esigning for offset print is nothing new; the PDF revolution is a distant memory at

this point and the “how to design for the print” guides are long gone. For quite some
time , designers have understood how to extend gamut and design for that hit of
extend gamut and design for that hit of varnish. With that said, designing for these
offset jobs was always difficult and somewhat restrictive to the creative liberties
typically added a significant amount of the creative process because prepress
because prepress often needed to make corrections to the designers file for reliable
printing. As a result, commercial printers have always had a love/hate relationship
with the creative members of the design community. This all began to change when
the HP Indigo Digital Presses began to roll out seven-color liquid toner capability –
the focus shifted to learning how best to design a clean file for prepress.

Over the past couple of years, dry toner devices that support a 5th color station have
come to market at a price service providers (PSPs) can afford. Thanks to options like
a lower-end-OKI device and amid-range Ricoh digital press, PSPs now have the
ability to expand their application offerings and really dig into the high-value
application market. At the same time, however, one small problem was hindering
more widespread adoption of CMYK+ digital print, and it involved the design
community at large. To put it simply, designers weren’t aware of what they didn’t
know and until recently, the new capabilities of digital dry ink devices weren’t being
effectively communicated. PSPs were on auto-pilot in “buy a device and the
business will come” mode.

In December 2016, Keypoint intelligence-info trends published a research report

titled Beyond CMYK: The use of special effects in digital printing. The data from that
research found that the use of CMYK+ was poised for moderate page volume
growth, based on several factors. One of these factors was market development
among designers and print buyers and ensuring that they were educated about the
new capabilities. Unfortunately most designers were not aware of the new 5th color
capabilities, and many also didn’t realize that the finished product could be created
could be created easily with a short turnaround time. Developing the best
capabilities in the world will be for not if designers aren’t aware that they exist!

Today’s digital press, manufactures have launched campaigns to better educate and
inform designers of all levels. Ricoh was one of the first companies to get involved
with education – its Business Booster program offers 5th color station video
Tutorials, which serve to educate designers on how they can expand their creativity
using the extra color capabilities

Meanwhile, when Xerox launched its iGen 5 device, the package included a
publication on design and file preparation guidelines. The launch of the Iridesse
Digital Production Press form Fuji Xerox and Xerox corporation ushered in even
more capabilities for digital designers thanks to a full CMYk dry ink press with 5th
and 6th color capabilities. Kodak has also entered the fray with its Nexfinity digital
press. Xerox corporation recently release its Iridesse design guide, a complete guide
for designs that incorporate metallics and other special colors. Fuji Xerox also
released a design kit to boost awareness in local design communities.

Today’s vendors understand that offering education about new capabilities is key for
design agencies and even more critical for local PSP internal design professionals.
Most vendors are currently holding designer courses for customers and their design
providers . PSPs are increasingly adding to their business development efforts using
the assets provided by each vendor and expanding or creating their own sample kits
for their clients.

To better educate tomorrow’s up-and-coming printers and designers, many colleges

and universities that traditionally focused on print and design are transitioning their
course materials into multimedia and gaming design studies and stepping away
from print . At the California University of Pennsylvania (located outside of
Pittsburgh, Pa.) they are expanding the core focus on printing by shifting to include
today’s newest digital capabilities and incorporating 5th and 6th color design effects
with dry toner devices into their curriculum.

Businesses and educators alike clearly understand that knowledge is power, and
they are working to ensure that designers have what they are working to ensure
that designers have what they need to be successful today and in future. All of these
efforts will likely cause a resurgence in innovation and push the boundaries of
creativity within the print design community.

These devices offer new capabilities including over-and underlaying of special colors
as well as multiple pass technologies, greatly expanding the creative capabilities for
designers.

The Indian paper industry has enjoyed rising revenues and profits in recent years.
However these gains have not been evenly shared among the top players. A new
study by Kanvic Consulting finds Indian paper companies must act now to transform
themselves to overcome the growing challenges of increasing imports, rising
commodity prices, and intensifying digital disruptions.

