Impacts:
Reduction in industry profit will hurt them maximum.
Satisfy the wishes of the sales force by enabling them to be more competitive.
Although market share would be retained still it would incur losses
Impacts:
Varied range of pricing for diverse service offerings.
Increased decision making in the hands of sales force.
Small, Medium and Large accounts will remain intact.
Selective discounting would meet the competitor’s price.
Will aid Signode in gaining market share and higher profitability.
ALTERNATIVE 1 ALTERNATIVE 2 ALTERNATIVE 3
Maintain Short Term (High); Long Short Term (Low); Long Short Term (High); Long
Profitability Term (Uncertain) Term (Low) Term (High)