University of La Salette

COLLEGE OF BUSINESS ADMINISTRATION

Santiago City, Philippines

COURSE LEARNING PLAN

First Semester, School Year 2017-2018

TM 003

Tourism Planning and Development

Prepared by:

ROCELLE MARIE JOYCE G. HERMOSURA

Instructor

Endorsed by: Recommending for Approval: Approved by:

NAPOL G. CAYABAN, MBM, MSHM PETER PAUL S. CAGATAO, Ph. D., DBA,FBE DR. FLORIDA F. CAPILI
Subject Area Chairperson, HRM Dean, Business Administration Associate Vice President for Academic Affairs
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

VISION
The University of La Salette Inc. a Catholic institution founded by the Missionaries of Our Lady of La Salette, forms RECONCILERS “so
that they may have it to the full”. (John10:10)

MISSION
The University of La Salette Inc. is a premier constitution of choice providing accessible, quality and transformative education for
integral human development particularly the poor.

CORE VALUES

 FAITH- The total submission of God’s call to holiness and commitment to his will.

 RECONCILIATION- Constantly renewing our relationship with God, others and all creation through a life of prayer, penance and zeal.

 INTEGRITY-The courage and determination to live and die for Salettinian ideals.

 EXELLENCE-Upholding the highest standard of quality assured education and professionalism in the areas of instruction, research and
extension.

 SOLIDARITY-Commitment to building a community anchored on a mutual trust, confidence, teamwork, unity and respect for the dignity of
the human persona and creation.
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

Course Number : TM 003

Descriptive Title : Tourism Planning and Development

No. Of Units :3

No. Of Hours per Week :3

Course Description : This course presents an overview of tourism planning process, contemporary models of tourism, planning and development
(with emphasis on sustainable tourism principles), various levels of tourism planning and the roles and responsibilities of stakeholders such as
government, industry, and non-governmental organizations, and local communities. Discussions will be also be made on the impact of the General
Agreement on Trade and Services (GATS) on Philippine tourism. The subject explores the effect of legislation and government policies on tourism
development at the national and local levels. Methods for soliciting local participation in tourism planning are also taken up. The impacts of tourism
of tourism on natural environment, local and regional economies and on the local communities are discussed as well as mitigating strategies. Case
studies in the Philippine are emphasized. The subject may include a field trip component.

Pre-requisites : TM 001 and TM 002

Program Outcomes:
Bachelor of Science in Tourism Management
A graduate of Tourism Management should be able to:
1. Determine in depth knowledge and understanding in performing prescribed range of specific functions in the areas of tourism and travel
management, travel agencies and tour operators.
2. Applies skills related to the ideas, principles, concepts, technical and procedural requirements, basic research methods and problem solving
techniques necessary manage and operate effectively and profitability, the different enterprises in various sectors comprising tourism
industry in accordance to competency standards.
3. Use information and communication technology (ICT) effectively and efficiently.
4. Communicate effectively with stakeholders both orally and in writing.
5. Work well with others
6. Demonstrate corporate citizenship and social responsibility, and exercise high personal moral and ethical standards.
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

Bachelor of Science in Hotel and Restaurant Management

A graduate of Hotel and Restaurant Management should be able to:
1. Demonstrate in depth knowledge and understanding in performing prescribed range of specific functions in the areas of Food and Beverage,
Front-Office and Housekeeping Operations as required in accommodation, food and beverages enterprises.
2. Applies skills related ideas, principles, concepts, technical and procedural requirements basic research methods and problem solving techniques
necessary to manage and operate effectively, efficiently and profitable the different enterprises in the various sectors comprising the hospitality
industry and in accordance to competency standards.
3. Use information and communication technology (ICT) effectively and efficiently.
4. Communicate effectively with stakeholders both orally and in writing.
5. Work well with others
6. Demonstrate corporate citizenship and social responsibility, and exercise high personal moral and ethical standards.

