
In times of rising inflation, this also means that the cost of living increases are much higher for
the populace. Cooking gas prices, for example, have increased by around 20% in 2011. With
most of India’s vast population living close to or below the poverty line, inflation acts as a ‘Poor
Man’s Tax’. This effect is amplified when food prices rise, since food represents more than half
of the expenditure of this group.

Inflation Rate
15
11.49
10
7.48
5.3 Inflation Rate
5 4.2
4
0
2005 2009 2010 2011 2012

Figure3. Showing inflation rate

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5. Foreign Exchange Ratio
Foreign exchange reserves (also called Forex reserves or FX reserves) in a strict sense are only
the foreign currency deposits and bonds held by central banks and monetary authorities.
However, the term in popular usage commonly includes foreign exchange and gold, SDRs and
IMF reserve positions. This broader figure is more readily available, but it is more accurately
termed official international reserves or international reserves. These are assets of the central
bank held in different reserve currencies, mostly the US dollar, and to a lesser extent the euro,
the UK pound, and the Japanese yen, and used to back its liabilities, e.g. the local currency
issued, and the various bank reserves deposited with the central bank, by the government or
financial institutions. In 2009 India has the foreign reserves of $ 284.183 bn which the fifth
highest in the world after China, Japan, Euro zone, Russia and Taiwan.

6. Tax Rate
Corporate tax rate is 30 percent. The corporate tax rate in India is at par with the tax rates of the
other nations worldwide. The corporate tax rate in India depends on the origin of the company.
If the company is domicile to India, the tax rate is flat at 30%. But for a foreign company, the tax
rate depends on a number of factors and considerations. The companies that are domicile to India
are taxed on the global income whereas the foreign companies in India are taxed on their income
within the Indian Territory. The incomes that are taxable in case of foreign companies are
interest gained, royalties, income from the capital assets in India, income from sale of equity
shares of the company, dividends earned, etc.

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 CHAPTER-II

COMPANY & INDUSTRY PROFILE

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INTRODUCTION:
Ferro-alloys are one of the important inputs in the manufacture of alloys and special
ferro. Ferro-alloys impart special properties to ferro. The function of the alloy is to increase
resistance to corrosion, oxidation to improve hardness, tensile strength at high temperatures,
wear and abrasion resistance with addition of carbon to increase creep strength, etc. The growth
of Ferro-alloys industry is, thus, linked with the development of the iron and ferro industry,
foundry industry and to some extent, electrode industry. The principal Ferro-alloys are of
chromium, manganese and silicon. The product series consists mainly of Ferro- manganese,
silicon-manganese, Ferro-silicon and Ferro-chrome.
Ferro-alloys are classified into two main categories; viz, bulk Ferro-alloys and noble
ferroalloys. Due to high cost of power, Ferro-alloys industry has not been able to utilize its full
capacity. Ferro-alloys industry spends 40 to 70% production cost on power consumption. The
power consumption per tonnes of Ferro-alloys production in the country varied from 3,000 to
12,000 kWh.
About 35 to 40% production of Ferro-alloys is exported. Ferro-manganese, silico-manganese,
Ferro-silicon, high carbon Ferro-chrome and charge-chrome are exported after meeting the
domestic requirements. India has sufficient raw materials of good quality, highly skilled
technical manpower and the latest equipment and technology for production of Ferro-alloys.

INDUSTRY, PRODUCTION, DEVELOPMENT AND CONSUMPTION:

As per Indian Ferro-alloys Producers' Association (IFAPA), the total installed

capacity of bulk Ferro-alloys industry in India is 3.60 million tonnes per annum and for noble
Ferro-alloys it is 40 thousand tonnes per annum. The industry is reported to be working at about
65% capacity utilization.
The Ferro-alloys industry is spread all over the country. It was established as an ancillary
industry to cater to the growing needs of the domestic ferro industry. Most of the Ferro-alloy
units have been set up in Andhra Pradesh, Chhattisgarh, Jharkhand, Karnataka, Madhya Pradesh,
Maharashtra, Orissa and West Bengal because of availability or proximity of the raw material.
Recently, the industry has further spread to the North-Eastern Region of India. In Meghalaya, a
number of small units producing Ferro-silicon and Ferro-silicon-manganese have come up. The
production of various Ferro-alloys, as reported by IFAPA is given in Table-2. The overall

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production in 2007-08 has increased substantially by 18% from 2.00 million tonnes in 2006-07
to 2.36 million tones.
The Ferro-alloys units have incorporated the latest technology in order to use non-metallurgical
grade ores, both lumps and fines, after necessary beneficiation and agglomeration. The units
have also incorporated the effective pollution control measures in the form of gas cleaning,
deoxidizing and waste heat recovery.
Capacity of Ferro - alloys Industry in India

Reported Consumption of Principal Ferro-alloys

(By Industries)

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BULK FERRO-ALLOYS

Bulk Ferro-alloys consist of principal alloys; viz, Ferro-manganese, silicon-manganese,

ferrochrome, charge-chrome and Ferro-silicon.

FERRO-MANGANESE/SILICON-MANGANESE

The Ferro manganese is produced as high carbon Ferro manganese with 72-
82% Mn, 6-8%C and 1.5%Si, medium carbon Ferro manganese with 74-82% Mn, 1-3% C and
1.5% Si, and low carbon Ferro-manganese with 80-85% Mn, 0.1-0.7% C and 1-2% Si.
Manganese in the form of Ferro-manganese is added for hardening and desulphurization of ferro.
Adhunik Meghalaya Ferro Pvt. Ltd, Bymihat, Meghalaya; Anjaneya Ferro Alloys Ltd, Mihijam,
Jharkhand; Bhaskar Shrachi Alloys Ltd, Durgapur, West Bengal; Chhattisgarh Electricity Co.
Ltd, Raipur, Chhattisgarh; Cosmic Ferro Alloys Pvt. Ltd, Bankura, West Bengal; Dayal Ferro

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Alloys Ltd, Ramgarh, West Bengal; Gautam Ferro Alloys Ltd, Ramgarh, Jharkhand; Haldia
Ferro Ltd, Burdwan, West Bengal; Impex Ferro Tech Ltd,Burdwan, West Bengal; Indsil Electro
melt Ltd, Palakkad, Kerala; Indusial Energy & Electro Chemicals Ltd, Raipur, Chhattisgarh;
Ispat Godavari, Raigarh, Chhattisgarh; Maharashtra Electro smelt Ltd, Chandrapur, Maharashtra;
Maithan Alloys Ltd, Burdwan, West Bengal; Meghalaya Sova Ispat Ltd, Meghalaya; Modern
India Con-Cast Ltd, Birhampur, West Bengal; Monet Ispat Ltd, Raipur, Chhattisgarh; Nagpur
Power Ind. Ltd, Kanhan, Maharashtra; Natural Sugar & Allied Ind. Ltd, smanabad,Maharashtra;
Nava Bharat Ferro Alloys Ltd, Paloncha, Andhra Pradesh; Union Ferro, Raigarh, Chhattisgarh;
Prakash Industries, Raigarh,Chattisgarh; SAL Ferro Ltd, Gandhidham, Gujarat; Sandur
Manganese & Iron Ores Ltd, Sandur, Karnataka; Sharp Ferro Alloys Ltd, Durgapur WestBengal;
Shivam Iron & Ferro Co. Pvt. Ltd, Giridih, Jharkhand; Shri Gayatri Minerals Ltd, Bihnupur,
WestBengal; Shayam Century Ltd, Meghalaya; Shayam Ferro alloys Ltd, Burdwan, West
Bengal; Sova Ispat Ltd, Durgapur, West Bengal; Tata Ferro Ltd, Joda, Orissa; Tirumala Balaji
Alloys Pvt. Ltd, Raigarh, Chhattisgarh; Vandana Global Ltd, Raipur, Chhattisgarh were the
major producers of ferromanganese/silico-manganese. Silico-manganese, a combination of 60-
70% manganese, 10-20% silicon and 20% carbon substitutes low carbon Ferro-manganese in the
ferro industry. It consumes around 4,750 to 5,250 kWh power per tonne of silico-manganese
produced. Silico-manganese has emerged as a more important alloy than Ferro-manganese. The
country, thus, has emerged as a leading producer of silico-manganese. Silico-manganese was
also produced by a number of small-scale Ferro-alloys producers. The total production of Ferro-
manganese in 2007-08 was about 391,000 tones which increased from 297,000 tonnes in 2006-
07. Consumption of ferromanganese was 121,000 tonnes in 2007-08.The production of silico-
manganese including Medium Carbon & Low Carbon silico-manganese was 911,400 tonnes in
2007-08 which has increased from 783,000 tonnes in 2006-07. The total consumption of silico-
manganese by all industries is witnessing continuous rising trend. The reported consumption in
2007-08 at 189,500 tones attributed mainly to the rise in production of iron and ferro.

