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I have selected the five world famous companies, they are:

 
 
 


 

First of all the introduction and background of each company, then the analysis of some important factors
is written. 

Apple Inc., an American Multinational Corporation, was founded on April fool¶s Day in 1976. Apple I, the
first computer kit was launched at the Homebrew Computer Club, by Steve Wozniak and Steve Jobs and
later guided by Mike Markkula. Apple blazed the trails for the pc industry.
Apple Computer, Inc.: - Apple designs, manufactures and markets personal computers and related
software products, peripherals and networking solutions. The Company also designs and develops a line
of portable digital music players along with related accessories and services, including the online
distribution of third-party music, audio books, music videos, short films and television shows. Apple
introduced the revolutionary
!"# (commonly called as the "
"), was the first successful
commercial implementation of a GUI. Similar GUIs are now used in all major computer operating systems
from Windows XP to Unix-like systems using GUIs based on the X Window System such as CDE, KDE,
and GNOME.
Apple's products and services include the Macintosh line of desktop and notebook computers, the iPod
digital music player, the Xserve G5 server and Xserve $$ " %&!'!( (RAID)
storage products, the Mac OS X operating system (OS), the iTunes Music Store. And a portfolio of
peripherals that support and enhance the Macintosh and iPod product lines, along with a variety of other
services and support offerings. It sells its products worldwide through its online stores, own retail stores,
direct sales force, and third-party wholesalers, resellers and value-added resellers.
Apple is currently well-known as a manufacturer of innovative, attractively-designed computer hardware
and software. Notable Apple hardware products include the !
 and !$. Apple is also the publisher of
the iTunes music application and store, as well as the company's current computer operating system;
Mac OS X. Apple is currently in the process of introducing the applications with new technology concepts
such as the iPhone, Apple TV and many features of its new, upcoming operating system, Mac OS X
³Leopard´.
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The  Ê)  is one of the leading manufacturers of computer products in the world. The Asus
supplies very advanced and quality products to their customers. This company is the largest providers of
computers, consumer electronics and communications in the market world wide. They have employed
well trained staff and their research & development teams always designs all advanced products for the
Asus Company. They always invest to more on their research and development team to bring out the
most advanced technology which contributes their company to be the leaders in providing the latest
technologies to their customers.
Last year this company transported 55 million motherboards in to the market. The total income of this
company has reached US$16.5 billion last year and this year the Asus Company is expecting to gain
income up to 23 billion dollars. The product development at Asus is totally based on the quality of the
product and Asus engineers give peculiar care to acoustics, thermal, electromagnetic interference and
even check for all the defects which have been overlooked to accomplish customer satisfaction.
The first Asus Laptop which have been certified by the TCO'99 in world were designed by the Asus
Company. The main features that are considered to give this certification are low radiation, extended
battery life and portability. The Asus employs around 100,000 employees who are well trained and they
all strive to design advanced products. This company releases all their new products into the market in
less time and without conciliatory in quality. The Asus provides outstanding services to the customers.

