KATA PENGANTAR

Puji syukur kami ucapkan ke khadirat Allah swt. yang telah melimpahkan rahmat dan
hidayah-Nya sehingga penulis dapat menyusun makalah ini dengan baik dan benar, serta tepat pada
waktunya. Dalam makalah ini penulis akan membahas mengenai “Perencanaan Bisnis”.
Makalah ini berisikan tentang pengembangan bisnis kosmetik dengan bentuk sediaan lip
balm dan lip scrub dan segala yang bersangkutan tentang hal tersebut. Penulis menyadari bahwa
masih banyak kekurangan yang mendasar pada makalah ini. Oleh karena itu penulis mengundang
pembaca untuk memberikan saran serta kritik yang dapat membangun penulis. Kritikan dari
pembaca sangat penulis harapkan untuk penyempurnaan makalah selanjutnya. Akhir kata semoga
makalah ini dapat memberikan manfaat bagi kita semua.

Pekanbaru, Maret 2018

Penyusun

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 DAFTAR ISI
Halaman
KATA PENGANTAR....................................................................................................................... i
DAFTAR ISI ..................................................................................................................................... ii
BAB I. PENDAHULUAN ................................................................................................................ 1
1.1 Latar Belakang ................................................................................................................ 1
BAB II. LANDASAN TEORI .......................................................................................................... 3
2.1 Tinjauan Pustaka ............................................................................................................. 3
2.1.1 Kosmetik ....................................................................................................... 3
2.1.2 LipBalm ......................................................................................................... 3
2.1.3 LipScrub ....................................................................................................... 4
BAB III. PERENCANAAN BISNIS ................................................................................................ 5
3.1 Gambaran Umum ............................................................................................................ 5
3.2 Peluang Usaha dan Kelayakan ........................................................................................ 5
3.2.1 Peluang Produk ............................................................................................. 5
3.2.2 Keunggulan ................................................................................................... 6
3.2.3 Kelemahan ..................................................................................................... 6
3.2.4 Peluang ......................................................................................................... 6
3.2.5 Ancaman ....................................................................................................... 6
3.3 Analisis Target Pasar Produk ......................................................................................... 6
3.4 Tingkat Persaingan ......................................................................................................... 7
3.5 Strategi Pemasaran ......................................................................................................... 7
3.6 Metode Pelaksanaan ....................................................................................................... 7
3.6.1 Deskripsis Kerja Organisasi ......................................................................... 7
3.6.2 Pra Produksi ................................................................................................. 8
3.6.3 Proses Pembuatan Produk ............................................................................ 9
3.6.4 Pasca Produksi .............................................................................................. 10
BAB IV. PENUTUP ......................................................................................................................... 11
4.1 Kesimpulan ..................................................................................................................... 11
4.2 Saran ............................................................................................................................... 11
DAFTAR PUSTAKA ....................................................................................................................... 12
LAMPIRAN

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 MAKALAH
KEWIRAUSAHAAN
“PERENCANAAN BISNIS”

OLEH : KELOMPOK 10 (Sepuluh)

1. Jihan Virdianti Putri (1501024)
2. Okla Elfitri (1501035)
3. Raesa Tartilla (1501037)
4. Adella Mairani (1601002)
5. Asri Nurul Ismi (1601006)

KELAS : S1-VI A
DOSEN : Erniza Pratiwi, M.Farm, Apt

PROGRAM STUDI S1 FARMASI

SEKOLAH TINGGI ILMU FARMASI RIAU
YAYASAN UNIV RIAU
2018

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vi
 DAFTAR ISI
Halaman
KATA PENGANTAR ...................................................................................................................... i
DAFTAR ISI ..................................................................................................................................... ii
BAB I. PENDAHULUAN ................................................................................................................ 1
1.2 Latar Belakang ................................................................................................................ 1
BAB II. LANDASAN TEORI ..........................................................................................................
3.1 Tinjauan Pustaka ............................................................................................................. 3
3.1.1 Kosmetik ....................................................................................................... 3
3.1.2 LipBalm ........................................................................................................ 4
3.1.3 LipScrub .......................................................................................................
BAB III. PERENCANAAN BISNIS ................................................................................................ 14
4.3 Gambaran Umum ...................................................................................................... 5
4.4 Peluang Usaha dan Kelayakan .................................................................................. 8
4.4.1 Peluang Produk ................................................................................. 8
4.4.2 Keunggulan ....................................................................................... 8
4.4.3 Kelemahan......................................................................................... 10
4.4.4 Peluang ............................................................................................. 10
4.4.5 Ancaman .......................................................................................... 12
4.5 Analisis Target Pasar Produk ...................................................................................
4.6 Tingkat Persaingan ...................................................................................................
4.7 Strategi Pemasaran ...................................................................................................
4.8 Metode Pelaksanaan .................................................................................................
4.8.1 Deskripsis Kerja Organisasi .............................................................
4.8.2 Pra Produksi .....................................................................................
4.8.3 Proses Pembuatan Produk ................................................................
4.8.4 Pasca Produksi .................................................................................
BAB III. PENUTUP ......................................................................................................................... 14
4.1 Kesimpulan ..................................................................................................................... 14
4.2 Saran ............................................................................................................................... 14
DAFTAR PUSTAKA ....................................................................................................................... 15
LAMPIRAN