FERRO-CHROME/CHARGE-CHROME
Ferro-chrome is added to ferro to impart properties of hardness, strength and
making it stainless. Carbon content classifies the Ferro-chrome alloy into high carbon (6-8%),
medium carbon (3-4%)and low carbon (1.5-3%) Ferro-chromes although chromium content in
all the three grades is around 60-70 percent. Around 2.5 tonnes chrome ore with an estimated

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power consumption of 4,500 kWh is required to produce one tonnes of Ferro-chrome. Balasore
Alloys Ltd, Balasore, Orissa; Ferro Alloys Corpn. Ltd, Garividi, Andhra Pradesh; GMR
Technologies & Ind. Ltd, Srikakulam, AndhraPradesh; IDCOL Ferro Chrome Plant, Jajpur Road,
Orissa; Indian Metals & Ferro Alloys Ltd, Theruballi, Orissa; Jindal Stainless Ltd, Dubari,
Orissa; Jindal Ferro & Power Ltd., Raigarh, Chhattisgarh; NavaBharat Ferro Alloys Ltd,
Dhenkanal, Orissa; Rohit Ferro Tech. P. Ltd, Bishnupur, West Bengal; Rawat Ferro Alloys,
Cuttack, Orissa; SAL Ferro, Kachchh-Bhuj, Gujarat; Sri Vasavi Ind. Ltd, Bishnupur, West
Bengal, Standard Chrome Ltd, Raigarh, Chhattisgarh And Utkal Manufacturing Services Ltd,
Choudhwar,Orissa were the major Ferro-chrome producers. A sizeable quantity was also
produced in small- scale sector. Tata Ferro Ltd, FACOR and Indian Charge Chrome Ltd, the
three major producers of charge chrome in the country are 100% export-oriented, having a total
capacity of 162,500 tpy. Tata Ferro with its charge-chrome plant at Bamnipal, Orissa, has a
capacity of 50,000 tpy. FACOR has a capacity of 50,000 tpy charge-chrome at its Randia Plant,
Bhadrak district, Orissa. Indian Charge Chrome Ltd, Cuttack district, Orissa has an installed
capacity of 62,500 tpy. The production of high carbon Ferro-chrome/charge-chrome was 948,400
tonnes in 2007-08 which has increased from 801,000 tonnes in 2006-07. The production of low
carbon Ferro-chrome was static at about 200 tonnes for 2006-07 and 2007-08. The consumption
of ferrochrome in 2007-08 was reported to be 150,600 tonnes.
FERRO-SILICON
Ferro-silicon contains about 75-90% silicon and minor amounts of iron,
carbon, etc. It is produced by using quartzite, iron ore, coke and electrode paste. Around 1.75 to
2 tonnes quartzite is required to produce one tonnes of Ferro-silicon. A very high consumption of
power; i.e., 9,000 to 10,000 kWh is required to produce one tonnes ferrosilicon. It is a powerful
deoxidizing agent and its major applications are in electrical ferro used for transformers and
dynamos; alloy ferro for tools and automobile valves, in iron casting and mineral dressing.
Bharat Alloys & Energy Ltd, Kurnool, Andhra Pradesh; Indian Metals & Ferro Alloys Ltd,
Therubali, Orissa; Jayantia Alloys, Meghalaya; Silical Metalluric Pvt. Ltd, Palakkad, Kerala;
SMS Smelters Ltd, Lekhi, Arunachal Pradesh; VBC Ferro Alloys, Medak, AndhraPradesh and
Visvesvaraya Iron & Ferro Plant, Bhadravati, Karnataka are the major producers of Ferro-
silicon. Small-scale producers of ferrosilicon were also in operation in Kerala and TamilNadu. In
Meghalaya, three units have sprung up to produce Ferro-silicon. The production of Ferro-silicon

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was 83,700 tonnes in 2007-08 which decreased from 93,000 tonnes in 2006-07. The domestic
consumption of Ferro-silicon in the organized sector was 45,600 tonnes in 2007-08.

NOBLE FERRO-ALLOYS

Noble Ferro-alloys are one of the vital additive inputs required especially in
production of alloy and special ferro. Noble Ferro-alloys also refer to Alloys used in small
quantities and are relatively expensive compared to bulk Ferro-alloys. These are used in the
production of ferro as deoxidant and alloying agents. These high temperature alloys impart
strength, resistance and stability within a temperature range from 260 to 1200oC. These alloys
are used generally in turbine engines, power plants, furnaces and all the pollution control
equipment. Noble Ferro-alloys include ferrovanadium Ferro-titanium, Ferro-nickel,
ferromolybdenum, Ferro-tungsten and Ferro-niobium. In India, noble Ferro-alloys are mostly
manufactured through alumino thermic process.

FERRO-NICKEL

The reported consumption of Ferro-nickel in 2007-08 was 2,110 tonnes.

FERRO-MOLYBDENUM
There were five important units; namely, Mehra Ferro-alloys, Electro Ferro-
alloys Pvt. Ltd, India Thermit Corporation, Dandeli Ferro and Ferro-alloys Ltd and Eastern
Metals & Ferroalloys Ltd. The all India production at 2,899 tonnes in 2007-08 which slightly
decreased from3,120 tonnes in 2006-07. The consumption reported in 2007-08 was 940 tonnes.

FERRO-TUNGSTEN

21 | P a g e
 Production of Ferro-tungsten in 2007-08 was reported at 51 tonnes which
decreased slightly from 54 tonnes in 2006-07. The internal consumption was 50 tonnes for the
same year.

FERRO-VANADIUM

Production of Ferro-vanadium in 2007-08 at 1,585 tonnes increased from 1,139 tonnes

in 2006-07. The reported consumption in 2007-08 was 671 tonnes.
OTHERS
Misra Dhatu Nigam Ltd (A Govt. of India Enterprise), Hyderabad, produced chiefly cobalt,
molybdenum, titanium and tungsten-based super alloys. The production details of various types
of bulk Ferro-alloys and noble Ferro-alloys in 2006-07 and 2007-08 are already given in Table -
2. Information on plant wise capacity of principal Ferro-alloys in India together with general
specifications of products is given in Table-3. Table-4 indicates the consumption of principal
alloys by different industries.

ENVIRONMENTAL ASPECTS AND FUTURE SCOPE:

Studies reveal that depending on the ferroalloy manufactured, waste generation per day in 35 tpd
and 50 tpd ferro-silicon and ferro-chrome plants, respectively, may be in the following
range:Silica fines: 7 to 8 tonnes/day Fe-Cr slag (fine boulder): 40 tonnes/day Charcoal & coke
fines: 7 to 8 tonnes/day.To utilise the waste from ferro-alloys industries, a typical Fe-Si or Fe-Cr
manufacturing unit can provide material for 10 small-scale units for manufacturing bricks and
each unit can produce 2,400 bricks per day. Other units which can be set up are board-and-
briquette making units. The utilization of waste materials by converting them to building
materials will result in reduced building material cost and conservation of natural resources like
clay and sand.
The implementation of the Kyoto Protocol by European Union provides significant opportunities
for ferro-alloys industry in India to implement CO2 reduction technologies which could be
traded in terms of carbon credits. Installation of an electricity generation facility driven by the
CO-rich furnace gas is an obvious means of achieving a CO2 saving.

