I. Evolutionary Theory
• Early Instict Theories: fixed, genetically programmed patterns
of behavior
• William James’ (1890) Principles of Psychology: instincts as habits
stemming from innate tendencies
• People inherit social behavior instincts (love, sympathy, modesty, etc)
and “survival instincts”
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criticism
• The Drive-Reduction Theory (Clark Hull) • 1. Demonstrations of drive induction: Animals
• Behavior originates from physiological needs for food, water, are. will work to increase arousal levels (Sheffield,
These needs create tension (irritation) away from homeostasis
• When needs are met (homeostasis), arousal is low; needs give rise to 1966)
drives. Biological needs or tissue deficits lead to a drive state.
• 2. Harry Harlow and his “Mother Love”
• Animals are motivated to reduce the drive
• Behaviors such as eating, drinking, and breathing reduce the need by experiment
restoring homeostasis
• Behaviors are reinforced and strengthened through drive reduction
• Acquired motivation: Stimuli associated with drives become
motivators; stimuli associated with drive reduction become rewarding