Program Outcomes :By the end of the course, students should be able to:

1. Describe nature of and imperative for tourism planning, the various levels of and the processes involved in tourism planning.
2. Appreciate the impact of macro- environmental forces on tourism planning and development (e.g. security, and health issues , technology,
politics)
3. Develop an understanding of current management practices to maximize the negative impacts of tourism.
4. Apply the principle of tourism planning and development in the analysis of case studies.
5. Prepare a tourism plan for up and coming destinations and also to decline destinations.
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

TIME LEARNING LEARNING OUTCOMES TOPIC OF THE METHODOLOG ASSESSMENT LEARNING

FRAME OBJECTIVES COURSE Y RESOURCES
Week 1 To enable Students Students should be able to: Different Lecture/ Quiz Book:
to Analyze the components of Discussion
tourism policy, Differentiate components of tourism tourism planning Recitation Tourism Planning
planning and planning and development and development Assignment and Development
product by Reil G. Cruz
development, its Discuss tourism policy, planning and Tourism policy,
dimension, tourism product development. tourism planning Tourism planning
characteristics and it development. and development
implication to Compare and contrast the tourism Tourism planning by
tourism industry. planning dimension and its use to dimensions ZenaidaLansanga
tourism planning. n- Cruz P.h.D
Tourism
To develop and bring out the sense characteristics and (pages 2-11)
of awareness and the rule of law of their planning
tourism planning and development implications
in tourism industry.
Week 2 To enable students to Students should be able to: The tourism Lecture/ Recitation Book:
comprehend on the List and explain the tourism planning planning benefits Discussion Tourism Planning
benefits and benefits to a certain destination Factors to consider Quiz and Development
effectiveness of for Effective Tourism by Reil G. Cruz
tourism planning in a Recognize the kind of tourism resources Planning and
destinations. in adjacent tourism destination Development
Tourism planning
kind of tourism
To bring out and enhance the value of resources in and development
effectiveness, leadership and adjacent tourism by
destination
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

broadmindedness through tourism ZenaidaLansanga

planning development n- Cruz P.h.D
(pages 2-11)

Week 3 To enable students to Students will be able to: The tourism planning Lecture/ Recitation Book:
analyze on the process Discussion
problems/ issues in a Differentiate the planning levels, Planning levels Quiz Tourism Planning
destination and use process and types in conducting for Collaborative and Development
the planning models tourism planning types of planning
learning by Reil G. Cruz
to solve the issues
involving the To bring out and enhance the value of major elements in
destination/ place. effectiveness, leadership and planning Tourism planning
broadmindedness through tourism and development
planning development. by
ZenaidaLansanga
n- Cruz P.h.D
(pages 20-45)
Week 4 To enable Students to Students will be able to: Tourism Lecture/ Quiz Tourism Planning
comprehend on development Discussion and Development
digesting a tourism Distinguish the components of a tourism planning digest Recitation by Reil G. Cruz
development plan and master plan. Tourism planning
be familiarize on the Components of
and development
different components To bring out and Improve the tourism Master Plan
by Zenaida
of tourism master imagination and openness through the
plan. components of tourism master plan Lansangan- Cruz
P.h.D
(pages 20-45)
Week 5 To enable Students to Students will be able to: Approaches to Lecture/ Quiz Tourism Planning
evaluate the planning Discuss and describe the different tourism planning and Discussion and Development
implications of the approaches to tourism planning and development Recitation by Reil G. Cruz
approaches use in development.
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

tourism planning and Group Quiz Tourism planning

development. To bring out and Apply the value of and development
awareness and respect through the by Zenaida
approaches and implications of tourism Lansangan- Cruz
planning.
P.h.D (pages 49-
52)
Week 6 PRELIM EXAMINATION
Week 7 To enable Students to Students will be able to: Laws relevant to Lecture/ Quiz Tourism Planning
comprehend tourism planning Part Discussion and Development
themselves on laws Research, describe and define on the I Recitation by Reil G. Cruz
relevant to tourism specific laws that are relevant to tourism R.A. 9593 Tourism Brainstorming
planning and planning and development. Act of 2009
(pages 66-79)
development. R.A. 7586 National
Collaborative
Report, explain and recognize the Integrated
implications of the laws relevant in protected Areas learning
tourism planning and development. System Act 1992
Presidential Decree Group learning
Develop the value of knowledge, 1151
acceptance and respect through the Presidential Decree Group reporting
laws relevant to tourism planning. 1586

Week 8 Students will be able Students will be able to: Laws relevant to Lecture Quiz Tourism Planning
comprehend Research , describe and define on the tourism planning Part and Development
themselves on laws specific laws that are relevant to tourism II Brainstorming Recitation by Reil G. Cruz
relevant to tourism planning and development. R.A. 9729 Climate
planning and Change Act of 2009 Collaborative (pages 66-79)
development. Report, explain and recognize the R. A. 7611 Strategic learning
implications of the laws relevant in Environmental Plan
tourism planning and development. (SEP) for Palawan Group learning
development. Act
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