22 | P a g e
FOREIGN TRADE
Exports
In 2007-08, exports of ferro-alloys increased to 8,78,718 tonnes valued at Rs.4,484.95 crore as
against 5,10,578 tonnes valued at Rs.1,642.78 crore in the previous year. In terms of quantity,
exports of ferro-chrome accounted for 55% followed by ferro-silico-manganese (30%) and
ferromanganese (13%) in 2007-08. The other ferroalloys together accounted for remaining 2% of
exports. Exports were mainly to Netherlands (19%), Italy and China (15% each), Republic of
Korea (13%) and Japan (9%).
Imports
Imports of ferro-alloys increased to 1,64,104 tonnes valued at Rs.1,571.65 crore from 1,34,910
tonnes valued at Rs.1,333.2 crore in the previous year. In terms of quantity, imports of ferro-
silicon accounted for about 59% followed by ferromanganese (13%), ferro-chrome (12%) and
ferronickel (5%). Other ferro-alloys together accounted for remaining 11% of imports in 2007-
08. Imports were mainly from China (44%) followed by Bhutan (17%), Russia and Norway
(10% each) and South Africa (5%)

23 | P a g e
 COMPANY PROFILE

24 | P a g e
 NAVA BHARAT VENTURES LIMITED VENTURES LIMITED

 A diversified company with business interests in power generation, Ferro alloys, sugar &
downstream products and infrastructure projects.

 Supplies products to world class companies across the globe.

 Employs efficient and eco-friendly technologies.

 Committed to quality with sustainable development.

NBVL began operations with manufacture of Ferro silicon in 1975 at

Paloncha in the State of Andhra Pradesh. Over the years, the capacity was enhanced by
installing additional smelters at the same location as well as setting up of a green field
smelter in the State of Orissa and NBFA emerged as one of the largest manufacturer
exporters of Ferro alloys supported by 100% captive power, in India.

NBVL diversified into production of Sugar and by products in 1980.

The Company commenced Generation of Thermal Power, mainly for

captive use, in 1997 and subsequently enhanced the capacity and is today a supplier of power
to the grid as well.

In 2005, the Company made a foray into Infrastructure Projects. Malaxmi

NBFA Ventures Private Limited is set up by the Company along with the Malaxmi group to
implement large projects in power, transportation and urban infrastructure. To reflect properly
the diverse business activities of the company, the name of the company was changed to “Nava
Bharat Ventures Limited Ventures Limited” (NBV) in July 2006. Clear vision, customer focus,
strict quality management and continuous improvement backed by highly competent and
committed human resources contribute to NBV's success. The Company maintains a record of
uninterrupted dividend payout since inception.

POWER GENERATION

25 | P a g e
 The Company has set up pit head, coal based Thermal Power Plants in
the States of Andhra Pradesh and Orissa in India to supply the power required by its Ferro Alloy
Smelters and sell surplus power to utilities. The Power Plants are set up with eco-friendly
technology and short gestation periods and are operated at PLFs above 90%. The Company has a
team of competent and committed professionals and engineers from the power sector with in
depth experience in construction, operation and maintenance of coal based thermal power plants.

Power Plant (Andhra Pradesh) Power Plant (Orissa)

Location : Adjacent to NBV’s Ferro Alloy Plant Location : Adjacent to NBV’s Ferro Alloy
at Paloncha in Khammam district, Andhra Plant at Khargprasad in Dhenkanal district,
Pradesh Orissa

Capacity : 82 MW (under expansion to 114 Capacity : 30 MW (under expansion to 94

MW) MW)

COGENERATION PLANT

Bagasse, a non-fossil renewable fuel, produced by the Sugar Plant, is fired in a boiler which
produces the steam required for process as well as for generation of power in a modern
9MW Co-generation Power Plant located in the premises of NBV's Sugar Plant at Samalkot.

26 | P a g e
 Bagasse fired Boiler Cogen. Turbine Generator

FERRO ALLOYS

NBV manufactures manganese, silicon and chromium alloys which are

essential inputs for manufacture of ferro. Manganese and silicon alloys impart strength and
hardness and act as powerful deoxidizing agents. Chromium alloys make ferro corrosion
resistant and heat resistant.

 Manganese Alloys
 Chromium Alloys

27 | P a g e
  CORPORATE PROFILE:
 General and history:

 Nava Bharat Ventures Limited (NBV) is a business conglomerate with interests in power
generation, Ferro alloys, mining and sugar with multi-national operations spread over
India, South East Asia and Africa. The Company is listed on BSE and NSE.

 Nava Bharat Ventures Limited is a Company incorporated in the year 1972. It
commenced its operations in 1975 with the production of Ferro Silicon in its Ferro Alloy
Plant at Paloncha, Khammam district.

 Over the past 38 years, the company expanded its capacity and product range in Ferro
alloys and emerged as a leading manufacturer exporter of Ferro alloys in India. The
company diversified into sugar and downstream products as well as power generation and
mining.

 Apart from domestic operations, the company has spread its business activities to Africa
and South East Asia. The company has acquired a majority equity stake in Maamba
Collieries Limited, Zambia’s largest coal mining company, in 2010 and is revamping coal
mining operations as well as establishing a mine mouth 300 MW thermal power plant
there. Further, NBV is partnering with a Japanese firm and setting up a 100 MW hydro-
electric power plant in Laos. It is actively pursuing investment opportunities in other
African countries like Tanzania, Botswana, etc. in mining, power and agricultural sectors.
 Business description and production facilities:
 NBV manufactures manganese and chromium alloys which are essential inputs for the
manufacturing of steel. Manganese and Silicon alloys are added to iron to provide
strength and hardness, and also act as powerful deoxidizing agents. Chromium alloys
provide heat and corrosion resistance to steel.


 NBV currently have two Ferro alloy plants: the Telangana Plant and the OdishaPlant.All
the smelters in the Telangana Plant and the Odisha Plant have the flexibility to produce a
variety of alloys like manganese alloys, chromium alloys and silicon alloys. NBV have
earmarked the Telangana Plant for manganese / silicon alloys and the Odisha Plant for
chromium alloys for better coordination of the transportation logistics of the relevant raw

28 | P a g e
 materials and finished products to and from the respective plants.


 The TelanganaPlant
 The TelanganaPlant, located at Paloncha, Khammam districtcommenced operations in
1975 with one smelter of 16.5 MVA producing Ferro Silicon with an annual capacity of
10,000 tonnes. The second smelter of same capacity was installed in 1976and the third
smelter, again of same capacity, in 1983. As per market demand, NBV started
production of SilicoManganese and Ferro Manganese in 1989. The capacity was
expanded further by installing the fourth smelter of 27.6 MVA capacity in 2005, taking
the total output capacity to approximately 125,000 TPA of Manganese alloys. These
smelters can produce a variety of ferro alloys, such as SilicoManganese, Ferro Silicon,
Ferro Chrome and Ferro Manganese, depending on the type of ore and other raw
materials fed to the furnace. Presently, the Telangana Plant is primarily used for the
production of manganese alloys. Finished products produced at the Telangana Plant are
dispatched to various domestic steel manufacturers, either directly or through depots and
exported through the Vishakhapatnam sea port.


 The Odisha Plant

 Established in 1997, the Odisha Plant is located at Kharagprasad, Dhenkanal district. It
operates two smelters of 22.5 MVA each. The installed capacity of the Odisha Plant is
75,000 MT per year of Chromium alloys.


 The Odisha Plant was set up primarily to manufacture Ferro Chrome using chrome ore
from the Sukinda mines,Odisha. The mines, which are located approximately 70 km from
the plant, are considered the best source of chrome ore in India. Finished products
produced by the Odisha Plant are dispatched to domestic stainless steel manufacturers
and exported through the Paradip and Visakhapatnam sea ports.

