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Foreword

You are in a fortunate position as a photographer, because you can

build a business from your passion.

Successful photographers, and by successful I mean those who make

a decent living from photography, all have one thing in common.
They manage to integrate their creative philosophy with commercial
principles. They know how to put a value on their work and how to
reconcile that value with the commercial market.

As the Senior Sales Manager for Getty Images, Australia and New
Zealand, I have worked with some very successful photographers. I
have seen firsthand how those who could sell their ideas got the
lion’s share of the work. Yes, they were brilliant photographers, but
more often than not they got the edge in the market simply because
I taught them how to take a brief and get inside their customer’s
head, how to succinctly pitch their approach and solutions, and how
to go on to seal the deal.

They were photographers, not natural sales people. And that’s

where Sales Made Simple came in.

My passion is different to yours. My passion is sales. In fact it goes

much deeper than that. I absolutely love to teach people how to sell
successfully. I have been doing it for 22 years and my passion for it
is as strong today as it was the day I started.

I wrote Sales Made Simple because I genuinely want to take the

pain and mystery out of selling for people like you.

So here’s the deal. Because you’re a friend of PhotoMerchant, I am

giving you this Sales Made Simple ebook for free. Sales Made Simple
has been successfully selling in bookshops for years and has helped
thousands of people in business, so please get into it.

I promise that if you follow what I show you in the following pages
you will dramatically improve your business performance. And the
great thing is, you won’t sell your soul in the process. Selling will
become natural and ethical for you.
opportunity to link to my online video sales training. Here, in
conjunction with the online workbooks, we will take it much deeper,
face to face, so that you can find your natural sales ability.

What's more, I can give you access to the first video training module
for free when you sign up through PhotoMerchant. The first module
is called 'Discovery' and by using the simple tactics I explain, you
will notice an immediate improvement in your ability to engage in
the sales process - something you can't avoid if you're in business.

So, enjoy the Sales Made Simple eBook and please take some time
to watch the free video training. I know that like so many others,
after you've watched it, you will feel much more effective and at ease
with the sales process.

With your success in mind,

Julian

Receive your free sales training here

www.salesmadesimplesystem.com



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606%RRNLQGE 30
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606%RRNLQGE 30
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606%RRNLQGE 30
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606%RRNLQGE 30
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 Click here for free video training

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Access your free video training with Julian Martin
The Sales Made Simple system works perfectly for photography sales
because the four steps take you logically through the briefing process,
the pitch, your solution and approach, and then naturally moves you
to the close so you can secure the job.

Remember – the more fully you understand the client’s requirements

and the value they seek, the better you will be at winning their
business.

Take your time and don’t rush the process. You will find that your
client will actually appreciate your attention as you move through the
four steps.

In the first step, Discovery, we will look at how to use open ended
questions. These are perfect for developing and expanding a
photographic brief.

In the video training I talk a lot more about how to draw out the
value that the buyer is trying to achieve through the project. This
value has little to do with price and everything to do with achieving a
desired outcome. So the name of the game is to understand what the
desired outcome is first, before you pitch your solution.

Click on the video link below and go straight through to the free online
training where you will learn amazing Discovery techniques that
apply perfectly to taking a photographic brief.

So, click and watch the video now!

www.salesmadesimplesystem.com
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Access your free video training with Julian Martin
You can now see how important open ended questions are for
developing a photographic brief.

You can use them to really get inside your client's head and to
understand what they are trying to achieve and why.

This is so crucial.

Not only will your client gain confidence in knowing you have taken
your time to understand their requirements but you will use this
understanding strategically to win the sale as you move on through
steps 2 and 3.

In the free online video training for Discovery I go into far more detail
about this crucial step. It's so important to get this step right, to set
up the sale properly and win it.

Sales Made Simple is not just the most intuitive sales training
around, it's also ridiculously economical - and you can get the first
entire module for free. I promise once you learn this system you won't
look back.

Please use the link below to click through and take advantage of the
first module of free training.

So, click and watch the video now!

www.salesmadesimplesystem.com
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Access your free video training with Julian Martin
I love this step because it's really where you do the sell bit of your
selling. If you follow the Sales Made Simple system properly and use
your FABs, unique selling points and value propositions the way I lay
them out here you are in a great position to go on and close the deal.

So as photographer it's crucial that you explain to the client how you
will approach the job (features), and how your approach will benefit
them and the advantage that they will get from the way you produce
your images.

Don't be shy to spell it out for them. The client wants to hear how you
are going to deliver what they want. Do this properly and it will set
you apart from any competitors and make it easy for you to win the
sale in step 3.

If you like what I have shown you so far and would like to become
really confident at sales and improve your sales results ten fold, then
click on the video link below and complete the SMS training on line.
There I will explain it to you face to face and in more detail so that
you can win the work that will build your business.

And remember by clicking through this ebook you not only get the first
module free, but you also receive a 50% discount on the entire course
when you decide to take the full training - and all because you are a
friend of PhotoMerchant.
So, click and watch the video now!

www.salesmadesimplesystem.com
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Access your free video training with Julian Martin
Can you see how important it is to use open ended questions to open
the sales process and closed ended questions to guide the whole thing
home.

It's simple isn't it, but amazingly effective and natural.

In the online training I go into much more detail about how you can
use the closing staircase to systematically confirm that you have
indeed understood and met your client's requirements, and of course
deal with objections or issues along the way.

This is where I have always set myself apart from others in my sales
career. And this is where you can dramatically improve your sales
performance too. Especially as a photographer.

Everyone struggles with closing the deal so make it easy on yourself

and your clients by closing in style using the closing staircase. If you
follow the first two steps of the SMS system properly you will find it
very easy and natural to complete and close the sale at this point.

So please join me online. What I will teach you there will stay with
you forever. You will look back at how dramatically improved your
sales results have become, and best of all you will enjoy selling.

So take your business to another level by spending a few hours with

me on line. Go at your own pace to get the skills you need to realise
your dream.
Click here to get the training now!

www.salesmadesimplesystem.com
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Access your free video training with Julian Martin

As a photographer, affirming the sale is a very smart move.

It will instil confidence with the client and help them prepare properly
for the shoot.

Make sure you affirm that you understand the requirements and are
focused on helping them achieve the best possible result.

Once you have delivered the job it would be the perfect time to re-
affirm how you have met their requirements and created the value
that they were looking for.

Too many people miss this important step. So again, separate

yourself from the ordinary and become an extraordinary business
developer by affirming the sale for your client.

If you have enjoyed this ebook and realised the value contained inside
these pages, then please go online and leave a comment. And of
course if you want to take it to another level, you can undertake the
full online training by sampling the first module for free and then
enrolling in the full course at a 50% discount to take full advantage of
the Sales Made Simple system.

Click here to get the training now!

www.salesmadesimplesystem.com
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