To bring out and Develop the value of R.A. 9710 Magna Group reporting
knowledge, acceptance and respect Carta of Women
through the laws relevant to tourism R.A. The Indigenous
planning. People’s Right Act of
1997
R.A. 7277 Magna
Carta for Disable
Persons
Week 9 To enable Students to Students will be able to: Tourism product Lecture/ Quiz Tourism Planning
analyze the development discussion and Development
connection tourism Recognize and explain the concept to Recitation by Reil G. Cruz
product development tourism product and discuss its The tourism product Brainstorming
in tourism planning components. Prerequisites to
(pages 82-101)
and development. tourism product
Examine the prerequisites to tourism development
product development.
The tourism product
Categorize each step in tourism product development
development process. process

To bring out and Enhance the sense of

creativity and openness through tourism
product development.
Week 10 To enable Students to Students will be able to: Principles of tourism Lecture/ Quiz Tourism Planning
review the different Analyze the product market matching product of product discussion and Development
principles, process and apply the ways of development Recitation by Reil G. Cruz
components and enhancing tourism experience Components of Brainstorming
development tourism product
(pages 82-101)
strategies in tourism Provide concrete examples of tourism development plan
product development. product concepts and practices. Development
strategies for
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

To bring out and Enhance the sense of different types of

knowledge and awareness through destinations.
strategies in tourism product
development.
Week 11 To enable Students to Students will be able to: Adaption and Lecture Quiz Tourism Planning
understand the Identify mitigation and adaptation mitigation measures and Development
adaptation and measures by the tourism sectors and Discussion Recitation by Reil G. Cruz
mitigation measures. destinations
Brainstorming
(pages 123-140)
To bring out and Develop the value of
preservation and sensitivity through
mitigation and adaptation measure by
the tourism sectors and destinations

Week 12 MIDTERM EXAMINATION

Week 13 To enable Students to Students will be able to: Forms of tourism Lecture Recitation Tourism Planning
understand and Identify and describe the different forms Family, Gap, and Development
determine the of tourism in tourism planning Honeymoon, Senior, Brainstorming Quiz by Reil G. Cruz
potential forms of development. Solo female,
tourism. Adventure travel, Discussion
(page 108)
To bring out and Apply the value of Dark , Doom,
imagination and preservation by Medical, cultural,
learning the forms of tourism. religious, festival,
heritage, cruise,
nature, wildlife,
ecotourism.
Week 14 To enable Students to Students will be able to: Tourism impact Lecture Recitation Tourism Planning
analyze the tourism monitoring and Development
impact monitoring. Recognize and distinguish the functions Understanding Brainstorming Quiz by Reil G. Cruz
of indicators as a tool for tourism indicators as a
planning. planning tool Discussion
(pages 147-151)
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

Indicators at
To bring out and Enhance the value of different levels
awareness and responsibility through Types of indicators
tourism impact monitoring. Criteria for choosing
indicators
Week 15 To enable Students to Students will be able: Tourism impacts Lecture Quiz Tourism Planning
understand and Identify and explain the different aspect The positive and and
explain the different of tourism impacts negative impacts: Discussion Recitation Development-
impacts of tourism Zenaida
To bring out and Apply the value of Economic
Lansanagan Cruz ,
sensitivity and awareness though the Socio-cultural
Ph. D.
learning’s of tourism impacts. environmental
(pages 63-72)
Week 16 To enable and Students will be able: Tourism plan Presentation Presentation Rubrics
Students should be Create and plan a tourism plan presentation
able to make and Discussion Defense
present their own Present and explain the chosen tourism
tourism plan. plan.

To bring out and Apply the value of

creativity, leadership, imagination and
appreciation through tourism planning.
Week 17 To enable Students to Students will be able: Tourism plan Presentation Presentation Rubrics
make and present Create and plan a tourism plan presentation
their own tourism Discussion Defense
plan. Present and explain the chosen tourism
plan.