 The production of Ferro alloys is a power intensive process. The following table shows
the approximate quantum of energy required to produce per tonne of alloy:

29 | P a g e
 Ferro Alloy Energy consumption (kWh/MT)
Ferro Manganese 3,100
Silico Manganese 4,500
Ferro Chrome 4,200
Ferro Silicon 8,500


 Power accounts for approximately 30% to 50% of the production cost of Ferro alloys.
High power tariffs in India have adversely affected the performance of the domestic
Ferro alloy industry. To mitigate this problem on a long term baTelangana andOdisha and
supply the balance power through open access to grid/power trading licences.

 NBV has built a reputation for consistently high product quality and service and
successfully penetrated several intensely competitive international markets. NBV has
emerged as one of the leading manufacturer exporter of Ferro alloys from India and
supplies more than 65% of its production to quality conscious countries like USA,
European Union, Japan, Korea, etc. besides catering to integrated steel plants and
secondary steel plants in India. The Government of India, Ministry of Commerce have
certified NBV as a “Recognised Export House”.

 POWER:
 Generation and sale of power is one of the focus areas of NBV’s business. The Company
has established pit-head, coal fired thermal power plants in the States of Telangana and
Odisha in India.


The power plants employ eco-friendly technology and operate at Plant Load Factors
above 90%. Conservation of energy and natural resources like water is a core philosophy
at all the power plants of the Company. The selection of equipment and operating
practices reflect this philosophy.

The Company has a competent and committed team of professionals from the power
sector with in-depth experience in construction, operation and maintenance of power

30 | P a g e
 plants. The power generated is sold to distribution licensees through trading licensees.
Part of the power generated is utilized internally for production of Ferro alloys.
 Telangana Plants
 The first power plant of NBV was commissioned at Paloncha, Khammam district,
adjacent to its Ferro Alloy Plant in 1997 with a capacity of 30 MW. The capacity was
subsequently expanded to 50 MW in 2000, to 82 MW in 2006 and to 114MW in 2007.


 Andhra Pradesh Plants

 NBV commissioned a 20 MW power plant with multi-fuel boiler at Dharmavaram, East
Godavari district, A.P. in 2009.


 In addition to the above, the company operates a 9MW cogeneration power plant at its
Sugar Complex at Samalkot, East Godavari district, A.P.


 Odisha Plant
 The company commissioned a 30 MW Power Plant at Kharagprasad in Denkanal district,
adjacent to its Ferro Alloy Plant in 2004. The capacity was subsequently expanded to 94
MW in 2008 and to 158 MW in 2013.

 The aggregate power generating capacity of NBV stands at 301 MW.

Ferro Alloy Plant (Andhra Pradesh)

This Ferro Alloy Plant located at Paloncha in

Khammam district of Andhra Pradesh has
three smelters of 16.5 MVA capacity each
and one smelter of 27.6 MVA capacity.
This plant produces Ferro manganese and
silico manganese with a total output
capacity of 1,25,000 tonnes per annum.

The manganese ore required is sourced from

the States of Madhya Pradesh, Maharashtra

31 | P a g e
and Karnataka. Requisite power is drawn from the Company’s 82 MW Power Plant located in
the same premises. The finished product is dispatched to various ferro manufacturers. Exports
are effected through Visakhapatnam sea port.

Products:

High Carbon Ferro Manganese (Spec.)

High Carbon Silico Manganese (Spec.)
Ferro Silicon (Spec.)

Ferro Alloy Plant (Orissa)

The Company’s second Ferro Alloy Plant located

at Kharagprasad village in Dhenkanal district of
the State of Orissa, operates two smelters of 22.5
MVA capacity each and produces Ferro chrome
with a total output capacity of 75,000 tonnes
per annum.

The chromites ore required is sourced from the

country’s best mines located in the nearby
Sukhinda region. The power required is drawn
from a 30 MW Captive Power Plant located in
the same premises. The finished product is dispatched to stainless ferro manufacturers. Exports
are effected through Paradip sea port.

Product: High Carbon Ferro Chrome (Spec.)

NBV's Major Domestic End Users:

 Ferro Authority of India Ltd.

 Visakhapatnam Ferro Plant
 Sun flag Iron & Ferro Co. Ltd.
 Tata Iron & Ferro Company Ltd.
 Mahindra Ugine Ferro Co. Ltd.
 Essar Ferro Ltd.
 Shah Alloys Ltd.
 Mukand Ltd.

32 | P a g e
  JSW Ferro Ltd.

Export of Ferro Alloys

NBV has built a reputation for consistently high product quality and
service and successfully penetrated several intensely competitive international markets like USA,
Europe, Gulf, Japan, Korea, Indonesia, etc. The Company's constant thrust to exports has
enabled NBFA to establish itself as a leading manufacturer exporter of Ferro alloys from India.

The Company is a recognized EXPORT HOUSE and has been receiving Certificate of EXPORT
EXCELLENCE from Engineering Export Promotion Council every year since 2000-01.

NBV's Major Overseas End Users:

 JFE Ferro Corporation

 Nippon Ferro Corporation, Japan
 Daido Ferro, Japan
 Sumitomo Metal Industries, Japan
 Kobe Ferro, Japan
 Posco, Korea
 Seah Beferro Corporation, Korea
 Changwon Speciality Ferro, Korea
 National Ferro & Iron Factory, Saudi Arabia
 Ahwaz Ferro Company, Iran

 P.T.Krakatau Ferro, Indonesia

 P.T.Ispat Indo, Indonesia

NBV's Overseas Buyers:

 Glencore International A.G., Switzerland

 Ronly Holdings Ltd., U.K.
 Marubeni Tetsugen Co. Ltd., Japan
 Considar Europe, Luxembourg

33 | P a g e
 SUGAR & BIO FUELS

The Company operates a modern, energy efficient, 3500

tcd Sugar Plant located at Samalkot in the sugar cane rich
belt of coastal Andhra Pradesh and close to
Visakhapatnam and Kakinada seaports for exports. The
quality of sugar produced is on par with that of refined
sugar with 26 to28 ICUMSA colour.

NBV is marketing 1 kg packs of sugar under the brand

name”Deccan” in the retail markets

SUGAR PLANT

The Company has undertaken extensive

cane development by

 Arranging financial assistance to farmers through commercial banks

 Providing chemicals and farm implements to farmers on subsidy through Cane
Development Council
 Developing rural roads and link roads for easy transportation of cane from farmers' fields
to the plant
 Conducting training classes for the cane growers with the help of scientists from various
Agricultural Research Stations
 Encouraging single bud nursery to reduce seed cost
 Introducing drip irrigation to conserve water. PVC / HDPE pipes are distributed to
farmers for use in new bore wells and laying subsurface irrigation pipelines.
 Introducing bio control measures to deal with sugar cane borers thus reducing usage of
pesticides

34 | P a g e
  Supplying enriched bio-earth produced by the Company to reduce usage of chemical
fertilizers
 Improving the organic matter in the soil by encouraging cane farmers to produce and use
ermine compost. Subsidy is arranged by the
Company through Cane Development Council for
vermin compost sheds.

The Distillery attached to the Sugar Plant produces 6

million bulk liters per annum of Rectified Spirit
which is further processed into Ethanol and Neutral
Alcohol.

INFRASTRUCTURE

A spate of steady growth and strategic diversification has led Nava Bharat
Ventures Limited to foray into Infrastructure Development. An infrastructure division has been
established to usher a new wave of development in this fast-growing industry. In a relatively
short time period, a slew of projects have been taken up for implementation.

Special Economic Zone

Nava Bharat Ventures Limited’s Infrastructure Division has embarked on a

prestigious project – a Special Economic Zone (SEZ), located in Hyderabad, India. Set across a
sprawling backdrop of 250 acres of land - allotted by the Government of Andhra Pradesh - in
Mamidpally (near Rajiv Gandhi International Airport), the SEZ is a product specific IT-ITES
(Information Technology - Information Technology Enabled Services) SEZ. The area has been
notified as an SEZ by the Government of India.