He trusty printed map is showing no signs of fading with Hema Maps releasing a
customized edition specific for motorcyclist enthusiasts looking to explore the NSW
New England High Country.

Bluestar was earlier this year nominated as the preferred printer for Emprise
Group’s work after the company was formed when rival tourism publishers Hema
and Adventures Group Holdings merged.
Prior to local operators printed the maps and other publications but that is all now
under one roof.

The map, the result of a joint venture between Emprise Group, BMW Motorrad and
six local governments includes information useful for motorcyclists like specific road

Conditions, hazardous bends and fuel stops. Around 20,000 New England specific
maps were printed, the latest in the company’s foray into custom maps which it
sees as a growth area, made further so by continued issues around connectivity to
digital devices in regional and remote Australia.

Empire Group CEO Rob Gallagher says a physical map not only gives travellers
inspiration to visit a certain town or place, but is crucial when there’s no mobile
signal.

“Printed maps give context to a destination. If you are looking at a computer screen
you are constrained by the way it presents, “Also if you have no access to your
device you are still able to keep going.” Despite the boom in digital navigation
systems, Hema’s map sales are continuing to grow, with

Custom maps the latest area of demand. Andrew Wilson, Emprise group
partnerships manager, says custom maps give motorists and riders the confidence
to try new roads.

The majority of New England maps will be distributed in the December edition of
Australian Motorcycle News and through local tourist information centers. “It was a
custom print for motorcycling enthusiasts for the NSW New England High Country
covering the six local government areas of Armidale, Uralla, Walcha, Tenterfield,
Inverall and Guyra,” Wilson says

To make the maps, Hema sends out teams of people to drive on the roads ensuring
specific details about topography, dangerous bends and fuel and food facilities are
included
edelbeger Druckmaschinen AG (Heidelberg) presented an impressive showcase on
digitalizing the printing industry at PrintChina from April 9 to 13 in Guangdong. The
event was the largest in its field in the most important growth market for the
printing industry. “The interest shown by customers in response to our digital
solutions for optimizing the entire system and for developing new business models
was very gratifying. It was highly evident at the trade fair that we are also actively
driving forward the digitalization of or sector with innovative approaches in China ,“
Comments Heidelberg CEO Rainer Hundsdofer.

Some 1,000 visitors thronged to the related Primefire 106 open house hosted by the
packing specialist Xianjublong.

Unique gateway

The main entrance gate of Gita Press is notable for its design and depiction. Every
aspect of it represents India’s rich architectural heritage. Each portion of the gate
takes inspiration from specific ancient renowned temple styles. In effect, the
entrance shows a panorama of Indian temple architecture.

Designs & graphics on the overhead of the gate describe the four dhams (pilgrimage
sites) of India. The pillars are based on the pillars of the famous Ellora temple,
carved in a circular hollow in the middle portion as a reminiscent of the chariot of
Lord Krishna and Arjun. The peak of the entrance is a replica of Meenakshi Temple
in Madurai. Indian’s first president Dr. Rajendra Prasad inaugurated the gate in
1955.

A wide network

So far, Gita Press has produced 66 crore 40 lakh books on diverse Hindu religious
titles in different languages viz, Hindi & Sanskrit, English, Gujarati, Marathi, Telugu,
Tamil, Kannada, Odiya, Bengali, Assamese, Punjabi, Urdu, Malayalam and Nepali
The tally includes around 410 million copies of Bhagavad Gita in different editions
and 70.0 million copies of the Ramchartiamanas.
Gita Press has a wide network or distributors based in all major cities and towns
across the country. The network spreads over Indore, Rishikesh, Cuttack, Kanpur,
Coimbatore, Kolkata, Chennai, Gwalior, Delhi, Nagpur, Patna, Bengaluru, Bhilwara,
Mumbai, Ranchi, Raipur, Varanasi, Surat, Haridwar, Hyderabad and
Katmadu(Nepal). Katmadu has the only

Overseas branch of Gita Press operating for overall distribution across Nepal in
addition to its regional dealers, Gita Press chain of outlets dotted in all major railway
stations across the country

The railway stations include