To bring out and Apply the value of

creativity, leadership, imagination and
appreciation through tourism planning.
Week 18 FINAL EXAMINATION
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

Grading System

The student’s grade is composed of:

a. Class Standing (CS) which includes quizzes, assignments, recitations, laboratory exercises, seat works and requirements.
b. Periodical examinations (PE) refer to Preliminary, Midterm or Final Examination.
The Prelim Grade (PG) is computed as:
PG= 2/3 of CS + 1/3 of PE
The Midterm Grade (MG) is computed as:
MG= 2/3 of CS + 1/3 of PE
Cumulative MG= 2/3 of MG and 1/3 of PG
The Final Grade (FG) is computed as:
FG= 2/3 of CS + 1/3 of PE
Cumulative FG=2/3 of FG + 1/3 of MG
The percentage equivalent of Periodical Examination and the different components of the CS is computed as:
% = (Raw Score/No. of items) * 50 + 50
Passing Mark is 75% and above.
Failing Mark is below 75%.
Incomplete Mark will be given to students on the ff. instances:
1. The student failed to take the final examinations.
2. The student failed to submit major course requirements.
FDA (Failure due to absences) Mark will be given to students who have incurred a significant number of absences. Please refer to the University of La
Salette, Inc. Student Handbook Section 3.3.4-6

//IMPORTANT REMINDER: For laboratory activities, project-based requirements, reports, multimedia presentations, oral defense, etc. provide a grading
rubric showing how the students’ grades are being computed.
1. GROUP REPORTING
Mastery of the Topic
The reports demonstrates total
mastery of the contents of their
report
Demonstrate knowledge of the
important contents of the report
Demonstrates Knowledge of
some contents of their report
Demonstrate no mastery of any
contents of their report
AVERAGE LEVEL AND INTERPRETATION:
LEVEL 4- 98
LEVEL 3- 95
LEVEL 2- 85
LEVEL 1- 75
University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines
Delivery and Presentation of the Instructional Material Cooperation Level
Topic
The group delivers a very creative The instructional materials are All members participate actively 4
presentation of the topic very innovative
Delivers a creative presentation Materials used are innovative One or two members become 3
of the topic inactive in the preparation and
presentation
Delivers the topic orally with Materials used are not so Three or four members become 2
visual aids extraordinary inactive in the preparation and
presentation
Delivers the topic orally without Materials used exhibit no effort Five or more members become 1
any visual aids or preparation inactive in the preparation and
presentation
TOTAL
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

Classroom Policies:

According to the University of La Salette, Inc. Student Handbook Section 5.7

1. A class hour begins and ends with a prayer. Classroom prayer must be recited with decorum.
2. Respect, orderly and decent behavior and conduct shall be observed inside the classroom at all times.
3. A student may be allowed to leave the room with the permission of the instructor and/ or authorized personnel of the university while the class is
in session.
4. Students who wish to sit-in class must secure permit from the instructor.
5. Students are not allowed to stay inside the classroom if there are no classes.
6. Students are not allowed to attend classes if not in proper uniform. It must be observed that PE uniform shall be utilized for PE classes only.

Consultation Hours

Faculty Name Schedule Room

Rocelle Marie Joyce G. Hermosura 1:30-3:00 MW CBA OFFICE
10:30-12:00 TTH

References
I. Books
Local Books:
 Zenaida, Lansangan Cruz, Ph.D., Tourism Planning and Development, First Year of Publication 2011
 Tourism planning and development by: Reil G. Cruz 2014
 University of La Salette
COLLEGE OF BUSINESS ADMINISTRATION
Santiago City, Philippines

 Zenaida, Lansangan Cruz, Ph.D., Principles of tourism Part II 2014

Foreign Books:
 Tourism: Principles, Practices, Philosophies (10th Edition), 2006 By: Charles R. Goeldner J.R. Brent Ritchie
II. Journals
III. Websites/Non-Print Resources
 www.slideshare.com
 http://www.dot.gov.ph
 http://www.sustainabletravelinternational.org
 http://www.slideshare.net/reymarieoohlala/overview-of-tourism-planning-and-development?qid=646b91bf-f2b7-4481-b3c4-
cd88be8f82df&v=qf1&b=&from_search=1
 http://www.slideshare.net/artistramakrishna/ugc-nettourismch-07-tourism-planning?qid=646b91bf-f2b7-4481-b3c4-
cd88be8f82df&v=qf1&b=&from_search=2
 http://www.slideshare.net/belletourism/chapter-5-tourism-planning?qid=646b91bf-f2b7-4481-b3c4-cd88be8f82df&v=qf1&b=&from_search=3
 http://www.slideshare.net/tofujay/tour-104-tourism-planning-process?qid=646b91bf-f2b7-4481-b3c4-cd88be8f82df&v=qf1&b=&from_search=4
 http://www.slideshare.net/dominiquemartel/tourism-planning?qid=646b91bf-f2b7-4481-b3c4-cd88be8f82df&v=qf1&b=&from_search=12