2
1 Define and understand marketing ABM-PM11-Ia-b-1 1-2 Name the traditional marketing approaches leading to Oral Test
2 Describe the traditional approaches to marketing ABM-PM11-Ia-b-2 2 the definition of marketing and its goals
3 Discuss the goals of marketing ABM-PM11-Ia-b-3 2
4 Identify and explain comtemporary marketing approaches ABM-PM11-Ia-b-4 2 Discussions on contemporary marketing approaches Formative test
5 Define relationship marketing ABM-PM11-Ic-d-5 3-4 2 Film showing about relational marketing and the group discussion
6 Explanation on the value of customers ABM-PM11-Ic-d-6 2 value of customers Oral Test
7 Identify and describe relationship development stratetegies ABM-PM11-Ic-d-7 2 Discussions about relationship development strategies group discussion
Illustrate successful customer service strategies of Philippine Assign students to research and report on the
8 ABM-PM11-Ic-d-8 2 successful customer service strategies of Philippine formative test
business enterprises
companies
Unit test 1 Summative test
9 Distinguish between strategic and marketing planning in ABM-PM11-Ie-i-9 5-9 2 Distinction between strategic and marketing planning Oral Test
terms of objectives and purposes
10 Analyze the elements of micro and macro environment and ABM-PM11-Ie-i-10 3 Discussion on the difference between micro and Oral Test
their influence to marketing planning macro environment
Define marketing research,its importance to a business ABM-PM11-Ie-i-11 3 Powerpoint presentation Oral Test
11 enterprise and identify the steps in marketing
Unit test 1 Summative test
Identify and segment market for a product or service ABM-PM11-Ie-i-14 3 Assign students to look for one product company and group discussion reporting
14 try to segment the product and identify target market using graphs
Select the appropriate target market segment and its and positioning
ABM-PM11-Ie-i-15 2
15 positioning
Define a product and differentiates the product, services, Ask the students to give examples of products and Differentiate, Analyze
ABM_PM11-IIa-e-16 10-14 2
16 and experiences services ad differentiate them short business cases
Identify and describe the factors to consider when setting Role play on selling scenario and and how seller Prepare SCE Business
prices and new product pricing and its general pricing ABM_PM11-IIa-e-17 4
arrive at the selling price cases
17 approach
Discuss the structure of distribution channels, its functions, Research on the distribution channels of known
ABM_PM11-IIa-e-18 4
18 and the nature of supply chain management enterprises and busineses Prepare CFS