RTO No.: 91679 CRICOS Provider Code: 03053G ABN: 15 126 592 756
Sydney Campus: Level 7 & 8, 75 King St, Sydney NSW 2000
Adelaide Campus: Level 3, 21-23 Rundle Mall, Adelaide SA 5000
Hobart Campus: Ground Floor, 116 Murray St, Hobart TAS 7000
Tel: +61-8-8123 5780 Fax: +61-2-9262 2938
Educating for Excellence Email: info@aic.edu.au Website: www.aic.edu.au
Student Declaration
I declare that the work submitted is my own, and has not been copied or plagiarised from any
person or source.
I have read the Assessment and Student Handbook and I understand all the rules and
guidelines for undertaking assessments.
I give permission for my assessment material to be used for continuous improvement
purposes.
Section B – Receipt (student to keep a signed copy of this section as proof of submission)
Task No.:
Assessor name:
Assessor signature:
For this task, you will set work goals and prioritise work goals. You will then develop two work plans to
achieve two work goals. You are required to keep a journal containing your reflections on and
explanation of the process of managing work priorities.
Read the case study, then complete all the requirements as directed.
Case Study
Fixmycar Pty Ltd is a roadside service company that has been operating in Australia for the last 3
year. Key services include:
Towing Assistance
Flat battery assistance
Flat Tire Assistance
Emergency key service
Collision Assistance
Water/Fuel/Oil/Fluid Delivery Services
The company has three main departments: sales, call centre and roadside service.
You have just begun work as the sales manager in Fixmycar Pty Ltd. You know that to effectively lead
your team you need to be organised, focussed and skilled. To achieve this, you have decided to
establish your personal work goals and you need to review your job description, business plans,
business goals and policies and procedures
Company mission:
To build and operate a nationally recognised brand in the roadside service industry by utilising
a partnership within the automotive industry and affiliate companies with a focus on providing
premium service.
To offer the premiere 24/7 roadside assistance program in Australia that is affordable to all and
exceeds customers’ expectations.
Strategic plan
The organisation has the strategic objective to grow the services component of the business in the
next twelve months. Their objective is to improve profitability by 20% by 30 June 201X.
CORE FUNCTIONS:
Collaborates with Director of Sales in establishing and recommending the most realistic sales
goals for the company.
Manages an assigned geographic sales area or product line to maximize sales revenues and
meet corporate objectives.
Establishes and manages effective programs to compensate, coach, appraise and train sales
personnel.
DETAILS OF FUNCTION:
Performs sales activities on major accounts and negotiates sales price and discounts in
consultation with Director of Sales.
Manages personnel and develops sales and sales support staff.
Reviews progress of sales roles throughout the company.
Accurately forecasts annual, quarterly and monthly revenue streams.
Develops specific plans to ensure revenue growth in all company’s products.
Provides quarterly results assessments of sales staff’s productivity.
Coordinates proper company resources to ensure efficient and stable sales results.
Formulates all sales policies, practices and procedures.
Assists sales personnel in establishing personal contact and rapport with top echelon
decision-makers.
Collaborates with Director of Sales to develop sales strategies to improve market share in all
product lines.
Interprets short- and long-term effects on sales strategies in operating profit.
Educates sales team by establishing programs/seminars in the areas of new account sales
and growth, sales of emerging products and multi-product sales, profitability, improved
presentation strategies, competitive strategies, proper use and level of sales support,
management of expenses and business/financial issues on contracts.
Collaborates with Director of Sales to establish and control budgets for sales promotion and
trade show expenses.
Reviews expenses and recommends economies.
Holds regular meeting with sales staff.
REPORTING:
Report directly to Director of Sales.
QUALIFICATIONS:
A university degree in marketing or business studies is preferred; or a minimum of seven years
of related experience; or the equivalent combination of formal education and experience.
Problem-solving and analytical skills to interpret sales performance and market trend
information.
Proven ability to motivate and lead the sales team.
Educational or training requirements involving reimbursement of fees or provision of paid study leave
may also be negotiated as part of the contract of employment between the employee and the
organisation.
Requirements
1. Review your job description, business plans, business goals and policies and procedures.
In your journal, provide a list of the organisation’s policies, procedures and plans that will inform
team and personal goal setting.
2. Based on your job description, establish four goals (including both personal and team goals).
In your journal, describe how and why you established goals. Explain the value of personal and
team goal-setting in Fixmycar Pty Ltd.
3. Develop KPIs to measure performance related to work goals.
In your journal, describe:
a. How the KPIs will be used to measure goal-related performance.
b. How you will maintain performance under varying conditions and contingencies. Give
specific examples.
c. How, given your own personal strengths and weaknesses, you will capitalise on or
minimise the effect of these personal traits in your work plans.
4. Consider a range of activities to advance work goals. Prioritise possible activities. Choose two
work goals to develop work plans for.
In your journal, describe the process you undertook to prioritise activities. Describe competing
demands and how you plan to manage these to achieve goals.
5. Referring to the template provided in Appendix 1 as an example, use Microsoft Word to develop
two work plans to achieve the two goals you have prioritised.
In your journal, describe the process of developing your plans to manage work priorities.
Describe how you have used the plans to manage time efficiently.
6. In your journal, describe:
a. How you will ensure you serve as a positive role model through work planning and
organisation. Give examples. Describe how your work plans serve as examples to follow
in your workplace.
b. How you will maintain appropriate work–life balance, manage stress and maintain health.
7. Submit your work plans and journal to your assessor. Ensure you keep a copy of all work
submitted for your records.
Person
Work activity Description Goal/s KPIs Timeframe responsible