 * 
, founded in China in 1984 by Liu Chuanzhi from the Chinese Academy of Sciences is the Asia's
largest PC manufacturer. A circuit board that generated Chinese characters on Western-made PC¶s was
the first product launched by them in the late 1980s. The "Lenovo" word was coined from the words "Le-"
(from Legend) and "novo", pseudo-Latin for "new". And in the late 1990s, its Pentium-based Conet PC
came bundled with a modem and access to internet.
Lenovo wanted to expand into Western markets to become the third largest PC manufacturer in the
world. Lenovo was literally unknown outside China, but made the headlines with the announcement of its
intent to acquire the PC division of +
in December 2004. Prior to this, it had already acquired twenty-
five percent of the Asian market, largely due to its ability to sell computers at affordable prices and
China's high tariffs on imports. Lenovo paid a whopping $1.25 billion to IBM thus in 2004 Lenovo acquired
the personal computer division of IBM, making it one of the largest foreign acquisitions in Chinese history.
It became the owner of the legendary #!( $ brand for  " Ê and thus moved its executive
headquarters to New York State.
Lenovo launched its first self-branded product line in 2006, since the IBM PC acquisition. While having
the business models built on innovation, operational efficiency and investment in the emerging markets,
,"$ is a largest computing company. It has its major research centers located in Yamato,
Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina, the United States. Thus the
company develops, manufactures and markets the reliable, secure and easy-to-use technological
products and services worldwide.
Now Lenovo Group Limited is the largest personal computer manufacturer in the People's Republic of
China, and as of 2004 is the third largest in the world. The original company was incorporated in 1984 in
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Beijing, but the listed holding company was incorporated in 1988 in Hong Kong, now a Special
Administrative Region of China. Its headquarters are in Purchase, New York(USA). However, the
company plans to move its headquarters to Raleigh, North Carolina which is the home of IBM's former
ThinkPad group.
As a result of a Committee on !- ")" in the United States on May 1, 2005, Lenovo's
product line includes the ThinkVision, #!( $, ThinkVantage, ThinkCentre, Aptiva and NetVista. The
wide range of product lines of Lenovo includes servers, handheld computers, imaging equipment, and
mobile phone handsets along with the desktop and laptop computers. It also provides information
technology integration and support services and its QDI unit offers contract manufacturing.

 * 
Sony was established in 1946 and its advancement is closely associated with many significant
developments in electronic design and manufacturing. Since the launch of the first transistor radios in the
1950's and with the invention of color televisions, Sony is very popular even today. The brand slogan for
many of Sony's computer products is Video Audio Integrated Operation (VAIO). The Sony Vaio was
created to distinguish it from other items by encompassing the use of consumer audio and video along
with the conventional computing products.
The letters V and A of VAIO logo represents a cosine wave and the letters I and O represent the
numerals one and zero. The logo symbolizes the analog and digital multimedia capabilities of the product
line, as well as Sony's vision of entertainment and technological "convergence´. Sony is increasing the
use of the VAIO label and this logo can now be found on notebooks, sub notebooks, desktops, and hard-
disk-based audio players (called *  Ê. player).
VAIO brand is included even for the network media solutions by Sony. Sony brand is widely recognized
among the top five global brands across the globe. Sony Electronics had widened the wireless services
which offer the mobile users an innovative and personalized way to the access the information and
entertainment content for work and play, by collaborating with Go America as the service provider.

To differentiate its offering in a highly competitive and constantly evolving wireless services market, Sony
developed a new wire less service named MYLO, an acronym for ³My Life Online´. The new concept and

 * ! Style flagship stores offer customers the best in retail entertainment and electronic
technologies. The flagship Sony Style stores are located at prime U.S. shopping addresses with the latest
cutting edge technological products showcasing the highlights of latest audios and movies from Sony
Music and Sony Pictures Entertainment.

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Acer is a Taiwan based company which was set up in the year 1976 by the name Multitech, and later
renamed to Acer in 1987. It has its headquarters located in /!#!# Ê!", Taipei County,  !0 . By
2005  " was ranked as the world's No. 4 branded PC vendor. It offers a range of products like
desktop and mobile PCs, servers and storages, LCD monitors and high-definition TVs, projectors, and
handheld/navigational devices. In 2000, Acer spun-off its fabricating business to focus on developing
technologically advanced and user-friendly computing. And it decided to support the sales of the product
lines through specific marketing activities that best utilizes distribution channels. Revenues increased
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from US$4.9 billion in 2003 to US$7 billion in 2004. By 2005, Acer employed only 7,800 people across
the world while maintaining a sales and service network throughout the world. And in 2006, its revenues
reached US$11.32 billion.
Acer has a portable product line extension, the TravelMate series, the Aspire series and the cutting edge
Ferrari series in line. Acer Ferrari laptops have the high persistent quality because of which they have
managed to carve out a niche for themselves in the market. It is already popular in Asian and European
markets, now it is hoping to garner attention in the profitable U.S market. ! ($ %!"!
"!- Italy, Spain, Austria, Holland, Switzerland, The Czech Republic, Russia, Portugal, Belgium,
Denmark, Poland, Hungary and The Slovakian Republic. Acer provides a wide range of portables with
advanced features like flexibility, power, speed, full coverage, vision, and style to name a few.
Acer Laptops have 299.00 ""!) 600 MHz Processor 1
+ with 
,2 Hard Disk CD
RW Drive, in-built Modem and Ethernet of 10/100 Lan Infra Red port Audio-in out and Mic Jacks 2 USB
ports 1 Parallel and 1 Serial Ports External Keyboard port PCMCIA Slot Upgradeable Memory and Hard
disks and !"#!)3+ "", provided with Drivers CD ROM.
The products include Travel Mate notebook computers, convertible Tablet PCs with Intel Pentium
processors, wide-screen Aspire multimedia notebooks and Ferrari notebooks notable for a bright red
chassis. Acer also markets a full range of Veriton business desktops, AcerPower and Aspire value
desktops, Altos servers for the enterprise, and both LCD and CRT displays.
  " market in North American share has slipped over the past few years while the European
market share has flanged up. Most of their success in Europe can be attributed to their on going
association with the Ferrari Formula 1 Team and the former F1 team, Prost Grand Prix in 2001. They
have recently broadened the scope of their relationship with Ferrari by announcing that they will sponsor
the Formula One team until 2008.