Project Implementation

The project is being implemented by Brahmani Infratech Private Limited (BIPL), a special
purpose vehicle of Nava Bharat Ventures Limited Ventures Limited.

35 | P a g e
Project Features

 Over 4.5 million square feet of world-class built-to-suit, multi-office and serviced office
space
 Over 5.5 million square feet of residential, retail & entertainment as well as social
infrastructure
 A sprawling campus specially landscaped with creeks, water bodies, lawns, etc.
 Modern architecture that blends well with the natural contours of the area
 High security
 High speed communication facilities
 Generation of employment to at least 45,000 person

VISION

 NBVL will be a dependable source of products and services exceeding our customer’s
expectations.
 NBVL will add best value to our inputs and strive to protect the environment in all our
endeavors

VALUES

Customer satisfaction has been at the core of all of NBV’s activities – and it is
primarily achieved through a two-prong strategy. One, to ensure continual improvement of
36 | P a g e
process performance, which in turn enhances quality of end product. And two, to add value at
every stage of manufacture - from concept to completion, from raw materials to finished
products – to attain quality conforming to global standards.

QUALITY MANAGEMENT SYSTEM

The Quality Management System adopted by NBV's manufacturing plants is certified as per
the International Standard ISO 9001-2000.

Carbon/ Sulphur testing with sugar colour with spectrometer

Leco Apparatus

5–S

The philosophy of organizing and managing workspace and work flow to produce the best
results is aptly described by the Japanese technique of 5S. NBV rigorously follows 5S in its
plants and processes to enhance workplace excellence, efficiency of operations and optimal

37 | P a g e
utilization of resources. Amongst the various steps taken to ensure this are eliminating waste,
improving material flow and reducing process variations.

PRODUCT PROFILE
POWER
The Power Division operates in two distinct domains:

 Industrial Power Plants

 Merchant Power Plants

Industrial Power Plants

The Company has set up pit head, coal based Thermal Power Plants in the States
of Andhra Pradesh and Orissa in India to supply the power required by its Ferro Alloy Smelters
and sell surplus power to utilities.

The Power Plants are set up with eco-friendly technology and short gestation periods
and are operated at PLFs above 90%. The
Company has a team of competent and
committed professionals and engineers from
the power sector with in-depth experience in
construction, operation and maintenance of
thermal power plants. Aggregate Capacity: 237
MW

Power Plant (Andhra Pradesh)

Location: Adjacent to NBV’s Ferro Alloy Plant

at Paloncha, Andhra Pradesh

38 | P a g e
 Output capacity: 114 MW

Power Plant (Orissa)

Location: Adjacent to NBV’s Ferro Alloy Plant at Khargprasad, Orissa

Output capacity: 94 MW

Biomass Power Plants

Bagasse, a non-fossil fuel, produced by sugar plants, is fired in a boiler which produces the
steam required for generation of power. NBV operates the following BPPs:

20 MW Biomass Power Plant

Merchant Power Plants

NBV is setting up, through Special Purpose Vehicles; the following coal fired power plants for
sale of entire power generated:

 1 x 150 MW Power Plant each at Paloncha and Dharmavaram in Andhra Pradesh

 1 x 64 MW Power Plant at Kharagprasad in Orissa

Ferro Alloys

39 | P a g e
 It is a known fact that the properties of ferro originate from its raw materials.
That’s where NBV plays a major role – it manufactures manganese, silicon and chromium
alloys, each a key input to the manufacture of ferro.

While Manganese and silicon alloys impart strength and hardness and act as
powerful deoxidizing agents, Chromium alloys make ferro resistant to corrosion and heat.

SUGAR

Manufacture of sugar is one of the early diversifications taken up by NBV. A state-

of-the-art, energy efficient sugar plant located at Samalkot (in the sugar cane rich belt of coastal
Andhra Pradesh) operates with an overall capacity of 3500 tcd and manufactures sugar that is on
par with refined sugar in terms of quality, with 26 to 28 ICUMSA colour. The plant is
strategically located in close proximity to Visakhapatnam and Kakinada seaports – this facilitates
exports to overseas clientele.

In the domestic retail market, NBV markets the sugar produced under the brand
name of Deccan. The product is available in 1 kg packs.

INFRASTUCTURE

A spate of steady growth and strategic diversification has led Nava Bharat
Ventures Limited to foray into Infrastructure Development. An infrastructure division has been
established to usher a new wave of development in this fast-growing industry. In a relatively
short time period, a slew of projects have been taken up for implementation.

40 | P a g e
Area of Operation:

A journey of exploration and innovation has no destination; it has only

milestones. By 2005, NBFA outlined its presence in infrastructure through special purpose
vehicles that would focus on Special Economic Zones and Real Estate Development.

To represent better the diversified business activities, the name of the

company was changed to Nava Bharat Ventures Limited Ventures Limited (NBV) in July 2006.

NBV spread its wings globally through overseas projects and trading activity
controlled by Nava Bharat Ventures Limited (Singapore) Pte. Limited, a wholly owned
subsidiary of NBV, functioning from Singapore.

41 | P a g e
INTERNATIONAL OPERATIONS

Nava Bharat Ventures Limited (Singapore) Pte. Limited (NBS), a wholly owned subsidiary of
Nava Bharat Ventures Limited Ventures Limited, is the hub of international operations aimed
primarily at

 Investing in mineral resource assets --- thermal coal, manganese and chromite ores
 Positioning the company to meet the growing demand for energy in Africa and Asia

OWNERSHIP PATTERN
NBV ltd is promoted by Dr. D. Subba Rao, Sri P.Punnaiah and Sri A.S.Chowdhri in 1972,
the ownership pattern mainly held by promoter group and public shareholders.

42 | P a g e
 Total
Shareholding as a Shares pledged or
No. of Shares % of total number otherwise encumbered
Cate- Total
Category of Number of held in of Shares
gory number
Shareholder Shareholders dematerialized
Code of Shares As a % As a %
(II) (III) form No. of
(I) (IV) of of As a %
(V) shares
(A+B)1 (A+B+C) (IX)=(VIII)/
(VIII)
(VI) (VII)
(IV)*100

Promoter
and
(A)
Promoter
Group

(1) Indian

Individuals/
Hindu
(a) 17 13673194 13673194 17.91 17.91 0 0.00
Undivided
Family

Central
Govt. /
(b) 0 0 0 0.00 0.00 0 0.00
State
Govt(s)

Bodies
(c) 6 16089316 16089316 21.07 21.07 0 0.00
Corporate

Financial
(d) Institutions/ 0 0 0 0.00 0.00 0 0.00
Banks

Any Other
(e) (specify) - 1 4973510 4973510 6.51 6.51 0 0.00
TRUST

43 | P a g e
 Sub-Total 24 34736020 34736020 45.49 45.49 0 0.00

(NUMBER OF SHARE OWNED BY PROMOTERS)

PUBLIC
B)
SHAREHOLDING3

(1) Institutions

(a) Mutual Funds / UTI 35 4529879 4524379 5.93 5.93 NA NA

Financial Institutions /
(b) 14 31225 5105 0.04 0.04 NA NA
Banks

Central Govt / State

(c) 0 0 0 0.00 0.00 NA NA
Govt(s)

(d) Venture Capital Funds 0 0 0 0.00 0.00 NA NA

(e) Insurance Companies 0 0 0 0.00 0.00 NA NA

Foreign Institutional
(f) 41 13475637 13475637 17.65 17.65 NA NA
Investors

Foreign Venture Capital

(g) 0 0 0 0.00 0.00 NA NA
Investors

(h) Any Other (specify) 0 0 0 0.00 0.00 NA NA

Sub-Total (B)(1) 90 18036741 18005121 23.62 23.62 NA NA

(2) Non-institutions

(a) Bodies Corporate 514 2460284 2411924 3.22 3.22 NA NA

(b) Individuals -

i. Individual shareholders
14434 10035315 7851241 13.14 13.14 NA NA
holding nominal share

44 | P a g e
 capital upto Rs. 1 lakh

ii. Individual
shareholders holding
68 10139046 8779901 13.28 13.28 NA NA
nominal share capital in
excess of Rs. 1 lakh

