DAFTAR ISI

LEMBAR PERSETUJUAN

SURAT PERNYATAAN

ABSTRAK

PEDOMAN TRANSLITERASI ARAB LATIN

KATA PENGANTAR ............................................................................................. i

DAFTAR ISI ............................................................................................................ iii

DAFTAR GAMBAR ................................................................................................ vi

DAFTAR LAMPIRAN ........................................................................................... viii

BAB I PENDAHULUAN ........................................................................................ 1

A. Latar Belakang Masalah .................................................................................. 1

B. Rumusan Masalah ............................................................................................ 5

C. Tujuan Penelitian ............................................................................................. 6

D. Kegunaan Penelitian ........................................................................................ 6

BAB II KERANGKA TEORITIS ......................................................................... 7

A. Landasan Teori ................................................................................................ 7

1. Etika Bisnis Islam ....................................................................................... 7

a. Pengertian Etika Bisnis Islam ................................................................. 7

b. Konsep Bisnis Dalam Islam .................................................................... 9

c. Pedoman Bisnis Dalam Islam ................................................................. 12

 d. Landasan Etika Dalam Bisnis Syariah .................................................... 14

e. Prinsip Etika Dalam E-commerce ........................................................... 19

2. E-Commerce ............................................................................................... 23

a. Pengertian E-commerce ........................................................................... 23

b. Tujuan E-commerce ................................................................................ 24

c. Manfaat dan Kerugian E-commerce ....................................................... 25

d. Klasifikasi E-commerce .......................................................................... 29

e. E-commerce Perspektif Syariah .............................................................. 30

B. Penelitian Terdahulu ........................................................................................ 34

C. Kerangka Pemikiran ........................................................................................ 37

BAB III METODE PENELITIAN ........................................................................ 41

A. Metode Penelitian ............................................................................................ 41

B. Jenis dan Sumber Data ..................................................................................... 41

C. Teknik Pengumpulan Data .............................................................................. 42

D. Uji Instrumen Data .......................................................................................... 44

E. Uji Kredibilitas Data ........................................................................................ 45

F. Teknik Analisa Data ........................................................................................ 45

G. Waktu dan Objek Penelitian ............................................................................ 47

BAB IV HASIL PENELITIAN DAN PEMBAHASAN ....................................... 56

A. Profil Perusahaan ............................................................................................. 56

1. Sejarah Perusahaan ...................................................................................... 56

2. Logo Perusahaan ......................................................................................... 56

3. Visi Misi Perusahaan ................................................................................... 56

 4. Tujuan Perusahaan ...................................................................................... 57

5. Moto Perusahaan ......................................................................................... 57

B. Hasil Penelitian Implementasi Prinsip Etika Bisnis Islam Pada Transaksi

Online Shop (Shopee) ..................................................................................... 58

1. Tauhid .......................................................................................................... 58

2. Takwa .......................................................................................................... 62

3. Ihsan ............................................................................................................. 69

4. Rasa Tanggung Jawab Mutlak ..................................................................... 73

5. Kerpercayaan dan Kebenaran ...................................................................... 79

6. Menghindari Nilai-Nilai Negatif ................................................................. 83

7. Mencegah Kedhaliman ................................................................................ 89

C. Hasil Pembahasa .............................................................................................. 94

1. Tauhid .......................................................................................................... 94

2. Takwa .......................................................................................................... 95

3. Ihsan ............................................................................................................. 98

4. Rasa Tanggung Jawab Mutlak ..................................................................... 99

5. Kerpercayaan dan Kebenaran ...................................................................... 101

6. Menghindari Nilai-Nilai Negatif ................................................................. 103

7. Mencegah Kedhaliman ................................................................................ 105

BAB V SIMPULAN DAN SARAN ........................................................................ 108

A. Simpulan ......................................................................................................... 108

B. Saran ............................................................................................................... 108

 DAFTAR GAMBAR

Gambar 1.1 Model Bisnis E-Marketplace ................................................................. 2

Gambar 1.2 The Map Of E-Commerce In Indonesia ................................................. 3

Gambar 2.1 Kerangka Pemikiran .............................................................................. 47

Gambar 3.1 Bagan Triangulasi Sumber .................................................................... 52

Gambar 41. Logo Shopee .......................................................................................... 56

Gambar 4.2 Implementasi Prinsip Tauhid Pada E-Merchant (Penjual) Shopee ....... 59

Gambar 4.3 Implementasi Prinsip Tauhid Pada E-Customer (Pembeli) Shopee ...... 61

Gambar 4.4 Implementasi Prinsip Takwa Pada E-Merchant (Penjual) Shopee ........ 65

Gambar 4.5 Implementasi Prinsip TakwaPada E-Customer (Pembeli) Shopee ....... 68

Gambar 4.6 Implementasi Prinsip Ihsan Pada E-Merchant (Penjual) Shopee .......... 71

Gambar 4.7 Implementasi Prinsip Ihsan Pada E-Customer (Pembeli) Shopee ........ 72

Gambar 4.8 Implementasi Prinsip Tanggung Jawab Pada E-Merchant

(Penjual) Shopee ................................................................................... 76

Gambar 4.9 Implementasi Prinsip Tanggung Jawab Pada E-Customer

(Pembeli) Shopee .................................................................................. 78

Gambar 4.10 Implementasi Prinsip Kepercayaan dan Kebenaran Pada

E-Merchant (Penjual) Shopee ............................................................. 81

Gambar 4.11 Implementasi Prinsip Kepercayaan dan Kebenaran Pada E-Customer

(Pembeli) Shopee ................................................................................. 83

Gambar 4.12 Implementasi Prinsip Menghindari Nilai-Nilai Negatif Pada

E-Merchant (Penjual) Shopee ............................................................. 86

Gambar 4.13 Implementasi Prinsip E-Merchant (Penjual) E-Merchant

(Penjual) Shopee ................................................................................. 86

Gambar 4.14 Implementasi Prinsip E-Merchant (Penjual) E-Customer

(Pembeli) Shopee .................................................................................. 88

Gambar 4.15 Implementasi Prinsip E-Merchant (Penjual) E-Customer

(Pembeli) Shopee ............................................................................... 88

Gambar 4.16 Implementasi Prinsip Mencegah Kedhaliman Pada E-Merchant

(Penjual) Shopee ................................................................................. 92

Gambar 4.16 Implementasi Prinsip Mencegah Kedhaliman Pada E-Customer

(Pembeli) Shopee 93