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2( : The Macbook is the latest in consumer Macintosh laptop computers developed and marketed
by Ê)". The Macbook was introduced on May 16th 2006. The Macbook replaces the iBook
G4 series as well as the last of the PowerBook series, the 12-inch PowerBook G4. The Macbook is based
on the Intel Core Duo processor technology and this is available in three different configurations: 1.83
GHz and 2.0 GHz with a white polycarbonate enclosure, and a 2.0 GHz model in a matte black case.
Every model encompasses an in-built iSight webcam, and a magnetic latch mechanism.

2( : The first Intel-powered portable from Apple, is the Macbook pro. Breaking from its long-
standing PowerBook and iBook labels, Apple has created a whole new brand to applaud its first Intel-
based portable. As expected, the new portable is powered by an Intel Core Duo processor at either 1.67
or 1.83GHz, 512MB - 2GB RAM, built-in iSight, FrontRow FireWire 400, two USB 2.0 ports,
ExpressCard/34, MagSafe power, 802.11g, Bluetooth 2.0 , Gigabit Ethernet, Backlit keyboard and remote
input. It has 15.4-inch 1440 x 900 color display, ATI Mobility Radeon X1600 with either 128 or 256MB of
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RAM and dual-link DVI, with an 80GB or 100GB drive and dual-layer DVD burner. It weighs 5.6 pounds
and operates even on the Windows platform.
!+( : The iBook was a new genre of laptop computers introduced by Apple Computer in 1999. It was
mainly targeted towards the consumer and educational markets, with lower prices than that of
PowerBook. It was less expandable and had less number of ports than the PowerBook and MacBook Pro
lines. The last generation of iBooks included two types, A 12-inch model and a 14-inch model, with higher
specifications for the latter, these were few of the modifications which took place in MacBook and
unveiled in May 2006.
!+( , : The new iBookG3 has been the topic of great speculation for the past month or so. The
orange, green, gray and blue colors are past, now the new white iBook is in. Here the curves of the new
iBook have been replaced with the rounded edges. The multiple speeds have been reduced and the new
iBook runs flat at 500 MHz, regardless of the configurations.
!+( , : The iBook G4 was developed by the Apple Computer Corporation in the year 2003. This
genre of laptops consisted of PowerPC G4 chip, slot-loading optical drives and a solid white keyboard,
added on 23rd October, 2003-finally ending Apple¶s use of the G3 chip. This model was available until the
16 May, 2006, when the announcement of the MacBook eliminated both the iBook G4 and the 12-inch
PowerBook G4.
02( , : The Apple Powebook G4 is a series of notebook computers manufactured by Apple
Computers. It was powered by the PowerPC G4 processor hence named as ",", initially produced by
the companies like Motorola and later by Freescale, a Motorola spin-off. The PowerBook G4 had two
different designs enclosed in a titanium body with a black keyboard and a 15" screen, and the other in an
aluminum body with an aluminum-colored keyboard in 12", 15" and 17" sizes.