(c) Any Other (specify)

i. Directors and Relatives 9 276631 276631 0.36 0.36 NA NA

ii. Non Resident Indians 365 656316 584786 0.86 0.86 NA NA

iii. Trusts 5 6055 6055 0.01 0.01 NA NA

iv. Clearing Members 51 18260 18260 0.02 0.02 NA NA

Sub-Total (B)(2) 15446 23591907 19928798 30.89 30.89 NA NA

Total Public
Shareholding (B)= 15536 41628648 37933919 54.51 54.51 NA NA
(B)(1)+(B)(2)

TOTAL (A)+(B) 15560 76364668 72669939 100.00 100.00 NA NA

Shares held by
Custodians and against
(C) which Depository 0 0 0 0.00 0.00 NA NA
Receipts have been
issued

GRAND TOTAL
15560 76364668 72669939 100.00 100.00 0 0.00
(A)+(B)+(C)

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Competitors Information
As Orissa is well known for its natural resources so it attracts number of ferroalloy producer to
came to produce ferro-alloy in Orissa. There are many number of ferro alloy producers present in
Orissa but the main competitor is IMFA and TATA STELL.

IMFA GROUP

Based in the eastern State of Orissa well known for its rich natural resources, IMFA is India's
largest, fully integrated producer of Ferro Alloys with 157 MVA installed furnace capacity, a
108 MW coal-based Captive Power Plant and extensive Chrome Ore mining tracts.

In October 2006, Indian Charge Chrome Ltd (ICCL; Estd: 1983) merged with IMFA to create a
leader in the field of Ferro Alloys. Today, IMFA produces Ferro Chrome, Ferro Silicon, High
Purity Ferro Silicon, and Ferro Silicon Magnesium for the domestic market as well as major
international markets. IMFA is unique from a quality perspective in that it has multi-product &
multi-location ISO 9001 certification covering the entire range of its activities.

Production

 Ferro Chrome
 Ferro Silicon
 Ferro Silicon Magnesium
 Electricity

TATA FERRO

Established in 1958, the Ferro Alloy Plant at Joda is a landmark of

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progress and growth in Orissa and is one of the oldest plants in India. It is the first plant in Asia
to have SA 8000 certification. The Ferro Alloy plant at Bamnipal, has been recognised as the
first successful disinvestment of the Government of Orissa. Currently, production at the plant is
above the rated capacity of 50,000 tonnes per annum. A modernisation-cum- expansion plan for
the unit is on the anvil that would involve an invstment of Rs. 310 crores and would have another
50,000 tonnes of Ferro Chrome unit and a 60 MW captive power plant. In essence, the division is
in the forefront of the Tata Ferro Group’s foray into the global ferro alloys and minerals
business, and is the market leader in Ferro Chrome in India and is among the top six chrome
alloy producers in the world. FAMD is today, the only Indian Ferro Alloy player to build a long-
term relationship with the most reputed Ferro companies in the world.

INFRASTRUCTURE FACILITY

The Ferro Alloy plant along with existing Captive Power Plant (CPP) covers an area of 119.39
acres. The planned expansion (60 Acres) is envisaged to be taken up within the existing plant
premises of 179.39 acre and additional 36.9 acres of land is under proposal of acquisition for ash
disposal.

NBVL has already acquired the land which has been converted to industrial land. Ash mound
already exists over an area of 47.49 acre at Nimidha, Dhenkanal at a distance of 7.5 km from the
plant site. Keeping in view of additional 1X64 MW proposed power plant, additional 36.90 acres
land adjacent to ash mound site is on the final stage of acquisition. Hence a total of 84.39 acre
will be available for total 158 MW Power plant.

NBVL provide the quarter to their 171 executive employee and hostel for trainee employee with
24hr water and electricity faculty.

Boiler Details
The installed capacity of power is 30 MW. Power plant consists of 2 boilers, one turbo generator
of 30 MW capacities, Coal Handling Plant, DM Water Plant and auxiliaries. The boilers have
three major cycles i.e. a) Feed Water Cycle, b) Fuel System, c) Air and Flue Gas System.
Achievement/Award

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 Diverse business activities with a single-minded focus. Rapid growth with a steady
ascent in the ranks. Strict quality management with a radical approach towards innovation. It is
such counter challenging yet convergent approach that has distinguished Nava Bharat Ventures
Limited Ventures from other organizations.
Over the past three decades, the company has won numerous accolades, each a testimony to its
all-round performance in energy management, safety, work place excellence, environment
protection, exports, productivity, labour welfare, industrial relations, etc.

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 National Award for Excellence in Energy Management (2007, 2008, 2009)

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 5-S Excellence Award (2007)

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 Pollution Control Excellence Award (2007)

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 Best Performance in Safety and Environment Management (2007)

 Best Workers’ Welfare, (1981, 1987, 1993, 2000)

 Best Industrial Productivity in the State (2002)
 Best Environmental Improvement (1993)
 Silver Trophy for Outstanding Export Performance(2009)

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 WORK FLOW MODEL (END TO END)

The major function of the internal logistics of the organization is of feeding of raw material to all
furnaces. Case study of a ferro alloys plant has been considered .Daily feeding of raw material to
different furnaces is about 1000 metric tonnes.

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Board of Directors
D. Ashok, (Chairman) Dr. E. R. C. Shekar, ( Director)
P. T. Vikram Prasad, (Managing Director) Dr. M. V. G. Rao, (Director)
K. BalaramaReddi, (Director)
D. Ashwin, (Director & CEO, Nava Bharat
(Singapore) Pte. Limited)
Dr. D. N. Rao, (Director)
G. R. K. Prasad, (Executive Director)
C. V. Durga Prasad, (Director - Business
Dr. C.V. Madhavi, (Director)
Development)

Senior Management Team

P. J. V. Sarma, (Senior Executive Vice President - Venkata Rao
Strategy & Planning) (Executive Vice President –Telangana Unit)
J. Ramesh, (Executive Vice President - Odisha Unit) M. Subrahmanyam, (Company Secretary &
Vice President)
A.S.N. Murthy, ( Vice President) N. Prabhakar, ( Vice President - Sugar Division)

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CORPORATE DIRECTORY:

Nava Bharat Ventures Limited

Nava Bharat Chambers
Raj Bhavan Road
HYDERABAD – 500 082
Phone : +91 40 2340 3501; 4034 5999
Fax : +91 40 2340 3013
E-mail : nbvl@nbv.in
Website : www.nbventures.comOffices

Nava Bharat (Singapore) Pte. Limited

120, Lower Delta Road
#05-14, Cendex Centre
SINGAPORE - 169 208
Phone : + 65 6278 8996
Fax : + 65 6278 7116
E-mail: info@nbv.sg

Maamba Collieries Limited

Villa 15, Millennium Village
Longacres
P O Box: 31197
LUSAKA, ZAMBIA
Phone : +260 211256 010

Maamba Collieries Limited

Plot No 2156, Lumumba Road
PO BOX 31197
LUSAKA, ZAMBIA
Phone : + 260 1 222979
Fax : + 260 I 225440
Email : maamba@zamnet.zm
rks (Ferro Alloy Division)

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Ferro Alloy Plant & Power Plants (Telangana)
PALONCHA - 507 154
Khammam District
Phone : +91 8744 256 015 to 256 018
Fax : +91 8744 256 077
E-mail : nbvlpal@sancharnet.in

Ferro Alloy Plant & Power Plants (Odisha)

KHARAGPRASAD Village - 759 121
Dhenkanal District
Phone : +91 6732 258 070 / 258 130 / 258 131
Fax : +91 6732 258 054
E-mail : nbvldkl@sancharnet.in (Power Division)

Power Plant (Dharmavaram)

DHARMAVARAM VILLAGE – 533 430
PrathipaduMandal
East Godavari district ,AP, India
Phone : +91 884-2327 471, 2327 584
Fax : +91 884-2327 587
rks (Sugar Division)

SAMALKOT - 533 440

East Godavari District, A.P, India
Phone : +91 884 2327584 / 2327384 /2327471
Fax : +91 884 2327587
E-mail : nbvlsd@nbv.in

Bankers:

State Bank of India

Bank of India
UCO Bank

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Andhra Bank
State Bank of Hyderabad

Auditors

Brahmayya& Co.
Chartered Accountants
Flat No.403, Golden Green Apartments
IrrumManzil Colony, Somajiguda
HYDERABAD - 500 082

Narasimha Murthy & Co.

