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Sixteen Weeks Plan

Week Course Contents/Activities

1 Introduction to Electronic Commerce
 Electronic Commerce: The Second Wave
 Business Models, Revenue Models, and Business Processes
 Economic Forces and Electronic Commerce
 Identifying Electronic Commerce Opportunities
 International Nature of Electronic Commerce

2 Technology Infrastructure: The Internet and the World Wide Web

 The Internet and the World Wide Web
 Packet-Switched Networks
 Internet Protocols

3  Markup Languages and the Web

 Intranets and Extranets
 Internet Connection Options
 Internet2 and the Semantic Web
4 Selling on the Web:
 Revenue Models
 Revenue Models in Transition
 Revenue Strategy Issues
5  Creating an Effective Web Presence
 Web Site Usability
 Connecting with Customers
6 Marketing on the Web
 Web Marketing Strategies
 Communicating with Different Market Segments
 Beyond Market Segmentation: Customer Behavior and Relationship Intensity
 Advertising on the Web
7  E-Mail Marketing
 Technology-Enabled Customer Relationship Management
 Creating and Maintaining Brands on the Web
 Search Engine Positioning and Domain Names
8 Business-to-Business Strategies
 Purchasing, Logistics, and Support Activities
 Electronic Data Interchange
 EDI on the Internet
 Supply Chain Management Using Internet Technologies
 Electronic Marketplaces and Portals

10 Online Auctions, Virtual Communities, and Web Portals
 Auction Overview
 Online Auctions and Related Businesses
 Virtual Communities and Web Portals
11 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
 The Legal Environment of Electronic Commerce
 Use and Protection of Intellectual Property in Online Business
 Online Crime, Terrorism, and Warfare
 Ethical Issues
 Taxation and Electronic Commerce
12 Web Server Hardware and Software
 Web Server Basics
 Software for Web Servers
 Electronic Mail (E-Mail)
 Web Site and Internet Utility Programs
 Web Server Hardware
13 Electronic Commerce Software
 Web Hosting Alternatives
 Basic Functions of Electronic Commerce Software
 Advanced Functions of Electronic Commerce Software
 Electronic Commerce Software for Small and Midsize Companies
 Electronic Commerce Software for Midsize to Large Businesses
 Electronic Commerce Software for Large Businesses
14 Electronic Commerce Security
 Online Security Issues Overview
 Security for Client Computers
 Communication Channel Security
 Security for Server Computers
 Organizations that Promote Computer Security
15 Payment Systems For Electronic Commerce
 Online Payment Basics
 Payment Cards
 Electronic Cash
 Electronic Wallets
 Stored-Value Cards
 Internet Technologies and the Banking Industry
16 Planning for Electronic Commerce
 Planning Electronic Commerce Initiatives
 Strategies for Developing Electronic Commerce Web Sites
 Managing Electronic Commerce Implementations