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The Asus Company manufactures products such as desktop computers, notebooks, LCD monitors,
broadband communications, graphic cards, network devices, Televisions, motherboards, servers and
optical storage devices. The Asus notebooks are thin and light weight. These  notebooks come in
most attractive designs and it basically uses Intel processors, comes with preloaded graphics which gives
excellent quality pictures.

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555Ê : The Lenovo 3000 C series notebooks feature the great style, high value and effortless
accessibility. The same world-class engineers who have brought the ThinkPad notebooks have designed
the Lenovo 3000 C series notebook. These notebooks are built for the start-up business professionals. It
features a sleek and rounded case with a premium silver cover and dark gray mica interior, thin and
weighing only 6.2 lbs. Dependable C Series notebooks offer worry-free computing to help growing
businesses meet customer needs and stay ahead of the competitors.
555 : The Lenovo 3000 N series is a stylish widescreen notebook with popular features at a
great price. It has all the functional features to run a small business and enjoy computing at home. The
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new N200 comes in 14.1' and 15.4' widescreen models with Windows Vista and the latest Intel®
Centrino® Duo Mobile technology. N Series notebooks offer built-in security at your fingertips with an
integrated fingerprint reader. It includes some of the amazing features like One-Button System Recovery,
Simple Network Connectivity and Management, Performance Restoration, Automatic Updates, High
Security, Multiple Multimedia assets and gives complete connectivity.


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 * ! 64 Sony has entered into the computer market in the year 1997 with the PCV series of
desktops. The Sony Vaio stands for Video Audio Integrated Operation, a brand slogan for many of Sony's
computer products. It has created a distinguished item that includes the use of consumer¶s audio and
video, as well as the conventional computing products. The Sony's Vaio new series functions same as a
regular PC, but is miniature in size to be easily portable.

* !64 Sony's hottest feather-weight Vaio TX notebook packs wireless PC with WAN connectivity
contender in a fashion-forward physique. The carbon fiber chassis of the TX notebook line lends not only
lightweight durability but also head-turning elegance. It encompasses the LED backlight technology and
newly designed display circuitry, giving it a razor thin profile. And it weighs just about 2.8-pounds and is
less than 1-inch thin, this Sony Vaio TX notebook will slide unobtrusively in your carry bag.

* !
74 Sony introduces a Latest series of Sony Vaio SZ series of laptops, which can store more
power and deliver feature-rich computing at a top speed. It includes one inch thick SZ's wrapped in a
lightweight carbon fiber casing and has a white LED backlight behind the 13.3 inch XBRITE wide screen
which will save the power.

* !84 The Sony Vaio FJ series notebook is a thin and light weight notebook PC which has been
designed in a very stylish manner. The new model of the Sony Vaio FJ is the Vaio VGN-FJ170, which
sports a Pentium M 1.73GHz processor, 512MB of RAM, 100GB 5400RPM SATA hard drive. The Vaio FJ
series features a nicely integrated built in web camera and a microphone for easy video conferencing and
chat.

* !4 The Sony's new 15.4-inch screen notebook PC is a Sony Vaio FE which has configured
with the new Intel Core Duo processor which includes XBRITE HiColor LCD technology to ensure that
multimedia playback is rich and vibrant. The Sony's advanced display technology delivers extraordinary
color purity and saturation, even in bright daylight. The Sony Vaio series includes advanced audio
integration, which adds the aural component to a superb movie-viewing experience. Microsoft Windows
XP Media Center Edition 2005 offers intelligent and seamless control of entertainment content from a
single, easy-to-use interface.

* !
4 The Sony's new range of notebook PC is Sony Vaio FS, which is specifically designed to
meet the needs of their demanding but value conscious customers. This laptop is ultra-slim, lightweight,
packed with the latest Intel Centrino technology and the stand-out features include multiformat Double
Layer DVD and Widescreen displays enhanced with new generation exclusive Sony X-black LCD
technology. The several models of Sony Vaio FS offers superior graphics performance powered by
NVidia GeForce 6200 Go silicon and NVIDIA TurboCache architecture.

