Elka stan poderosos 20 Os 25 livros que recomendamos A Bolha das Marcas / John Gerzema, 2009 CE mU TENE Maco ost aoa Ny Sucesso das Marca / David Aaker, 2015 CN aC ROS Cr strategists / Margaret Hartwell, 2012 Alongando a Marca / David Taylor, 2005 ‘As Marcas No Diva - Uma andlise de consumidores e PERO TUMOR Brand Digital - Simple ways top brands succeed in the digital world / Allen P. Adamson, 2008 SESE MMMM PA CRAM RLS R) Building, Measuring, and Managing Brand Equity / Kevin ETA LLF ENS CUO INTE a ESCORT Cree MOP AEM UMA SCO Pee ISU CRITICAL Ucn eI Omm LER MCC NCR CRU LMU IL) and sustain brands / Debbie Millman, 2012 EUR MIS CTL OMUP Lo Rel CCT empresas e movimentam a economia / Jaime Troiano, ru Driving Profitable Growth Though Your Brands / Scott Davis, 2002 STON EOE Roe Rann Cl au) MCMC CMCC PEW gL CCM LVL CELLO TA a CeO CAC SECU ELT profit from passion and purpose. / Raj Sisodia, Jag Sheth, EN CoC Garotas Equilibristas / Cecilia Machado Russo Troiano, rl PCM NOMEN en LUA UEC CUD Eduardo Tomiya, 2010 ESCO LEO UN Moe PLR MAUL CAPA IE Marketing 4.0 - Do tradicional ao digital / Philip Kotler, rl Novo Mundo das Marcas / Scott Bedbury, 2002 OR a aOR ERE MOC Gee) marcas fortes e empresas poderosas / Joey Reiman, 2013 The Handbook of Brand Management / David Arnold, 1992 Word Craft - the art of turning little words into big business. / Alex Frankel, 2004 The New Strategic Brand Management / Jean-Noel LeMacaaPllils eee ene eLC nO ELC a Cy rue Sf TroianoBranding