Cost Accountants
104, Pavani Estate
3-6-365,Y V Rao Mansion
Himayatnagar
HYDERABAD - 500 029strars and Share Transfer Agents

Karvy Computershare Private Limited

Plot No. 17 to 24,
Near Image Hospital
Vittal Rao Nagar, Madhapur,
Hyderabad - 500 081. re Listing

Scrip ID :
National Stock Exchange of India Limited : NBVENTURES
Mumbai Stock Exchange Limited: NBVENTUREievance Cell

Grievance Redressal Division,

Nava Bharat Ventures Limited,
'Nava Bharat Chambers',
6-3-1109/1, 3rd Floor,
Raj Bhavan Road, Somajiguda,
Hyderabad - 500 082
Phone : +91 40-2340 3501, 2340 3540

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Fax: +91 40-2340 3013
E-mail: grd@nbv.in

ACCOLADES:

The company strives for excellence in various dimensions of its operations and social
responsibility.

Over the past three decades, the company has won numerous accolades, each a testimony to its
all-round performance in energy management, safety, work place excellence, environment
protection, exports, productivity, industrial relations, labour welfare, rural development, etc.

NBV Corporate Social Responsibility

Nava Bharat Ventures Limited (NBV) is committed to good corporate citizenship and makes
constant efforts to build and nurture long lasting relationships with members of the society in
general and the communities around its manufacturing facilities in particular.

The core theme of NBV’s CSR Policy is giving back to the society from which it draws its
resources by extending a helping hand to the needy and the underprivileged. To implement the
CSR Policy effectively, NBV makes need based allocation of funds fromits earnings.

NBV has chosen Health, Education and Livelihoods as the thrust areas for discharging its
Corporate Social Responsibility.

Apart from the above thrust areas, NBV strives to serve the society through various other
measures like providing bore wells, laying roads, construction of drains, erection of road traffic

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signals & bus shelters, construction / improvement of temples, conducting sports &
competitions, distribution of clothes and relief materials, etc.

HEALTH

The health initiatives aim at creating awareness and improving health standards of rural poor
through providing facilities and reaching quality health care in the areas of general medicine, eye
care, dental care, etc.

Measures implemented:

 Conducting Medical Camps

Many people in rural areas live in unhygienic conditions and suffer from general ailments as
well as chronic diseases due to lack of awareness and necessary medical help. NBV has been
organizing mega medical camps to mitigate this problem. Medical experts in ophthalmology,
dental care, dermatology, gynecology, paediatrics, etc. and general physicians render free
medical services in these camps. More than 2000 patients are given treatment during the
camps conducted in villages near Paloncha.

 Extending Support for Establishment of Eye Care Centres

NBV provided financial assistance to Bhubaneswar Eye Institute, a world-class eye care
centre set up at Bhubaneswar by the famous LV Prasad Eye Institute, Hyderabad (LVPEI) to
satisfy the long felt need for such a facility in Odisha.

Further, in association with LVPEI, NBV has established an Eye Care Centre at Paloncha
which is providing outpatient care, surgical care and nursing care apart from community
eye care & rehabilitation programme and serving the needs of a large tribal and other
underprivileged population. The quality of services are the same for all segments of society
irrespective of their financial status.

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 The company provided land and constructed hospital building and extending financial
support for procurement of all the required medical and general equipment and rendering
assistance for initial recruitment of staff and trainees. The design, complete management and
development of the Eye Care Centre on a sustainable basis will be the responsibility of
LVPEI.

In association with Operation Eyesight Universal, NBV has established a Comprehensive Eye
Care Unit in Zambia at the University Teaching Hospital in Lusaka in partnership with the
Zambian Ministry of Health.

 Construction of Building for Village Health Centre

Bhatlapenumarru is a remote village in Krishna district, Andhra Pradesh. To reach good

medical treatment to the patients of this village, NBV has constructed
Dr. Devineni Subba Rao ArogyaKendram, a full-fledged Village Health Centre named after
the founder Chairman of NBV.

 Providing Healthy Drinking Water

Access to clean and safe drinking water is essential to contain water borne diseases and their
impact on communities. This is still a dream for people living in some rural areas. Responding
to this basic need of society, NBV extended financial help for installation of Drinking Water
Plant at G. Medapadu village, in East Godavari district, Andhra Pradesh

EDUCATION

NBV’s initiatives in this field aim at promoting education in backward areas and encouraging
higher education.

Schemes implemented:

 Establishing and Managing Schools near the Company’s Manufacturing Units

NBV has been running two full-fledged high schools – Nava Bharat Public School and Nava
Bharat High School - at Paloncha in Telangana. These schools, established by the company,

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 cater to 1800 students coming from several nearby villages and have become the hub of
secondary education in the region.

The company is managing Brahmani Public School at Kharagprasad in Odisha. With an

intake of 200 students, this school is providing quality education up to 7th standard to children
in surrounding rural areas.

 Construction/Extending Financial Assistance for School Buildings

NBV has constructed a school building with three class rooms for MandalParishad Upper
Primary School at Gandhinagar, opposite its Works at Paloncha. This school conducts classes
up to 7th standard for children coming mostly from backward communities and poor families.

The company has constructed one additional class room at Upper Primary School, Erragunta
village, serving children from backward classes.

NBV has donated funds to ‘Good News Service for the Blind’, an NGO, for construction of
a building for Green Field Residential School, founded by a blind couple working as teachers,
at Thimmapuram, East Godavari district, Andhra Pradesh, which provides education to the
visually handicapped.

KhushbowVidyaNiketan run by Huns Educational, Cultural & Welfare Society, at

Nandinagar, Hyderabad, is providing co-education to about 200 students from LKG to 10th
Class. Classes for these students coming mostly from parents of labour class, are conducted
in rented sheds and open space. NBV has donated funds to help the construction of a building
for the school.

 Financial Assistance for Construction of Hostel Building

VanaVikasaKendram at Burgampahad in Khammam district, Andhra Pradesh, run by
SevaBharati of Vijayawada, an NGO, provides food, shelter, schooling and tuitions to tribal
children from hilly areas. NBV has donated funds to enable this institution to complete the
construction of a hostel building at Burgampahad.

 Donation of Vehicle for use by School for Handicapped

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 Angel School of Handicapped at Jyothinagar, Paloncha is providing education and
vocational training to crippled and neglected children of the society in the vicinity of
Paloncha and Kothagudem. NBV donated a van to the school for picking up anddropping its
students.

 Arranging Tuitions to Poor Students

To inculcate the habit of study and avoid school drop-outs among the children of poor and
illiterate parents belonging to backward communities in the local area atPaloncha, NBV has
arranged free tuitions to such children and introduced rewards and gifts to those who fare well
in their studies.

 Grant of Scholarships

NBV founded Dr. D. Subba Rao Trust to support education of meritorious students with
limited financial resources. The Trust has been sanctioning scholarships to needy and
deserving students for pursuing professional courses. About 70 students have so far received
these scholarships.

LIVELIHOOD

NBV aims at lending a helping hand to people by providing means of livelihood and
empowerment through entrepreneurial development.

Schemes implemented

 Sustainable Livelihood of Poor Women through Entrepreneurial Development

NBV embarked on this project in Odisha in association with NariChetanaMahila Institute

(NAMI), an NGO engaged in various social development activities with special emphasis on
women. The project was started in March 2008 and covered 67 women in 5 villages of
Kharagprasad Gram Panchayat, identified after a detailed survey. These women set up dairy,
goatery and poultry units with the seed capital provided directly by NBV and administrative
and other expenses paid by the company to NAMI. These units have helped 314 persons
belonging to the families of the women entrepreneurs, including the beneficiaries.