* !4 The Sony's new notebook is named as Sony Vaio AR premium and it is powered by the
Intel Core Duo processor and features 1GB of memory, a 17-inch screen. This latest notebook PC comes
with a House of Flying Daggers movie in Blu-Ray format.
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 !4The Acer Ferrari is a combination of an atest mobile 64-bit technology, sleek design and
innovative work, an instrument for "no compromise.´ Acer Ferrari range Laptop is an ideal for
professionals, who want to deliver ideas and images with eye-catching ability. It has a wide high-
resolution 15.4 inch screen with a great performance, multipurpose flash card slot, trayless double-layer
optical drive and 1GB of RAM. Ferrari has the best features like, the vision clarity, power to pull ahead,
lightning speed communication, totally mobile expansion, and wide coverage.
  ) " 4 The Acer Travelmate is a high-performance ultra portable notebook along with the
standard features including lightweight and excellent connectivity, offered by Technoworld PLC. It is an
ideal product for the highly-mobile employees of small, medium and large companies and outbound self-
employed professionals, with its Intel's CentrinoT mobile technology. And it is the best bet for those who
are looking for the power and performance.
 ! 4 The Acer Aspire is an extremely versatile great-value notebook that will bring added
power, mobility and performance to your working environment. It provides high performance and all that
you can expect from a complete mobile office to an occasionally wide screen entertainment solution
which can be used for both business purpose and personal use.

Apple and Sony are the most innovative companies comparatively other 3 companies. We can see that
they provide a lot of models with innovative features whereas Asus is nor providing its line of product or
modified models. And Lenovo and Acer are better than Asus but they are very slow in absorbing new
innovations in their products.

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According to market and sales of their different models of these selected companies, the cost of the
products of:

Apple: 57.1%

Asus: 88.9%

Lenovo: 64.2%

Sony: 65.3%

Acer: 65.4%

According to cost, Apple is the most suitable company for the buyers. Asus have limited models of its
laptops but the cost are highest than all other companies. Lenovo, Sony, and Acer are approximately of
same costs. But with this comparison Apple is the best company because it offer a huge range of laptops
and get very small cost of them rather than others.
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Comparison of performance:

According to market:

Apple: 85.7%

Asus: 86.7%

Lenovo: 64.2%

Sony: 73.3%

Acer: 56.3%

According to these figures, the performances of Asus laptops are the best and Acer¶s are worst in the
field of performance. Apple¶s performance is not at bad position, not very lower than the top performance.
Sony and Lenovo are not bad at all. We can give them grade like Asus and Apple get A+ grade, Sony got
A, Lenovo got B, whereas Acer got C. we can say that the best performers are Apple and Asus.

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In these days everybody wants innovative models of their digital products with totally different looks. It
has become the fashion of the new generation. According to market figures:

Apple: 80%

Asus: 93.3%

Lenovo: 67.4%

Sony: 61.3%

Acer: 56.7%

There is again the greater figure is associated with Asus company. The worst figure is with Acer. Here
again by assigning grades we can see that Asus and Apple got A+, while Lenovo and Sony got B and
again Acer got C.

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According to the customer experience, we have some figures about durability of laptops, they said:

Apple: 62.9%

Asus: 82.2 %

Lenovo: 52.6%

Sony: 53.3%
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Acer: 53.8%

The last thing which is matter a lot is Durability of product. This quality is most wanted by all type of
customers. Here we have the higher figure with one time more with Asus. While Apple is now at very low
figure compare to its other records. And remaining other approximately got C grade, Apple got B this time
while Asus got A+.

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After discussing all important aspects of these world famous companies, it is concluded that Apple is the
best company than all other companies. It provides a huge range of products with very low cost, high
performance, great looks and fine durability. Asus is the on the second number because Asus has great
performance, great looks, high durability with high costs and no innovations, these factors demolish its all
high grades. We can see that Acer is the weakest company. While Lenovo and Sony companies have
normal results.