 Donation of Sewing Machines & Computers

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 The company donated sewing machines and computers to Bhadrachalam Agency for Rural
Development Rehabilitation and Educational Society for Handicapped (BRESH), an NGO
running a school at Bhadrachalam, Andhra Pradesh, imparting special education and
vocational training to disabled and spastic children coming from nearby hamlets.

 Vocational Training

A large number of youth in the society are constrained by inadequate skills leading to
irregular employment / unemployment while there is an increasing demand for skilled and
talented manpower from the industries. This opens up the need to provide quality training to
talented youth to improve their skills.

To cater to the above need, NBV has set up Nava Bharat Vocational Institute at Paloncha which
is presently providing vocational training in Welding trade. Plans are under way to introduce
training in other trades like Electrician, Fitter and Mason at this institute.

FUNCTIONS OF A PURCHASE DEPARTMENT

 Obtaining and analyzing quotations of vendors/suppliers. Taking the quotation from

different vendor and finding the three best quotation among of these with all testing
certificate

 Interview representatives and correspondence. Identify the representative of the supplier

taking the current material status and also state level.

 Deciding best buying terms and conditions. Deciding the payment terms and minimum
time required for supply the material.
 Negotiating and checking contracts. After deciding vendor as the company terms finding
best rate with the immediate payment also cash discount on the immediate payment.
Second thing deciding the credit period as company standard.
 Scheduling orders and following up-After issuing the purchase order, taking current
status of immediate supply of material and required time for balance material. To make
sure that material should be there as per decided schedule.

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  Work with finance department to obtain discount, matching invoices, verify receipt,
purchase journal entry, passing of invoices for payment and settlement of accounts
 Other activities like assisting with preparation of material expenditure/purchasing budget.

FUNCTIONS OF A PRODUCTION DEPARTMENT

1. RIGHT QUALITY

The quality of product is established based upon the customers’ needs. The right quality is not
necessarily best quality. It is determined by the cost of the product and the technical
characteristics as suited to the specific requirements.

2. RIGHT QUANTITY

The manufacturing organization should produce the products in right number. If they are
produced in excess of demand the capital will block up in the form of inventory and if the
quantity is produced in short of demand, leads to shortage of products.

3. RIGHT TIME

Timeliness of delivery is one of the important parameter to judge the effectiveness of production
department. So, the production department has to make the optimal utilization of input resources
to achieve its objective.
4. RIGHT MANUFACTURING COST
Manufacturing costs are established before the product is actually manufactured. Hence, all
attempts should be made to produce the products at pre-established cost, so as to reduce the
variation between actual and the standard (pre-established) cost.

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 FUNCTIONS OF A SALES DEPARTMENT
The main function of a sales department is attract and retain customers. Many moving parts are
tied to this but the number one objective is to attract and retain customers. That said, sales
activities need to been co-ordinated i.e., to meet the customer demand with appropriate supply.
The next is to increase the sales volume considering a particular period of time. Then to find
appropriate persons/ agencies to carry out the sales activities. To help marketing department in
meeting the sales volume for casted by then. To give motivation by appropriate means to the
sales persons and to give appropriate training to them in carrying out the sales activities
successfully.. they analyze the demands of markets. they study the consumer's psychology, study
market fluctuations, prepare sale budgets, explore new markets and the process begins again -
attract and retain customers.

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 FUNCTIONS OF A HR DEPARTMENT
1) Recruiting: Selects the right talent and transitions it into the organization. Requires the ability
to sell. They need to be cheerleaders for the company.

2) Training: Develops employees to meet the short and long-term needs of the business.
Requires the ability to teach. They need to be performers.

3) Employee Relations: Handles and mediates grievances, disputes, claims and complaints.
Requires the ability to be calm. They need to be counselors.

4) Compensation: Structures pay strategically to reinforce the behaviors needed for the business
to succeed and the organization to move forward.

5) Payroll: Administers paychecks and oversees all appropriate deductions. Requires the ability
to focus on details

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 FUTURE GROWTH AND PROSPECTS

NBVL ferro-alloys industry is an important player in the international market. According to

NBVL on an average, about 55 to 60% production is exported. Presently, the boom in World
Ferro Production drove demand mainly for the bulk alloys of manganese and silicon and alloys
of micro-alloying elements, vanadium and niobium. The rise in stainless ferro production
resulted in increase in demand for alloys of chromium, nickel and molybdenum.

Indian ferro-alloys industry has a great future and it can compete with any country. India has
advantage of having highly qualified and experienced technical personnel supported by skilled
labour force. There is a need to encourage Indian ferro-alloys industry for setting up captive
power plants and also allot coal linkages for the same. As per industry sources, the recent global
financial meltdown has hit the ferro-alloys industrial scenario badly. Ferro-alloys industry can
grow provided innovations are made in the process technology and plant equipment design,
along with frequent changes in product mix, to be more cost-effective.

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 CHAPTER-III

DATA ANALYSIS

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69 | P a g e
Analysis:

1. NBV steel crude production has risen over the years due to increase in production
capacity and setting up of new steel mills.
2. Although the steel production has risen but the domestic production is far below the
domestic demand for the steel.
3. Steel mills export to NBV region shows that there is at least a demand of 40 million tons.

1. Name

2. Age

Average age rage lies b/w 19-22

3. Gender

male 35 64%

Female 20 36%

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64% out of 100% are male and rest 20 % are female

4. Family monthly income

<25,000 12 23%

25,000-50,000 14 27%

50,000-75,000 10 19%

75,000-1,00,000 9 17%

>1,00,000 7 13%

5. Family type

Joint 19 34%

Nuclear 37 66%

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6. Do you use Steel for every industrys?

Yes 54 96%

No 2 4%

96% people like use Ferro Alloys Sector while taking industries out of 100% rest 4% avoid using
it because of Strong sensitiveness or they like to use liquid Ferro Alloys Sectors while taking
industries.

7. How many industries Ferro Alloys Sectors do you personally require every month?

1 8 14%

2 26 46%

3 11 20%

4 and above 11 20%

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The above figure shows the no. of Ferro Alloys Sectors use by person for their personal use in a
month. The result shows that out of 100%, 46 % people use 2 Ferro Alloys Sectors for their
personal use in a month, 20% people use 3 Ferro Alloys Sectors, 20% people use 4 or more and
rest 14% use only 1 Ferro Alloys Sectors for their personal use monthly.

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 CHAPTER-IV

SUGGESSTION &

CONCLUSION & BIBLIOGRAPHY

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 SUGGESSTION
Following are some of the suggestions which I arrived during my 6 weeks
training in NBVL-ITD
 The company should continuously monitor the potential market for their product. 

 There should be a complete idea about the competitor’s presence and their product mix in a
potential market. 

 Company should open a marketing office in NBV region to push the product. 

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 CONCLUSION
The objective of the Industrial Training is it helps to learn Industrial activities and it helps to gain
practical knowledge about various functions of the department. It provide Work procedural for
all departmental areas and this training helps in learning the Fundamental values of the
Company and this Industrial Training helps to develop a sense of growth in learning and this
training provides information for future needs in all areas of the Organization.

As I understood SIP is a great opportunity of learning of every intern and I’m very lucky getting
this opportunity at Nava Bharat ventures Ltd. For SIP, I got my career aim so that’s my best
achievement for SIP. And as we know during their four weeks of exposure to the industry we can
impress the host organization with our hard work, Sincerity, Knowledge and ethics.

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 BIBLIOGRAPHY

Books

 Phillip Kotlar, Marketing Management, Pearson education, New Delhi, Seven Indian
print 2005
 Upendra Kachru, Production and Operation Management, Excel book

Internet References

 http://www.nbventures.co.in
 http://www.metaljunction.com
 http://www.thehindubusinessline.com
 http://www.scribd.com
 http://www.wikipedia.com

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